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Jaguar reveals a $130,000 all-electric vehicle. Why?
At a darkly lit event in a Manhattan warehouse this week, actress Florence Pugh, Knicks player Karl-Anthony Towns as well as throngs of influencers all gawked at Jaguar Type 01, the British automaker’s first new model in nearly a decade.
World Mental Health Day: 4 Mental Health Tips For Busy Workdays
This World Mental Health Day, discover four practical ways to improve your mental health at work, manage daily stress and make wellbeing a priority.
AI Shopping Is Here. Are Your Products Ready?
AI commerce platforms help small businesses make their products discoverable and purchasable across emerging AI shopping channels.
Being your authentic self is serious work, founders say; why women need to be in the business of saying ‘no’
In a world that’s so focused on AI, now’s the time for entrepreneurs to lean into the authentic quirks that make their businesses different, said Colleen Robertson, encouraging women to “be OK doing something crazy and turning people’s heads.”
LeBron James is everything Philadelphia wants. And everything it can’t stand
The city has embraced its new superstar with open arms, even as he choppers in from Manhattan and makes no secret of the fact that Philadelphia was never his first choice
Phoenix Suns Great Makes Bold Claim About Devin Booker
Eddie Johnson challenges Phoenix to unleash Devin Booker, urging the superstar to reclaim his role as the aggressive "head of the snake" despite a star-studded new roster.
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
Juventus is keen to make their team more Italian
Juventus are reportedly preparing to change their transfer strategy by focusing more heavily on Italian players as they look to strengthen their domestic core. The Bianconeri have spent recent years p...
Best The Legend of Zelda: Ocarina of Time deal: Save $10 on Nintendo Switch preorders
Save on the physical edition of this hotly-anticipated remake.
One 'Little Shop of Horrors' song still makes Ellen Greene cry
Ellen Greene can be reluctant to leave the house, so there needs to be a good reason. “Somewhere That’s Green” is an excellent one.
Raiders Urged to Make Trade to Improve 1 Key Position
The Las Vegas Raiders have emerged as a potential candidate to pursue a wide receiver before the NFL trade deadline, but their early-season success may not change the team’s cautious approach. Despite opening the campaign with a 3-1 record, the franchise must decide whether adding an established pass catcher is worth sacrificing valuable draft capital. […] The post Raiders Urged to Make Trade to Improve 1 Key Position appeared first on Gridiron Heroics.
Seedy K’s GameCap: Florida State
There are times when the aura of sports is as marvelous and heartening as Friday evening’s sunset. There’s the game. The fandom. The sense of community. Victory makes it better. But, when you find yourself the morning after, thinking about one of those people who passed in and out and in of your life and […]
Modders make PS5 play original PS2 discs, a feature Sony never added
PS5SX2 adds support for physical PlayStation 2 discs on modified PS5 consoles. The feature requires an existing game dump and is not yet confirmed to work in public builds.
US midterms: Women candidates could make history
The US is holding Congress and state governors elections. At all levels of US politics, women are underrepresented — but they may win some historic victories in the midterms on November 3.
13 ON YOUR SIDE
We stand up for the community. We want to make life better for everyone. We celebrate all that makes West Michigan unique. We are 13 ON YOUR SIDE.
Ongoing lawsuits allege GLP-1s can cause serious harm. But we don't know how often
Scant data about serious adverse effects makes it harder to answer scientific and legal questions about how often the drugs might cause serious harm like blindness or pancreatitis.
In Small-Business Lending, AI Reads The Numbers But Bankers Still Make The Call
AI is starting to read small firms’ books and draft advice. For generative tools, federal guidance leaves the job of checking that advice to each bank.
New NHS website aims to make mental health support easier
Humber Teaching NHS Foundation Trust says the site aims to make their services easier to navigate.
Ruling makes Hope Florida an even bigger political issue a month before election
DeSantis’ inner circle and state Democrats are both seizing on the Hope Florida saga.
Ruling makes Hope Florida a bigger political issue a month before election
DeSantis declares victory, but many questions remain.
Darline Graham opposes Chinese manufacturing. Her husband’s employers rely on it.
The senator and sister of the late Lindsey Graham has said the U.S. must “stop depending on Communist China for things America can make ourselves.”
Ruling makes Hope Florida an even bigger political issue a month before election
TALLAHASSEE — As Gov. Ron DeSantis said during a news conference this week: “When the narratives are set, they’re set.
Blue Jays’ Future Hall Of Famer Makes Next Career Decision
The Toronto Blue Jays’ eight-time All-Star made a decision about his life after baseball.
190K subscribers gone: YouTuber loses channel over new horror game
Ten years of work, around 3,000 videos and 190,000 subscribers – all gone because a YouTuber showed footage from the new horror game Hellraiser: Revival. What makes the case particularly controversial is that he claims to have censored the explicit scenes.
Intel Corporation $INTC Shares Bought by Wealth Science Advisors LLC
Wealth Science Advisors LLC increased its holdings in shares of Intel Corporation (NASDAQ:INTC - Free Report) by 50.7% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 20,633 shares of the chip maker's sto
These lawmakers want to head off a potential post-election crisis
A bipartisan effort is underway in Congress to avert a constitutional crisis, where Republicans don't seat Democrats, if they win the chamber.
Column: Life lessons from the WYO Film Festival
What makes the annual WYO Film Festival — which just wrapped its ninth installment last weekend at the WYO Performing Arts and Education Center — such a unique opportunity is
Yankees news: Should Boone Stay or Should Boone Go
Calls for the skipper’s dismissal mount as logistics make it unlikely; Kilby shines in AFL; Goldy’s renaissance
Greek recipe developer shares her 2 favorite Mediterranean diet recipes
Maria Koutsogiannis spends hours every week making, eating, and thinking about the diet of some of the world's longest-living people.
Juventus Mental Health Week: A week dedicated to mental wellbeing
Mental health is an integral part of every person’s wellbeing, and the connections we build can make all the difference. Feeling seen, heard and...
Juventus Mental Health Week: A week dedicated to mental wellbeing
Mental health is an integral part of every person’s wellbeing, and the connections we build can make all the difference. Feeling seen, heard and part of a community helps to combat loneliness and so...
Speaker Han makes 3 wishes for Taiwan, calls for political compromise
Legislative Speaker Han Kuo-yu (韓國瑜) on Saturday wished for a secure Taiwan, prosperity for its people and a thriving democracy, while urging the government and the opposition to resolve their differences through compromise.
Chattanooga businesses seeing resurgence from Walnut Street Bridge reopening
As pedestrians make their way across the Walnut Street Bridge once again, local businesses are experiencing a resurgence in foot traffic.
Latino nonprofits start their own shops to make helping small businesses their business
Despite both a rise in costs and fears around immigration crackdowns, some Latinos are committing to championing other Latino entrepreneurs by offering access to a storefront.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look.
Mission Lotería bets on brick-and-mortar as Latino makers face high costs
Despite both a rise in costs and fears around immigration crackdowns, some Latinos are committing to championing other Latino entrepreneurs by offering access to a storefront.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look. After seven ...
Zelda: Ocarina of Time Switch 2 pre-orders set Amazon record, dominating GTA 6
The Ocarina of Time remake and GTA 6 should overshadow all November competition. Yet physical Amazon sales of the Zelda title are moving at an unprecedented pace. Nintendo’s Switch 2 exclusive game has sold more than 100,000 copies in the last month alone.
New York lawmaker seeks more data in 'Enough is Enough' law
Amid the Cornell University rape investigation, there’s a new push to update New York’s “Enough is Enough” law.
New York lawmaker seeks more data in 'Enough is Enough' law
Amid the Cornell University rape investigation, there’s a new push to update New York’s “Enough is Enough” law.
Valley businesses make superhero capes for sick kids
Fresno businesses are creating superhero capes for Valley Children’s patients as Tangram Interiors brings back its Halloween campaign.
Don't Sleep on What Rumfield Accomplished With Rockies
When rookie TJ Rumfield took the field for the Colorado Rockies, he was going to make sure that he performed at a high level.
Boston Red Sox’ Sonny Gray Makes Decision on 2027 Season
After contemplating retirement, the 36-year-old veteran has made a decision on his future.
Valadao-Villegas Debate and the Fight for Latino Voters in the Central Valley
A Central Valley debate with control of Congress at stake, and a look at whether progressive or moderate Democrats make the stronger pitch to Latino voters.
Duke Freshman Makes Excellent First Impression
Duke freshman forward Joaquim Boumtje Boumtje made a fantastic first impression.
Money, Power, Politics
Host Stephanie Ruhle brings her business acumen, hard-hitting interview style and original reporting to mornings, helping you understand what's happening today and why it matters. Make sense of it all, together.
Will NH Supreme Court scandal move voters? Democrats bet yes...
The resignation of New Hampshire’s chief justice is becoming a campaign issue, as Democrats press for action and experts question whether voters will make it a ...
Nets’ Wolf, Traoré Taking Sophomore Leaps in Preseason
Explosive driving and elite playmaking from Brooklyn's rising sophomores signal a potential bench revolution, transforming last season's developmental growing pains into a formidable second-unit strength.
Not Your Mother’s Art Fest expands its canvas in downtown Lawrenceville
The Not Your Mother’s Art Fest has grown quickly in its three years, making it necessary to expand the footprint of the festival grounds.
Park City leaders uninterested in creating business grants for Winter Olympics
Park City will not make monies available to businesses to assist in the private sector’s planning for the 2034 Winter Olympics.
Sports Equipment Playing Sports
Ever feel embarrassed when you don’t know how to do something new? Instead of taking risks or putting others in harm’s way, learn how to make safe choices so everyone can have fun together.
City of Laurel Encourages Local Businesses to Participate in 2026 Small Business Credit Survey
(LAUREL, MD) The City of Laurel’s Department of Economic & Community Development is encouraging local business owners and key financial decision makers to participate in the Federal Reserve&
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
COME ON DOWN! Greg Abbott Offering Access to Texas Governor’s Mansion in Exchange for Political Support
DALLAS, TX – Come on down!Career politician Greg Abbott would love to have you over to the Texas Governor’s Mansion, but only if you help him get reelected first.Through his Abbott Impact app, users earn points for completing various political activities for the Abbott campaign, like getting people out to vote for him, knocking on doors, and making phone calls. And just in time for the holidays, the app also lets you find out which political party your contacts belong to and how they’ve voted in
‘Boy Meets World’ Star Reveals Unexpected Health Scare
Will Friedle was hospitalized after waking up and urinating blood. The “Boy Meets World” star later revealed that doctors found a kidney stone. He discussed the experience on his podcast while making ...
Some G.O.P. Lawmakers Pan Hegseth’s Plan to Stream Execution of Fort Hood Shooter
Some G.O.P. members of Congress said that broadcasting the execution of the Fort Hood shooter was inappropriate, though others gleefully applauded it.
Trump administration relaxes rules around political events for Blanche, other Senate-approved appointees
The Department of Justice is making it easier for Attorney General Todd Blanche and other Senate-confirmed DOJ appointees to participate in political activities, according to a new internal memo obtained by PBS News.
The Science Behind Why Dietary Changes Rarely Stick
Learning new eating habits isn’t simple. Our pre-existing feelings around food—whether it’s a distaste for olives or a love of pastries—could make it harder to learn new eating habits, according to new research from Yale School of Medicine.
Dominic Cooper says he and ex Amanda Seyfried may ‘come up’ with ‘Mamma Mia 3’ during film festival reunion
Dominic Cooper said he wants to come up with a way to make a third ‘Mamma Mia’ film with ex Amanda Seyfried as plans for a new movie remain unclear.
Gov. Janet Mills agrees to fund Penobscot Community Health Care
Gov. Janet Mills announced Thursday that she would make $2.8 million available from Rural Health Transformation Funds for Penobscot Community Health Care
Garmin Enduro 4 Everything You Need To Know: What’s Actually New?
Garmin Enduro 4 vs Fenix 9 vs Enduro 3: What's Actually The Difference? I dive into all the features side-by-side to explain.
Former Youngstown clerk accused of falsifying business records
BUFFALO, N.Y. (WIVB) — A woman is facing charges after she allegedly used a Village of Youngstown account to make fraudulent transactions while employed as a village clerk, the Niagara County…
Duke vs. Georgia Tech: Staff predictions
The Duke Wire staff make their predictions for Duke's matchup against Georgia Tech on Saturday in Atlanta.
EDITORIAL: Could your next business partner be a farmer?
Associate Editor Jennifer Antonik explores how Delaware businesses can make local farmers their next business partners via corporate purchases.
Ohio political blogger found guilty in explicit Shrek meme trial
An Ohio political blogger let out a surprised laugh as he was found guilty of harassment after he sent an explicit digitally altered image of the cartoon character Shrek to a powerful lawmaker.
'Bullying and anxiety' making children skip school
Mental health is one of the "central drivers of absence" for secondary school pupils, a report says.
STEM space in Upper Marlboro encourages kids to enter science careers
At Melwood Elementary School, teachers are making STEM lessons fun for students. News4’s Molette Green is in the community.
Political Pulse: Frank Kloucek on running for Public Utilities Commission as a Democrat
Former state lawmaker Frank Kloucek is running as a Democrat for the South Dakota Public Utilities Commission, pledging to act as a consumer watchdog.
Are analytics making pro sports less fun?
Some say they rob games of color and spontaneity, but others argue the changes aren’t always for the worse.
A political blogger sent an explicit meme of Shrek to Ohio lawmaker. Now he’s on trial.
An Ohio political blogger had his first day in court Thursday, facing charges of harassment after sending a powerful state lawmaker an explicit picture of the cartoon character Shrek.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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