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Someone Made a Terrific Deal in the Peacock/YouTube Premium Partnership…But Who?

(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) I hope everyone around the world suffering from record heat waves is doing okay. The temperature is already up in Southern California, but obviously not nearly as bad as parts of Europe. With a super El Nińo coming this year, I worry it will get even worse. Yes, we know what’s causing this heat—it’s the carbon, duh—but we really aren’t making enough progress. I’m not “environmental strategy guy”, but if I were, I’d have some ideas of what I’d try. Honestly, for years I’ve been intrigued by the work of the folks at MEER—whose plan, super simply, is to put up mirrors to reflect heat (while continuing the important work of decarbonization)—but I’m frustrated this idea hasn’t made more progress. (Other geo-engineering groups seem to get better press.) With heat like this—cancelling events, hurting economies and, most importantly, killing people—it seems like the time to push solutions! The “mirrors on the ground” solution has barely been tried.1 While entertainment companies may not “feel the heat”, lots of outdoors/experiential industries—concerts, theme parks and so on—will. Even movie theaters could benefit, since mirrors could help lower AC costs, which I imagine is not an insignificant expense, especially in the hotter areas of the country. So I do think the entertainment industry should prioritize this issue. Anyways, let’s get back into the entertainment strategy. I was about to write, “Hey, this week we don’t have any mergers and entertainment news to dive into,” but that’s not really true, since we had more updates on Paramount-Skydance and Warner Bros. Discovery. But the big story of the week involves a streamer and a Big Tech platform bundling their respective streamers. So I’ll write about the updates on Paramount buying Warner Bros., Versant making some moves, and a whole lot more. But we start with a surprising deal: Peacock licensing their content to YouTube Premium. Let’s dive in! Subscribe Most Important Story of the Week - Peacock’s Pricey Premium Partnership The story of the week is Comcast’s2 NBC-Universal’s Peacock making a deal with Google’s YouTube’s YouTube Premium subscription product to embed their content. And I’ll say this up front: Someone made a terrific deal. The question is who. And I’ll be honest: I don’t know. Let me explain why, including why this deal exists, the pros and cons for each side, the biggest unknown, and what that says about the streaming wars. Customers Love Bundles (But YouTube Has Its Own Issues) We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Why customers love bundles… But why I’m worried about YouTube’s integration... How Peacock is trading scale for control… And the reason they likely made this deal... The odd budget math for this deal... Whether or not I think the Paramount-Skydance/WBD deal is more likely after the latest settlement... Versant making moves and why that’s good for Hollywood… Another distributor going out of business… ...and a whole lot more! ...please subscribe! We can only keep doing this great work with your support.

Aug 10 • 3:37 PM EDT • Entertainment • entertainment.substack.com

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Blue Jays' George Springer: Checking back in lineup Monday

Aug 10 • 3:24 PM EDT • Sports • cbssports.com

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Someone Made a Terrific Deal in the Peacock/YouTube Premium Partnership…But Who?

Blue Jays' George Springer: Checking back in lineup Monday

Pirates' Wyatt Sanford: Back in action at Greensboro

Nationals' Jackson Kent: MLB debut on tap

Mets' Jared Young: Three hits Sunday

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Cardinals' Alec Burleson: Launches 19th home run

Tigers' Troy Melton: Limits Giants in no-decision

Dodgers' Shohei Ohtani: Set to play catch again Monday

Yankees' Trent Grisham: Goes deep in loss

Cubs' Matthew Boyd: Continues to provide length

Pirates' Jared Jones: Rough day vs. New York

Astros' Jason Alexander: Healthy again at Triple-A

Red Sox's Adley Rutschman: Traveling with team

Diamondbacks' Lars Nootbaar: Out of Sunday's lineup

Brewers' Kyle Harrison: Good to start Tuesday

Marlins' Joe Mack: Idle Sunday

Pirates' Endy Rodriguez: Missing out on another start

Mets' Jack Weisenburger: Contract selected

Yankees' Clarke Schmidt: Bullpen session coming up soon

Cubs' Seiya Suzuki: Taking seat Sunday

Red Sox's Masataka Yoshida: Sitting against righty

Rangers' Danny Jansen: Doing baseball activities

Yankees' Ben Rice: Snaps homer drought Saturday

White Sox's Tristan Peters: Knocks in two key runs

Tigers' Tyler Holton: Records 10th hold Saturday

Mariners' George Kirby: Settles for no-decision

Rays' Bryan Baker: Records 34th save

Giants' Landen Roupp: Mixed bag in defeat

Tigers' Jackson Jobe: Reaches 100.1 mph in return

Dodgers' Andy Pages: Gets aboard three times

Rockies' Cole Carrigg: Continues big rookie campaign

Guardians' Gavin Williams: Strikes out seven in no-decision

Reds' Chase Burns: Tagged for five runs in loss

Rays' Taylor Walls: Scratched from lineup Saturday

Bengals' Cashius Howell: Impressing early in camp

KC Eziomume: Waived/injured by Chicago

49ers' Luke Gifford: Dealing with hamstring injury

Astros' Mike Burrows: Nearing rehab stint

Seahawks' Jadarian Price: Dealing with lower-body soreness

Astros' Cristian Javier: Getting another start Sunday

Reds' Tyler Stephenson: On bench Saturday

Guardians' Jose Ramirez: Out of lineup Saturday

Mets' Eric Wagaman: Back in Syracuse

Brewers' Bryse Wilson: Designated for assignment

White Sox's Wikelman Gonzalez: Designated for assignment

Phillies' Alec Bohm: Resting up Saturday

Padres' Fernando Tatis: Reaches double-digit homers

49ers' De'Zhaun Stribling: Back in team drills Saturday

Angels' Travis d'Arnaud: Idle Saturday

Red Sox's Wilyer Abreu: Scratched Saturday

Red Sox's Willson Contreras: Back in lineup

Nationals' Yovanny Cruz: Nabs first hold

Mets' Marcus Semien: Goes yard again Friday

Blue Jays' JoJo Parker: Pushing for promotion

Giants' Osleivis Basabe: Multi-hit effort in win

Nationals' Cade Cavalli: Reels off sixth straight QS

Twins' Kaelen Culpepper: Belts homer in MLB debut

Nationals' Richard Lovelady: Completes light 'pen session

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Tigers' Kevin McGonigle: Reaches four times in loss

Tigers' Keider Montero: Struggles against Giants

Giants' Willy Adames: Lifts 19th homer

Giants' Adrian Houser: Earns win in bulk relief

Braves' Matt Olson: Goes long in Friday's loss

Rays' Victor Mesa: Logs fifth steal

Marlins' Kyle Stowers: Reaches base five times Friday

Angels' Mike Trout: Birthday homer in Miami

Guardians' Jose Ramirez: Crosses plate twice in win

White Sox's Tanner McDougal: Joining big club

Cardinals' Ivan Herrera: Blasts homer in win

Cardinals' Kyle Leahy: Picks up eighth win

Guardians' Parker Messick: Throws seven sharp innings

Red Sox's Payton Tolle: Fans 14 in Friday's blowout win

Steelers' Lance Mason: Claimed off waivers by Pittsburgh

Panthers' Haynes King: Shines in Hall of Fame Game

Rays' Cedric Mullins: Sitting Friday