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Andy Burnham and the rise of ‘aura farming’ in politics

Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment

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Jul 25 • 4:01 AM EDT • Politics • channel4news.substack.com
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Steve Erceg embracing journey toward another UFC flyweight title shot

Steve Erceg believes he has a few more fights to go before he gets another crack at the UFC flyweight title, and that's just fine by him.

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Jul 22 • 10:00 PM EDT • Sports • sports.yahoo.com
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Halo composer says Washington needs fewer career politicians

Marty O'Donnell says independent voters are embracing 'common sense' after years of what he calls left-wing 'nonsense'

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Jul 22 • 2:54 PM EDT • Politics • foxnews.com
The Clock Is Now Ticking on Netanyahu’s Political Future

Israel’s prime minister is bracing for a fight to stay in power as the parliament dissolves and the countdown to an election begins.

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Jul 18 • 1:00 PM EDT • Politics • wsj.com
‘I don't want you on my team' – Dak Prescott makes the Dallas Cowboys' mindset very clear going into the 2026 NFL season

The Dallas Cowboys quarterback knows what the 2026 NFL season is all about. And he isn't willing to hide it. Instead, he's embracing it.

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Jul 18 • 1:37 AM EDT • Sports • sports.yahoo.com
Orlando Magic Summer League Guard Ready to Take Major Leap

After transforming his physique and sharpening his perimeter shooting, Alex Morales is embracing a defensive-first mindset to transition from G League standout to a permanent NBA roster spot.

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Jul 17 • 1:00 PM EDT • Sports • sports.yahoo.com
California employer health premiums will cost as much as a new car in 2027

Employers are bracing for what could be the highest rise in health insurance premiums in 16 years, driving up the cost of family coverage in California to more than $30,000.

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Jul 16 • 6:00 AM EDT • Business • latimes.com
California employer health premiums will cost as much as a new car in 2027

Employers are bracing for what could be the highest rise in health insurance premiums in 16 years, driving up the cost of family coverage in California to more than $30,000.

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Jul 16 • 6:00 AM EDT • Health • latimes.com
From NBA Summer League back to college basketball? NCAA coaches bracing for more roster chaos

As the NCAA's new age-based eligibility rule comes under legal attacks, some agents see a pathway from the NBA back to college

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Jul 14 • 3:36 PM EDT • Sports • cbssports.com
The Trae Young Era with Washington Wizards Is Nearly Underway

After Trae Young embraced a new franchise, the Washington Wizards are officially embracing him back

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Jul 14 • 6:00 AM EDT • Sports • sports.yahoo.com
Can network sharing rescue the 6G business case?

Telcos spend heavily to eliminate costs yet cling to facilities-based competition. Ahead of 6G, embracing network sharing may be a survival move.

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Jul 14 • 6:00 AM EDT • Business • lightreading.com
England vs. Argentina Is the Greatest Rivalry in Sports—and It’s Bracing for Its Biggest Game Ever

There are other epic rivalries, from Yankees-Red Sox to Ohio State-Michigan. But nothing comes close to the 64-year-old World Cup feud that is England vs. Argentina.

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Jul 14 • 6:00 AM EDT • Sports • wsj.com
Zohran Mamdani Means Business

The mayor makes the case that big business is embracing the New York City more than ever. “Just look around,” he says.

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Jul 13 • 5:00 AM EDT • Business • nymag.com
Senate hopefuls try to keep Platner at a distance while embracing his movement

In Maine, Democrats vying to take on GOP Sen. Susan Collins are condemning the scandal-tarred former candidate while wrapping their arms around his populist rhetoric and agenda.

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Jul 11 • 5:00 AM EDT • Politics • washingtonpost.com
Pennsylvania businesses brace for upheaval ahead of crucial skill games deadline

From taverns to gas stations to so-called skill games parlors, business owners across the state are bracing for an unknown future as time runs out for...

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Jul 10 • 12:00 PM EDT • Business • post-gazette.com
Nick Fuentes to Hasan Piker: click by click, antisemitism goes mainstream

As attacks on Jews rise, USA TODAY's Extremely Normal explores how mainstream politicians and commentators are embracing antisemitism.

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Jul 10 • 5:07 AM EDT • Politics • usatoday.com
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Tina Knowles: It 'irritates me a bit' that I'm underestimated

Tina Knowles opened up about embracing recognition, the business philosophies she's taught her daughters, and what's next for Mama Tina's Gumbo.

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Jul 8 • 9:34 AM EDT • Business • businessinsider.com
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Why a bitter health care fight is at the center of a high-stakes House battle

Rep. Mike Lawler is bracing for a barrage of Democratic attacks over cuts to care and hospitals.

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Jul 8 • 5:55 AM EDT • Health • politico.com
Rahm Emanuel to deliver bracing message in Tel Aviv as American politics shifting against Israel

Rahm Emanuel, a potential Democratic presidential candidate and longtime defender of Israel, will denounce Prime Minister Benjamin Netanyahu in Tel Aviv this week and deliver a bracing message that the country's relationship with the United States is "at a crossroads."

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Jul 7 • 11:32 AM EDT • Politics • abc7chicago.com
Rahm Emanuel will assail Netanyahu in Tel Aviv speech as American politics shift against Israel

Rahm Emanuel, a potential Democratic presidential candidate and longtime defender of Israel, will denounce Prime Minister Benjamin Netanyahu in Tel Aviv this week and deliver a bracing message that the country’s relationship with the United…

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Jul 7 • 8:37 AM EDT • Politics • chicagotribune.com
Rahm Emanuel will assail Netanyahu in Tel Aviv speech as American politics shift against Israel

WASHINGTON (AP) — Rahm Emanuel, a potential Democratic presidential candidate and longtime defender of Israel, will denounce Prime Minister Benjamin Netanyahu in Tel Aviv this week and deliver a bracing message that the country's relationship with the United States is “at a crossroads.”

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Jul 7 • 7:18 AM EDT • Politics • wral.com
Health insurers’ AI vision

Health insurers are increasingly embracing artificial intelligence as part of their business models, bullish on the technology’s potential to revolutionize care and drive down costs.

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Jul 7 • 6:00 AM EDT • Health • politico.com
Barton on enjoying over-60s England bubble

Ian Barton is bracing himself to go to Canada to represent England in the Over-60s World Cup.

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Jul 7 • 3:16 AM EDT • Sports • sports.yahoo.com
There's a debate over who should teach workers AI

Companies are embracing hackathons, training sessions, and mentoring from 9-5. That doesn't mean you're off the hook on nights and weekends.

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Jul 6 • 5:37 AM EDT • Business • businessinsider.com
White House report accuses Smithsonian leaders of 'extreme' activism

A White House report accuses leaders of the Smithsonian Institution’s National Museum of American History of embracing "extreme political activism."

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Jul 5 • 10:44 PM EDT • Politics • usatoday.com
Trump’s $2bn bonanza heralds the rise of political grifters across the west

With voters embracing leaders who brazenly monetise public office, experts say an ethical code is breaking down

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Jul 5 • 10:24 AM EDT • Politics • theguardian.com
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Infuriating Google commercial imagines the founding fathers embracing AI

It should make Americans of every political stripe want to hurl their devices against a wall.

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Jul 5 • 10:23 AM EDT • Technology • theverge.com
NBA Fans Bracing For Blockbuster Anthony Davis, Cavaliers Trade

Anthony Davis isn't a free agent but he's still commanding a ton of attention this NBA offseason. The Washington Wizards have already said they have no interest in trading Davis, especially since he's eligible for a contract extension. Nonetheless, trade rumors involving the All-Star forward just ...

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Jul 3 • 5:01 PM EDT • Sports • sports.yahoo.com
How PepsiCo is shaking up business as usual

By committing to AI and embracing digital transformation, the food and beverage giant is driving growth in innovative ways

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Jul 2 • 9:00 AM EDT • Business • fastcompany.com
Bailey campaign embraces artificial intelligence in new era of politics

Article Summary Republican Darren Bailey’s campaign for governor is embracing images made with artificial intelligence in social media posts. The

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Jun 30 • 1:10 PM EDT • Politics • capitolnewsillinois.com
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Gene Off Script: Are politicians embracing socialism?

Are politicians embracing socialism? Many candidates running for elected positions are being asked if they renounce socialism.

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Jun 29 • 2:47 PM EDT • Politics • turnto10.com
I overcame my fear of learning about AI and landed a Big Tech AI job

A product designer share how embracing her inner "mad scientist" and experimenting with AI helped her land a job at Adobe, with no formal background in machine learning.

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Jun 28 • 5:23 AM EDT • Business • businessinsider.com
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I overcame my fear of learning about AI and landed a Big Tech AI job

A product designer share how embracing her inner "mad scientist" and experimenting with AI helped her land a job at Adobe, with no formal background in machine learning.

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Jun 28 • 5:23 AM EDT • Science • businessinsider.com
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Tanzania Bans Political Rallies, Bracing for Gen-Z Protests

Tanzania’s authorities banned political rallies and placed the country on high alert for youth-led protests against increased authoritarianism.

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Jun 26 • 9:33 AM EDT • Politics • bloomberg.com
Trump’s midterm liabilities on display in visit to toss-up district

A campaign-style appearance in Pennsylvania revealed the delicate position of Republicans facing tough reelection fights. They still need Trump’s voters, but are increasingly cautious about embracing him too closely.

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Jun 23 • 5:47 PM EDT • Politics • washingtonpost.com
How top CMOs from Gap, Duolingo are rewriting the marketing playbook

Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented digital world.

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Jun 23 • 1:59 PM EDT • Business • businessinsider.com
The Tech Sell-off Goes Global

Investors are bracing for rough trading after stocks in Asia and Europe were clobbered on Tuesday. A.I. companies like SpaceX are getting hit hard.

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Jun 23 • 7:56 AM EDT • Business • nytimes.com
The feds promised Minnesota’s rural hospitals grant money to ease massive Medicaid cuts. Hospitals are still waiting.

Rural health care providers in Minnesota and across the country are bracing for heavy Medicaid funding cuts next year.

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Jun 22 • 5:00 AM EDT • Health • mprnews.org
Isaiah Stewart bracing for a trade

Isaiah Stewart bracing for a trade

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Jun 20 • 4:06 AM EDT • Sports • sports.yahoo.com
Long-Awaited Rule Aims To Boost ACA Choices While Embracing Higher Deductibles

By Julie Appleby and KFF Health News HealthDay ReportersTUESDAY, June 16, 2026 (HealthDay News) — The Affordable Care Act (ACA) seems to always be in a policy tug-of-war as its backers and critics spar over how it should work and who can qualify for coverage. This year is no different, with the ...

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Jun 16 • 5:30 AM EDT • Health • usnews.com
Campaigns are embracing influencers, but internet stardom doesn't always win votes

It's becoming common for campaigns to seek out viral moments and the support of internet stars to reach new voters. But the strategy, albeit flashy, has yielded mixed results in key races this year.

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Jun 15 • 5:00 AM EDT • Politics • npr.org
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2026 El Niño Health Risks: Six Extreme Weather Threats Facing the Americas

The Atlantic may be seeing a weaker hurricane season than in previous years, but the Americas are bracing for a different kind of threat. The National Oceanic and Atmospheric Administration, or NOA…

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Jun 15 • 4:16 AM EDT • Health • directrelief.org
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University of New Haven Graduate Students Demonstrate Excellence at National Collegiate Sports Analytics Championship

Tasked with analyzing and interpreting a large amount of data in a short period of time, master’s candidates in sport management exceled presenting their findings to industry leaders and embracing the ultra-competitive, fast-paced environment simulating working in sports.

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Jun 10 • 8:00 AM EDT • Sports • newhaven.edu
Meta layoffs hit managers, software engineers as AI spending soars

The two groups made up more than half of Meta's layoffs in California and Washington state. Meta is embracing small teams and AI tools internally.

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Jun 10 • 5:00 AM EDT • Business • businessinsider.com
Cowboys are embracing a QB competition

Dallas has some different arms to choose from.

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Jun 9 • 3:53 PM EDT • Sports • sports.yahoo.com
Apple is embracing the fantasy of AI photo editing

Caution has been thrown to the wind.

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Jun 9 • 12:13 PM EDT • Technology • theverge.com
Environmental Science Master’s Graduate Reflects on Community and Commencement

Giavanna Cucarese ’25, ’26 M.S., looks back on her journey to the University of New Haven, the power of community, and the importance of embracing the uncertainty of what comes next.

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Jun 9 • 8:00 AM EDT • Science • newhaven.edu
Cat ladies aren’t that ‘crazy’ after all - the social science behind the stereotype

Felines have long been associated with feminine power – and these women are embracing a cliché used to bring them down

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Jun 9 • 7:00 AM EDT • Science • theguardian.com
Alibaba and WuXi AppTec decline in Hong Kong after addition to US blacklist

Designation of Chinese firms fuels investor unease, with markets bracing for potential Fed tightening and unwinding of AI trade.

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Jun 8 • 10:49 PM EDT • Business • scmp.com
California, and the dangerous sudden resurgence of GOP voter fraud fever

Even Republicans who previously kept such voter-fraud claims at arm’s length are embracing theories that something is off in California, despite zero evidence.

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Jun 8 • 1:59 PM EDT • Politics • cnn.com
Oncology providers ready to swipe right on mobile health apps

Oncology providers are embracing the potential for mobile health apps to support cancer patients, highlighting opportunities for inclusive, evidence-based care.

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Jun 3 • 9:37 PM EDT • Health • fredhutch.org
Knicks expect battle as Spurs seek payback in NBA Finals

The New York Knicks are bracing for a hard-fought battle from San Antonio when the NBA Finals begin on Wednesday, while the Spurs seek revenge for a loss in the NBA Cup.The Knicks, who have not won an NBA title since 1973, captured the NBA Cup in-season tournament by beating the Spurs 124-113 in Las Vegas last December.

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Jun 2 • 7:53 PM EDT • Sports • sports.yahoo.com
Spurs’ Julian Champagnie Embraces Hometown Villain Role Against Knicks

San Antonio Spurs guard Julian Champagnie is embracing the villain role against his hometown team in the NBA Finals.

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Jun 2 • 7:42 PM EDT • Sports • sports.yahoo.com
Carmen Mlodzinski Embracing New Role With Pirates

The Pirates removed Mlodzinski from the restricted list.

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Jun 2 • 8:44 AM EDT • Sports • sports.yahoo.com
How CMOs can align marketing with real business outcomes

CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.

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Jun 2 • 5:00 AM EDT • Business • adage.com
Eric Stokes embracing leader, veteran role for Raiders cornerbacks

As one of the elder statesmen in Las Vegas’ defensive backs room, veteran enters the 2026 season as the team’s CB1 off solid 2025

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May 30 • 4:01 PM EDT • Sports • sports.yahoo.com
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Three Mile Bay business owners prepare for summer bridge closure

Business owners in Three Mile Bay are bracing for a bridge closure next week that will force customers to take a detour to reach their establishments.

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May 27 • 3:45 PM EDT • Business • wwnytv.com
Colbert initially avoided discussing politics on 'Late Night.' Then he leaned in | News

Last night, Stephen Colbert said goodbye to The Late Show after 11 years. We listen back to his '16 interview, in which he talked about embracing his "sharp and satirical and highly opinionated" side.

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May 22 • 9:41 AM EDT • Politics • wliw.org
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Maserati Has No Business Outsourcing to China

As China becomes the auto industry’s main innovation center, global carmakers wanting the most advanced technology should be embracing its supply chains. But there is an exception: heritage brands. Doing so could dilute the very identity that makes them valuable.

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May 21 • 6:01 PM EDT • Business • bloomberg.com
TV shows are embracing L.A. as a main character

A slew of new series showcasing the many facets of Los Angeles provide a tangible reminder of why Hollywood became, and should remain, the capital of the entertainment business.

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May 20 • 6:00 AM EDT • Entertainment • latimes.com
Why CMOs must become enterprise growth leaders

CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.

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May 19 • 5:00 AM EDT • Business • adage.com
The ugly reality of racial politics in today’s Republican Party

The GOP is increasingly embracing racial politics, with many of its members either expressing racist views or playing along by ignoring them, as evidenced by the recent Supreme Court ruling that di…

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May 18 • 9:30 AM EDT • Politics • thehill.com
Don't mistake voter apathy for popular mandates

Alabama politics are dominated by hate, distraction and a lack of meaningful choices. It's hard to say the state as a whole is embracing that.

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May 18 • 5:59 AM EDT • Politics • alabamareflector.com
Why quiet luxury is giving way to loud, tacky wealth

From Lauren Sánchez to the gold-plated Oval Office to "Mar-a-Lago face," America's elite are embracing louder, flashier displays of wealth.

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May 17 • 5:17 AM EDT • Business • businessinsider.com
Now What? With Carbon Pricing Eroded and Pipeline Politics Advancing, Here Are the Pathways for Climate Success

At the end of a whirlwind week of news on carbon pricing and electricity strategy, capping a madcap year of pretty much non-stop, dramatic change, the word across much of Canada’s climate and energy transition community is that climate policy in this country has been shredded. Eviscerated. Hit with a sledgehammer by policy rollbacks that have pushed the country’s 2050 net zero target “well out of reach”. That means it’s never been more important to look for the rays of hope and glimmers of possibility. To glimpse the seeds of the next set of strategies to get Canada’s climate pollution under control and the country into the accelerating global dash away from fossil fuels. And then, once we’ve spotted those possibilities, get on with the hard, day-to-day slog of trying to make them a reality. Nothing takes away from the frustration and the deep disappointment so many climate and energy hawks are expressing, the sense of betrayal by the author of Value(s) and the former UN special envoy for climate action and finance. But we knew two things as the week drew to a close. We’re looking at the world as it most definitely is. And we don’t get to give up finding the pathways to confront climate change and deliver faster, deeper carbon cuts that leave no one else behind. So really, the first question we all have to ask ourselves is: What’s next? Subscribe All the Oxygen in the Room The outpouring of anger and grief over the carbon pricing deal between Prime Minister Mark Carney and Alberta Premier Danielle Smith has been absolutely understandable. So much of the climate community poured years, more than a decade, into dragging the current federal pricing regime across the finish line, then defending it from a deluge of three-syllable rhymes after the Trudeau government proved utterly incapable of delivering its own message. The policy foisted on us by neo-classical economists took up all the oxygen in the room, burned through years of climate response time that we won’t get back, while cornering climate hawks into the position that the best response to the crisis of our lifetimes is a new tax…in an era of historic anti-tax sentiment. I mean, really—what could possibly have gone wrong? Against that history, let’s appreciate columnist Max Fawcett’s point that even a modest carbon pricing agreement with a government as off-the-wall libertarian/conspiracist as Danielle Smith’s—those adjectives are mine, not Max’s—is a win worth savouring (as long as Smith keeps her promises for a change). But part of living in the world as it is (no, I’m not letting that go) is to be clear-headed about what we can and can’t control. And one thing we get to decide, after seeing this week’s carbon price festivities take up all the oxygen yet again, is whether we want to keep letting that happen. Particularly when success down that road depends on a factor that no one with a climate agenda can control or influence—a provincial carbon pricing mechanism that has been manipulated and eroded beyond its lowest possible denominator. Thankfully, that’s not the way it has to go. Not when we have so many other powerful, practical tools at our disposal, including the ones still available to us through this abominable Memorandum of Understanding (MOU) between Canada and Alberta. Tools In Our Toolbox When I started roughing out this list, I didn’t expect it to grow to nearly a dozen bullet points. It’s probably still incomplete. Some of the greatest hits in today’s climate solutions toolbox include: • No Carbon Capture, No Pipeline: On Friday, Prime Minister Mark Carney explicitly stated that there’s been no change to the MOU provision that there will be no West Coast pipeline without an industry commitment to build its massive, $16.5-billion carbon capture and storage (CCUS) hub in Northern Alberta, and vice versa. The two megaprojects were joined at the hip when the MOU was signed Nov. 27, and the implementation agreement this week affirmed that they still are. A parade of independent analysts have spent years pointing to the economic and technical flaws in CCUS, while the industry kept postponing its investment decision until it could arm-twist the government for more “clarity” (by which it meant even more lavish taxpayer subsidies) on the project. Now the industry itself is running away from the CCUS hub and insisting the pipeline should proceed without it, but Carney doesn’t seem to be budging from a central tenet of the MOU to which Smith has signed on. • No Subsidies, No Investors: Climate analysts and advocates have quite rightly been hammering away at Carney and his team, insisting that any new capacity the industry wants to build must proceed without new subsidies. The government has responded with a growing collection of funding and financing mechanisms for the very wide menu of industrial development and nation-building projects they say they want to take on, and that menu always includes fossil fuel infrastructure. But it’s hard to see how even the combined fiscal clout of the federal and supportive provincial governments will deliver the financial backing private investors would need when the business case for new fossil fuel development is evaporating before their eyes. Particularly when… • No Market, No Demand, No Investors: As our friend Markham Hislop at Energi Media (our apparently sleepless friend, given the massive volume of great material he’s been churning out) points out this morning, the biggest vulnerability in any pipeline deal is the assumption that Asian buyers will want the oil or liquefied natural ga that our fossil industry is so keen to send them. Hislop writes in part: Ottawa and Alberta are effectively betting that countries like China and India will continue increasing oil imports for decades as their economies grow and energy consumption rises. That assumption underpins the entire economic rationale for expanding oil sands production and building billions of dollars in new export infrastructure. But Asian energy systems are changing rapidly… China, India, South Korea, and other major hydrocarbon importers are now investing hundreds of billions of dollars into electricity systems built around wind, solar, batteries, nuclear, hydro, and expanded transmission infrastructure. Domestic “energy sovereignty” is increasingly replacing the old energy-security model based on stable oil and gas imports. Those investments are expected to sharply slow oil demand growth and eventually reverse it, even as overall energy consumption continues rising. There are also refining constraints. Many Asian refineries and petrochemical complexes are already optimized to process discounted heavy crude from the Middle East and Latin America. That raises serious questions about how much additional Canadian bitumen Asian markets can absorb at profitable prices. Small wonder that there’s still no private sector investor for the project, despite Smith’s government desperately beating the bushes to put together a deal. For now, Alberta is acting as proponent and covering early start-up costs for a pitch to the federal Major Projects Office, which could actually turn into the next tough hurdle for Smith and her pipeline to jump. • Canada Day Looms: How ironic that Canada’s birthday this year could become a major chokepoint for the provincial premier who’s been working so diligently to tear the country apart! The July 1 target date for Alberta’s pipeline proposal is baked into the MOU, was reaffirmed by the implementation plan, but it hadn’t dawned on me that it cuts both ways. As one very smart colleague wrote in an email yesterday, “they’ve thrown the ball into Alberta’s court to get the project proposal on the table really quickly and to have to do a whole pile of work to put together a massive, complicated project that would typically take years to assemble, and they’ve given them weeks to do it.” That makes July 1 a looming deadline that Smith won’t be able to run away from politically, especially with the separatists in her party and her caucus breathing down her neck. (See previous ref to off-the-wall.) But if Alberta comes in with a sloppy, incomplete submission, even after Carney bent over backwards to simplify the application process and the rules that govern it, it may be harder for the province or the industry to blame Ottawa and insist on the faster process they claim their investors are demanding. (Oh, wait—which investors would those be??) • We’ll See You In Court (Then We’ll See You Again): If Carney did cave, that would be just one more reason for Indigenous and other affected communities to take the government and the process to court—Just as Alberta First Nations did, successfully, in response to Smith’s half-baked separation referendum. Veterans of the Harper era have been warning that a shoddy process around fossil fuel infrastructure or other major projects will be a recipe for the very delays that process seeks to avoid. And now more than ever, with renewable energy and energy storage eating fossil fuels’ lunch in import markets around the world, a delayed pipeline or LNG terminal may be as good as a cancelled one. • Charged Up, Ready to Go: With its goal of doubling Canada’s electricity supply to meet a doubling of demand by 2050, the national electricity strategy that Carney unveiled Thursday has a lot to like. With its explicit language about speeding the shift from fuels to more efficient and affordable electricity, global investment and deployment patterns that already favour that shift, an emerging bidirectional power grid, the role of front-line options like rooftop solar and heat pumps, the emergence of electric vehicles as behind-the-meter energy storage, and the domestic jobs and manufacturing to make it all happen, the document doubles down on the essential cornerstone of a faster shift off fossil fuels. The strategy envisions a more prominent role for gas and nuclear power. But some of those provisions were already in the Clean Electricity Regulations that climate hawks are now fighting so hard to defend, inserted as a compromise in a futile attempt to mollify the industry and its political representatives in Alberta and Saskatchewan. But once again, gas will be a tougher sell when it’s more expensive and now so much more unpredictable than the clean alternatives. The new nuclear technologies are still speculative and deeply vulnerable to cost overruns. Increasingly, utilities, developers, and investors know it. Carney declared Thursday that “it doesn’t do us good to be sitting in court all the time with provinces. It doesn’t do us good to be talking past each other. What does do us good is to come together with specific projects.” There are no guarantees, but so much of the language and narrative-building in the electricity strategy suggests the lion’s share of those projects will be renewable. • The Party Has Already Started: The electricity strategy only rarely digs down to specific projects, but provinces representing three-quarters of Canada’s population are already embracing a faster transition. Hydro-Québec is working on a 10-year, $185-billion renewable energy and grid buildout by 2035. Ontario recently brought 10 provinces and territories together in a National Energy Corridor Agreement to boost interprovincial and -territorial transmission infrastructure. And the MOU implementation agreement commits Alberta to facilitate investment in renewable energy projects, a big step back from its continuing, punitive restrictions on renewables development. The electricity strategy envisions much of the financing and infrastructure that will be needed to pull those advances together into an integrated whole. • Delivering on Affordability: The MOU implementation plan has little or nothing to say about affordability (are you surprised?), but the electricity strategy does, with a top-line pledge to reduce home energy costs for seven out of 10 Canadian households by 2050, a total saving of $15 billion across the board. It’s just a start, but it puts affordability on the government’s narrative map. If they’re serious and deliberate about patching together a least-cost energy strategy, it’ll have little if any room for oil, gas, or nuclear—not with powerful evidence, for example, that electricity prices are higher when those prices are set by gas. • Smith Proves that Canada Works: By signing a deal that makes it harder to claim the federal government is blocking a new pipeline, Smith has helped prove Carney’s constant anti-separatist refrain that “Canada works”—incurring the rage, no doubt, of her own political base. Canada also needs to work for anyone who depends on a clean environment, healthy and thriving ecosystems, and safe, stable climate. But with Smith and her separatist constituents setting up as a fifth column for annexation by Donald Trump’s United States, let’s set aside any notion that 51st state status for Canada is a recipe for anything other than climate disaster (and so much else). Resisting and withstanding Trump (just 170 more sleeps until mid-term elections, which is a damn sight better than the 730 we started with) doesn’t mean a free pass for a pipeline, but we can still appreciate it that keeping Canada whole and sovereign is still Carney’s Job One. • The Words Not Spoken: Apart from a commitment to export a million barrels of “low-emission” Alberta bitumen per day (memo to Smith and Carney: You realize that that’s less than the industry is already exporting??), the MOU implementation plan says nothing about the international trade and economic sovereignty deals that Carney has been travelling the world to negotiate. It didn’t have to. Carney doesn’t need permission from Danielle Smith, her American enablers, or her separatist allies to continue building the alliances that will ratchet down our economic dependency on our unstable, unreliable neighbour to the south. But every connection he builds with countries outside North America helps align our economy and our future with a faster shift off fossil fuels. Little if any of this was on our bingo cards a year or two ago. But it’s the pathway that has opened up to us. And if it gives Canada any climate or energy gains at all in an era still dominated by Trump and his increasingly ridiculous tariffs, his loutish trade negotiations and his continuing annexation threats, we have to take the wins. Not least because they’ll be the point of departure for what we can achieve in 2027, 2029, and beyond, as Trump’s grip and this era begin to loosen and then fade. What is Carney Doing? If this line of thought is right—and it’s a possibility, not a prediction—it means that Carney’s actions and decisions are largely about buying time. Time for Trump’s power to wane. Time for Alberta’s separatist/conspiracist virus to spread, mutate, die out, or at least die back, with help from a vaccine of federal steadiness and calm (appropriate enough, for a movement populated largely by vaccine deniers) that no conspiracy theory can dismiss. And time for the government’s trade and investment agenda to deliver results—even knowing that some of those results will bring impacts that front-line communities will not and should not accept. In the immediate moment, none of this changes the way the wider climate community has to respond, from campaigners to investors to front-line practitioners. All of our voices are still essential. But those voices will be stronger and more confident if we have a clearer sense of the brutal game we’ve been pulled into, and a plausible path (or two it three) for playing it to the win we need. This conversation also underscores our biggest task for the remaining years of what was supposed to be the “decisive” decade for climate response: if we can shift the energy narrative in Canada, make it a mainstream view that the country’s preoccupation with oil and gas has us falling farther behind a changing world, we’ll see far better results in the 2030s and beyond. For many veteran climate advocates, taking on that part of the fight will begin with recognizing that most of our friends and family, neighbours and colleagues already understand that climate change is real and right in front of us: they’re looking away and staying silent because they don’t have what climate communicator Katharine Hayhoe calls “efficacy”. As Hayhoe recently pointed out in a feature interview with The Energy Mix, it amounts to science denial to keep hammering away at the dire news about global warming without also helping audiences understand what they can do about it, with multiple studies telling us why that won’t work. Far better to open those conversations with the dominant crises like energy security, food security, emergency preparedness and business continuity, affordability, and financial security that have knocked climate change far lower on the list of public priorities, and will likely keep it there. We Knew This Would Happen Climate hawks have always known this day would come. For decades, we warned that everyone had to pay attention to climate change right now, because it would be much tougher to respond once the crisis itself started affecting our daily lives. We were right, and here we are. But now, thanks to decades of hard work, communities and countries have an alternative to doubling down on fossil fuels. “In 10 years everyone will have ‘always known’ that solar and batteries were going to win,” Morgan Solar Executive Chair Mike Andrade writes on LinkedIn. With the disruption in the Strait of Hormuz roiling energy priorities around the world, Canada and the United States are among the shrinking number of countries that are still very keen on fossil fuel development. Understanding that gap is a first, essential step in spotting the opportunities ahead, and averting the deep economic as well as environmental and social risk we face if we don’t seize them. Thanks for reading The Energy Mix Weekender! Subscribe for free to receive new posts and support our work. Subscribe Mitchell Beer traces his background in renewable energy and energy efficiency back to 1977, in climate change to 1997. Now he and the rest of the Energy Mix team scan 1,200 news headlines a week to pull together The Energy Mix and The Energy Mix Weekender. Chart of the Week BYD Eyes 20 Dealership Locations After Canada Greenlights Chinese EV Imports ‘Sledgehammer’ Carbon Price Deal Boosts Emissions by 230Mt, Aims for Fall 2027 Pipeline Approval ‘Worse Than Harper’: Regulatory Rollback Would Stop Canada from Assessing Project Impacts, Critics Warn Electricity Strategy Aims for Doubling by 2050, Allows ‘Flexibility’ for Gas Power Plants Opposition Mounts as O’Leary’s Data Centre Approved in Drought-Stricken Utah Diluted Carbon Price Misses ‘Reality of the World We’re In’, Could Impede Diversified Trade: Climate Institute $200B in Clean Energy Investment Will Need On-Time Delivery, Reliable Policies, Trade Association Says ‘Sovereign Pipeline’: CEO Pitches to Keep Trans Mountain in Government Hands What a Supercharged El Niño Could Mean for Canada Canada’s future is electric, and here’s how a power grid superhighway would get us there (Toronto Star) The Perilous Waters of Hecate Strait (Globe and Mail) Saudi Aramco profits jump despite conflict in Middle East (The Guardian) Farmers confront rising cost of fertilizer and fuel as spring seeding under way (Canadian Broadcasting Corporation) Clarkson forecasts 24% decline in offshore oil, gas capital expenditures (Oil & Gas Journal) Pipe Dreams: How Oil and Gas Fail to Deliver Economic Development in Africa (Oil Change International) Developing countries must hold the pen to script the fossil fuel transition (Climate Home News) Iran war threatens the dream of a post-oil economy in the Gulf (Washington Post) U.S. Oil, Gas Work Force Hits Lowest Level Since 2022 (Rigzone) Why Polestar Is Doubling Down on Net Zero as Rivals Pull Back on EVs (Bloomberg) Why this Michigan utility plans to sell its hydro dams for $13 (E&E News/Politico) Levees can no longer save New Orleans (Vox)

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May 16 • 6:41 PM EDT • Politics • energymixweekender.substack.com
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From Satellite Signals to Supply Chains: One Parker College of Business graduate’s unconventional journey to Eagle Nation

For May 2026 Parker College of Business graduate Andrew Haley, success is not just about academic achievement, but about actively seeking and embracing every opportunity that comes his way. His journey, a compelling blend of military service, strategic academic pursuits, and transformative international experiences, highlights the power of community and a proactive mindset.

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May 16 • 5:45 PM EDT • Business • griceconnect.com
Is there hope for the polarized state of American politics?

Two authors, Malcolm Gladwell and Dana Perino, suggest that America’s political exhaustion can be improved by loosening our grip on certainty and embracing disagreement, as our Founding Fathe…

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May 13 • 1:00 PM EDT • Politics • thehill.com
Businesses offer events, special deals ahead of Preakness

Anne Arundel County businesses are embracing the Preakness Stakes with themed events and specials as Laurel Park prepares to host the race.

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May 11 • 7:06 PM EDT • Business • wbaltv.com
Digital Dividends: How Maryland’s Entertainment Scene is Embracing New Currencies

Maryland has always been a hub for high-stakes excitement, from the historic tracks at Pimlico to the modern floors of the state’s six major land-based gaming destinations. However, a quiet shift i…

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May 11 • 3:00 PM EDT • Entertainment • eyeonannapolis.net
Economists warn of downturn as US businesses face rising costs

Costs are piling up for businesses during the U.S. and Israel’s war against Iran — and many economists see a bleak outlook, with some bracing for a downturn in hiring and investment in the coming months.

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May 11 • 1:42 PM EDT • Business • apnews.com
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Chargers rookie Jake Slaughter embracing transition to guard

Chargers second-round pick Jake Slaughter is embracing the move from center to guard.

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May 10 • 11:29 PM EDT • Sports • sports.yahoo.com
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Marc Theissen warns Democrats embracing ‘politics of envy’ amid AOC’s criticism of billionaires

The ‘Fox News Sunday’ panel debates Democratic messaging on billionaires and the party’s shift toward socialism.

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May 10 • 3:17 PM EDT • Politics • foxnews.com
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Zavion Thomas Already Familiar with Bears Royalty

Rookie Zavion Thomas brings explosive versatility to Chicago, drawing inspiration from return legend Devin Hester and embracing a rumored family connection to the iconic Walter Payton.

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May 10 • 1:00 PM EDT • Sports • sports.yahoo.com
CFOs are worried about geopolitics and inflation. But they’re still chasing growth

Finance chiefs say they're bracing for volatility but still hunting for upside.

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May 7 • 8:40 AM EDT • Business • fortune.com
Blakeman meets Trump at White House, calls him 'supportive' of campaign

Blakeman is embracing his relationship with Trump.

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May 6 • 5:14 AM EDT • Politics • ny1.com
Blakeman meets Trump at White House, calls him 'supportive' of campaign

Blakeman is embracing his relationship with Trump.

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May 6 • 5:14 AM EDT • Politics • nystateofpolitics.com
Kalen DeBoer opens up on embracing Alabama, ignoring Michigan: 'I never flinched'

Kalen DeBoer never talked to anyone at Michigan. Those are his words. He explains why, and why he's all-in on Alabama.

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May 5 • 5:06 AM EDT • Sports • usatoday.com
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States Eye Aid To Prop Up Distressed Hospitals Amid Federal Medicaid Cuts

Hundreds of hospitals nationwide are bracing for Medicaid cuts as a result of the One Big Beautiful Bill Act. Some state lawmakers are eyeing loans and other forms of financial aid to distressed hospitals in rural and urban areas, as healthcare providers warn of cuts to critical services and scramble for funding.

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May 5 • 5:00 AM EDT • Health • kffhealthnews.org
Philadelphia-area sports bars, retailers prepare for packed playoff weekend

With multiple high-profile sporting events on the schedule, local businesses say they are bracing for a full day of customers.

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May 1 • 11:58 PM EDT • Sports • 6abc.com
Palmetto Sports Shorts: The Cat Guy

WATCH: Palmetto Sports Director Carmine Gemei speaks with Clemson Coach Brad Brownell, senior forward RJ Godfrey about embracing the role of being a cat guy.

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May 1 • 9:35 PM EDT • Sports • foxcarolina.com
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ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet

Users in India are embracing ChatGPT Images 2.0 for creative, personal visuals — from avatars to cinematic portraits.

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Apr 30 • 10:00 PM EDT • Technology • techcrunch.com
Philadelphia museum brings Rocky statue inside after decades of tension

The Philadelphia Museum of Art is embracing a statue it once kept at arm’s length | Talk 1370

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Apr 25 • 9:33 AM EDT • Entertainment • audacy.com
Philadelphia museum brings Rocky statue inside after decades of tension

The Philadelphia Museum of Art is embracing a statue it once kept at arm’s length. A new exhibition, “Rising Up: Rocky and the Making of Monuments,” brings the bronze figure

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Apr 25 • 12:05 AM EDT • Entertainment • yakimaherald.com
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Samsung may be bracing for first-ever annual loss in smartphone business

The AI-driven memory shortage is hitting Samsung's bottom line.

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Apr 24 • 12:58 PM EDT • Technology • arstechnica.com
Samsung may be bracing for first-ever annual loss in smartphone business

The AI-driven memory shortage is hitting Samsung's bottom line.

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Apr 24 • 12:58 PM EDT • Business • arstechnica.com
Meta employees react to pending job cuts: '28 days of hell'

Inside Meta, employees are bracing for weeks of limbo as they wait to find out who's cut.

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Apr 24 • 12:33 PM EDT • Business • businessinsider.com
Hochul’s stealth business-tax hike proves she doesn't care about NY's future

Embracing a special NYC pied-a-terre levy turns out not to be Gov. Kathy Hochul’s only violation of her "no new taxes" vows — nor even the first or the biggest.

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Apr 22 • 6:37 PM EDT • Business • nypost.com
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Romania Faces Fresh Political Crisis With Premier Under Fire

Romania is bracing for fresh political turbulence with Prime Minister Ilie Bolojan poised to defy a call by the biggest ruling party to resign in a showdown that may lead to a collapse of the ruling alliance.

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Apr 20 • 12:00 AM EDT • Politics • bloomberg.com
Silver City businesses are bracing for National Avenue construction impact

Silver City businesses are bracing for National Avenue construction impact:

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Apr 19 • 8:01 AM EDT • Business • onmilwaukee.com
Are more and more politicians embracing profanity?

There are now scores of examples of political figures in the English-speaking world who are openly embracing the expletive.

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Apr 15 • 3:15 PM EDT • Politics • news.northeastern.edu
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The Guardian view on social science research: embracing uncertainty

Editorial: Science rarely produces identical outcomes. Mistaking this for failure turns caution into an excuse for inaction

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Apr 15 • 1:43 PM EDT • Science • theguardian.com
Why I’m embracing the latest uncool thing in gaming

‘Unc’ is meant to disparage older players who favour slow-paced shooters and epic narrative games, but the industry should make games for all generations

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Apr 15 • 10:00 AM EDT • Technology • theguardian.com
Louisville businesses, neighbors bracing for impact of I-65 closure this summer

We're less than 50 days away from I-65 being shut down in both directions in Louisville.

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Apr 13 • 5:18 PM EDT • Business • wlky.com
As Iran war drags on, midterm forecasts for Republicans get even worse

The GOP was already bracing for a tough election, but with the ceasefire in doubt, gas prices are likely to stay high, and voters’ economic outlook is dismal.

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Apr 13 • 5:00 AM EDT • Politics • washingtonpost.com
UCLA players embracing competitive spring practices

A sense of competition has pervaded the Bruins’ first handful of spring practices this year.

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Apr 11 • 5:25 PM EDT • Sports • sports.yahoo.com
Trump Moves Top Aide James Blair to Political Operation Ahead of Midterms

Mr. Blair will “lead the charge from the outside,” the president said on social media. The move comes as Republicans are bracing for a potentially difficult November election.

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Apr 10 • 6:07 PM EDT • Politics • nytimes.com
Trump Moves Top Aide James Blair to Political Operation Ahead of Midterm

Mr. Blair will “lead the charge from the outside,” the president said on social media. The move comes as Republicans are bracing for a potentially difficult November election.

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Apr 10 • 6:07 PM EDT • Politics • nytimes.com
On plant health and embracing new plant-breeding techniques in South Africa

The major challenge currently confronting South Africa’s agriculture is the spread of foot-and-mouth disease. For many farmers across the country, the most urgent tasks are both securing sufficient vaccines and rolling them out quickly in the coming months, particularly as the beef and dairy industries continue to suffer big losses. There is also pressure on sheep, goats, and other livestock to prevent the disease from spreading. As efforts to get the country through this monumental challenge continue, I believe it is important to sharpen our focus on the broader task at hand: strengthening biosecurity. This covers both animal and plant health. In recent years, we haven’t focused much on plant health, except a few times, such as when we had a goss’s wilt scare in the maize industry, a few cases of citrus black spot, or cases of sclerotinia in sunflower seeds. But the fact that South Africa managed to control the outbreaks of these particular diseases when they occurred a few years ago was due to organized agricultural and government scientific capabilities, and, most importantly, the availability of crop protection or agrochemicals necessary to address some of them. Therefore, as the animal health division in the Department of Agriculture focuses on the pressing challenge of the day, the foot-and-mouth disease, there is an opportunity for the plant health division to assess if they have all the requirements to tackle any outbreak that may occur on fruits, vegetables or crops in future. The challenge with crop diseases is that they can spread quickly and cause much more rapid damage in the field than we typically see with livestock. Therefore, speed is everything in ensuring the appropriate controls are available. I raise this as an important area, particularly given the drastic climate variation we observe across the country. The production conditions in some areas have changed noticeably over time, which may introduce new risks. The other essential part is ensuring that South Africa has access to the best crop protection technology available in the market. Many technology developers worldwide have operations in South Africa. Therefore, the Department of Agriculture, along with the Agricultural Research Council, must continuously interact with technology developers to assess the various crop protection technologies they are releasing globally and determine their suitability and need in South Africa. This will require a proactive approach from the government, unlike the current approach, in which technology developers typically approach regulators with new technologies. The government, recognising the food security risks, must take a proactive approach to ensure that South African farmers have access to the latest crop protection technologies, thereby safeguarding the country’s food security. Beyond crop protection, we must never forget that South Africa’s agriculture is key to ensuring that the country is the most food-secure country at the national level in sub-Saharan Africa. South Africa is also the only African country in the top-40 global agricultural exporters, having more than doubled since 1994 on the back of the adoption of high-yielding seed cultivars. South Africa has been the only African country to adopt a bold approach to embracing science and adopting genetically engineered seeds for grains and oilseeds in the early 2000s. Since then, we have seen crop yields improve noticeably, contributing to the gains we mentioned above. But ensuring that South Africa improves further is not a given. The key lies in South African regulators’ attitudes towards new technologies. We have to maintain a progressive approach and not give in to the politics of non-food and non-scientific voices that shout on the sidelines. Food security is national security, and the government must ensure we progress, leaning on science. Therefore, the registration of high-yielding new genomic techniques is required. South Africa cannot afford to fall behind the EU, the USA, South America, and many of its competitors in global agriculture. The Department of Agriculture’s crop science division must adopt a progress-and-science-embracing approach for the good of the country. Thanks for reading AgriView! Subscribe for free to receive new posts and support my work. Subscribe Share

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Apr 6 • 12:02 AM EDT • Health • wandile.substack.com
Health experts offer tips to navigate allergy season

As flowers bloom and trees rebound after winter, many people across the Ohio Valley are also bracing for seasonal allergies as pollen counts rise.High pollen co

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Apr 5 • 10:44 PM EDT • Health • wtov9.com
I saved a doomed Windows laptop by embracing Linux

This machine kills forced obsolescence.

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Apr 3 • 11:00 AM EDT • Technology • theverge.com