SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " us " 135,901 found 🔀 AI-powered Shuffle
DiscoverMyBusiness Launches Expanded Digital Marketing Services Aimed at Driving Measurable Growth for Businesses Worldwide
New York City, NY, December 17th, 2025, FinanceWireDiscoverMyBusiness, a full-service Digital Marketing Agency known for its ...
Netflix and Barstool Sports Strike Exclusive Video Podcast Deal
Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets will stream exclusively on Netflix in 2026.
Industry Ink: Keith Urban, Ashley McBryde, Provident Entertainment, Margo Price
Keith Urban visited patients and their families at Monroe Carell Jr. Children’s Hospital at [...]
Netflix Signs Deal With Dave Portnoy’s Barstool Sports for Exclusive Video Rights to Three Podcasts
Netflix clinched a multiyear pact with Dave Portnoy's Barstool Sports giving the streaming giant exclusive rights to video versions of a trio of its popular podcasts.
Jackson reduces parking fees, expands free options amid business concerns
City council votes 6-1 to reduce daily parking fees from $10 to $7 and add another free lot for downtown employees.
GenAI users Larian forced to build Divinity around RAM shortage caused by GenAI
Larian's new Divinity game is having to be made with the current RAM storage in mind - a shortage caused by generative AI tools like the ones Larian employ.
US House passes Republican health insurance changes, without help from Colorado Dems
The bill doesn’t extend plan subsidies and is not expected to pass the Senate.
Moderate Republicans force House vote on expiring healthcare subsidies
The vote is a last-ditch effort by some Republicans to show support for extending healthcare subsidies in some form.
Provident Entertainment Named Billboard's Top Christian Label for 2025
Provident Entertainment Named Billboard's Top Christian Label for 2025
MIT-Hood Pediatric Innovation Hub convenes leaders to advance pediatric health
At the 2025 MIT-Hood Pediatric Innovation event, more than 100 leaders from academia, hospitals, and industry gathered at Boston’s Museum of Science to confront the challenges facing pediatric medicine — and to explore new, collaborative models for turning breakthroughs into better care for children.
Chicago Snowballs Aim to Reinvent Baseball with Entertainment
The Chicago Snowballs are the newest baseball-entertainment team that begins next May at Kerry Wood Cubs Field in Chicago.
Google releases Find Hub app for Wear OS
As previously spotted in a promo video for the Pixel Watch 3, Google has released a Find Hub app for Wear OS.
Trump administration admits to targeting blue states for energy grant cuts
Justice Department lawyers argue in court documents that it is legal for the administration to withhold funding based on partisan politics.
House advances GOP health care package that doesn’t include ObamaCare subsidy extension
The House advanced a GOP health care bill Wednesday, even as moderate Republicans signed a Democratic discharge petition to extend the Affordable Care Act subsidies in an act of defiance against le…
Saturn’s moon Titan may not have a buried ocean as long suspected, new study suggests
Saturn's giant moon Titan may not have a vast underground ocean after all.
Phillies Unveil Frustrating News After Polarizing Move
Google's Gemini 3 Flash model outperforms GPT-5.2 in some benchmarks
Almost exactly a month after the debut of Gemini 3 Pro in November, Google has begun rolling out the more efficient Flash version of its latest AI model.
Culture Council: Running a Business? 10 Ways to Stay Cool Under Pressure
High-stakes moments can make or break a business. As a leader, your personal practices and mindset can help you stay steady when it matters most.
Chicago Bears announce Stewarts’ Cheesecakes as final 2025 Small Business All-Pros Winner, presented by PNC
The Chicago Bears are proud to announce Stewarts’ Cheesecakes as the fourth and final recipient of the 2025 Small Business All-Pros presented by PNC. From Dec. 17 through Jan. 12, the family-owned bakery will receive Chicago Bears led promotion across the
The Most Powerful Politics Influencers Barely Post About Politics
New research shows that social media creators have enormous influence over their audiences' politics—especially those who don't normally share political content.
Jack Smith denies politics played any role in Trump prosecutions at House hearing
Special counsel takes full ownership of 2020 election and classified documents cases against former president
iOS 26.3: New features for your iPhone
Here are all of the new features coming as part of iOS 26.3, which is now available in beta for iPhone users.
A giant in Monroe County politics and government honored by Morelle on the House floor
In a one-minute speech on the House floor , Congressmember Joe Morelle paid tribute Wednesday to Lucien Morin, Monroe County's first elected executive.
Trump administration plans to break up largest federal climate research center
Russ Vought, director of the White House Office of Management and Budget, said the National Science Foundation "will be breaking up" the National Center for Atmospheric Research in Colorado.
Republicans defy Speaker Mike Johnson to force House vote on extending ACA subsidies
Four centrist Republicans have broken with their party's leadership over health care.
2025 State of Minority Business: The Road Ahead
Read 2025 State of Minority Business: The Road Ahead by GMSDC for SaportaReport here.
How dogs make teens feel less anxious
The beneficial relationship is much more than skin deep
A new era for sports communication at UNC Hussman | UNC Hussman School of Journalism and Media
As director of UNC Hussman’s Sports Communication Focus Program, Distinguished Associate Professor of Sports Communication Livis Freeman is building on the work of the school’s legendary Distinguished Professor for Sports Communication John Sweeney. Sweeney, who retired last year, developed one of the most respected sports communication programs in the country. Freeman, now in his 12th year at the school, is launching an ambitious expansion of the program that is transforming how UNC prepares students for careers in sports media. The most visible change came this fall with a reimagining of “MEJO 377: Sports Communication.” Previously offered as two sections with 30 students each, the course expanded to 96 students and welcomed former UNC basketball star and NBA veteran Tyler Hansbrough as the co-instructor with Freeman, bringing real world professional experience directly into the classroom every week. The course has been a huge success. Students have participated in recording a podcast with Hansbrough and learned from an impressive lineup of guest speakers. Steve Kirschner, UNC’s senior associate director of athletics for communications, was the first in the course’s guest speaker series, followed by UNC Hussman alumni including Kaitlyn Schmidt ’23 from Bleacher Report, Deaton Bell ’90 from Turner Sports and Becca Royer ’19 from the Philadelphia 76ers. Travis Tygart, CEO of the U.S. Anti-Doping Agency, also shared his insights with the class. The highlight of the semester came when Roy Williams, who coached Hansbrough and the Tar Heels to a national championship in 2009, visited the classroom. Former UNC men’s basketball players Luke Maye and Marcus Ginyard showed up to support their former coach and Hansbrough, creating an unforgettable experience as Williams entertained students with stories and insights that captivated the room. Student demand has been overwhelming. The course reached capacity within two days of registration opening, with more than 40 students on the waitlist. “Students want to learn from people who have actually lived these experiences,” Freeman said. “Tyler shares insights into media relations, broadcast production and athlete communications that you simply can’t get from a textbook.” The model proved so successful that the school secured funding to continue it for the next five years, with a different former professional athlete co-teaching each fall. The school’s curriculum committee approved a proposal to expand the course to 150 to 200 students starting in fall 2026. This change will make it an introductory course accessible to students from across the University, transforming it into a showcase course for the entire campus. The course redesign represents just one piece of a broader sports communication program overhaul. This fall, the curriculum committee approved “MEJO 390: Sports Play by Play,” the first course of its kind at UNC. Limited to 10 advanced students, the course will be taught by Matt Krause, the current voice of UNC women’s basketball and an ACC Network broadcaster. Students will call actual games across multiple sports including women’s softball, soccer, volleyball, field hockey and lacrosse, as well as men’s soccer and lacrosse. They will also shadow broadcasts of men’s and women’s basketball games. “The sports broadcasting industry is exploding with streaming platforms and conference networks creating unprecedented demand,” Freeman said. The course emerged directly from student advocacy, led by Anna Laible ’26 and others who pushed for hands-on broadcasting experience. Professional equipment has been acquired, partnerships with UNC Athletics are in place and a soft launch began this semester with three experienced students calling games to test the system. The program’s growth extends into other specialized areas as well. Last spring, Stembler Professor Charlie Tuggle launched a new sports event management and hospitality course in partnership with On Location, a company that manages major sporting event experiences. The course provided students with opportunities to travel to the Super Bowl and NFL Draft, and Tuggle plans to take a group to the 2026 Milan Olympics this spring. Looking ahead to spring 2026, Associate Professor Ryan Thornburg will debut a sports data visualization course, adding another dimension to the program’s skill-building offerings. The curriculum expansion reflects the increasingly diverse career paths available in sports media, from traditional journalism and broadcasting to digital analytics and strategic communication. The program is also diving into one of college athletics’ most transformative developments: Name, Image and Likeness rights. Freeman’s “MEJO 466: Sports Marketing” class collaborated last spring with Associate Professor Gary Kayye’s “MEJO 371: Advertising Creative” class on a project with UNC’s Carolina NIL group to help rebrand their organization. That same semester, Kayye’s class envisioned Chapel Thrill, UNC football’s new pregame concert and entertainment experience. And Shaun Anderson, the school’s Knight Chair in Sports, Race and Media, continues to explore the broader implications of NIL through his research and teaching. These NIL-focused initiatives give students direct exposure to the business side of college athletics at a moment when the landscape is rapidly evolving. “Our students aren’t just learning about these changes,” Freeman said. “They’re actively helping shape how schools and athletes navigate them.” The transformation of UNC Hussman’s sports communication program reflects a broader philosophy about how to prepare students for careers in a rapidly changing industry. By bringing in professional practitioners like Hansbrough and Krause, partnering with industry leaders like On Location and ACC Network, and engaging with current issues like NIL, the program ensures students graduate with both theoretical knowledge and practical experience. For alumni who remember the foundations John Sweeney built, the expansion represents an evolution rather than a departure. The program still emphasizes strong reporting, strategic communication, ethical communication and critical thinking. But now it also offers students the chance to call live games, work on real NIL campaigns and learn directly from former professional athletes. “We’re not just teaching students about sports media,” Freeman said. “We’re giving them the tools, experiences and connections to actually build careers in it.” With new courses launching, professional partnerships deepening and enrollment expanding, UNC Hussman’s sports communication program is positioning itself as a national leader in preparing the next generation of sports media professionals. For current students, the message is clear: if you’re interested in sports communication, there’s never been a better time to be at UNC Hussman. And for the hundreds of students trying to get off waitlists and into these new courses, the school is working to create more opportunities. The program John Sweeney built is growing in ways that honor his legacy while meeting the demands of a new era in sports media.
Help! American Airlines downgraded me and then refused a refund
I booked a business class seat for my American Airlines flight from St. Thomas to Charlotte, but 45 minutes before boarding, a gate agent told me my seat was broken
Why Being a Black, Female Science Teachers Matters So Much to Students Like Me
Educator's view: Diversity in teaching and STEM is not just about who stands at the front of the classroom, but about who kids believe they can become
Browser extensions with 8 million users collect extended AI conversations
The extensions, available for Chromium browsers, harvest full AI conversations over months.
In leadership-defying move, Republican backs Democratic push to extend key Obamacare subsidies
GOP centrist Brian Fitzpatrick dramatically stepped up his public battle against Republican leadership this morning as he signed onto a Democratic effort to force a vote on extending soon-to-expire enhanced Obamacare subsidies.
Apple Tested a MacBook With the A15 Chip
An internal Apple kernel debug kit suggests Apple has tested a MacBook with the A15 chip, alongside a separate A18 Pro-based MacBook that appears to be closer to a shippable product. The information comes from internal kernel debug kit files used by Apple engineers. The kit was accidentally released on Apple's website earlier this year, but it was quickly pulled after information started leaking out of it.
Google's vibe-coding tool Opal comes to Gemini
The company on Wednesday said it is integrating the tool, which lets you build AI-powered mini apps, inside the Gemini web app, allowing users to create their own custom apps.
Chicago’s rat hole wasn’t made by a rat
Plus a retirement home for penguins and other weird things we learned this week.
Vought says National Science Foundation to break up federal climate, weather research center
The National Science Foundation will “break up” a climate and weather research lab in Colorado, according to White House Office of Management and Budget Director Russell Vought. The Foundation, an …
Health workers decry hasty House bills to ban gender-affirming care for children: ‘They hurt people’
Two bills mark the first time Congress has voted over national care bans and an escalation of anti-trans rhetoric
OnePlus 15R Hands-on: If only battery and refresh rate were the name of the game
If you stuff a bigger battery and faster display into a device that copies its more expensive counterpart, does that...
OnePlus 15R review: unbeatable battery life, beatable value
Charging every night is extremely optional.
House to vote on GOP health care bill as Congress makes year-end sprint
Mikado Closed After Board of Health Inspection
According to the health inspection report, the Main street Asian fusion restaurant was dinged for not meeting state and local cleanliness standards and improperly handling food.
Former sports reporter, husband found dead in suspected murder-suicide in Alabama
A former sports reporter and her husband were found dead in their home in what police are calling a murder-suicide.
DraftKings promo code: Get $200 in bonus bets for Bulls-Cavaliers, Delaware-Louisiana, Timberwolves-Grizzlies
DraftKings offers a $200 bonus on a $5 winning wager for Wednesday NBA and college football betting
Trump previewing his 2026 agenda in address to nation as his popularity wanes
The White House offered few details about what the Republican president intends to emphasize in the 9 p.m. EST speech
Trump previewing his 2026 agenda in address to nation as his popularity wanes
The White House offered few details about what the Republican president intends to emphasize in the 9 p.m. EST speech
Faith-based entertainment sees a revival in Hollywood. Defining what it is can be a challenge
Faith-based films are gaining traction in Hollywood, with recent successes sparking renewed interest. Angel Studios' animated biblical film "David" has already exceeded $14 million in pre-sale tickets. "The Chosen," a popular drama about Jesus, has grossed over $116 million domestically since Fat...
Trump’s second term is reshaping US science with unprecedented cuts and destabilizing policy changes
The Trump administration is rewriting the 80-year-old American social contract for science research.
SC calls for 2026 Small Business award nominations
As we approach the new year, The South Carolina District Office is seeking nminations for 2026 National Small Business Week Awards.
How Oprah made this Las Vegas business a viral sensation
What does it take to run a viral business? This Las Vegas company knows.
Inside GM’s $242M push to rebuild America’s skilled trades workforce
General Motors is investing $242 million in a skilled trades apprenticeship program, training 600 new journeypersons yearly through hands-on experience.
US Game Console Sales Crater in Worst November in Two Decades
US spending on video game consoles fell 27% last month, marking the worst November in two decades as tariffs and rising component costs pushed prices to record highs.
This giant microbe organizes its DNA in a surprising way
3-D microscopy shows that the giant bacterium Thiovulum imperiosus squeezes its DNA into peripheral pouches, not a central mass like typical bacteria.
Bitdefender Achieves Exceptional Results in Latest AV-Comparatives Business Security Test
BUCHAREST, Romania & SAN ANTONIO, December 17, 2025--Bitdefender announced outstanding results in the AV-Comparatives Business Security Test.
Video Game Physical Software and Hardware Sales Just Had the Worst November in the U.S. Since 1995
Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
Trump's chief of staff says he has 'alcoholic personality.' Who is Susie Wiles?
White House Chief of Staff Susie Wiles shared candid remarks about President Donald Trump in a Vanity Fair Interview. Here's what to know.
Fantasy Football Start 'Em, Sit 'Em Week 16: TE Edition
Which tight end is going to take you to a Christmas fantasy championship?
Larian CEO clarifies studio is "not replacing concept artists with AI"
"At the very early ideation stages we use it as a rough outline for composition which we replace with original concept art," says Swen Vincke
Live updates: GOP health care bill comes to House floor; Senate takes up NDAA
The House is set to vote Wednesday on a narrow, GOP-crafted health care bill, having shut down any chance of an amendment that includes an extension of Affordable Care Act subsidies. A contentious …
Trump’s second term is reshaping US science with unprecedented cuts and destabilizing policy changes
The Trump administration is rewriting the 80-year-old American social contract for science research.
Best Bets: Duluth-made Christmas rom-coms on big screen
Also this week: Hillside Holiday Market, "A Charlie Brown Christmas" music live, Rubber Chicken holiday revue, Strikepoint holiday concert and Jolabokaflod.
Video Dr. Tim Johnson details personal health battle
The former "GMA" chief medical editor, who held the role for more than three decades, joins the show to discuss his own battle with prostate cancer.
Amid extremist attacks, Senate must stop playing politics with Walker nomination
Each delay sends a message — not only to victims, but to their persecutors — that religious freedom is negotiable.
When business and democracy don’t mix
Liberals were wrong to assume the two ideas are natural twins
What Netflix's co-CEOs are saying after WBD rejected Paramount's hostile bid
Warner Bros. Discovery just turned down a hostile bid from Paramount Skydance. Netflix's co-CEOs sent a letter about the decision and the deal.
Jack Smith set for private interview with lawmakers about Trump investigations
Smith is expected to discuss both of his investigations of Trump but will not answer questions that call for grand jury materials
PayPal plans to launch bank serving small businesses around the US
PayPal files with Utah and the FDIC to launch PayPal Bank, an industrial loan company offering small business lending and FDIC-insured savings accounts.
Active aero and overtake mode
Formula 1 reveals the terminology the sport will use to refer to the technical complexities of the new 2026 rules.
The week in politics (Dec. 17, 2025)
On Wednesday's show: We discuss the latest developments in politics in our weekly roundup. And soprano Sarah Brightman discusses her career and previews an upcoming holiday concert in Sugar Land.
Snakes' mind-bending 'heat vision' inspires scientists to build a 4K imaging system that could one day fit into your smartphone
The human eye can only detect wavelengths in the visible light range, but a new imaging system will let us "see" infrared radiation using smartphones.
Suspect remains at large after stabbing near northeast Oklahoma City business
Police taped off the Sonic near Northeast 23rd Street and I-235 as they investigated the crime.
NVIDIA Plans to Reduce RTX 50 Production by Up to 40% in Early 2026
Reports from Asian supply chain sources suggest that NVIDIA might cut back on making GeForce RTX 50 series GPUs in the first six months of 2026, Videocardz reports. According to Board Channels, overall supply during H1 2026 could be down by roughly 30-40% compared to the same period in 2025, althoug...
Prisco's Week 16 NFL picks: Seahawks-Rams prediction, plus more expert selections
Pete Prisco reveals all of his Week 16 picks, including the Lions to beat the Steelers.
Nashville Council makes new Midtown business district official
Following a brief public hearing Dec. 16, the Nashville Council granted final approval for the city's newest business improvement district in Midtown.
Knicks win the NBA Cup behind a balanced team effort
In today's edition: Knicks win NBA Cup, Crawford retires from boxing, the parallels between Pete Golding and Steve Fisher, NFL power rankings, emailing with the Warriors owner, and more.
Congress addresses 'crisis' in youth sports. Can we fix it?
Experts and Congressmembers push to national forefront many of the issues that consume sports parents, offer potential changes to the system.
Michigan Senate votes to restore more than $600M in GOP funding cuts
Groups said they were blindsided by the cuts and their state-authorized spending plans did not constitute waste, fraud or abuse.
We relied on my mom for childcare. She was diagnosed with stage 4 colon cancer, and everything changed.
My mom used to provide childcare for us, but after her cancer diagnosis, I'm her caregiver. I became part of the sandwich generation overnight.
Exclusive: Clinical automation startup Drive Health gets $15M
Vitalis Ventures led the round.
New Public Science Center Opens at Kitt Peak National Observatory - Visitors celebrated the opening of the Windows on the Universe Center for Astronomy Outreach, the first science center located inside a telescope
Windows on the Universe Center for Astronomy Outreach is a new science education and astronomy outreach center that has just opened at U.S. National Science Foundation Kitt Peak National Observatory, a Program of NSF NOIRLab.
Video Game Hardware And Physical Software Sales This Year Had The Worst November Since 1995 In The US
What a year.
Once the Party of Business, Republicans Have Gone Rogue
The Republicans have always been enemies of labor. Now, freed from the shackles of their business patrons, Paul Heideman argues in his new book, the GOP may be more dangerous than ever.
How Sovato and AT&T Business are Redefining Access to Healthcare
AT&T helps Sovato unlock life-changing medical innovations, expanding access to top surgical, interventional and diagnostic expertise.
Augustana Rydell School of Business Introduces Trust Minor in Fall 2025
This fall, the Augustana University Rydell School of Business introduced a trust minor to its offered studies — developed as part of Augustana’s strategic plan Viking Bold: The Journey to 2030. The minor — available at only a handful of colleges nationwide — aims to offer Augustana students another avenue to study as a potential career.For more information on the trust minor at Augustana University, visit augie.edu/trust.
Thermal Energy Receives $1.5 Million in Repeat Business from Multinational Building Materials Company
Turnkey heat recovery project for four two-stage HeatSponge boiler economizers to be installed at second customer siteOttawa, Ontario--(Newsfile Corp. - December 17, 2025) - Thermal Energy International Inc. (TSXV: TMG) (OTCQB: TMGEF) ("Thermal Energy" or the "Company"), a provider of innovative energy efficiency and carbon emission reduction solutions to major corporations around the world, today announced an order valued at approximately $1.5 million from a leading multinational building...
House to vote on GOP health care bill that doesn't address expiring tax credits
The House will vote Wednesday on a Republican-backed bill that aims to reform health care. Despite mounting pressure, the vote fails to address Affordable Care Act (ACA) tax subsidies set to expire this month.
MAGA armada | Latest US politics news from The Economist
Our daily political update, featuring the stories that matter
How to find the right business gas credit card in 2026
Ramp reports that dedicated gas credit cards can reduce fuel expenses and enhance spending control for businesses, offering rewards and better tracking.
Recent injuries won't deter NFL's push for 18 games
Top 90 fantasy football PPR RBs for Week 16
Chet Gresham takes us through the top 90 PPR running backs for Week 16
Susie Wiles offered unflattering assessments of her colleagues to Vanity Fair. In return, they showered her with praise
Of all the blunt assessments White House chief of staff Susie Wiles shared with Vanity Fair over the past year, perhaps her sharpest words were aimed at Attorney General Pam Bondi.
As ACA cliff approaches, Wisconsin small business owners, employees struggle to find affordable health care
With the loss of key Affordable Care Act tax credits on the horizon, some Wisconsin small business owners and their employees are scrambling to find health care as the final open enrollment deadline approaches.
15 must-watch British crime drama series
Whether with an old-fashioned one-case-per-episode or a more sprawling multistrand story, quaint or violent, historic or modern, the birthplace of Agatha Christie understands that we all need stories that make sense of seemingly senseless acts.
'Long term, Brighton are in a great place'
Former Brighton midfielder Dale Stephens believes the current group of players reflects a model the Seagulls have refined over a number of seasons, but stressed that potential alone is no longer enough once players step into the first team environment. Speaking on BBC Radio Sussex's Albion Unlimited podcast, Stephens believes Brighton's continued reliance on youth has once again put the spotlight on the balance between development and results. Long term, Brighton are in a great place.
Movies and TV shows casting across the US
Backstage compiled a list of movies and TV shows casting across the US.
Water pollution puts Floridians at risk of severe health problems
Chemicals foul wells used for drinking water and fuel harmful algae that can make people sick, a Times investigation shows.
Musk’s doubts about DOGE spotlight political risks for U.S. Rep. Jen Kiggans
Republican U.S. Rep. Jen Kiggans of Virginia Beach is heading into the 2026 election cycle with one of the most precarious political balancing acts in the country, as her strong support for the Department of Government Efficiency collides with new doubts about the program — and the realities of representing a district heavily reliant on federal jobs.The challenge sharpened last week when Elon Musk, the billionaire tech executive who helped architect DOGE, told GOP podcaster Katie Miller that the initiative had been only “somewhat successful” and said bluntly that he would not do it again. In the interview, Musk acknowledged the political and practical blowback from DOGE, which was launched early in President Donald Trump’s second term with the stated goal of slashing government spending and reshaping the federal workforce.
A CT restaurant that saw hard times has been reborn. Business booming in sparkling clean rebranding.
“Our intention is to bring unity and community together. People are loving it completely,” said one of the new owners
Beachy Head Woman may be ‘local girl from Eastbourne’, say scientists
Exclusive: DNA advances show Roman-era skeleton, once hailed as first black Briton, came from southern England
Fallout Season 3 is now being written, with future collaborations between the show and games being discussed
Todd Howard Fallout Season 3 is in the writing stage, and there are discussions around future game collaborations happening.
Continental Names New CEO After Shedding Auto Parts Business
Continental AG appointed Christian Kötz to lead the German tire maker after the company spun off its auto parts unit this year in a return to its roots in rubber.