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Trump’s growing list of campaign pledges: From the Politics Desk
Plus, Witkoff’s praise for Putin draws bipartisan backlash.
SonicFox Cancels Contract With Gaming Convention After Event Uses Likeness in AI-Generated Poster
Prolific fighting game player SonicFox has terminated their contract with a tournament in Norman, Oklahoma after organizers fed artwork of their mascot character into AI to generate a promotional poster for the event.
Platform Science Adds Dispatch and Safety Tools
Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.
Skipped Lunch? Science Explains Why You're Suddenly Craving Happy Hour
Researchers at Brown University found a molecular link between hunger and alcohol cravings.
Bob Huggins' family discloses health battle for college basketball legend
Former college basketball coach Bob Huggins' family released a statement that he's dealing with a progressive cognitive condition. What to know:
Agency as a New Organizing Abstraction for Computer Science
Considering agency is a candidate for organizing abstraction for structuring and reasoning about autonomous computational systems.
GTA 6 Preorders Are Up to $11 Off If You Follow These 3 Simple Steps (Today Only)
Follow three simple steps, and you can save $11 off Grand Theft Auto 6, today only.
Trump's women's health order promises change. What's next?
On Oct. 19, President Trump signed an executive order meant to 'advance women's health.' Here's what that could actually mean in practice.
Glenn Close reveals hip replacement surgery, says she's 'feeling great'
Glenn Close revealed she had a hip replacement and reassured fans she's \
Your Voice, Your Vote: Stanley Langlow, Chelan County sheriff candidate
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Your Voice, Your Vote: Adam Musgrove, Douglas County sheriff candidate
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Your Voice, Your Vote: Tyler Caille, Douglas County sheriff candidate
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LIVE: Heavy police presence at Academy Sports + Outdoors in Humble as crime scene investigated
Humble police are investigating a crime scene at an Academy Sports and Outdoors on Wednesday, according to the Police Department.
The Baffling Gender Politics of Netflix’s New Stanford Prison Experiment
Netflix's reality-TV restaging of the notoriously unethical study incorporates women—but doesn't know what to do with them.
EA Sports Confirms It's Developing an Open-World Football Game
EA Sports is working on a new open-world football game, seemingly separate from Madden and College Football.
Here Are 7 Key Governor Races to Watch in the Midterms
Ohio, Alaska, and Texas could elect their first Democratic governors in decades. Republicans also have a shot at flipping a state's top executive.
WoW Forever Beta Extended to Friday, Name Reservations Go Live Tuesday
The World of Warcraft Forever beta has been incredibly popular, but just like any other beta, it has to come to an end as the full launch approaches. But Blizzard has extended the beta by a couple of days.
Casper mobile auto repair business puts down roots on Beverly
CASPER, Wyo. –– About a year ago, James Sullivan was employed by an oilfield contractor doing work he enjoyed. There was one problem, however: there
Meta ordered to pay New Mexico $25 billion over Cambridge Analytica breach
A judge has ordered Meta to pay New Mexico $25 billion after a jury found the company liable for deceiving users about privacy and content moderation on Facebook.
Homebase Assistant Wants to Give Small Business Owners Their Time Back
Homebase Assistant uses AI to help small business owners automate everyday tasks, save time, and reduce administrative burdens.
Scott Eilert named head of K-State animal science department
His professional experience includes employment with Cargill, National Turkey Federation and Meat Institute.
First-person Soulslike Valor Mortis is already making a profit after seven days, despite launching against some stiff competition
Ghostrunner studio One More Level is wall-running toward another success with Valor Mortis, which has already broken even after a week on sale.
After 32,000 folds, iPhone Duo's hinge serves up a big surprise
Joanna Stern's video review uses a clever custom-built tool to measure how iPhone Duo's hinge holds up after four nights of automatic folds.
The new, handmade Apple Music logo leans into the science of sound
Liquid glass UI design hits a high note.
What U.S. Senate candidates Rogers, El-Sayed said about lowering health care costs in Michigan
With Election Day less than three weeks away, Michigan U.S. Senate candidates answered a series of questions in Detroit, including one on health care.
I’m not Left or Right. I’m Up: Time to look beyond political labels
Whenever an election approached, everyone wanted to know: Who are you voting for? “I can’t vote,” I would answer. “I’m Canadian.” I loved being neutral.
United Automobile, Aerospace & Agricultural Implement Workers of America
The labor union representing workers in auto, aircraft and agricultural implement manufacturing and other industries in the U.S., Canada and Puerto Rico.
Christina Applegate’s Health Journey, From Early MS Symptoms to Learning She was Misdiagnosed
After years of treatment, hospitalizations and pain, the actor says her misdiagnosis isn’t welcome news.
OKC's largest private employer Integris set to join Kaiser-backed Risant
Integris Health will join Risant Health in a merger that officials say will not result in layoffs or leadership changes.
'GTA 6' could cause $1 billion sick day as 1.5 million estimated to skip work: reports
When “Grand Theft Auto 6" drops next month, millions of Americans are planning a trip to Vice City that reports claim could cost the US economy a staggering $1 billion in lost productivity in just one day.
Kennedy, Bean to meet Florida health leaders in Orange Park on national nutrition pledges
U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Rep. Aaron Bean will meet with higher education and hospital leaders Wednesday for a closed roundtable in Orange Park about Florida institutions joining two federal nutrition initiatives.
What is Glycidol methacolayte? Breaking down the health risks from Toledo chemical leak
Residents in northern Toledo are reporting varying health symptoms as a result of an active chemical leak in the area. But what's the actual exposure risk?
Xbox follows in PlayStation's footsteps, introducing AMD FSR 4.1, targeting better graphics and performance on Series X/S
Xbox Series X and Series S are getting a new AI upscaling technology comparable to PlayStation's QSSR.
Marvel exhibit brings more than 150 artifacts to Houston Museum of Natural Science
Marvel: The Exhibition – Universe of Super Heroes opens at the Houston Museum of Natural Science Dec. 19, featuring more than 150 artifacts including costumes, props, concept sketches and original-comic book art.
Baidu (BIDU) Expands Its AI Business, but the Core Revenue Recovery Remains Uncertain
Baidu, Inc. (NASDAQ:BIDU) is expanding autonomous driving and AI services while its traditional business stays under pressure. That raises a hard valuation question: can the new activities grow fast enough, and profitably enough, to replace what the established business is losing? At roughly 19 times forward earnings, investors pay for that transition to work. They […]
After a few hours with Yakuza studio's soulful Stranger Than Heaven, I'm smitten, but I suspect this ambitious role-playing epic will be a divisive game
I played RGG Studio's Stranger Than Heaven, and came away impressed by the bold new direction its younger team is taking.
Nikon’s Small World photomicrography competition winners
The 52nd annual Nikon Small World competition honours the world’s most remarkable images captured through a microscope
Stranger Than Heaven: The Final Preview of the Yakuza Team’s Ambitious, Decades-Spanning Action-Adventure
in a new three-hour demo, I got to play Stranger Than Heaven from the start, see a bit of its decade-spanning story in action, and explore the different towns that represent each time period. That also meant getting real familiar with how to throw hands in the re-tuned combat, and it feels like I've done a complete 180-degree turn on RGG Studio's next game. Meaning, I’m now all-in on the Yakuza team’s latest.
Kagan says supreme court conservatives have made US political system ‘a nightmare’
Liberal justice says recent decisions on redistricting and campaign finance have undermined democracy and polarized US even more
'Visually immersive' nightlife concept to open downtown in 2027
A new entertainment and nightlife destination is coming to downtown Cincinnati's Fountain District.
Dolly Parton tribute airs tonight, how to watch the star-studded special
Find out how to watch the Dolly Parton tribute live tonight, including the time, channel, streaming options and star-studded performer lineup.
OpenAI acquired biotech startup Orchestra Bio to expand its life sciences AI tools
OpenAI will fold Orchestra's team and technology into Rosalind, its AI models and tools for life sciences researchers
Abbott plans to spin off nutrition unit that generates $8.5 billion in annual sales
The separation of the maker of Similac and Ensure is expected by the end of 2027 and will leave 2026 guidance unchanged
Why the political ambition gap between men and women persists even at the local level
Women are less ambitious for local office than men, mirroring an ambition gap that exists at the state and federal level, too. A group of scholars documented this gap and investigated why it exists.
Oak Ridge museum hosts free nuclear science events Saturday
The American Museum of Science and Energy offers free admission this Saturday for Nuclear Energy Discovery Day.
New York congressional candidate Brad Lander says he was detained by IDF in the West Bank
Lander, the former New York City comptroller, wrote in a post on X that he was detained by the Israeli Defense Forces while harvesting olives with other volunteers.
FEST 24, Boo at the Zoo lead Gainesville events this week
FEST 24 and Boo at the Zoo headline a busy week of entertainment in Gainesville/Alachua County, with plenty more events and activities on the calendar.
Warhammer 40,000: Dawn of War 4 – Detailed Impressions of the Necron and AdMech Factions
I had a great time getting chromed up with the Adeptus Mechanicus and the Necrons in Warhammer 40,000: Dawn of War 4. The campaign story really starts to come together in some interesting ways in its second chapter. And the ways both of these factions control space differently feel like engaging and welcome additions to the roster compared to the more straightforward playstyle of Orks and Space Marines.
Mass casualty drill to test San Antonio-area hospitals, EMS response
Live updates: Trump to rally for Sen. Darline Graham in South Carolina
Live updates and the latest news as Trump rallies for Darline Graham in South Carolina and the candidates for Senate in Michigan and Kansas and governor in Wisconsin debate.
Ohio Chemical Leak Forces Home and Business Evacuations
A hazardous chemical leak in Toledo, Ohio, has prompted the evacuation of homes and businesses within a one-mile radius of a pipe factory. Anyone living within three miles of the plant is being asked to shelter in place. There are no reports of any injuries so far.
Here's our second wave of Xbox Game Pass games for October 2026
The second batch of Xbox Game Pass games this month includes the console debuts of two genuine corkers.
FACT FOCUS: When it comes to Trump's economy, these are the numbers that matter before Nov. 3
President Donald Trump is trying to convince voters before the Nov. 3 midterm elections that the U.S. economy is rocketing upward.
Kirk Ferentz press conferences offer unpredictable entertainment
The starting quarterback announcement was just part of an entertaining, bizarre and unpredictable Kirk Ferentz press conference.
Football Manager 27 will be free to play for five days before its full release, in "industry first" for a game of its kind
FM27 is getting a free trial period with saves that carry over to the full game, with pre-orders not opening until the trial starts.
Xbox reportedly planning three more rounds of layoffs, with the first wave coming as early as this month
Xbox is said to be laying off some employees this month, with two more waves planned for the near future.
Texas Republicans Used to Debate. Not This Cycle.
With early voting already underway, we're likely to close out this election cycle without a single debate between top-of-the-ticket candidates. Why?
US extreme weather survivors are a growing group – now they want to be a political force
At a gathering in Texas, near where floods killed 136 people last year, survivors are united on the need for urgent action
Wisconsin’s seasonal migrant workers lack access to healthcare — until a mobile clinic pulls up to the farm
Thousands of Wisconsin’s migrant seasonal workers face barriers to getting basic healthcare. A Wautoma-based charity is helping fill that gap by taking its mobile clinic to farm fields, providing low-cost primary care medicine to workers mostly from Mexico.
Sony Issues New PS5 Firmware Update as Jailbreak Race Heats Up Ahead of GTA 6 Release
Sony has issued a new PlayStation 5 firmware update amid the homebrew community's ongoing effort to jailbreak the console.
Resident Evil: Requiem made more money on PlayStation discs than on Xbox in total, reportedly, as Sony's march to a discless future continues
Single-player blockbuster PlayStation games still sell in notable quantities on disc, statistics show. In Japan, the desire for physical is even higher.
Turner trying to stave off challenge from Lesko in senate campaign
Frank Lesko defeated a popular incumbent in 2024, but to do it again, he will have to navigate state political waters.
‘A powerful warning’: will Europe’s angry protests lead to real political change?
Hamstrung governments seem to have no answer to the public’s furious demands, making further discontent likely
Troy Aikman and Joe Buck: what next for the NFL’s $165m TV power couple as they head for a split?
The duo have carved out lucrative and successful careers as TV audiences elsewhere are falling. It seems they won’t be together for much longer
News 6 is being sued over a political ad. Here's why it matters to you
The Republican Party of Florida has sued News 6 and multiple Orlando and Tampa Bay television stations over a political ad about the Hope Florida controversy, arguing broadcasting the “gist” of an erased grand jury report is a crime.
Xbox's next-gen console to reportedly cost up to $1,800, with a Helix handheld coming in 2027 and a full release in holiday 2028
There will be two next-gen Xboxes, a handheld and a more traditional console, and they'll reportedly cost up to $1,800.
Making Marie Antoinette review – sweet Coppola home movie indulges the family business
Shot by Sofia’s mother Eleanor this documentary shows something of the strain of shooting a period piece, but is a far cry from the tumultuous portrait of her husband in Hearts of Darkness
Soft-spoken David Pocock has big ambitions – but first he wants politicians to ‘double down’ on kindness
Independent senator’s goals ‘much bigger’ than prime ministership, he reveals in first speech to national press club
Boy George joins Eretz Nehederet as election satire exposes 'monkey business' in Israeli politics
Boy George joins Eretz Nehederet for its final episode before Israel's elections, as the comedy show takes aim at Netanyahu, Eisenkot, campaign scandals, and political rivalries.
The humble one-celled alga that helped scientists win the Nobel prize
Chlamydomonas and its light-sensing protein help show how memories, feelings and behaviour form in our brains
Twice’s Jihyo officially leaves JYP Entertainment after 21 years
The 29-year-old singer announced on Wednesday (Oct 21) that she will be departing her longtime agency, JYP Entertainment, making her the latest Twice member to do so.
Man arrested, dirt bike rider wanted after theft from Monroe County business leading to pursuit
Australian democracy is usually peaceful. But there’s a homegrown history of political violence
Like other features of our public landscape, both good and bad, political violence has a history in Australia – one from which we may learn
Twin County Regional Healthcare responding to increased volume of patients related to community incident Tuesday night
Twin County Regional Healthcare announced on its Facebook page Tuesday evening that it is currently responding to an increased volume of patients related to what it called a “community incident”.
Political newcomers De La Cruz and Garcia battle for redrawn Texas 35th Congressional District
On Nov. 3, Texas voters will choose a new U.S. representative for the newly redrawn 35th Congressional District. On the ballot are Republican Carlos De La Cruz and Democrat Johnny Garcia.
Sanae Takaichi took on Japan’s male-dominated politics and won – can she survive a second year in power?
The straight-talking PM’s ability to manage Trump and stand up to China have endeared her to the public, but she may need friends closer to home to survive
SpaceX’s Musk Lauds Its Soaring Cloud Business and Possible Tesla Merger
SpaceX put on a bit of a show for shareholders today—and I’m not referring to the sizzle reel of rocket and space videos it showed on its earnings call. No, the big attention grabber was the update from CEO Elon Musk on the progress of SpaceX’s contemplated merger with Tesla and just how ...
Justice Elena Kagan accuses Supreme Court’s conservative majority of undermining democracy
The liberal justice took aim at various recent rulings, including one that paved the way for rampant partisan gerrymandering of legislative districts.
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Weight loss in middle age can restore cardiovascular health, research suggests
UK study of 6,000 patients shows shedding 5% of body weight may help cut the risk of stroke and heart disease
GTA 6 Fans Think Rockstar Games Is Shooting an Elaborate and Expensive Live-Action Trailer in Miami
Eagle-eyed Rockstar fans have noticed camera crews recording convoys of flashy GTA-themed cars in Miami, creating speculation over a new live-action trailer.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
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Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses
Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.
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Pennsylvania warns of rise in congenital measles and infection during pregnancy
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