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Utah Jazz Cannot Let Whistles Teach Them To Defend Softly
Will Hardy must balance disciplined aggression with youthful mistakes, ensuring a whistle-heavy preseason doesn't strip away the physical identity needed to anchor Utah’s developing defensive core.
Minnesota Vikings Receive Surprising Update for New Orleans Saints Matchup
As Justin Jefferson returns to practice, a fresh hamstring injury to Jordan Addison threatens to derail Minnesota’s stagnant offense ahead of a critical clash with New Orleans.
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
The Houston Rockets Dominate in their First Preseason Game
The Rockets defeat the Mavericks 135–117. Houston put up a nearly flawless performance on both ends of the court.
Dem nominee for Congress says she was shoved to ground by officer at anti-ICE protest
Panthers Named Landing Spot For Intriguing Eagles CB
The Carolina Panthers need to address some issues on defense this season.
Evanston to honor longtime local businesses at annual Legacy Business Celebration on Oct. 15
From the barber chair to the bagel counter, the businesses that have shaped Evanston for generations will take center stage next week at the annual Legacy
Packers Linked to Titans RB to Bolster Rushing Attack
The Green Bay Packers have to do something to get the rushing game going this season.
Knicks Release Statement on Pending Contract Extensions: What It Means
The New York Knicks are in a difficult place with their contract negotiations.
Al Horford Addresses Kristaps Porzingis’ Absence From Warriors
No one seems to know what's going on with Porzingis.
Gears of War: E-Day Sold 168,000 Copies on Steam but Xbox Game Pass Players Generated 130% More Revenue
We recently reported that Gears of War: E-Day wasn't having the best launch week over on Steam, but according to Alinea Analytics's Rhys Elliott, Steam doesn't even account for half of the game's revenue or owner base. The analytics firm estimates that Gears of War: E-Day sold around 230,00...
Bills Given Edge Over Rams in Expert NFL Game Picks
The Buffalo Bills will look to move to 4-1 on the season against the Rams this week.
Steph Curry drops truth bomb on Warriors’ front office failure
It’s no secret there is disappointment surrounding the Warriors ahead of the upcoming season. While Golden State retained Steph Curry for another two years on a $116 million contract extension,...
Mid-America Science Museum in Hot Springs readies a fun-filled fall lineup
Don't Sleep on What Rumfield Accomplished With Rockies
When rookie TJ Rumfield took the field for the Colorado Rockies, he was going to make sure that he performed at a high level.
Bills Likely to Face Aaron Donald on MNF vs Rams
The Buffalo Bills have a tough game this week against the Los Angeles Rams.
NAMI Kansas conference highlights mental health awareness and support
NAMI is looking to help remove the stigma surrounding mental health by talking about it openly.
Boston Red Sox’ Sonny Gray Makes Decision on 2027 Season
After contemplating retirement, the 36-year-old veteran has made a decision on his future.
3 Keys to the SEC Powerhouse Battle: Alabama vs Georgia
Tuscaloosa braces for a heavyweight collision as Alabama’s relentless pass rush and poised young quarterback face its ultimate litmus test against Georgia’s veteran, championship-caliber roster.
Duke Freshman Makes Excellent First Impression
Duke freshman forward Joaquim Boumtje Boumtje made a fantastic first impression.
Unlikely Guardians Player Becoming Key to Playoff Success
Player Availability Report: #SKCvPOR
Player Availability Report is SportingKC.com’s look at the latest status updates around the team ahead of upcoming matches and is presented by Saint Luke’s. All details listed are from the league’s official Player Status Report that is submitted the day prior to the match. Sporting Kansas City returns home this
Seahawks Injury Issues: Coach Earns Credit For Finding Answers
With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.
Anthony Joseph Drops Final Tiemoue Bakayoko to Celtic News
Anthony Joseph has dropped a final update on the situation involving Tiemoue Bakayoko and Celtic.
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
Explosive driving and elite playmaking from Brooklyn's rising sophomores signal a potential bench revolution, transforming last season's developmental growing pains into a formidable second-unit strength.
Claremont businesses lead fall community cleanup effort
Businesses are leading Claremont's annual fall cleanup effort, with volunteers from local companies gathering litter around the city.
White Sox Put Their Season in Sean Burke's Hands
With their bullpen running out of gas and their season hanging in the balance, the White Sox will lean on Sean Burke for Game 5.
Chris Finch Addresses Anthony Edwards, LaMelo Ball On-Court Pairing
Will LaMelo Ball and Anthony Edwards stagger minutes?
Look for Marlins' Heriberto Hernandez to Step Up in 2027
After smashing 25 homers this season, the emerging outfielder is entering the prime of his player
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Magic's Sean Sweeney Talks Preseason Win, Injury Updates
Orlando Magic coach Sean Sweeney had a lot of good things to say about the team after a preseason win over the Memphis Grizzlies. He also provided injury updates on Anthony Black and Noah Penda.
Cleveland Guardians Announce Starting Pitcher for ALDS Game 5
Forty-eight hours after closing out Game 4, the Cleveland Guardians will hand Gavin Williams the ball to be their starter in Saturday's win or go home Game 5.
SMU Bowl Projections Raise Questions About Mustangs' Playoff Hopes
SMU football is projected for bowl games against Florida, Arizona and USC, but Kevin Jennings and the Mustangs still have a path toward the ACC title and playoffs.
Vitalize Secures $31 Million to Address Healthcare’s Staffing Chaos
Vitalize raised $31 million in a Series A funding round to accelerate the growth of its artificial intelligence (AI)-native platform that helps health
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Steelers Star Cites Serious 'Disconnect' With Coaching Staff
Jalen Ramsey's frustration with rigid play-calling signals a growing rift in Pittsburgh, leaving Mike McCarthy scrambling to bridge the gap between veterans and his new defensive scheme.
Boston Celtics: One Thing Abundantly Clear After Preseason Opener
If there were any doubts about how the Celtics were going to play in 2026-27, you can erase them now.
Not Your Mother’s Art Fest expands its canvas in downtown Lawrenceville
The Not Your Mother’s Art Fest has grown quickly in its three years, making it necessary to expand the footprint of the festival grounds.
Kyshawn George Emerges as Wizards Point Guard Behind Trae Young
Washington’s wing thrives in a dual role, anchoring the second-unit offense and stifling elite scorers. Can the versatile wing maintain this high-usage pace across a full season?
Keys to Success: Tulane vs. Army
The Green Wave will look to get off on the right foot in American Conference play.
High-Usage Scorers Named Memphis Grizzlies' Biggest Roster Hole
Do you agree with this take?
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Olympiacos Welcome Internationals Back Ahead of Derby Clash Against Panathinaikos
Olympiacos manager Imanol Alguacil regains a full-strength squad as key stars return from international duty, providing a crucial fitness boost just days before the heated eternal enemies derby against Panathinaikos.
Late-night snacking may affect liver health
New research led by Oregon Health & Science University suggests you should think twice about indulging in a late-night snack if you'd like to preserve liver health.
Rangers Prospect Earns Recognition After Breakout 2026 Season
Texas Rangers left-hander Dalton Pence delivered one of the Minor Leagues' strongest pitching performances in 2026.
Collin Gillespie Gives Honest Take on State of Suns
Despite preseason turnover struggles and late-game collapses, guard Collin Gillespie remains optimistic that Phoenix possesses the depth and chemistry necessary to master a complete 48-minute winning effort.
A new “Carrie ”adaptation, “Fjord,” and “Eternally Yours” top this week’s Must List
“Coven Academy” and Remi Wolf’s “Mud” round out our picks for the weekend of Oct. 9.
Trump administration relaxes rules around political events for Blanche, other Senate-approved appointees
The Department of Justice is making it easier for Attorney General Todd Blanche and other Senate-confirmed DOJ appointees to participate in political activities, according to a new internal memo obtained by PBS News.
TGIF: Ian Donnis’ Rhode Island politics roundup for Oct 9, 2026
Magaziner sizes up Democrats’ post-midterm priorities
The Science Behind Why Dietary Changes Rarely Stick
Learning new eating habits isn’t simple. Our pre-existing feelings around food—whether it’s a distaste for olives or a love of pastries—could make it harder to learn new eating habits, according to new research from Yale School of Medicine.
Scientists Study Erosion at Aquinnah Cliffs
The annual Coastal Conference highlighted work at the Gay Head Cliffs and other research going on around the Vineyard.
Winning Nikon Small World in Motion video disqualified for AI use
New winner is Nguyen Nam Nhat of Vietnam for video of a roundworm and single-celled Dileptus.
Evaluating Walt Weiss' First Season As Braves Manager
The first-year manager went 94-68 overall and took Atlanta back to the playoffs.
Overworld Collectibles aims to build a third space for Denton gamers
At Overworld Collectibles, customers gather around tables to sort through trading cards and discuss their collections, surrounded by shelves of video games and other memorabilia lining the small store.
Scientists Uncover Two Hidden Forms of Disorder in Next-Generation Semiconductors
A study of twisted two-dimensional semiconductors reveals how subtle material disorder can emerge at different spatial scales. Two distinct forms of hidden disorder may influence how ultrathin semiconductors emit light. One extends across relatively large areas of the material, while the other is concentrated around tiny defects. A new theoretical approach offers a way to
Deep-sea expedition around the Hawaiian Islands includes 10 local scientists, students, educators
The expedition will utilize remotely operated vehicles and seafloor mapping technologies to explore never-before-seen ridges, seamounts and abyssal plains throughout the Hawaiian Archipelago.
Sportico Transactions: Moves and Mergers Roundup for Oct. 9
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL X Games Appoints Sports Steve Rogers as Chief Operating Officer X Games has named sports and entertainment executive Steve Rogers as chief operating officer, as the company continues the expansion of the MoonPay X Games …
Poll: Young voters think there is too much money in politics
A new poll out this morning reveals young American voters from all political backgrounds think there is too much money in politics. They also believe rich people and wealthy organizations have more influence on members of Congress than the individuals who vote for them. MS NOW contributor, author and pollster John Della Volpe joins Morning Joe to discuss the findings — along with Jeff Clements, the CEO of American Promise, a nonpartisan group focused on reducing the influence of money in politics, which commissioned the poll.
NYC Health + Hospitals/Bellevue Strengthens New York City's Special Pathogen Preparedness through Specialized Hands-On Training
NYC Health + Hospitals/Bellevue today hosted around fifty health care workers from NYC Health + Hospitals/Elmhurst, NYC Health + Hospitals/Harlem, and NYC
Hill’s Chances Of A Return With Chiefs Are Going Downhill
Amazon’s new Kindles appear to have a light leak problem
Reddit users are reporting shadows and visible LEDs around screen edge of new Kindles.
Four Tigers Rookies Break Into MLB’s Top 50
Led by Kevin McGonigle’s top-ranked campaign, Detroit’s rising stars dominated the 2026 rankings, signaling a powerful youth movement and a bright future for the rebuilding franchise’s core.
New Italy Skips to European Curling Championships
First-ever challenge series to declare Euro reps
Northwestern Wildcats vs. Ball State: 3 Things to Expect
Northwestern looks to keep its offense rolling, build on the excitement at New Ryan Field and deliver another strong defensive performance against Ball State.
Arizona high school football scores, Oct. 8-9, 2026
Here is a list of updated high school football scores from around Arizona for games played Oct. 8-9, 2026.
'This is a Chance to Build Something New': Stand Up for Science Rallies Around America’s Compact For Higher
Speakers highlighted importance of knowledge development; called on university leadership to stand support of academic freedom in higher ed.
Your Weekly Michigan Political Brief
Democratic U.S. Senate nominee Abdul El-Sayed has been endorsed by the Michigan Chapter of the Sierra Club, the Michigan Farmers Union and Detroit City Council President James E. Tate Jr. Republican Michael Bouchard Jr. was endorsed by the Southeastern Michigan Association of Chiefs of Police in his run for the 10th Congressional District. The American Federation […]
TENNESSEE VOLS BASKETBALL:
University of Tennessee sophomore forward DeWayne Brown II will serve as the vice chair of the 2026-27 SEC Men's Basketball Leadership Council, as announced Friday morning by the conference office.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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