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Nigeria’s first Ebola case matches DR Congo strain, health officials say
The Bundibugyo strain outbreak is the DR Congo's deadliest ever and has now reached West Africa for the first time.
Giant iPhone Duo installations spotted at Apple Fifth Avenue ahead of launch
While the iPhone Duo doesn’t launch until Friday, preparations are already underway at Apple’s flagship Fifth Avenue store in New York for the big day.
ENTERTAINMENT: Zoo hosts Howl-o-Ween; CALS holds Dia de Muertos Festival
Celebrate Halloween early this Saturday with family-friendly fun at Little Rock Zoo's Howl-O-Ween event and the annual Day of the Dead Festival hosted by CALS.
Violent Femmes to perform pregame concert before World Series Game One
MILWAUKEE (WKOW) — The Milwaukee Brewers will host a pregame concert featuring Violent Femmes inside American Family Field before Game One of the World Series on Friday against the Tampa
David Charvet brings up ex-girlfriend Pamela Anderson on “Special Forces” (exclusive)
“She was the most beautiful thing I’ve ever seen in my life.”
5 cookbooks for a cozy fall
From a dinner party with friends to a solo night on the couch, these cookbooks offer cozy vibes for any occasion.
The Daily Roundup: Kalispell Business Improvement District Looks to Replace Street Furniture Downtown
On Friday, we officially published our 2026 Election Guide, linked here, at the bottom of this newsletter and in the “Editor’s Picks” section of our website, where it will live throughout the rest of the election cycle.
Science Hill volleyball advances to Friday's state championship match
MURFREESBORO — For the first time ever, Science Hill's volleyball team will play in the state championship match
WoW Forever Beta Extended to Friday, Name Reservations Go Live Tuesday
The World of Warcraft Forever beta has been incredibly popular, but just like any other beta, it has to come to an end as the full launch approaches. But Blizzard has extended the beta by a couple of days.
How will World Series ratings fare for Rays-Brewers?
After riding high on the Los Angeles Dodgers for two consecutive World Series, Major League Baseball will likely fall down to earth a bit this season. The Tampa Bay Rays and Milwaukee Brewers will start their best-of-seven series on Friday in what could be MLB’s last hurrah for quite some time as the league and…
“Chicago Fire” prepares for ‘emotional’ goodbye to Joe Cruz in first look at 300th episode (exclusive)
“We couldn’t think of a better way to honor the milestone than by making ‘300’ a love letter to our dear friend and brother, Joe,” says showrunner Victor Teran.
Greater Newport Chamber of Commerce to conduct Seventh Annual Business Walk on Friday, October 23rd, 2026
The Greater Newport Chamber of Commerce, with Connect Greater Newport, the regional economic development division of the chamber, will be hosting its seventh annual Business Walk on Friday, October 23rd from 10:00am to 1:00pm to meet with business owners in Newport County and gather their input on the region’s business climate. Erin Donovan-Boyle, President and
Yankees' Max Fried: No health concerns entering winter
Yankees' Max Fried: No health concerns entering winter
Berkshire author Hannah Fries finds poetry in the science of trees
Hannah Fries explores the science and poetry of forests in “A Forest Language.” What tree word changes how you see the Berkshires?
2026 Honored Alumni Lecture: Science and Faith are Friends, Not Foes
Cellular biologist Jeff Stogsdill returned to BYU as the 2026 Life Sciences Honored Alumni and gave a lecture sharing how faith and science don't compete; they complement each other.
Morgantown native Emily Calandrelli brings science to Marvel's 'Iron Man and His Awesome Friends'
MORGANTOWN, W.Va. — For Emily Calandrelli, science is a superpower — one she hopes to inspire the next generation to discover for themselves.
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo will start arriving to pre-order customers this Friday, and in anticipation of the launch we've gathered all of the best cases and screen protectors you can get for your new iPhone Duo. This includes accessories from popular brands like OtterBox, Speck, ZAGG/Mophie, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
iPhone Duo will add Reachability feature ‘later this year’
iPhone Duo launches this Friday, but there’s one software feature Apple says won’t be ready until later this year: Reachability.
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
In a statement shared with MacRumors today, an Apple spokesperson said there will be "limited" availability of the iPhone Duo for walk-in customers at Apple Stores when the device launches this Friday, October 23. Apple's full statement: On Friday morning, our teams look forward to welcoming customers at Apple Stores to experience iPhone Duo and the incredible iPhone line-up for themselves.
Three friends bring “Dr. Adams’ House of Terror” to Warrenton
Longtime Warren County friends Douglas Carter and Jason Jackson have been bringing spooky Halloween fun to the local community for the past two years, first with “Frightmare,” and last year,
How Alzheimer’s and dementia patients teach Wisconsin’s next generation of health care workers
Through the New Friends program, students get experience connecting with people living with cognitive changes, and mentors get social connection during a particularly lonely time.
Reggie Burrows Hodges remixes the Old Masters for an L.A. homecoming
Reggie Burrows Hodges is the subject of three concurrent L.A. exhibitions at the Getty, the California African American Museum and Art + Practice. These will mark his first-ever solo presentations in his hometown.
7 events in Lancaster County this week, from a Lancaster Fringe Fest show to PA Drum Show
There's entertainment in every nook and cranny of Lancaster County, if you know where to look for it.
Star-studded entertainment announcements feature Frankie Moreno, the Eagles, Alanis Morissette and Jim Gaffigan
Frankie Moreno, Alanis Morissette, Train, the Eagles and other acts announced Las Vegas shows Monday and Tuesday, with dates running from New Year’s Day into November 2027. Most tickets go on sale at 10 a.m. Friday …
Swiss group agrees $390 million deal for medicines business with operations in North Africa
DKSH agrees to acquire NewBridge Pharmaceuticals in a $390 million deal, gaining a medicines platform with an established North African presence
Rochester Grange #86 Presents "The 4 P’s of Honeybee Health" on 10/24
A message from Rochester Grange #86: Rochester Grange #86 presents a no-cost community lecture in conjunction with the Seacoast Beekeeper’s Association. The 4 P’s of Honeybee Health With a focus on Pesticides Neonicotinoid pesticides are all the buzz, but what are they? How can we help our six-legged friends? Date: October 24 at 3 p.m....
Gracie’s Beauty Salon honored with Texas Treasure Business Award
Gracie Arguijo celebrated a special milestone on Friday, Oct. 9, when she was presented with the Texas Treasure Business Award from the Texas Historical Commission.
A 1960 Science Paper Set Doomsday for Friday, Nov. 13, 2026, and Its Population Math Held Up for Three Decades
A 1960 Science paper predicted doomsday on Nov. 13, 2026. There is no threat, but its population equation beat most forecasts until about 1993.
Prepare to be scared at Maggie Valley's ScreamFest
Ready for a frightfully fun Halloween weekend? Maggie Valley is turning up the scares with ScreamFest Friday and Saturday, Oct. 30 and 31, from noon-midnight both days, at Maggie Valley
For young voters, political engagement is easier said than done
It’s a comfortably crisp Friday in October, and desperate for a win, University of Iowa fourth-year student Kasey Ludlow ambles up the creaky steps of one of Iowa City’s many historic homes. It’s one of 35 doors he’s knocked on that day, a tall task anywhere in such a politicized America, but perhaps even more...
Sanae Takaichi took on Japan’s male-dominated politics and won – can she survive a second year in power?
The straight-talking PM’s ability to manage Trump and stand up to China have endeared her to the public, but she may need friends closer to home to survive
Cattle futures higher ahead of direct cash business
At the Chicago Mercantile Exchange, live and feeder cattle were higher, optimistic about the week’s direct business and looking ahead to Friday’s On Feed report from the USDA. December live cattle closed $2.15 higher at $230.17 and February live cattle closed $2.17 higher at $233.10. November feeder cattle closed $2.37 higher at $346.30 and January […]
TV5, Great Lakes Sports & Entertainment Network to air Pistons-Heat game Friday
The Detroit Pistons will play the Miami Heat on Friday, Oct. 23, and there’s some new ways to watch.
Atlanta Hawks strike in-market streaming deal with Prime Video
As the Atlanta Hawks prepare to tip-off their season Wednesday against the Orlando Magic, the team has moved to create one of the more fan-friendly streaming arrangements in the entire league. The Hawks announced Tuesday that all local broadcasts will stream on Amazon Prime Video for fans within the team’s regional footprint at no extra…
TV5, Great Lakes Sports & Entertainment Network to air Pistons-Heat game Friday
The Detroit Pistons will play the Miami Heat on Friday, Oct. 23, and there’s some new ways to watch.
Halloween fun with a slice of science
Halloween can be many things: spooky, enchanting, fun, creative, mysterious and…scientific? That last word is what Walking Mountains Science Center hopes to bring to light when kids and families attend Fright at the Museum on...
ChatGPT now lets you lock your chats
The company says the feature is designed for situations where users might be discussing something personal or planning a surprise and want to keep those conversations private when handing their device to friends or family to show them something in another chat.
Spurred by Pulitzer Prize-winner's visit, business leaders grapple with state's housing crisis
The capital of Georgia — a city of more than 500,000 people nearly 1,200 miles away, where African-Americans outnumber their white counterparts — bears a striking similarity to New Hampshire’s capital. In Atlanta, like in Concord and countless municipalities across the country, housing costs have far eclipsed what working people can afford. Brian Goldstone, journalist […]
The Secret to Life on Earth Was What Made It Stop Being a Poisonous Ice Ball
Ancient South African rocks expose the chain reaction behind life’s first real growth spurt.
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses
Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.
Haley Friedman Joins Linden Entertainment (EXCLUSIVE)
Haley Friedman has joined Linden Entertainment as Senior Digital Talent Manager after nearly four years at digital talent management firm Made By All.
Haley Friedman Joins Linden Entertainment As Senior Digital Talent Manager
EXCLUSIVE: Haley Friedman has joined Linden Entertainment as Senior Digital Talent Manager. Brought in to help Linden build out its digital division, Friedman will target new brand opportunities for t...
The most radical thing in politics today? Befriending the other side
Wayne State philosopher John Corvino says social change depends on engaging opponents, not writing them off.
Among the Academies: The Importance of Talking Politics
How often do you talk politics with friends and family? How about with colleagues? Talking politics might lead to a disagreement, but political scientist Robert Huckfeldt believes that’s a good thing. One way of explaining people’s political beliefs is to make assumptions based on their job, level of income, their religion and other facets of their lives. Huckfeldt, a Distinguished Professor Emeritus of political science at UC Davis, thought people’s sources of political information mattered more.
Tawas City Library Friends celebrating 20 years
TAWAS CITY – Tawas City Library Friends (TCLF) are celebrating 20 years of supporting the Tawas City Library and the community. The group began in October 2006 with a few
Stanford Football's Bowl Hopes Depend on Beating NC State
Stanford needs six wins to reach a bowl game. With five games left, Friday's matchup with NC State is the one the Cardinal can least afford to lose.
Smucker, Mannion to go head to head in debate this Friday
Republican Congressman Lloyd Smucker and Democratic challenger Nancy Mannion will debate Friday afternoon at a forum hosted by the Lancaster Chamber and York County Economic Alliance.
HCA Healthcare honors Portsmouth Regional Hospital volunteer...
Portsmouth Regional Hospital volunteer Brendan O’Brien received HCA Healthcare’s 2026 Frist Humanitarian Award after contributing more than 1,500 hours supporti...
Review: Final Fantasy Resonance (Switch 2) - Plays Like A Lost Entry From Earlier In The Series
Good to have you back, old friend
'Office Space' star Richard Riehle dies at 78
Actor Richard Riehle arrives at the premiere of New Line Cinema's 'A Very Harold & Kumar 3D Christmas' at Grauman's Chinese Theatre on November 2, 2011 in Hollywood, California. (Jason Merritt/Getty Images)Richard Riehle, known for his role in the 1999 film Office Space, has died. He was 78.A statement shared by Artists & Representatives and Wright Entertainment, Inc. announced Riehle's passing on Monday, writing, "Our industry has lost an exceptional talent, and our community has lost a truly wonderful man.""We are deeply saddened to confirm the passing of our beloved client, Richard Riehle, this past weekend," the statement said. "A remarkable actor whose career in theater, film, and television spanned nearly five decades and more than 400 projects, Richard leaves behind an extraordinary legacy."The statement continued, "Beyond his immense talent, he will be remembered for his genuine goodness, boundless kindness, and unwavering generosity, particularly toward emerging actors and filmmakers, whom he encouraged and supported at every opportunity."Born on May 12, 1948, Riehle starred in many television series and films over the years.Notable projects include Casino, The Man from Earth and Deuce Bigalow: Male Gigolo.He got his start as an actor at the University of Notre Dame, where he was involved in the University Theatre and starred in several stage productions. He went on to earn a Master of Fine Arts in acting and directing from the University of Minnesota.While he's played characters that have an "average Joe" presence, he always made the most of his brief screen time.Some roles that he is remembered for include The Quartermaster in Glory, the train guard in The Fugitive, Reverend Scroggins in Fried Green Tomatoes and Bill Cozbi in Bridesmaids.On television, he starred as Principal Ed Rooney in the 1990 series Ferris Bueller and as grandfather Walt Finnerty in the early 2000s sitcom, Grounded For Life.In 2023, he also played Warden Reynolds in Barry.Riehle is survived by his wife, Jane Latham, and their four children.Copyright © 2026, ABC Audio. All rights reserved.
Rob Reiner almost helped Larry David with his unproduced screenplay but made this movie instead
The comedians had a decades-long friendship, which also helped Cheryl Hines lock in an Emmy-nominated role.
State Street Health Care SPDR (XLV) Buys $25 Million More Eli Lilly on Oct. 16
The fund added $159.0 million across all 60 of its positions on Friday, with Eli Lilly, Johnson & Johnson and AbbVie leading the buys.
Griffin William Sherry to bring folk, country, rock to The Grand
Join Maine-born singer-songwriter Griffin William Sherry and friends for an evening of powerful songwriting and live music at The Grand on Nov. 6 at 7 p.m. Experience Sherry's unique blend of folk, country, and rock and roll, rooted in his rural Maine upbringing. Get your tickets now for this unforgettable musical event.
The art of science: MU students make art inspired by biology, anthropology departments
HUNTINGTON — Some artists would get mad if someone drove over their artwork, but that wasn’t the case in Pullman Square on Friday evening.
As midterm tensions mount, here's how to have civil disagreement
My friend had the wisdom to see being flexible and pragmatic was more effective in real-world situations than following preapproved talking points.
Wayne Mobile Health Unit provides medical care for Detroiters
A Wayne Mobile Health Unit is set up to provide blood pressure readings and blood work for free on Friday, Oct. 16, 2026 in Detroit.
WATCH: Jupiter defeats Palm Beach Central in key district clash
Jupiter took down Palm Beach Central in an important district game, continued from Friday's lightning suspension. The Warriors now control their district destiny.
‘Open your doors for AI’: German chancellor urges businesses to embrace AI as Nvidia announces new investments
Nvidia announced planned investments in four German startups as Chancellor Friedrich Merz urged businesses to embrace AI at an industry summit in Berlin.
$55 million gift to fund Marietta College housing, health sciences facility
MARIETTA — Marietta College plans to renovate three first-year residence halls, remove several campus buildings and open a graduate health sciences facility on Fourth Street with support from a $55 million gift commitment from Joe and Linda Chlapaty. President Kathleen Poorman Dougherty announced the commitment Friday during her State of the College address, held during […]
Franklin Publishes Book Review in <em>Political Theory</em>
A. Todd Franklin, the Eugene M. Tobin Distinguished Professor of Philosophy & Africana Studies, has published a review of Michael J. Illuzzi's Mending the Nation: Reclaiming "We the People" in a Populist Age (University Press of Kansas, 2025) in Politica
SnakePit Post-season GDT, #17
Two ways tonight can go. We either see a Rays victory, and they move on to the World Series, starting on Friday in Milwaukee. We spend the next three days staring out the window, twiddling our thumbs and waiting for that to start. Or the Guardians prevail, and we look forward to a winner-take-all battle […]
Friday Night Lights Stars Campaign For James Talarico In Midterms Final Push
Watch Friday Night Lights stars campaign for James Talarico in "clear eyes, full hearts, can't lose" ad
The NU grad solving the “Frizzle problem” for women teaching science
Science With Sophie creator Sophie Shrand, a Northeastern grad, is using comedy to close the gap in women who teach science on screen.
Why Fort Myers? The politics behind Trump's Southwest Florida rally
President Donald Trump is coming to Southwest Florida Friday to help Congressman Byron Donalds win the governor’s race.
Chamber volunteers to knock on business doors across Newport County on Friday
The Greater Newport Chamber of Commerce and its economic development division, Connect Greater Newport, will send teams of volunteers into businesses across Newport County on Friday, Oct. 23, from 10 a.m. to 1 p.m., to ask owners how business is going. Volunteers will work in small teams, visiting businesses for roughly 15-minute in-person conversations. Participants […]
Rural Health, Inc. to hold 5th annual Night of the Living Health Fair on Friday
Rural Health, Inc. will hold its annual Night of the Living Health Fair on Friday, inviting the community to trick or treat while also learning about Southern Illinois healthcare services
Erika Donalds weighs in on immigration, school vouchers, state power over local governments
In a wide ranging conversation with WLRN, Erika Donalds, the wife of Republican gubernatorial candidate Byron Donalds, offered thoughts on immigration, the role of local governments in Florida and education policy. She spoke with WLRN on Friday before she addressed the Tower Club in Fort Lauderdale.
How Behavioral Science Can Get Shoppers To Buy (and Eat) More Fresh Produce
Industry leaders at IFPA’s Global Produce and Floral Show revealed that overcoming flat fruit and vegetable consumption requires shifting away from clinical health messaging toward flavor-forward marketing, cultural rituals and frictionless convenience.
Sam's Club Will Offer 10% Off Disney Gift Cards for Limited Time, Likely to Sell Out Quickly
Ahead of Black Friday, Sam's Club will offer their biannual 10% discount off Disney Gift Cards.
“DWTS”’ Emma Slater defends boyfriend Alan Bersten as Val Chmerkovskiy’s Dedication Night replacement
Chmerkovskiy is benched for week 6 amid an ongoing controversy.
How neutrinos, which barely exist, just ran off with a Nobel Prize
On Oct. 6, the 2026 Nobel Prize in Physics was awarded to Francis Halzen (University of Wisconsin) “for decisive contributions to the IceCube Neutrino Observatory and the discovery of high-energy neutrinos of astrophysical origin.” What’s all this about?I have known Francis — as an inspiration, mentor and friend — for over 35 years. T...
Who is Elias the lighthouse keeper? AI fiction tells the same old story
Like a hack writer or a friend rehashing their glory days over and over, artificial intelligence tends to tell the same old story. For AI agents instructed to write fiction, that tale usually involves ...
This Week: Politics 101, 20th Street Bikeway, Muni Trivia
Here is a list of events this week. Monday/Tonight! SF Politics 101 with Joel Engardio. Learn how local politics shaped San Francisco. Monday/tonight, October 19, 5:30-6:45 p.m. SPUR Urban Center, 654 Mission Street, S.F. Wednesday 20th Street Protected Bikeway Ribbon Cutting. The Oakland Department of Transportation, city officials, Bike East Bay and other community partners will celebrate the completion of the 19th Street BART to Lake Merritt Urban Greenway. Wednesday, October 21, 1:30 p.m. 400 Thomas L Berkley Way, Oakland. Thursday 2026 Silver SPUR Awards. This SPUR event brings together elected officials and business, civic, and philanthropic leaders to celebrate four individuals and their contributions. Thursday, October 22, 4-7:30 p.m. Blue Shield of California Theater at YBCA, 700 Howard Street, S.F. Get tickets here. Friday Woman and Non-Binary Morning Ride. Join the San Francisco Bicycle Coalition for a socially distanced bike ride for women and nonbinary cyclists. Friday, October 23, 7:15-8:45 a.m. McLaren Lodge, 501 Stanyan Street, S.F. Friday Muni Trivia Night. Bring your friends or come solo and make some new ones. Friday, October 23, 7:30 p.m. Standard Deviant Brewing, Pier 70, suite 195, 1070 Maryland Street, S.F. RSVP here. Saturday Fifth Annual Firefighter Family Ride. Join SFFD, SF Safe Routes to School, and the SF Bicycle Coalition for a fun, low-stress bike ride through one of the city’s most beautiful routes. Saturday, October 24, 10:30 a.m.-1 p.m. Panhandle Park Blacktop (Fell & Ashbury) to JFK Promenade (Whale’s Tail). Sunday Canvas for No on Prop G. Join the San Francisco Bicycle Coalition to canvas for No on ‘G’ to save Sunset Dunes Park. Sunday, October 25, 10 a.m.-12 p.m. Marina Blvd & Laguna Street, S.F. Got an event we should know about? Drop us a line.
Early Black Friday Deals Already Live on Square Enix Games, Slashing Final Fantasy 7 Rebirth and More Down to Brand-New All-Time Lows at Amazon and Best Buy
Amazon and Best Buy have both dropped early Black Friday sales on select Square Enix games that features big price cuts on Final Fantasy 7 Remake Intergrade, Final Fantasy 7 Rebirth, and loads more.
Small Business, Big Lessons® — Shop Local, Shop Small® Top Tips 2026
Here are some fresh ideas—and a little encouragement—to shop and support small businesses. They are vital to the health of our community. Please share this post with friends, family, and, most importantly, small business owners.
Review: Miley Cyrus is an ambivalent comeback queen
LOS ANGELES — "For me, performance can't be everything," Miley Cyrus declared on Friday night, and you had to admire her choice of setting: onstage at the Hollywood Bowl in
West Virginia officials remember Ike Morris for business success, philanthropy
GLENVILLE, W.Va. — West Virginia Gov. Patrick Morrisey and other state officials are remembering Ike Morris as a successful entrepreneur, generous philanthropist and loyal friend whose impact extended from his
Donnie Wahlberg’s private plane skids off Las Vegas runway into fence: ‘We didn’t get up in the air’
Wahlberg says the pilots saved the lives of his team members and friends in the “intense” moment.
Rakim’s hip hop masterclass
Towards the end of his concert — where he held down iconic emcee Rakim on the tables — Technician the DJ said something everyone inside City Winery Friday night already knew. “Y’all are witnessing the definition of hip hop,” he said. “In the dictionary, if you look up hip hop, there are no words. There […]
Foundation to hold trials this October
The Leeds United Foundation will be holding open trials for aspiring players on Friday 30 October, aiming to potentially recruit any promising players to the Academy system and Foundation centres.Thes...
Sanrio, F1 Academy Bring Hello Kitty Back to Las Vegas
Hello Kitty and Friends will return to Las Vegas this November for the F1 Academy season finale, featuring a fan zone, cafe takeovers and merchandise.
Kenilworth/AmRev250 to Present Doo-Wop & Sock Hop
KENILWORTH, NJ – The Kenilworth/AmRev250 Committee invites everyone to step back in time at a fun-filled “Doo-Wop and Sock Hop” that is planned for Fri., October 23, 2026 (7 p.m.-11 p.m.) at the...
Country music star, girlfriend have officially split. Here’s the latest
The young singer is back on the market.
Violence in France is a consequence of the last decade's political reconfiguration
NEWS ANALYSIS. The violence on the fringes of protests across France on Saturday is the result of the evolution of the political system during Emmanuel Macron's presidency, marked by the rise of radical parties that promote a conflict-driven vision of society and a confrontational approach.
Pens Points: Korczak embracing fresh start with Penguins
Here are your Pens Points for this Monday morning… Sidney Crosby, Evgeni Malkin and Kris Letang recently marked 20 years since they first played together on Oct. 18, 2006. Twenty years later, the partnership—and friendships—still endure. [Post-Gazette] Defenseman Kaedan Korczak is embracing a fresh start in Pittsburgh after spending the first several years of his […]
Nvidia CEO among top business execs to attend German investment summit
Germany is set to host top business executives, including Nvidia boss Jensen Huang, on Monday for a summit that Chancellor Friedrich Merz hopes will help to attract private investment to boost the sluggish economy. Europe's largest economy has struggled to attract foreign investment amid years of weak growth, with high energy prices and labour costs continuing to deter businesses.
Farmworkers’ health matters: South Africa looks to alternatives for chemical pesticides
Insects like fall armyworm or mealybugs can decimate food and commercial crops; like their counterparts elsewhere in the world, South Africa’s small and large farmers alike use synthetic chemical pesticides to control these and other pests. But about 385 million cases of unintentional acute pesticide poisoning are reported worldwide each year, according to the Pesticide […]
Hawaii Business Magazine to host Wahine Forum women’s leadership conference
Hawaii Business Magazine is hosting its Wahine Forum Friday, Oct. 23 – an annual leadership and career development conference featuring women leaders from across the country.
James Talarico kicks off tour with ‘Friday Night Lights’ cast
Some of the cast of the Emmy Award-winning high school football drama “Friday Night Lights” teamed up with Texas Democratic Senate candidate James Talarico in a new video announcing a slew of campaign events.
Eastern Oregonian CCO outlines Oregon Health Plan changes
PENDLETON — Changes coming to the Oregon Health Plan in 2027 will require members to meet new work requirements. Leaders with the Eastern Oregonian Coordinated Care Organization on Friday, Oct. […]
Jeffries likes Democrats' chances in race for the House as he campaigns in Ohio
House Democratic leader Hakeem Jeffries says the election climate is holding firm for Democrats as they race to retake the House | Newsradio 1140 WRVA
Jeffries likes Democrats' chances in race for the House as he campaigns in Ohio
House Democratic leader Hakeem Jeffries says the election climate is holding firm for Democrats as they race to retake the House.
Jeffries likes Democrats' chances in race for the House as he campaigns in Ohio
House Democratic leader Hakeem Jeffries says the election climate is holding firm for Democrats as they race to retake the House.
Green Bay Packers: Keisean Nixon calls his body ‘my resume’
Keisean Nixon will play Sunday night against the Dallas Cowboys, Green Bay Packers coach Matt LaFleur said Friday. The cornerback missed Wednesday’s practice with a groin injury, then practiced on a limited basis Thursday and Friday. Nixon carries no game status on the final injury report, according to the Packers. The other starting cornerback, Brandon [...]
Amanda Seyfried addresses evasive red carpet comments about Elizabeth Holmes: ‘What AM I even saying’
The actress, who portrayed Holmes in “The Dropout,” was hesitant to weigh in on Nathan Fielder’s new doc about the disgraced Theranos founder.
Tracey Moore Receives 2026 Queen City Film Festival Legacy Award
PLAINFIELD, NJ — Casting director, acting coach, and producer Tracey Moore received the 2026 Legacy Award Friday night during the Queen City Film Festival
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Robots, health, monarchs at Wisconsin Science Festival
EAU CLAIRE — For families enthusiastic about science, downtown was the place to be Friday, as educational organizations gathered for the Wisconsin Science Festival.