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Iowa State falls at No. 8 BYU
PROVO, Utah — Iowa State (3-3, 1-2 Big 12) dropped a 24-10 decision to the No. 8 Brigham Young (5-0, 3-0 Big 12)Friday night. Cyclone quarterback Jaylen Raynor completed 16 of 29 passes for 98 yards and a touchdown in the loss. His two favorite targets were Ty Claiborne, Tyler Fortenberry and Omari Hayes who […]
Mets’ Proposed Yankees Swap Is More Complicated Than It Looks
A Mets–Yankees trade proposal involving Giancarlo Stanton and Jorge Polanco has major hurdles. His veto rights, salary and DH fit explain why. The post Mets’ Proposed Yankees Swap Is More Complicated Than It Looks appeared first on HEAVY.
From The Social Reckoning to Harriet Kemsley: your complete entertainment guide to the week ahead
Jeremy Strong plays Mark Zuckerberg in Aaron Sorkin’s sequel to The Social Network, and the Last One Laughing star reckons with divorce in her new standup tour
A personal view: Edie Lambert on early detection of breast cancer (and how to get free screenings)
Marissa Bashore, Health Education Supervisor for the UC Davis Comprehensive Cancer Center, joined California Tonight to talk about free mammograms available this month.
Zelda: Ocarina of Time Switch 2 pre-orders set Amazon record, dominating GTA 6
The Ocarina of Time remake and GTA 6 should overshadow all November competition. Yet physical Amazon sales of the Zelda title are moving at an unprecedented pace. Nintendo’s Switch 2 exclusive game has sold more than 100,000 copies in the last month alone.
'The Exorcist: Martyrs' will be 'unlike any other' entry in the series
NEW YORK – Does the power of Scarlett Johansson compel you?
Netflix plans substantial layoffs, sources say
Netflix plans a substantial round of layoffs as the streaming giant faces rising competition and pressure to retain its subscribers, according to people familiar with the job cuts. The cuts
Mattel's latest play to counter slowing Barbie sales: Water parks
With Barbie sales slipping, Mattel is looking to its characters and games to build a new revenue stream: water parks. The El Segundo, California, company has been trying to find
White House Announces $6 Billion Science Initiative Package
The White House says its new science package includes industry computing pledges, a virtual-biology initiative and quantum research competitions, but much of the headline total is not federal cash spending.
How Kaiser Permanente Scales Up Social Health Initiatives
Q&A with KP’s Anand R. Shah, M.D., winner of the 2026 Alliance of Community Health Plans Bernard J. Tyson Health Equity Award
Don't Sleep on What Rumfield Accomplished With Rockies
When rookie TJ Rumfield took the field for the Colorado Rockies, he was going to make sure that he performed at a high level.
Where Colorado's gubernatorial candidates stand on business issues
The three main gubernatorial candidates discuss economic competitiveness, data centers, affordability, technology regulation and more.
In Deep-Red Kansas, a Surprisingly Competitive Senate Race Takes Shape
Adam Hamilton wants to be the first Democrat to win a Senate seat there in nearly 100 years.
Street Fighter Cup Zero Build Reload in NA Central: Session 1
Ready? Fight! Throw down in the Street Fighter Cup and battle for a chance to earn cosmetic rewards. Let’s go, World Warrior!
Missouri Health Care Association’s Golden Age Games return for its 26th year
The three-day event brings together over a dozen assisted and long-term care facilities for some friendly competition.
Pacific Health voluntarily recalls Baby Magic Tea for containing alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Pacific Health voluntarily recalls Baby Magic Tea for alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
AI companies are betting on Tennessee politics. Here's how much
The Tennessean explains how companies like Oracle and Anthropic are spending in Tennessee's midterms this year.
Claremont businesses lead fall community cleanup effort
Businesses are leading Claremont's annual fall cleanup effort, with volunteers from local companies gathering litter around the city.
DOL Prevails in Circuit Court Appeal Over Diverted Contributions, Unpaid Health Claims
The US 5th Circuit Court of Appeals affirmed a Louisiana district court’s decision to grant summary judgment on claims a company president breached his fiduciary duties.
Adéla brings 'Nicole Kidman' and Chappell Roan to the Fonda Theatre
The 22-year-old pop singer flamed out on a YouTube competition series. Now she's one of the year's viral breakouts.
Trump announces diesel deal with Russia in bid to lower prices
The amount is small compared with U.S. demand, but the deal aligns the U.S. with Russia and against Ukraine’s efforts to bomb Russian refineries.
Trump names commentator Katie Zacharia of his media company as next White House press secretary
WASHINGTON (AP) — President Donald Trump announced Friday that Katie Zacharia, a communications adviser for his media company, will succeed Karoline Leavitt as White House press secretary.Trump reveal...
Top Dawg Entertainment Wins Appeal Against Doxxing Claims by Sexual Assault Accusers
Top Dawg Entertainment won an appeal dismissing doxxing claims brought by two women who accused the label's executives of ...
Contest-Winning Microscope Thrown Out for Using Generative AI
Ning Xu's winning entry to Nikon Instruments' Small World in Motion competition was ineligible due to AI, a spokesperson for the contest told Gizmodo.
MichAuto Investors Recognized by Crain's Detroit Business' 40 Under 40 Class of 2026
MichAuto is celebrating individuals from its investor companies who were recognized among Crain’s Detroit Business’ 40 Under 40.
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
Oracle Health data breach in 2025 compromised data of 20M people: report
A 2025 data breach of Oracle Health’s legacy Cerner system compromised personal information belonging to nearly 20 million people, Bloomberg
Baptist Health buys Coral Gables office building for $39M as region’s health care heavyweights compete for space
Baptist Health South Florida picked up a Coral Gables office building for $39 million, the latest booster shot to its regional growth. The health care system bought the property at 2855 Le Jeune Road from City National Bank, in a deal that pencils out to $321 per square foot, according to records and real estate database Vizzda. The bank sold the four-story building after it leased 145,000 square feet for its headquarters at 2701 South Le Jeune Road, also in Coral Gables. The space consolidated staff members working in its former Coral Gables building, as well as in Brickell and […]
Ciara Miller says “DWTS” did not show enough of her personality beyond Bravo’s “Summer House” scandal
Miller and her pro partner, Brandon Armstrong, were eliminated from the competition in week 4.
New St. Mike’s Co-op program has successful start this summer, a win-win for students and local businesses
Ahead of the official launch this fall, one Saint Michael’s College student successfully completed the first honors co-op this summer, serving as a guinea
How Baton Rouge businesses are putting AI to work
Artificial intelligence is moving faster than many businesses anticipated, forcing leaders to continually rethink how their organizations adopt the technology, train employees and improve efficiency. For Baton Rouge companies, the challenge is not simply implementing AI, but finding practical ways to integrate it into everyday operations. As Business Report writes in its Best Places to […]
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Inaugural Festival of Ideas, Entertainment, Learning, and Discovery coming to Shakespeare & Company in late October
Founded by producer Hunter Runnette, the three-day festival brings authors, scholars, and thinkers to Shakespeare & Company to explore questions shaping communities and the world.
COME ON DOWN! Greg Abbott Offering Access to Texas Governor’s Mansion in Exchange for Political Support
DALLAS, TX – Come on down!Career politician Greg Abbott would love to have you over to the Texas Governor’s Mansion, but only if you help him get reelected first.Through his Abbott Impact app, users earn points for completing various political activities for the Abbott campaign, like getting people out to vote for him, knocking on doors, and making phone calls. And just in time for the holidays, the app also lets you find out which political party your contacts belong to and how they’ve voted in
Collin Gillespie Gives Honest Take on State of Suns
Despite preseason turnover struggles and late-game collapses, guard Collin Gillespie remains optimistic that Phoenix possesses the depth and chemistry necessary to master a complete 48-minute winning effort.
House of the Week: A Colorful Compound With a Treehouse and Mini Golf
Eschewing typical 30A beach homes, an architect created a vibrant property packed with whimsical features.
“DWTS” judge Carrie Ann Inaba responds to claim she shows favoritism among contestants
Inaba has been a judge on the reality competition since 2005.
Chicago’s Divvy expansion deal hits a speed bump amid Lyft-Lime fight
The proposed contract extension would give Divvy a much larger territory where it enjoys priority over competitors, prompting Lime to warn that its Chicago business could be at risk.
Delegate work to ChatGPT agent
Watch a ChatGPT agent demo showing how it can research, code, and take action online to complete a business plan in minutes.
Carpenter’s heart attack after restraining donkey ruled compensable
A New York appeals court on Thursday upheld workers compensation coverage for a carpenter who suffered a heart attack after helping restrain a donkey at his employer’s owner’s residence.
Nikon microscopic video competition winner disqualified for using generative AI
Nikon says it’s revisiting its competition rules after the original winner’s video was too good to be true.
H-E-B Crowns 2026 Quest For Texas Best Winners
H‑E‑B named the winners of its 13th annual Quest for Texas Best, celebrating five standout small businesses and the Texas-made products poised to become customers’ next favorites. Selected from a record-breaking 978 entries representing more than 500 companies statewide, the five winners shared $110,000 in cash prizes, with the Grand Prize recipient earning the title of “Texas Best” and placement on H‑E‑B shelves.
Sportico Transactions: Moves and Mergers Roundup for Oct. 9
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL X Games Appoints Sports Steve Rogers as Chief Operating Officer X Games has named sports and entertainment executive Steve Rogers as chief operating officer, as the company continues the expansion of the MoonPay X Games …
Proponents Press For Mental Health Parity
At Friday presser criticizing the Trump administration for letting insurance companies not adequately cover mental health and addiction treatment.
Planned Downtown Brooklyn entertainment hub promises Instagram moments and a refuge for rainy days
United American Land Principal Albert Laboz recently unveiled renderings of BKX and discussed his vision for the 440,000-square-foot entertainment complex he is building at 422 Fulton St.
Michigan attorney general sues state’s Blue Cross health insurer
The federal court complaint says the company conspired with other Blue Cross plans to carve up territory and reduce competition.
The 6 College Football Games to Watch in Week 6
Check out our conference preview for all the Big 10 action this weekend. Florida State at Louisville 7 p.m., ESPN (Friday) Both teams are in desperation mode as they try to avoid the season going into a complete tailspin. Florida State is coming in with momentum after pounding Virginia, although it’s been proven you can’t […]
Promising Entertainment Stocks To Watch Now
Verizon Communications, Spotify Technology, Walt Disney, Roblox, Take-Two Interactive Software, SEA, and GameStop are the seven Entertainment stocks to watch today, according to MarketBeat's stock screener tool. Entertainment stocks are shares of publicly traded companies involved in producing, dis
Why scientists study twins
Comparing identical and fraternal twins can help untangle nature from nurture.
New Hampshire’s best business lawyers
Published annually, “The Best Lawyers in America®” is an exhaustive search for the country’s top attorneys. Here is a compilation of the top attorneys who practice in New Hampshire in dozens of legal specialties related to the needs of businesses, from administrative law to workers’ compensation. The complete list of New Hampshire lawyers in all specialties can be found in...
Brian Barker Named President and CEO of United Animal Health
The seasoned agribusiness executive brings more than 25 years of leadership experience to drive the company’s strategic growth and science-based solutions for livestock producers.
Get used to multi-party politics, it’s here to stay
The prime minister’s promise on electoral reform could entrench the complex fights between five, even six parties
Gears Of War: E-Day Estimated To Have Sold Just 320,000 Copies Despite Rave Reviews
But the Game Pass math is more complicated than you might think
Deep-sea scientists discover creature eerily similar to SpongeBob's friend plus dozens of new species: Photos
Deep-sea scientists discovers 57 new species, including one they compare to "SpongeBob" character Patrick Star.
Here's how Gavin Newsom is voting on California's propositions
Gavin Newsom’s campaign team on Friday released an almost complete list of the governor’s positions on the ballot measures California voters will decide in the Nov. 3 midterm election.
A House Candidate Says She Was Raped While Campaigning. It’s a Horrific Account—and an Urgent One.
Bernadette Greene-Placentia says she has lived through an experience that women everywhere have to fear.
Avatar Kuruk gets his own animated TV series in “Wave of Chaos” first look
Paramount+ revealed imagery of young Kuruk and his animal companion, Nikik.
Mac Mini (M6) Review: Still Great, But A Tougher Sell
Price hikes have come for the Mac mini, and while it's still a great miniature computer for those who want one, the value proposition isn't quite as strong.
'This is a Chance to Build Something New': Stand Up for Science Rallies Around America’s Compact For Higher
Speakers highlighted importance of knowledge development; called on university leadership to stand support of academic freedom in higher ed.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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