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Apple Has Released More Than 10 Products and Accessories This Month
It has been a busy March for Apple, which has unveiled more than 10 products and accessories this month. However, aside from the all-new MacBook Neo and Studio Display XDR, the devices received faster chips or new colors and little else.
Apple Wanted to Buy Halide to Boost iPhone 18 Pro's Camera App—Now There's a Lawsuit
Apple's plans to enhance the iPhone 18 Pro's Camera app led it to consider acquiring Halide, but the talks ultimately collapsed and were followed by a fierce legal dispute between the startup's co-founders, according to The Information reports. In the summer of 2025, Apple reportedly held discussions to acquire Lux Optics, the developer behind the popular iPhone camera apps Halide, Kino, and Spectre.
Apple TV Is Now Almost 20 Years Old
The Apple TV is now almost two decades old amid rumors of the announcement of a new model. Today marks 19 years Apple launched the original Apple TV. Apple CEO Steve Jobs unveiled the Apple TV at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March. The Apple TV was initially previewed as the "iTV". The device allowed users to wirelessly stream movies, TV shows, music, and photos from their Mac or PC directly to their TV.
iOS 26.4: Top 10 New Features Coming to Your iPhone
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or make up something entirely nonsensical and let the AI figure out what you mean.
Apple Has Unveiled 9 New Products This Month
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and Nike Powerbeats Pro 2.
The MacRumors Show: Surprise AirPods Max 2 Announcement
On this week's episode of The MacRumors Show, we discuss Apple's surprise announcement of the AirPods Max 2 this week. Subscribe to The MacRumors Show YouTube channel for more videos The AirPods Max 2 introduce a range of improvements primarily driven by the addition of Apple's H2 chip, which replaces the H1 chip used in previous models.
M5 MacBook Air vs. M5 MacBook Pro Buyer's Guide
Both the MacBook Air and entry-level MacBook Pro now feature the M5 chip, so how do the latest models compare? While the 13-inch MacBook Air starts at $1,099 and the 15-inch model at $1,299, moving to the 14-inch MacBook Pro requires spending at least $300 more.
Apple to Launch More New Hardware This April
Apple isn't done yet. After announcing seven new products in March – including the iPhone 17e, iPad Air, MacBook Air, MacBook Pro, MacBook Neo, Studio Display, and Studio Display XDR – the company has one more launch on the books in the coming weeks (as far as we know, at least). AirPods Max 2 go up for pre-order on March 25, with availability beginning in early April.
Apple Announces New Mac Sales Record Following MacBook Neo Launch
Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows. Apple released the MacBook Neo last Wednesday, March 11. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students.
Hermès Now Sells $1,250+ MagSafe Chargers Wrapped in Calfskin Leather
Luxury brand Hermès has a new series of MagSafe-compatible chargers for the iPhone and Apple Watch, with prices that are higher than the cost of an iPhone 17 Pro Max. The $1,250 Paddock Solo Charger is a magnetic charger that works with a single device, while the $1,750 Paddock Duo can charge an Apple Watch and iPhone at the same time. The $1,750 Paddock Yoyo is also a dual charger, but it has a USB-C cable that wraps around the charger for travel purposes.
Rumor: iPhone Fold may launch months after iPhone 18 Pro
Apple is widely expected to unveil its first iPhone with a foldable display this year. However, the rumored iPhone Fold...
Analyst: Foldable iPhone Likely to Ship in December, iPhone 18 Plus is Possible Next Year
In a research note for investment bank Barclays earlier this month, Apple analyst Tim Long said his supply chain sources mentioned the possibility of the iPhone 18 base model being announced in March next year, rather than in September this year. This split launch has been widely rumored by multiple sources in recent months. More interestingly, Long dropped two unique pieces of information.
Apple Urges iPhone Users Running Outdated iOS Versions to Update Immediately
Apple today urged iPhone users who are running iOS 13 or iOS 14 to upgrade to iOS 15 to protect themselves from being hacked through malicious web content. In a support document, Apple highlights recent reports about hacking tools that are effective against older versions of iOS. Hackers are using iOS exploit kits known as "Coruna" and "DarkSword," which can take advantage of vulnerabilities in iOS 13 through iOS 17.2.1.
Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'
In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone. "There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives".
Here Are Apple's Release Notes for iOS 26.4
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update.
Family Sharing in iOS 26.4 No Longer Forces Adults to Share a Payment Method
With iOS 26.4, Apple has made a small but useful change to the way that Family Sharing works. Each adult member of the family can now use their own payment method for purchases, rather than being forced to share a payment method. Apple has long required all of the members of a Family Sharing group to use a single shared payment method for app and content purchases when purchase sharing is turned on, with no option for family members to use separate payment methods.
iOS 26.4 Fixes iPhone Keyboard Accuracy Bug
The iOS 26.4 update that Apple plans to release as soon as next week includes improvements for the built-in iOS keyboard. In its notes for the software, Apple says iOS 26.4 offers "improved keyboard accuracy when typing quickly". There was a bug in iOS that caused some characters to be missed when a user was typing quickly. The character appeared to be tapped in the keyboard, but was ultimately not inserted.
iPhone 18 rumors say Pro models will get exclusive camera upgrade
iPhone 18 Pro and Pro Max are coming, and rumors indicate they’ll get at least one exclusive camera upgrade: a larger aperture Telephoto.
iPhone 18 Pro Launching Later This Year With These 12 New Features
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the screen on the devices, which will result in merely a smaller Dynamic Island.
Spigen's New AirPods Pro 3 Case Is Modeled After the Original Macintosh Mouse
Accessory maker Spigen this week expanded its lineup of case options that are designed to look like vintage Apple Macs. The clever new Classic LS AirPods Pro 3 Case resembles a the iconic Apple Macintosh mouse, so it goes well with Spigen's Mac-style iPhone cases. Priced at $25 from Amazon, the case features the stone color that was used for the Classic Macintosh, along with a gray mouse button.
Rumor: iPhone 19e may bring ProMotion display
Apple is at least considering it, according to a new report. It’s been less than a week since the iPhone 17e was announced, but we’re already getting our...
iFixit Tears Down the iPhone 17e, Discovers MagSafe Upgrade Path for iPhone 16e Owners
Repair site iFixit today took apart the iPhone 17e, which is the new low-cost iPhone that Apple launched last Wednesday. The iPhone 17e is almost identical to the iPhone 16e in design, but it does include a MagSafe back panel that supports MagSafe and faster Qi charging than the iPhone 16e. When disassembling the iPhone 17e, iFixit found that the MagSafe panel for the device is the same size as the panel for the 16e, and the two are interchangeable.
Apple Studio Display XDR Hands-On: Better Than the Pro Display XDR in Almost Every Way
Apple replaced the $4,999+ Pro Display XDR with the better, more affordable Studio Display XDR, so we thought we'd pick one up to test out and compare to the now-discontinued Pro Display XDR. Subscribe to the MacRumors YouTube channel for more videos. The Studio Display XDR is the same size as the Studio Display at 27 inches, and it has the same 5K resolution.
Here's Where Apple is Hosting More 50th Anniversary Events Following New York
After hosting a surprise Alicia Keys concert at its Grand Central store in New York last week, Apple is turning to Asia for more 50th-anniversary celebrations. So far, it has been discovered that there will be events held in China and South Korea. Apple's retail store at Taikoo Li in Chengdu, China is temporarily closed this Wednesday, March 18, according to the store's page.
Tim Cook names Apple's greatest contributions, talks tariff refunds and retirement rumors
Apple CEO Tim Cook continues the company’s 50th anniversary celebration with a press stop at Good Morning America on ABC...
Open AI boss Sam Altman’s appearance at Hollywood celebrity hangout sparks rumors of a big move into the entertainment biz
If you can’t beat ’em, join ’em. On Saturday night before the Oscars, Tower Bar was packed with entertainment and media names — but the most talked about diner wasn’t from...
Samsung to Discontinue Galaxy Z TriFold After Just Three Months
Samsung is set to discontinue the Galaxy Z TriFold globally after just three months on sale (via Bloomberg). The company will start by ceasing sales of the device in Korea, where it has been on sale since December. Samsung plans to discontinue the device in the United States once it clears its inventory. Samsung's website already lists the TriFold as "sold out," but customers are still able to buy the device at Samsung stores.
10 Audio Improvements in Apple's New AirPods Max 2
Apple refreshed the AirPods Max today, and the main new addition is an H2 chip that replaces the H1 chip. The H2 chip has previously been used in the AirPods 4 and the AirPods Pro 2 and later, but it's new to the AirPods Max. It brings multiple audio improvements alongside an updated high dynamic range amplifier. We've listed all of the audio features that are new to the AirPods Max according to Apple.
Apple Acquires Final Cut Pro Plugin Company MotionVFX
Apple today acquired the major Final Cut Pro plugin company MotionVFX. MotionVFX is a Polish company founded by Szymon Masiak in 2009. It creates high-quality plugins, transitions, templates, and visual effects (VFX) for video editors. The company specializes in tools for Final Cut Pro, DaVinci Resolve, and Apple Motion, such as mFilmLook, mO2, and the Design Studio extension.
Christina Haack Clarifies Engagement Rumors After Sporting Ring
Haack recently revealed whether she and her boyfriend, Christopher Larocca, are interested in tying the knot.
Christina Haack Clarifies Engagement Rumors After Sporting Ring
Haack recently revealed whether she and her boyfriend, Christopher Larocca, are interested in tying the knot.
Apple Announces AirPods Max 2
Apple today unveiled AirPods Max 2, with key upgrades including the H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. AirPods Max 2 have the same overall design as the original AirPods Max, with most of the new features coming from the upgrade to the H2 chip.
iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability. At WWDC 2008, Apple showed a presentation that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and stability improvements.
Apple's 2026 Studio Display Hits New Low Prices on Amazon at Up to $100 Off
Apple just launched the new line of Studio Displays this month, and today Amazon has introduced the first discount on the Standard Glass model with Tilt-Adjustable Stand. You can get this Studio Display for $1,499.00, down from $1,599.00, a new all-time low price. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Dolly Parton shares health update, squashes dating rumors – 'Carl Dean is waiting for me'
The country music legend, 80, offered fans a health update at the opening day of her Dollywood theme park. She also said she won't marry again.
MacBook Neo 2 With a Touch Screen Has Gone From Yes to Maybe to No
A second-generation MacBook Neo with a touch screen has gone from a yes to a maybe to a no. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple has yet to decide whether to bring touch-screen support to any Macs beyond the next high-end MacBook Pro, which is expected to be released in late 2026 or early 2027. A touch screen would also slightly increase the cost of making the MacBook Neo, which is priced as low as $499, so the laptop will likely remain without one for years.
Canon EOS R7 Mark II Info: 39MP Stacked Sensor and 2026 Release Date
The wait for the Canon EOS R7 Mark II is almost over. A new report suggest a big sensor upgrade to a 39MP BSI Stacked sensor—a first for Canon APS-C. Here is what we know about the mid-2026 launch.
Top Stories: Apple's 50th Anniversary, New and Upcoming Products, and More
After Apple's big week of announcements, this week saw all of the new products officially become available, so reviewers and general users alike are now getting their hands on them and putting them through their paces.
Apple to Host 50th Anniversary Celebrations Around the World
Apple today announced that it will be celebrating its upcoming 50th anniversary by hosting gatherings "around the world" throughout the month of March. "Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands," said Apple.
10+ New Features Coming in iOS 27
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below.
Apple Kicks Off 50th Anniversary With Surprise Alicia Keys Concert in New York
Apple mysteriously shut down its Grand Central Terminal store in New York City today, and it turns out it was for an impromptu Alicia Keys concert to celebrate Apple's upcoming 50th anniversary. Apple quietly invited select YouTubers and members of the media (including MacRumors) to the store location, but kept the performer secret until Alicia Keys took the stage.
Mac Trade-Ins Surge Amid MacBook Neo Launch
Apple this week saw an unusual surge of Mac trade-ins amid the launch of the MacBook Neo. A reliable source speaking to MacRumors revealed that the quantity of Macs traded in at Apple retail stores this week increased over 100% compared to previous weeks, likely driven by demand for the MacBook Neo and M5 MacBook Air.
Apple is Up to Something Secret in New York
Apple's retail store at the Grand Central Terminal in New York is temporarily closed, but the reason why remains a mystery. As seen in photos shared by Parker Ortolani, Apple's space on the Main Concourse's East Balcony is covered up with temporary walls and curtains. There is also temporary lighting and audio equipment set up, and a video shared on social media appears to show that Apple is or was recording some sort of production.
iPhone Fold: 5 Things We Learned This Week About Apple's Foldable
It's been a big week for foldable iPhone rumors. In case you missed any of them, here are five developments that we've covered over the last few days. Apple is expected to launch the iPhone Fold this September. For everything else we know, be sure to check out our dedicated roundup.
Parallels Confirms MacBook Neo Can Run Windows in a Virtual Machine
Parallels Desktop virtualization software is compatible with the new MacBook Neo, according to an update from the company – but Windows VM performance will depend on your intended use case. From Parallels' updated knowledge base article: Parallels Desktop runs on MacBook Neo in basic usability testing. The Parallels Engineering team has completed initial testing and confirmed that Parallels Desktop installs and virtual machines operate stably on MacBook Neo.
Anthropic's Claude Can Now Create Interactive Visuals Directly in Conversations
Anthropic's Claude chatbot has been updated with support for inline visual content that will help it provide clearer answers. Claude can now create custom visuals like charts, graphs, and diagrams. Visual content will be used when it better conveys an answer than plain text, and visual aids can also include real-world data like weather and recipes as long as web search is enabled. The visuals that Claude creates are distinct from Artifacts, and use HTML and SVG rather than image generation.
New iPhone Fold details include rumored RAM, storage, and pricing
The iPhone Fold is coming this fall, and new rumors today outline what to expect from included RAM, storage, and pricing.
Google Maps Adds Gemini AI-Powered 'Ask Maps' Feature and 3D Immersive Navigation
Google today added Gemini AI to Google Maps, enabling a new Ask Maps feature. Gemini in maps can answer complex, real-world questions that Google says "a map could never answer before".
Apple Grand Central retail store closed due to special activity [U]
Update 3/13: The event appears to be for a special performance. Alicia Keys is the rumor. There’s a pink piano...
Apple Says 'Hello' With New Instagram Account
Apple is already on Instagram, where it primarily shares photos and videos for its Shot on iPhone campaign, but the company is expanding its horizons. Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community.
MacBook Neo Teardown: Modular Ports, Glue-Less Battery, Zero Tape
A teardown of the new MacBook Neo by Australian YouTube repair channel Tech Re-Nu reveals what may be the most modular and repair-friendly Mac laptop in recent times. The Neo is shown being taken apart in just six minutes, suggesting Apple has prioritized simplicity across the board, using standard Torx screws (T3, T5, and T8) and a clean cable routing design. To open the aluminum body, eight screws on the bottom are loosened, similar to the MacBook Air and MacBook Pro.
Apple Announces 50th Anniversary Plans
Apple today announced that it plans to celebrate its 50th anniversary, which is on April 1. In addition, Apple CEO Tim Cook shared a "50 Years of Thinking Different" letter.
MacBook Air With OLED Display is Still Years Away
Apple is planning to launch a MacBook Air with an OLED display, but it won't come for several years after the MacBook Pro is updated with OLED screen technology. We're not going to see an OLED MacBook Air until at least 2028, according to Bloomberg. Large, high-quality OLED displays are expensive, and it will take some time for the technology to come down in price enough that it can be used in Apple's midrange devices.
iPhone Fold rumor: iPad-like multitasking, but no iPad apps and no Face ID
Apple’s rumored foldable could cost around $2,000.
Iranian Officials Knock Down Rumors Over Supreme Leader Mojtaba Khamenei's Health
Iranian officials went on the offensive on March 11 to knock down rumors over newly appointed Supreme Leader Mojtaba Khamenei's state of health, saying he was injured in the air strikes that killed his father and other family members, but is "safe and sound."
MacBook Pro to Receive 'Major Upgrade' by Early Next Year
Apple supply chain analyst Ming-Chi Kuo today said the MacBook Pro will receive a "major upgrade" with an OLED display by early next year. In a blog post, Kuo said the new MacBook Pro will be released between late 2026 and early 2027. With an OLED display, the MacBook Pro would have better image quality compared to the current models with LCD displays and mini-LED backlighting.
Studio Display vs. Studio Display XDR Buyer's Guide
Apple's refreshed Studio Display arrives alongside the all-new Studio Display XDR, which replaces the previous Pro Display XDR. The Studio Display XDR is more than twice the price of the Studio Display, so which should you choose? Both Studio Display models offer a wide range of the same core features and are designed to provide a very similar overall experience for everyday use.
iPhone 18 Pro Max Thickness and Weight Allegedly Revealed
Apple's upcoming iPhone 18 Pro Max will be slightly thicker than its predecessor, measuring in at 8.8mm, up from 8.75mm on the iPhone 17 Pro Max. The information comes from oft-accurate Weibo-based leaker Ice Universe. The claim chimes with a report last year that alleged hardware changes in the iPhone 18 Pro Max will make it the heaviest iPhone yet.
NFL free agency 2026 live updates: Tracking all rumors, signings and trades as new league year begins
Wednesday marks the official start of the new league year after two days of the negotiation period
Cowboys rumor details why Nakobe Dean chose Raiders over Dallas
A Dallas Cowboys rumor reveals why linebacker Nakobe Dean chose the Las Vegas Raiders over Dallas in free agency.
Apple's New MacBooks Have a Keyboard Change You Might Have Missed
The new MacBook Air and MacBook Pro models feature a keyboard change that was easy to miss during Apple's announcements last week. The new U.S. English keyboard layout On the U.S. English version of the new MacBook Air and MacBook Pro keyboards, the tab, caps lock, shift, return, and delete keycaps now have glyphs on them. On previous-generation models, these keys are labeled with text instead. This change was spotted by "Mr. Macintosh" last week, and it extends to the MacBook Neo.
Studio Display XDR White Paper Reveals New Color System and Future Calibration Feature
Apple's newly published Studio Display XDR Technology Overview white paper reveals two notable display technologies: a forthcoming Full Calibration feature and a new color measurement model called Apple CMF 2026. According to the document, a future macOS update will introduce Full Calibration, a feature that allows users to recalibrate key display characteristics using professional measurement equipment.
GeForce RTX 5050 9GB G7 variant reportedly has the same 130W TDP as 8GB G6 model
Featured, GeForce RTX 5050, Leak NVIDIA RTX 5050 9GB spotted in shipping manifest NVIDIA's rumored GeForce RTX 5050 9GB variant has now appeared again, this time with more detailed
Everything New in iOS 26.4 Beta 4
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca, and landslide.
MacBook Neo Availability Continues to Tighten Ahead of Launch
If you want a MacBook Neo for delivery on Wednesday, March 11 launch day, but have yet to place an order, you might be out of luck. MacBook Neo pre-orders began March 4, and the initial delivery date was March 11. But now, Apple's online store in the U.S. shows that MacBook Neo orders placed today are estimated to be delivered between March 17 and March 31. Here are the estimated delivery dates for each configuration as of 5:45 p.m.
'Apple: The First 50 Years' Book Available Tomorrow
Tech columnist David Pogue's new book Apple: The First 50 Years will be available in hardcover and digital formats starting this Tuesday, March 10. In time for Apple's 50th anniversary on April 1, the 608-page book explores the first five decades of the company's history. Pogue interviewed 150 key people who shaped Apple into what it is today, including the company's co-founder Steve Wozniak, former CEO John Sculley, former design chief Jony Ive, and others.
MacBook Neo Wallpapers Now Available for All Macs in macOS Tahoe 26.4 Beta
The colorful new wallpapers that Apple introduced with the MacBook Neo are available for all Macs in the fourth beta of macOS Tahoe 26.4 that came out for developers today. Featuring bubble-style lines with colorful gradients, the wallpapers come in Mac Purple, Mac Blue, Mac Pink, and Mac Yellow. The design and the colors spell out the word "Mac".
Latest iOS 26.4 Beta Adds New Emoji Characters
The fourth iOS 26.4, iPadOS 26.4, and macOS Tahoe 26.4 betas that Apple provided to developers today introduce nine new emoji characters. Trombone Treasure Chest Distorted Face Hairy Creature (aka Bigfoot or Sasquatch) Fight Cloud Orca Landslide There are also new skin tone modifiers people wrestling and dancers with bunny ears, as well as a gender neutral option for the ballet dancer emoji.
Apple Studio Display Gets First Pre-Order Discounts at Up to $300 Off
Amazon today has introduced the first big pre-order discounts on the brand new Apple Studio Display lineup, with up to $300 off these monitors. The Studio Display deals join pre-order discounts on M4 iPad Air, MacBook Neo, and more on Amazon and other retailers. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Sportsball Monday: Playoff push, bullpen woes, trade buzz
Steph Curry's injury, bullpen setbacks and trade rumors lead today's sports news.
2026 NFL free agency live updates: Rumors, news, trade buzz, Monday tracker
It's time for NFL free agency to start – unofficially, of course – as Monday opens the so-called legal tampering period. Follow the moves here.
Cincinnati Bengals NFL free agency tracker: Rumors and signings
A live-updating look at Bengals rumors, signings and news as free agency unfolds.
Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are "essential" to Apple: people and culture. "Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook.
Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter.
MacBook Neo 2 Could Feature Touchscreen
Apple's second-generation MacBook Neo will launch in 2027 and could feature a touchscreen, according to analyst Ming-Chi Kuo. Apple this week announced the MacBook Neo, an all-new entry-level Apple laptop that starts at $599, with education pricing at $499. The MacBook Neo is designed to compete with lower-cost Windows laptops and Chromebooks, while expanding the Mac lineup with a substantially more affordable option.
Apple 'HomePad' to Offer Magnetic Snap-to-Wall Feature and More
Apple's upcoming "HomePad" will offer a magnetic snap-to-wall feature and more, according to the leaker and prototype collector known as "Kosutami". In a new post on X, Kosutami said that one of the HomePad prototypes features a MagSafe-like snap-to-wall capability, along with doorbell integration. It is said to be heavily reliant on Apple Intelligence. They apparently saw this prototype in person.
Apple Still Has More New Macs Planned for 2026
Apple is planning more Mac refreshes for the rest of the year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and MacBook Pro, Apple is preparing for further Mac refreshes to complete the 2026 lineup. These include an upgraded Mac Studio, which Gurman expects to arrive in the middle of 2026, followed by new iMac and Mac mini models.
2026 iMac Rumored to Come in New Colors
Apple's upcoming 2026 iMac will be available in a refreshed selection of colors, Bloomberg's Mark Gurman reports. In today's "Power On" newsletter, Gurman said that the next iMac will feature a new selection of colors. This could be the first true refresh of the device's color options in five years. The iMac redesign introduced in 2021 uses a distinctive two-tone color design, where the color appears differently on the front and back of the machine.
Apple Adds Three Executives to Leadership Page
Apple on Friday added three new executive profiles to its leadership page for Jennifer Newstead, Molly Anderson, and Steve Lemay. Jennifer Newstead, Senior Vice President and General Counsel: Newstead is Apple's top lawyer, overseeing all legal matters. She assumed the position on March 1, succeeding Katherine Adams, who had held the position since 2017. Prior to joining Apple, Newstead served as Meta's chief legal officer for six years.
Apple's Strange TikTok Videos Capturing Gen Z's Attention
Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention. Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Top Stories: MacBook Neo, iPhone 17e, Studio Display XDR, and More
What a week for Apple news! Across Monday, Tuesday, and Wednesday of this week, Apple unveiled a total of seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes for the MacBook Air, MacBook Pro, and iPad Air.
I Tried the $599 MacBook Neo. Apple Just Flipped the Budget-Laptop Script
Apple’s long-rumored budget MacBook has finally arrived, and after my first hands-on session, the sleek, surprisingly capable MacBook Neo feels like a breakout hit.
Former State Sen. Brett Lindstrom, who said he was leaving politics, abandons Republican label
Lindstrom, until late January, was running for the GOP U.S. House nomination in NE-02 and was rumored to weigh bid for governor.
PlayStation 6 Leak Tips 4K 120 FPS "In Most Games" With 6-12× RT Performance of PS5
Given the current state of the gaming industry, rumors have started to emerge about the next-gen gaming console launches, with previous rumors claiming that the PlayStation 6 would launch alongside a new standalone PlayStation Portable gaming handheld, and that the PS6 would have less graphical proc...
Transfer News, Rumors: Odegaard Offered Arsenal Exit; Real Madrid’s New Top Target
Sandro Tonali, Nico Schlotterbeck, Rodri and Micky van de Ven all feature in the gossip.
iPhone 17e Benchmarks Reveal A19 Chip Performance With a Tiny Catch
The first benchmarks for the iPhone 17e surfaced in the Geekbench 6 database today, offering a closer look at the A19 chip's performance. For multi-core CPU performance, the highest score the iPhone 17e achieved so far is 9,241. As expected, this is nearly identical to the standard iPhone 17 model with the A19 chip, which has an average multi-core score of 9,249. There is one tiny catch, as the iPhone 17e has a 4-core GPU, whereas the iPhone 17 has a 5-core GPU.
Apple's HomePad gets delayed again, rumor claims
The mythical tablet plus smart speaker combo has been a victim of Apple's struggles with AI. For a very long time, Apple has been rumored to be working on...
NFL news, live updates: Joe Mixon reportedly released by Texans; Geno Smith to be released by Raiders; Maxx Crosby trade rumors stay hot ahead of free agency
What’s next for Kristi Noem? 2026 Senate chatter grows after DHS exit
Rumors swirl that fired Homeland Security Secretary Kristi Noem may challenge Sen. Mike Rounds in 2026 South Dakota primary after Trump dismissal.
Apple on MacBook Neo Design: 'We're Certainly Not Making Any Compromises'
While the MacBook Neo starts at just $599, or an even lower $499 for college students, Apple has insisted that it did not make any design compromises. "It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important," said Apple's vice president of industrial design Molly Anderson, in an interview with architecture and design publication Dezeen.
NFL news, live updates: Geno Smith reportedly to be released by Raiders; Maxx Crosby trade rumors stay hot ahead of free agency; Bears trade DJ Moore to Bills
Here's How Much Faster MacBook Air Gets With M5 Chip vs. M4 Chip
We now know how much faster the new MacBook Air with the M5 chip is compared to the previous model with an M4 chip, courtesy of a Geekbench 6 result shared by TechRadar's Lance Ulanoff. However, given the 14-inch MacBook Pro and the iPad Pro were already updated with the M5 chip last year, the result is not too surprising. Ulanoff ran Geekbench on a MacBook Air with an M5 chip, which has a 10-core CPU.
NFL free agency 2026 live updates: Latest rumors, trade buzz, signings, news
The official start of NFL free agency is March 11, but teams can begin negotiating and agreeing to terms with players on March 9
Apple Announces New Collaboration With Sydney Opera House
Apple and the Sydney Opera House today announced a yearlong collaboration to help inspire the next generation of creatives in Australia. The effort will expand access to initiatives that support art, design, and culture in the country. Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people in Australia. Apple said it will be the founding partner of a new international children's festival being presented later this year.
First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Apple's M5 Max Chip Achieves a New Record in First Benchmark Result
The first Geekbench 6 result for a 16-inch MacBook Pro with the M5 Max chip surfaced today, and Apple has achieved record-breaking performance. In this unconfirmed result, the M5 Max with an 18-core CPU achieved a score of 29,233 for multi-core CPU performance, which tops the 27,726 score achieved by the Mac Studio's M3 Ultra chip with a 32-core CPU. M5 Max is now the fastest Apple silicon chip ever, and it even topped every other consumer PC processor in the Geekbench database.
Maxx Crosby trade rumors: Everything we know about status of Raiders' star pass rusher
Trade buzz surrounding Crosby is picking up steam ahead of the new league year
Cowboys free agency rumors: Trey Hendrickson option after Maxx Crosby
The Cowboys may wind up pursuing Trey Hendrickson.