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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Trump escalates effort to fire Federal Reserve governor Lisa Cook
A commission that will report to the president will assess the mortgage fraud allegations against her and consider evidence from a hearing next month.
What sharks would Odysseus have encountered during his journey?
A face. A fleet. A war. A man. And some sharks! Here’s a look at what sharks are found in Greek waters, and how things have changed over the centuries. People have been talking about sharks i…
Trump Administration Announces $6 Billion in Science and Technology Initiatives
Washington — President Donald Trump’s administration has announced more than $6 billion in science and technology initiatives aimed at accelerating research in artificial intelligence, quantum computing, nuclear-powered space exploration and …
5 Chiefs Players Under Pressure Coming Out of the Bye
The Kansas City Chiefs are surely doing some reflecting on how 2026 has unfolded so far. A lot of things have gone right as they sit atop the AFC with a 4-0 record. Several players have stepped up and made an impact, but others are feeling the pressure to step up during the rest of […] The post 5 Chiefs Players Under Pressure Coming Out of the Bye appeared first on HEAVY.
Mitchell Robinson on Joe Mazzulla's coaching style with Boston Celtics
"What you see is what you get," said Robinson in a recent interview.
Trump to hold inquiry into Fed's Lisa Cook at White House
WASHINGTON, Oct 9 (Reuters) - US President Donald Trump will summon Federal Reserve Governor Lisa Cook to the White House for a hearing on his administration's allegations she made false
Oklahoma State vs. UCF: Kickoff Time, TV Channel, Betting Odds and What to Know
No. 18 Oklahoma State returns to Boone Pickens Stadium Saturday for a sold-out Big 12 showdown against UCF. Here's everything fans need to know about kickoff, TV coverage, betting odds, Stripe the Stadium, and the key matchups as the Cowboys look to improve to 2-0 in conference play.
NY Yankees risk rewarding the wrong thing after another October exit
The Yankees don’t need to fire Aaron Boone to prove they’re upset. They also don’t need to extend him to […]
Trump establishes committee to investigate Federal Reserve's Lisa Cook in latest effort to fire her
President Donald Trump opened another chapter in his effort to fire Federal Reserve Governor Lisa Cook Friday by establishing a “committee of inquiry” to investigate allegations that she made false statements in mortgage applications.
Project ECHO helps primary care providers tackle treatment-resistant depression
Project ECHO at Penn State College of Medicine and the National Network of Depression Centers are launching a no-cost, virtual MBC training series to address treatment-resistant depression.
What reception awaits Man City at Anfield?
Bus welcomes, banners and flags expected as Man City head to Liverpool on Sunday for their first game since they were found guilty of breaching Premier League rules.
Familiar Face Emerges as Potential Lions Coaching Addition
The Detroit Lions have not decided to make any changes to their defensive coordinator. However, head coach Dan Campbell noted that the team has a bye week, and they are not against potentially adding a defensive advisor from outside the organization to help defensive coordinator Kelvin Sheppard. One name to keep an eye on is […] The post Familiar Face Emerges as Potential Lions Coaching Addition appeared first on HEAVY.
Aaron Sorkin reveals the one thing he’d ask Mark Zuckerberg: ‘There’s a whole other movie in answering the question’
‘The Social Reckoning’ writer-director has never spoken to the billionaire Facebook founder.
Clemson's 5-Star Talent is Dangerously Approaching Bust Territory
This Clemson Tigers' 5-star talent is in danger of becoming a bust.
Think that’s something to get used to because last …
Think that’s something to get used to because last …
Space Bill to Promote Local Business Development Advances
Senator Parker Space’s (R-Sussex, Morris, Warren) bill establishing an economic growth program to promote business development in less-populated municipalities was advanced by the Senate Economi
Rays Benefit From Guardians-White Sox ALDS Going the Distance
The Tampa Bay Rays await their ALCS opponent after the Cleveland Guardians beat the Chicago White Sox 9-5 to force Game 5 of the ALDS. With four days of rest following their Yankees sweep, Kevin Cash and the Rays could gain a pitching advantage heading into Game 1.
McLean County Health Department holds walk-in vaccine clinics
Health experts tell 25News one of the easiest things people can do to protect their health now is to get a flu shot.
Lazio Outcast Could Be Reinstated Ahead of Monza Game
Lazio head coach Gennaro Gattuso is pushing to bring Luca Pellegrini back into the fold after being left out of the Serie A squad list.The BackgroundThe 27-year-old has been surplus to requirements si...
Washington Commanders Running Backs Looking to Pick Up Production
Though the Washington Commanders rank among the best rushing attacks in the NFL, can the running back room pick up more of the slack in 2026?
Two Washington Nationals Pitchers Declare for Free Agency
The Washington Nationals watched two right handed pitchers declare for free agency this week
Scientists Say Your Toilet Is an Aerosol Cannon Launching Pathogen Clouds Into Your Bathroom
Older, forceful models spray the most microbes, and the plume doesn't always stay in the bathroom.
Facing tight race, Gov. Tina Kotek taps friendly influencers to spread message
The Democratic governor has granted in-person interviews to a cast of social media users this year.
Matthias Jaissle Reveals Why Newcastle Was the Right Choice
Newcastle United has shown early signs of Matthias Jaissle’s preferred style of play during the opening weeks of his tenure, but the head coach believes the team remains several months away from reaching its ultimate footballing identity. In an interview with multiple media members during the international break, including The Athletic’s Chris Waugh, Jaissle revealed […]
Nvidia commits $1 billion to U.S. science and quantum computing
The chipmaker announced the commitments Thursday at a Washington event tied to the Trump administration's Genesis Mission program
Nvidia is committing $1 billion to U.S. science over 5 years
The chipmaker announced the commitments Thursday at a Washington event tied to the Trump administration's Genesis Mission program
Today in Blue Jays History: The Donaldson Dash
Ten Years Ago Today Josh Donaldson raced home from second base on a grounder to shortstop, clinching Game 3 of the ALDS for the Blue Jays and completing a sweep of the Rangers. With the game tied in the 10th, Donaldson led off against Matt Bush—whose name keeps coming up for all the wrong reasons—with […]
Maresca: Man City will win appeal against Premier League breaches
Enzo Maresca is adamant that Manchester City will be successful in their appeal against the independent commission’s decision to find them all guilty of breaching the Premier League’s rules. The c...
Could dragons have ever existed? Science has a surprising answer
Dragons appear in stories as enormous reptilian creatures with wings, claws, armored bodies and, in many traditions, the ability to breathe fire. Science has found no evidence that an animal matching ...
The 'Black Box' That Solves AI Fears, And The Stock Behind It
Xometry has the inside track to one of the remaining largely untapped online markets: the market for things that don't yet exist.
Mike McDaniel is Coaching For His Job in Los Angeles
Mike McDaniel is already facing questions about his job security after the Chargers' disastrous 0-4 start. With Justin Herbert and the offense struggling, McDaniel needs to make adjustments quickly or risk losing his job.
Milan Eye Touted Premier League Pair to Succeed Modric
Milan convinced Luka Modric to stay for another year in the summer, but preparations are underway to find a proper heir, as the same thing is unlikely to happen again at the end of the season, and the...
Indiana football at Nebraska: 3 things to watch for
Indiana plays its second straight road game, heading to Lincoln to face a tough Nebraska group.
8 Best Gifts for Men Who Have Everything in 2026
Buying for the man who already owns the good version of everything is its own kind of design challenge. He has the watch, the pen, the television, the card holder. What he doesn't have is the version nobody else thought to make, the object that solves a problem he didn't know he had or simply
Dartmouth Health Unveils New Home-Based Care Initiative
Dartmouth Health is launching a suite of home-based care services in partnership with Geisel School of Medicine at Dartmouth College. The program is
Baker Mayfield ‘Pushing to Play’ vs. Steelers
Tampa Bay Buccaneers head coach Todd Bowles announced on Sept. 28 that starting quarterback Baker Mayfield will miss at least […]
The midterm polls that caught our eye this week
Polls show Trump losing support among his base and voters focused on Senate control and issues.
Design open science to be equitable, policymakers urged
Independent report for European Commission calls for “infradiversity” across infrastructures
Zambia agrees health deal with US after resolving dispute
Africa’s second largest copper producer got better terms than its neighbors, and still has a minerals deal to settle with Washington.
Zambia agrees health deal with US after resolving dispute
Africa’s second largest copper producer got better terms than its neighbors, and still has a minerals deal to settle with Washington.
Bank Iowa CEO Jason Herrboldt focuses on trust, community and growth
The lessons Jason Herrboldt learned while growing up on his family’s farm in Menno, S.D., have stuck with him during his career in banking: Work hard, persevere and show up for your community. “That culture of supporting each other and working through hard things was how I was raised,” said Herrboldt, 47, who in May…
Iowa Economy recap: AI lifts economic growth amid higher costs
The national economy is growing, bolstered by investments in AI, but the benefits are uneven. High fuel costs, inflation and weak income growth are weighing on many households and businesses. On the latest episode of the Iowa Economy Podcast, two national economists joined to discuss the state of the national economy and how it is…
COVID in Mass.: Experts highlight endemic status and low severity
Emergency room visits, hospitalizations, and deaths remain at record lows.
Georgia's rushing touchdowns leader already ruled out vs. Alabama
The Georgia Bulldogs will be without a key running back that had a 100-yard game vs. Alabama last season.
Heading to Penn State for a football game? What to do, eat, drink and see in State College
A sampling of things to do (and eat) if you're visiting State College, Pa., for a Penn State football game or sporting event.
World Mental Health Day: a Miami film can help us see through someone else’s eyes
I made the film while studying at Miami Dade College. Choosing to write a film about myself was one of the most vulnerable things I had ever done. | Opinion
Why Congress hasn't passed bills to save Black infants, moms
Wisconsin Democrats in the U.S. House and Senate are pushing a package of bills to improve Black infant and maternal health nationwide. It faces a steep climb.
Are the AI industry’s apocalyptic warnings just a marketing ploy?
When tech CEOs say their products might kill us all, are they trying to sell us something?
Analysis | The politics of prediction markets
Amid concerns that political insiders might use privileged knowledge to make money, there’s a new wave of efforts to regulate the platforms.
Community notes: Best Bets for things to do in Brevard
Community notes: Best Bets for things to do in Brevard
Talarico vowed to back an LGBTQ rights bill. Now, his stance isn’t so clear.
The Texas Democrat pledged during the primary to sponsor the Equality Act. As he moderates in the general election, his campaign won't say if he still intends to.
Poll: Democrat Troy Jackson narrowly leads Susan Collins in Maine Senate race
Likely voters prefer Jackson on several key issues, but they favor Collins’s ability to steer federal dollars to the state.
When is trick-or-treat night 2026 in Lancaster County?
Halloween falls on a Saturday this year — does that change anything with trick-or-treating in Lancaster County?
Prince live album leads Record Store Day’s Black Friday list
MINNEAPOLIS — The Prince estate is offering fans something they can all agree on for Black Friday this year: a new live album. The three-LP vinyl or two-CD set “3121
Trump’s ‘Super Intelligence Force’ wants safety without slowing innovation
The administration hopes to reap what it sees as the economic opportunities of AI while easing fears that the technology could wage cyberattacks, ax jobs and raise energy prices.
Opinion: Trust fall: ads for Kansas candidates address voters’ slumping faith in almost everything
Opinion from Eric Thomas: I watched 52 Kansas campaign commercials today so that you don’t have to. Actually, for the next few weeks you will still be watching them. Whether you want them or not, they will still be on during the nightly news, college football games and re-runs of “Everybody Loves Raymond.”
Sabotaging conservation in the US: this time it’s the next generation of conservation scientists
Let’s be honest. Most of us working in conservation science got into it because we wanted to save something. We envisioned our research ultimately protecting a fragile ecosystem or an endangered sp…
'Avatar: Seven Havens' review: The Avatar apocalypse is a bold, brilliant addition to the franchise
"Avatar: Seven Havens" blows everything up, and the franchise is better for it.
WA ‘millionaires tax’ debate pits budget needs against fears of taxes for all
Despite some heated exchanges and dire forecasts of budget holes and secret tax plans, neither side in the fight over Washington’s new "millionaires tax" landed a knockout blow Thursday night in a Seattle Times-KING 5 debate on a voter initiative...
The Sports Psychology Lessons Sunderland Can Learn From
From quiet leadership to coaching the person rather than the athlete, could lessons from elite swimming offer Régis Le Bris some valuable inspiration?
Takeaways from Michigan Senate debate between Abdul El-Sayed, Mike Rogers
Even mothers were not exempt in a fierce debate in the race for a critical U.S. Senate seat.
CeeDee Lamb injury update as Cowboys star WR exits vs. Buccaneers
The Dallas Cowboys may have lost one of their top pass-catching weapons in their Week 5 game against the Tampa Bay Buccaneers.
5 Key Moments From Hostile Michigan Senate Debate Between El-Sayed and Rogers
Slashing personal attacks dominated the first televised face-off between Dr. Abdul El-Sayed, the Democratic nominee for Senate, and former Representative Mike Rogers, his Republican rival.
Bucky Irving gives Bucs 21-10 lead
Bucky Irving has 122 rushing yards, and his second touchdown of the night has given the Buccaneers a 21-10 lead.
Colorado state GOP secretary endorses Greg Lopez in governor’s race
Colorado Republican Party Secretary Russ Andrews broke with the state party Thursday to endorse unaffiliated gubernatorial candidate Greg Lopez over GOP nominee Victor Marx, saying he’d found it “impossible” to support Marx’s candidacy “in good conscience” after a series of recent revelations. “I feel it was the right thing to do, and staying true to […]
New Castle business owners frustrated as bridge project completion delayed again
A group of business owners in downtown New Castle met this evening to learn about what’s delaying a bridge replacement project they all say is hurting their businesses.
Detroit Pistons: Bickerstaff Forecasts Jalen Duren Playmaking From The Elbow
In the preseason, the Detroit Pistons take a peerless 1-0 mark into their weekend exhibition battle with the Washington Wizards
Vance, Rubio brush off questions about claim that Guilfoyle asked donor to pay $100K Amex bill
Allegations by former congressional candidate Eric Deters are the latest controversy to swirl around the U.S. ambassador to Greece.
Trail Blazers Should Make Deflections a Public Standard
Portland’s defensive identity hinges on disruptive activity. By tracking deflections, Micah Nori can reward the hustle that rattles opponents, fuels transition opportunities, and proves winning begins off-ball.
Far-right influencer shows Israel's coarse political turn
Sporting a baseball cap and brandishing his smartphone like a weapon, Mordechai David dedicates his time to filming people against their will."Mordechai David channels their belligerence into politica...
Some People Taking Ozempic-Like Drugs Are Reporting Their Fingernails Detaching
An unexpected link worth investigating.
Linkin Park documentary 'Unshatter' tracks band's emotional return to recording, touring
Linkin Park is revealing the uncertainty, grief and creative risk behind its return in the new documentary “Linkin Park: Unshatter.”
Packers Urged to Trade for Superstar Running Back
The Green Bay Packers are going to need a running back to hold things down on offense moving forward. Meanwhile, the Philadelphia Eagles just saw their starting right tackle retire and a starting interior lineman get traded. If the Eagles are continuing to sell, the Packers should be buying Saquon Barkley, according to Wendell Ferreira […] The post Packers Urged to Trade for Superstar Running Back appeared first on HEAVY.
Science, ‘Much Ado About Murder’ dot ARTx3 October slate
The ARTx3 Campus, which comprises the Arts & Science Center for Southeast Arkansas, the ARTSpace on Main and ART WORKS on Main, presents the following events in October: Next Gen STEAM Exhibition Series (Series 4: Bird In A Cage) — through Oct. 31 Can you make a bird move without touching it? Bird in a […]
Health Brief: Surprise billing gets a new House fight
Plus: A new path emerges for peptides
How my dyslexia enhances my science teaching
A science teacher shares her experiences and how she's educating peers and learners to better support others with dyslexic
Whitmer celebrates Michigan educators completing intensive Science of Reading training
LANSING, Mich. — On Wednesday, Governor Gretchen Whitmer announced that 8,019 Michigan educators have now completed Language Essentials for Teaching Reading and Spelling (LETRS) training, a program that helps educators strengthen their literacy instruction and implement proven methods, like phonics and comprehension, to empower kids in the classroom. This milestone comes after Michigan saw record […]
Science of food
What happens when a science class is disguised as a cooking class? At South Fayette High School, it means 45 students quickly signed up for an innovative new course that satisfies their graduation requirements and fills their stomachs. South Fayette Township School District’s new Science of Food course is giving juniors and seniors a hands-on […]
I Played 6 Hours of Phantom Blade Zero and Can’t Stop Thinking About It
After half a day playing Phantom Blade Zero, it’s gone from mostly not on my radar to to the top of my wishlist this fall, and I truly cannot wait to dive back in later this month to see if it can deliver beyond those first handful of hours. At least for now, though, just about everything I’ve seen and played has made me more convinced that this is going to be one of the coolest action games of 2026.
Rutgers Brain Health Institute Recruits World-Renowned Autism Expert
The Rutgers Brain Health Institute has recruited Sara Jane Webb as director of the Rutgers Center for Autism Research, Education and Services (RUCARES). Webb — a professor of psychiatry and behavioral sciences at the University of Washington in Seattle and is affiliated with the Center on Child Health, Behavior and Development at Seattle Children’s Research Institute — succeeds inaugural director Wayne Fisher and will join Rutgers in April.
Postseason / ALDS Game 4 chat and discussion, October 8
Good evening, y’all. At this time yesterday, I had posted something along the lines of “can we borrow some runs @/guardians”, because our game was deadlocked and Cleveland was well on their way to the 9-3 final score against the Chicago White Sox to stave off their elimination. Must be fun to score a lot. […]
Anthropic is launching a ‘presidential engagement’ effort to advise candidates on AI policy ahead of the 2028 election
“We want every serious candidate and elected official, in both parties, to understand the technology and the case for governing it well.”
Commanders Release Talented 2026 Draft Pick in ‘Surprise’ Move
The Washington Commanders made a surprise move and released 2026 draft pick ahead of Week 5. The post Commanders Release Talented 2026 Draft Pick in ‘Surprise’ Move appeared first on HEAVY.
How Gainesville’s ‘Everything School’ Built an Athletic Powerhouse - WRUF 98.1 FM | 850 AM
As you drive down NW 39th Avenue in Gainesville, you’ll find a school where the competitiveness in multiple sports never rests. As you sit or chat on campus with Athletic Director Billy Pankey, you feel the pride of the school as he calls it “Buchholz Everything School,” a place where cross country, football, volleyball, basketball
Asurion completes Domestic & General takeover
From washing machines to smartphones, Asurion now owns the cover. Its D&G deal has officially closed.
Russia’s plague scare and the danger of unpreparedness
The erosion of global public health infrastructure does not serve America's interests.
Everything announced at Marvel TV's New York Comic Con panel
From "VisionQuest" to "Daredevil: Born Again" Season 3, here's what we learned and saw.
Street Fighter 6 Producer Reveals How He Helped Save Capcom’s Iconic Fighting Game Franchise From ‘Dying’
Street Fighter 6 producer Shuhei Matsumoto revealed how dire things were for Capcom’s flagship fighting game franchise during the Street Fighter V era and explained how he and director Takayuki Nakayama worked together to save the series from death.
Southwest Airlines weighs Boeing 787 for long-haul international push, sources say
Southwest Airlines is leaning toward Boeing's 787 Dreamliner as its first widebody jet as it weighs launching long-haul international flights, according to three people familiar with the carrier's fleet planning.
Trump bucks and the politics of mailing checks
The checks started going out last week, nearly one million of them, and mostly to battleground states. With a return address for the U.S. Treasury and a letter enclosed signed by President Donald Trump, these one-time checks for $500 were ostensibly government rebates for Obamacare enrollees who overpaid. In the accompanying letter, however, Trump attacks his predecessor and talks about his record in office on an important issue he’s not polling well on, which makes it seem more like the most expensive political mailer in U.S. history. The average piece of direct mail costs between 30 cents and $3, according to Mail Processing Associates, a print, mail, and fulfillment company. At $500 a pop plus roughly 50 cents each to issue the paper check, the cost of Trump’s healthcare mailer sent to more than 950,000 enrollees comes in at more than $475 million. Trump’s midterm healthcare message “For years, the Biden Administration overcharged you to fund the operation of HealthCare dot gov,” Trump wrote in the letter. “That money belongs to hard-working Americans, not the Government, and now, I am returning it to you!” In the letter, Trump makes false and misleading claims about his administration’s record on healthcare costs, an issue Democrats have a 20 point advantage on over Republicans, according to a recent poll from KFF, a nonpartisan health policy think tank. Trump touts his administration’s TrumpRX program, which he claims is “delivering massive discounts.” However, new research from KFF found that of a selection of drugs available on the TrumpRX platform, just five were the lowest price, while 13 were the highest price. Trump also falsely claims in the letter that he’s fighting to lower healthcare costs. In reality, average monthly premium payment costs for enrollees rose 58% under Trump while marketplace sign-ups declined 5%, per KFF. Under Trump’s One Big Beautiful Bill Act, it’s estimated 10 million more Americans will be uninsured by 2034. You get a check and you get a check and you get a check Trump’s long promised cash outs to his fans, from his days as a casino operator and gameshow host to his presidency. During the early days of the COVID-19 pandemic in 2020, the first Trump administration made the unprecedented move to put Trump’s name on checks that went out under the CARES Act (notably the $500 refund checks this time around don’t feature Trump’s name). Ever since, Trump’s been chasing that high. In his second term, Trump’s promised more stimulus that never arrived, like refund checks from DOGE cuts and tariffs, while he said at his party’s convention last month that he’d give out $5,000 checks to everyone if Republicans win in November. In reality, DOGE overstated its cost cutting and Trump’s government actually now spends more than former President Joe Biden’s, while Trump’s tariffs actually grew the trade deficit. His proposal for $5,000 checks would add about $1.2 trillion to the national debt. The problem is there’s no money to give. These $500 checks — plus $90 Medicare rebate checks also going out as well as $250 deposited this week in some Trump Accounts for kids courtesy Dell Technologies CEO Michael Dell and his wife Susan — represent the closest Trump’s going to get to making good on his promise to deliver cash fast. And the checks seem especially targeted. Though the $500 checks went out to enrollees in one of 30 states that use the federal HealthCare dot gov marketplace, a Reuters review found 71% of the payments, or $339 million, went to enrollees in 13 states that have the most competitive elections for governor and U.S. Senate. Most Americans don’t buy it Could Trump bucks sway the election? An Economist-YouGov poll found 57% of U.S. adults doubt Trump will deliver on his promise for $5,000 checks, compared to 21% who do. “I’m waiting on my DOGE check and I’m still waiting on my tariff check,” one 2024 Trump voter who’s since turned on him told a recent focus group. “It felt like kind of trying to buy people’s votes, which honestly felt like in elementary when the class president was like, hey we’re going to take you to the water park if you vote for me. It’s like, I don’t think it works like that.” But for voters in swing states who got a check, it could still matter. One survey published in 2022 found receiving a physically personalized check in the mail during the pandemic was associated with a much greater self-reported likelihood of voting for Trump in 2020, and those gains mainly came from out partisans. The issue for Trump comes if these checks are mostly going to Obamacare enrollees whose premiums have gone up by more than just $500 since he took office and who view the money as something like a bribe before the election rather than an actual long-term solution to lowering household costs. Spending $500.50 per mailer would be absurd as a normal campaign expenditure, but since Trump’s checks and letter are a government rebate, his campaign and super PAC didn’t have to spend a dime and he got out his message regardless. If enough voters in key states are swayed by the one-time payment, it could prove to be the best $0 the Trump campaign spent. 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