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Brian Schottenheimer Must Answer for More Than the Offense
Brian Schottenheimer faces scrutiny after the Cowboys’ loss to Tampa Bay exposed problems that extend beyond the offense and into his entire team.
What Shapes Independent Political Identity?
The increase of independent political identities has significant implications for the basic functioning of American democracy.
Loneliness may steal nearly 6 years of good health
A large study suggests loneliness and social isolation can cost people years of healthy life, especially when it comes to mental health. Men experiencing both lost about 5.8 years free from depression and anxiety, while women lost roughly 3.7 years.
HASNAIN: The mental health taboo and its many adverse effects
Yet, I write this not to propose some novel solution on finding inner peace and instead hope to push students to capitalize on existing reliable resources.
Veteran Safety Is Unsung Hero In Broncos Secondary
Denver Broncos safety is a tackling machine in the back end of the team's stellar secondary.
Raiders Urged to Make Trade to Improve 1 Key Position
The Las Vegas Raiders have emerged as a potential candidate to pursue a wide receiver before the NFL trade deadline, but their early-season success may not change the team’s cautious approach. Despite opening the campaign with a 3-1 record, the franchise must decide whether adding an established pass catcher is worth sacrificing valuable draft capital. […] The post Raiders Urged to Make Trade to Improve 1 Key Position appeared first on Gridiron Heroics.
Juventus and Roma are interested in new Italy star
Issa Doumbia has emerged as a potential transfer target for Juventus after receiving his first call-up to the Italian national team under Roberto Mancini during the September and October international...
New NHS website aims to make mental health support easier
Humber Teaching NHS Foundation Trust says the site aims to make their services easier to navigate.
Where to watch Georgia vs. Alabama today: Time, TV channel
The No. 2 Georgia Bulldogs play the No. 7 Alabama Crimson Tide in a game between the two teams with the best records in SEC play to start the season
Stop trying to hack your feelings. Mental health takes work
After decades of studying and teaching emotional intelligence, one lesson keeps returning: We do not fix feelings. We learn how to work with them.
The Presidential Prayer Team
Each day, we invite you to join us in prayer for our national leaders. As mandated by 1 Timothy 2:1-2, we encourage prayer for those in positions of authority.
Memphis Grizzlies Bring Bad Injury News About New Controversial Big
The Memphis Grizzlies brought unfortunate news about their newest center, who was one of the team’s biggest pickups in the offseason. According to the team, center Isaiah Stewart is sidelined for at least two weeks with a moderate left ankle sprain. How Isaiah Stewart Picked Up The Injury Stewart suffered the injury in the first […] The post Memphis Grizzlies Bring Bad Injury News About New Controversial Big appeared first on HEAVY.
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
Winnipeg Jets’ Blowout Loss Comes With Bizarre Statistical Twist
The Winnipeg Jets suffered a blowout loss on Friday night to the Anaheim Ducks in a game that, on paper, looked like it would be closer.When a team loses 5-1, the assumption is that they allowed a lot of shots on goal and didn’t generate many themselves. In Friday night’s loss to Anaheim, the Jets […] The post Winnipeg Jets’ Blowout Loss Comes With Bizarre Statistical Twist appeared first on HEAVY.
'Gaza is a moral tear in the universe' – Naomi Klein and Astra Taylor
Naomi Klein and Astra Taylor speak to Radical Thinking, a new series from the Guardian with Aditya Chakrabortty
Tottenham to fly to Marbella for team bonding
Tottenham manager Roberto De Zerbi to take his squad to Marbella for team-bonding training camp after clash against Manchester United
Ipswich Town vs Fulham – Predicted lineup and team news
Ipswich Town host Fulham at Portman Road on Saturday seeking a third win of the season against opponents yet to win one. Gary O’Neil’s side are 11th on six points, while Fulham are 19th on two. Ip...
Tottenham XI vs Manchester United – Predicted lineup and team news
Tottenham Hotspur go to Old Trafford on Saturday evening still waiting for a first Premier League win, with Roberto De Zerbi’s side bottom on two points.Spurs have won five and lost one of their las...
Leclerc Praises Hamilton: 'He Is Driving at an Exceptional Level'
The Monegasque highlights his teammate's performance in his second season with Ferrari and notes that he is a seven-time world champion. Despite the on-track friction, the two's relationship remains solid, and Ferrari arrives in Singapore with moderate expectations.
Utah Jazz Cannot Let Whistles Teach Them To Defend Softly
Will Hardy must balance disciplined aggression with youthful mistakes, ensuring a whistle-heavy preseason doesn't strip away the physical identity needed to anchor Utah’s developing defensive core.
Barcelona vs Getafe – Predicted lineup and team news
Barcelona will aim to extend their perfect start to the La Liga season to eight wins when they welcome Getafe to Camp Nou on Saturday.The Catalan side head into the game in outstanding form and sit at...
Bears-Packers Franchise Connections
Before the Bears play the Packers, @jacobinfante24 shares the connections between the two teams’ rosters and coaches:
Gears of War: E-Day Sold 168,000 Copies on Steam but Xbox Game Pass Players Generated 130% More Revenue
We recently reported that Gears of War: E-Day wasn't having the best launch week over on Steam, but according to Alinea Analytics's Rhys Elliott, Steam doesn't even account for half of the game's revenue or owner base. The analytics firm estimates that Gears of War: E-Day sold around 230,00...
Gov. Hochul opts NY into Trump’s federal school voucher program
NEW YORK — Gov. Kathy Hochul on Friday said New York will participate in President Donald Trump’s school voucher program, setting up a clash with the teachers unions and elected
'As highly trusted as anyone': Spokane Valley business reacts after former employee gets prison time for stealing $1 million
FOX54 News Huntsville
FOX54 News - Huntsville - The FOX54 News Team brings you local and national news, weather, sports, and VERIFY fact-checking on the latest trending topics, from elections to COVID-19 to online scams. Watch the FOX54 News Team Monday-Friday at 5:30 p.m. and every night at 9:00 p.m. We reserve the right to moderate or remove comments that are hateful, contain inappropriate language, or violate YouTube community guidelines. Keep it civil, folks.
2 Juneau non-profits recieve grant awards from Alaska Mental Health Trust Authority
The Kin Support Program Haa – Yaitxu Saiani and National Alliance on Mental Illness Juneau received trust funding
Google Teases Its New 'Fitbit Edge' Wearable Ahead Of An October 12 Reveal
Google has seemingly confirmed the rumored "Fitbit Edge" with social media posts teasing a new wearable coming October 12.
‘Newlyweds’ showrunner fired before series premiere, calls series ‘the most joyous TV experience of my life’
The co-creator of the new comedy ‘Newlyweds,’ which stars Téa Leoni, Tim Daly, and Jamie Lee Curtis, says she’s been fired ahead of its premiere.
Player Availability Report: #SKCvPOR
Player Availability Report is SportingKC.com’s look at the latest status updates around the team ahead of upcoming matches and is presented by Saint Luke’s. All details listed are from the league’s official Player Status Report that is submitted the day prior to the match. Sporting Kansas City returns home this
Seahawks Injury Issues: Coach Earns Credit For Finding Answers
With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.
Donnie Wahlberg tears up over ‘healing’ reunions with ‘Blue Bloods’ costars on ‘Boston Blue’
Donnie Wahlberg warned he’d need to ‘get the Kleenex’ before tearing up while discussing his ‘Blue Bloods’ costar’s warm reception of his new ‘Boston Blue’ family: ‘There’s something healing that happens.’
Chicago Bears-Green Bay Packers: Keys for a Chicago victory
The Bears are favored against their rival team. Our crew has the keys to the game.
Wichita Police arrest teenagers after stealing candy from local business
Wichita Police have arrested several teenagers for theft after they were caught on camera earlier this week stealing candy from a small business in Delano.
Pacific Health voluntarily recalls Baby Magic Tea for containing alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Pacific Health voluntarily recalls Baby Magic Tea for alcohol
The company has not received reports of any adverse events associated with the product lot so far, according to the U.S. Food and Drug Administration.
Military & Veterans Campus has new way to build teamwork
On a recent Friday at the Easterseals NH Military & Veterans Campus in Franklin, I found myself about 30 feet in the air. I was holding onto a pole and contemplating what suddenly seemed like a rather narrow log stretching out over a great deal of empty space toward another pole, which also seemed remarkably distant.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Magic's Sean Sweeney Talks Preseason Win, Injury Updates
Orlando Magic coach Sean Sweeney had a lot of good things to say about the team after a preseason win over the Memphis Grizzlies. He also provided injury updates on Anthony Black and Noah Penda.
Rams Reacts: Fans ready to rebound with the team
Fans are believing in the Rams again
Assistant Professor of Climate Data Science | The Journal of Blacks in Higher Education
Boston University invites applications for a faculty position at the rank of Assistant Professor in the Department of Earth Environment. This tenure-track position in Climate Data Science , beginning on July 1, 2027, is part of the ongoing cluster hire in Environmental Data Science and complements faculty searches within the Faculty of Computing and Data Science.rnrnWe particularly welcome candidates whose research focuses on the physical basis of climate, climate variability, and climate change, and who employ data science methodologies to deepen our understanding of how the climate system is changing and how these changes affect the global environment. Areas of interest include—but are not limited to—the changing frequency and intensity of extreme weather events; interactions between the atmosphere and terrestrial, oceanic, biospheric, and cryospheric systems; and improved understanding of Earth system predictability at seasonal, decadal, and longer time scales. We envision this position playing a central role in connecting and enhancing existing departmental strengths in climate-related research and teaching, including terrestrial and marine biogeosciences, land surface and coastal processes, paleoclimatology, energy and economic policy, and environmental sustainability. This faculty member will also contribute to university-wide interdisciplinary initiatives — including the Urban Biogeoscience and Environmental Health (URBAN) program, the Institute for Global Sustainability, and the Center for Climate and Health at the School of Public Health — and is expected to develop collaborative ties with the Faculty of Computing and Data Sciences, where shared interests in machine learning, large-scale data analytics, and Earth system modeling provide natural ground for joint advising, co-teaching, and grant development. This hire reflects our commitment to advancing interdisciplinary scholarship at the intersection of climate and data science. This position contributes to the University convergence themes of Global Sustainability as well as Artificial Intelligence, Data Science, Computing that are core pillars of BU's cross-disciplinary research priorities.rnrn Position Qualifications:rn Candidates should have a PhD or equivalent degree, demonstrated ability to obtain external funding to support their program of research and scholarship, and a commitment to excellence and innovation in teaching, education, and mentorship of students. The successful applicant will be expected to supervise graduate research in Ph.D. programs, teach at all levels in the Earth Environment curriculum, and maintain an externally funded research program. We seek applicants whose research complement strengths in the Department and around the University. For more information about the Department, see
AI Symposium on Research and Teaching Across the Humanities and Social Sciences
The College of Arts and Sciences is delighted to invite faculty, staff, and students from across campus to join us for the AI Symposium on Research and Teaching Across the Humanities and Social Sciences, scheduled on October, 29 from 9.00 am – 2.30 pm in the University Center Conference Room 315. The symposium will bring together… Continue Reading
Watch: Hutto vs. Cedar Park football live
Hutto and Cedar Park bring two of Central Texas’ highest-scoring offenses into Friday’s District 24-6A showdown, with both teams unbeaten in district play.
Why WA high school football teams will be wearing special helmet stickers
Teams across Washington will be wearing special helmet stickers in partnership with Hilinski's Hope to raise mental health awareness.
Sports Equipment Playing Sports
Ever feel embarrassed when you don’t know how to do something new? Instead of taking risks or putting others in harm’s way, learn how to make safe choices so everyone can have fun together.
Arkansas men's cross country finishes fourth at Nuttycombe Invitational
The meet in Wisconsin included 21 of the nation's top 30 teams.
Google officially teases Fitbit Edge tracker, confirms October 12 launch
Google has dropped an official teaser for its Fitbit Edge tracker and confirmed its launch date, and it's coming very soon.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Google Fitbit Edge: Official Teaser, Launch Date Arrives
Google confirmed today that the Fitbit Edge is indeed real and is launching much sooner than we expected. In a short teaser posted to Twitter, Google told us to get our wallets ready on Monday. For those not familiar with Fitbit Edge, this is expected to be Google’s new fitness tracker that lands somewhere between...
Nebraska regents approve $500 million Project Health increase, Gold contract extension
The University of Nebraska Board of Regents approved a $500 million increase to Project Health, a teaching hospital being built in Omaha. Regents also passed on a 6-2 vote a contract extension for NU President Jeffrey Gold.
Google teases Fitbit Edge launch next week
Leaks may have already spoiled the Fitbit Edge.
STEM space in Upper Marlboro encourages kids to enter science careers
At Melwood Elementary School, teachers are making STEM lessons fun for students. News4’s Molette Green is in the community.
The 6 College Football Games to Watch in Week 6
Check out our conference preview for all the Big 10 action this weekend. Florida State at Louisville 7 p.m., ESPN (Friday) Both teams are in desperation mode as they try to avoid the season going into a complete tailspin. Florida State is coming in with momentum after pounding Virginia, although it’s been proven you can’t […]
Cavs season preview: Donovan Mitchell
Can Donovan Mitchell be the best player on a championship team?
More Than Crew Room Politics. Our Careers Are on the Line.
This week, former Missouri House Speaker Tim Jones published an opinion piece questioning whose interests the Teamsters are really representing as they continue to push back on the Union Pacific/Norfolk Southern merger. Read on to hear his logic.
2026 CGT Report: From Science to Patient Access
Explore findings from the 2026 Cell and Gene Therapy Report on oncology adoption, emerging specialties, reimbursement and AI-enabled patient access.
Memories, tributes flood in following legendary Mike Ditka's passing
After the announcement of Mike Ditka's passing, fans and teams across the country paid tribute on social media.
A Republican attack ad misidentifies its Democratic target. Twice.
A GOP ad used a photo of Republican Myron Lizer instead of Democrat Jonathan Nez. Nez is challenging Rep. Eli Crane (R-Arizona).
Here's how Gavin Newsom is voting on California's propositions
Gavin Newsom’s campaign team on Friday released an almost complete list of the governor’s positions on the ballot measures California voters will decide in the Nov. 3 midterm election.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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