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Kustom Entertainment, Inc. Announces Reverse Stock Split
Overland Park, KS, April 20, 2026 (GLOBE NEWSWIRE) -- Kustom Entertainment, Inc. (NASDAQ: KUST) (the “Company”), a leading provider of video solutions which develops, manufactures, and markets advanced video recording products and other critical safety products for law enforcement, emergency management, fleet safety, and event security, today announced a 1-for-5 reverse split (the "Reverse Stock Split") of the Company’s common stock (the "Common Stock") and proportional reduction of the number o
Bracco Imaging and NYU Langone Health Announce Strategic Alliance Agreement to Advance Medical Imaging Innovation
Bracco Imaging today announced a strategic alliance with NYU Langone Health to advance innovation in medical imaging through the signing of a multi-year Master Research Agreement (MRA). By combining resources, scientific capabilities and complementary expertise, the collaboration aims to accelerate the development and optimization of advanced imaging technologies, enhancing clinical insights and contributing to improved patient management.
Advancing epidemic and pandemic preparedness through research readiness: SEAR Unity Studies Network Sites chart the way forward in 2026
On 25 March 2026, WHO Regional Office for the South‑East Asia Region (SEARO) convened the first meeting of the SEAR Chapter of the Unity Studies Network Meeting in 2026 to take stock of progress and plan next steps for strengthening epidemic and pandemic preparedness across the Region. The meeting focused on reviewing the ongoing adaptation of selected, standard Unity Study methodologies, sharing field implementation experiences from 2025, and identifying key priorities to guide collaborative work in 2026.Held virtually, the meeting brought together representatives from six Unity Studies network sites across five countries (Bangladesh, India, Nepal, Sri Lanka, and Thailand) as well as participants from all three levels of WHO.The meeting took place against the backdrop of ongoing regional efforts in South‑East Asia to strengthen early investigations and studies for epidemic and pandemic preparedness, with a focus on pandemic influenza and other emerging respiratory pathogens with epidemic and pandemic potential. In this context, and as part of preparedness for the rapid generation of evidence, the WHO Health Emergencies Programme in SEAR (WHE/SEAR) encourages Unity Studies sites to adapt prioritized, standardized Unity Study protocols to their national contexts. This approach supports the generation of timely and reliable evidence to inform public health decision‑making during epidemics and pandemics.These efforts are supported through a combination of experience sharing, participation in the global Unity Studies network webinars, capacity‑building of the national public health workforce, and regional collaboration that promotes inter‑country, inter‑agency, and inter‑ministerial action. In parallel, sites are encouraged to explore diversified funding sources to help sustain research preparedness over the long term.Discussions highlighted the importance of WHO’s catalytic financial support through the Pandemic Influenza Preparedness (PIP) Partnership Contributions (PIP‑PC). When combined with national and institutional resources, this support enables countries and sites to maintain continuity of activities at a core level and remain prepared to respond rapidly and effectively to future epidemics and pandemics.Regional and Global Updates: Opening the session, Dr Pushpa Ranjan Wijesinghe, Programme Area Manager, Pandemic and Epidemic Management (PEM) Unit, WHO Health Emergencies Programme, highlighted the progress made in operationalizing the Unity Studies Network across the Region and acknowledged the collaborative efforts of WHO at all three levels, together with country unity studies sites. He emphasized the availability of limited but catalytic funding through the Pandemic Influenza Preparedness (PIP) Partnership Contribution (PIP‑PC) workplan at SEARO to sustain network activities in 2026, while encouraging sites to leverage additional funding sources to expand implementation.Representing SEARO, Dr Ashok Basnet, consultant, Pandemic Influenza Preparedness reported that, at the regional level, the Unity Studies Network currently includes six sites across five countries: Bangladesh, India, Nepal, Sri Lanka, and Thailand. He noted that in 2025, catalytic funding supported protocol adaptation, training, and pilot implementation. In addition, a regional Unity Studies symposium held during the Global Public Health Summit in Sri Lanka strengthened and advocated collaboration between the Unity Studies site, national decision‑making forum, relevant technical units of the ministry of health, WHO and other partners.The symposium also highlighted the role of early investigations and studies as a key component of a multi‑source surveillance system needed at country level to generate a broad range of evidence. It underscored the critical role of country Unity Studies sites and similar research entities in generating evidence to support public health decision‑making during epidemics and pandemics.Participants of the WHO GISRS Unity Studies Sites Network- SEAR Chapter Meeting 2026 (Photo credit- PEM/WHE/SEARO). SEARO also updated participants on ongoing efforts to develop a regional Unity Studies webpage and to promote participation in global knowledge‑sharing platforms, including webinars and the WHO Community of Practice. Priorities for 2026 include supporting the implementation of Unity protocols, strengthening collaboration and experience sharing across sites, documenting and publishing findings, integrating Unity Studies activities as a component of multi-source national surveillance systems, and building workforce capacity.Dr Nickle Boddington of the Global Influenza Programme (GIP) at WHO Headquarters, which coordinates the Unity Studies Network globally, provided updates on global Unity Studies activities, noting that the network has expanded to 16 sites worldwide. New and updated protocols, including rapid clinical severity assessment tools and standardized data platforms, are being developed to support implementation. The global Community of Practice has also been launched to facilitate technical exchange, and continued support will be provided to sites for protocol adaptation, ethical approvals, and readiness for early investigation during outbreaks. Updates from Unity Studies sites in SEAR in 2025Unity Studies sites shared progress and experiences in implementing protocols across diverse country contexts. Sites initiated activities in 2025 using catalytic funding from SEARO, complemented by the mobilization of internal national resources. The Institute of Epidemiology, Disease Control and Research (IEDCR), Bangladesh, reported the adoption and piloting of investigation protocols on non‑seasonal influenza and emerging respiratory diseases during recent avian influenza outbreaks, demonstrating a multi‑source funding approach involving government, WHO and One Health partners.The Hamdard Institute of Medical Sciences and Research (HIMSR), New Delhi, India, highlighted the piloting of household transmission investigation studies, the expansion of the national Unity Studies network, and the contribution of study findings to global evidence through published outputs. The All-India Institute of Medical Sciences (AIIMS), New Delhi, India, shared experiences from large‑scale seroprevalence studies conducted during the COVID‑19 pandemic, recent efforts to strengthen national Unity network sites through training activities, and plans to initiate multi‑centre studies on respiratory viruses.Similarly, Prince of Songkla University, Thailand, highlighted its experience in developing integrated surveillance and diagnostic protocols for multiple respiratory pathogens, enhancing readiness for targeted investigations of emerging threats. The University of Sri Jayewardenepura, Sri Lanka, reported ongoing engagement with the Ministry of Health and exploration of additional funding sources to initiate studies. Meanwhile, the National Public Health Laboratory, Nepal, provided updates on continued coordination with national stakeholders to initiate implementation, despite delays related to the country context.Across sites, shared experiences underscored the importance of protocol adaptation, multisectoral collaboration, and sustainable funding to operationalize Unity Studies and generate evidence for public health action.Discussions and Way ForwardThe meeting reinforced key priorities for 2026, including strengthening unity studies protocol implementation, enhancing collaboration, knowledge sharing, integrating research as a component of national multi-source surveillance systems, and ensuring that generated evidence informs public health decision‑making. Participants also emphasized the importance of documentation, visibility, and leveraging multiple funding sources, and agreed on the following action points.Unity Studies Sites and WHO Country Offices:Advance adoption and implementation of at least one Unity protocol, continuing activities initiated in 2025 with catalytic funding, supplemented with other sources of funding where feasible.Document site-specific experiences, outcomes, and lessons learned; participate in regional and global knowledge-sharing platforms including WHO webinars and the Community of Practice.Work closely with ministries of health to establish unified national platforms for translating generated evidence into national public health decision-making. WHO Country Offices may facilitate technical support and complementary, synergistic funding opportunities where feasible. WHO Regional OfficeCoordinate with WHO Country Offices to support implementation of core unity studies activities by network sites through catalytic funding and provide technical guidance and virtual engagement opportunities throughout 2026.Facilitate the participation of all Unity Studies sites in the regional meeting on Unity Studies implementation in October 2026, to be held back‑to‑back with the Annual SEAR Regional PIP‑PC Meeting; develop and host a SEAR Unity Studies website; and mobilize support from academic institutions within the SEAR Unity Studies Network to support the development of regional manuscripts that showcase Unity Studies activities to scientific audiences and promote knowledge‑sharing.Explore complementary funding opportunities and partnerships to sustain and expand network activities across the Region.WHO HeadquartersProvide global technical guidance, updated protocols, and toolkits to support the implementation of Unity Studies in SEAR.Facilitate engagement of SEAR sites in global webinars, the Community of Practice, and opportunities to showcase their work.Support joint publications, inclusion of SEAR experiences in global outputs, and identification of additional funding and collaborative opportunities to strengthen Unity Studies activities.
School IB business management class: SpaceX boosts IPO ambition with plans to raise $75bn
Sources of finance
Teladoc Health Inc (TDOC): AI Push Amid Share BuyBack Calls
Teladoc Health Inc (NYSE:TDOC) is among the best medical AI stocks to buy now. On March 31, activist investor Pineal Capital Management urged Teladoc to launch a share repurchase program. Pineal Capital is pushing for at least $200 million in share buybacks. Additionally, the activist investor has called on the Teladoc management to consider separating […]
Somali-owned Minnesota transportation company calls contract cancellation ‘blatant discrimination’
Medical Transportation Management’s decision to end its contract with Southdale Transportation Services could result in 95 workers losing their jobs.
☕️🥐 FC Breakfast: Gasperini in tears 😢, Simeone ✨
Gasperini in tears 😢While his future is at the center of speculation after the Italian press revealed tensions with Roma’s management, Gianpiero Gasperini suddenly left his latest press conferenc...
Six Everyday Habits That Can Help Prevent — And Sometimes Reverse
Advance Community Health is encouraging a shift in how chronic disease is managed, focusing on prevention through six everyday habits like nutrition, movement, sleep, and stress management. Providers say small, consistent lifestyle changes can help patients take control of their health — and in some cases, even improve or reverse conditions like diabetes and high blood pressure
Samuel Tremblay named Outstanding Graduating International Student for the Maine Business School
ORONO, Maine -- Samuel Tremblay of Quebec City is the Outstanding Graduating International Student for the Maine Business School. A business administration student majoring in management, Tremblay is a tutor, mentor, Maine Business School ambassador and president of the UMaine chapter of the Beta Gamma Sigma honor society.
Four receive inaugural Responsible Business and Ethics Awards
Justin Ames, associate professor in management and the College of Business and Economics Robert V....
Dell: A Value Stock Multiple On An AI Growth Business
Dell Technologies ended last quarter with $43B in backlog, and management guided FY2027 AI server revenue of roughly $50B. Click here for more on DELL stock.
Walmart Health Services Expands GLP-1 Access
Walmart’s Better Care Services now offers weight management support for GLP-1 therapies.
In memoriam: Nicholas 'Nick' Xavier Kuehn, junior, Pamplin College of Business
Born in Burlington, North Carolina, the 19-year-old was pursuing a degree in cybersecurity management and analytics and was a member of the Securitas Living Learning Community. He passed away March 29.
The 2026 International Academicians Hong Kong Forum Held in Hong Kong, Focusing on AI-Driven Innovation in Health and Higher Education
The 2026 International Academicians Hong Kong Forum, jointly organised by the International Alliance of Academicians (IAA) and the Hong Kong Association of Overseas-Returned Scholars (HKAORS), was successfully held in Hong Kong on April 14. As one of the major events of the Business of Innovation and Technology Week 2026, the Forum focused on two core themes: "Aging and Chronic Disease Management: Challenges and Innovations" and "AI and Innovation in Higher Education." It brought together more t
We tested Anthropic’s redesigned Claude Code desktop app and 'Routines' -- here's what enterprises should know
For the enterprise, the Desktop GUI is likely to become the standard for management and review, while the CLI remains the tool for execution.
Radiology Business Management Association elects new board members
Stacy Sanso—director of patient access for ARA Diagnostic Imaging, the Austin, Texas, affiliate of Radiology Partners—takes over as president of the association.
Radiology Business Management Association names new board of directors
Stacy Sanso—director of patient access for ARA Diagnostic Imaging, the Austin, Texas, affiliate of Radiology Partners—takes over as president of the association.
Scientists and the Fishing Industry Join Forces for Better Data and Management (Part 2)
Industry-Based Biological Sampling Fills Data Gaps to Improve Stock AssessmentsOur cooperative research team works with industry partners across New England and the Mid-Atlantic to collect fish and invertebrate samples to better understand age, growth, reproduction, and bioenergetics. These samples fill data gaps during times of year and areas without surveys or other ways of collecting fish samples.
Transboundary Water Management in the MENA: Politics and Prospects
Transboundary water scarcity in MENA is intensifying geopolitical tensions, making cooperation, water diplomacy.
Windows 11 Speeds Up Storage, Lifts 32GB FAT32 Limit After 3 Decades
This should help storage management feel faster and more user-friendly.
Merlin Entertainments: Liability Management Playbook for the Senior Notes
Discover the Merlin Entertainments Liability Management Playbook and understand refinancing options, covenant flexibility, and structural risks facing the senior notes.
UK fund major L&G aims to double Asia business, CEO says
Britain's biggest asset manager Legal & General aims to double its assets under management in Asia to around $500 billion amid its push to grow its international business, CEO Antonio Simoes told Reuters on Monday.
Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer...
Apple today launched its new all-in-one Apple Business platform, debuting the refreshed Apple Business web portal and accompanying app. Apple Business aggregates several of Apple's prior business-focused products, like Apple Business Essentials, Apple Business Manager, and Apple Business Connect. The service offers organizations a unified platform for managing devices, employees, communications, and customer engagement across the Apple ecosystem.
Wealth management firm Hightower names new president
The appointment comes about a year after CEO Larry Restieri took the reins at the Chicago-based wealth management firm.
Apple Business rolls out to 200+ countries today
Device management, maintenance, and location-based ads for global business are expected to be part of the launch.
What Is Business For? The Question Strategic Management Has Never Answered
The field of strategic management has grown more rigorous – and less relevant – as it avoids the question of business purpose.
Here’s Why JDP Capital Management Exited Its Position in Caesars Entertainment (CZR)
JDP Capital Management, an investment management company, released its “Survivor & Thriver Fund” first-quarter 2026 investor letter. A copy of the letter can be downloaded here. In the first quarter, the fund declined 15.1% net to investors compared to the S&P 500’s -4.3% return. Concerns about AI destruction fears and consumer softness impacted market sentiment in […]
UA Little Rock Student Evaluates, Enhances Local Youth Sports Programs
Having always been involved in sports, Avery Thomas-Wells wanted to help other kids have the experience he had growing up. A fall 2023 Sport Management graduate and expected May 2026 ... UA Little Rock Student Evaluates, Enhances Local Youth Sports Programs
GOP senator sues to block takeover of family's historic resort amid $289M debt dispute
A legal battle over the Greenbrier resort intensifies as the Justice family accuses creditors of deceptive tactics, while an investor alleges fraud and financial mismanagement.
VA announces intent to reorganize the Veterans Health Administration
The Department of Veterans Affairs is restructuring the Veterans Health Administration (VHA) to eliminate administrative hurdles and grant local hospital directors greater autonomy, the VA said in an announcement on Dec. 15, 2025. The shift aims to modernize the system, ensuring veterans receive consistent, high-quality care regardless of the VA facility they visit. The VA said this isn’t a reduction in force or an attempt to reduce VHA staffing levels. The department said the goal is to improve veteran health outcomes and ensure policies are applied consistently throughout all facilities. As part of the reorganization, the VHA Central Office will have responsibility for setting policy goals and conducting financial management, oversight and compliance, and operation centers and Veterans Integrated Service Networks (VISNs) will take policy direction from the VHA Central Office to develop operational, quality and performance standards. The changes aim to provide clearer guidance for delivering health care throughout the VA. For DAV’s statement on VHA reorganization, scan the code or visit qrs.ly/q9h7shd. For DAV’s statement on VHA reorganization, visit dav.org/learn-more/news/2025/dav-statement-on-vha-reorganization/.
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the nation’s leading media and […]
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global alternative asset management firm, today announced the signing of a definitive agreement to acquire Learfield, the […]
Tap THC beverage tax to address budget gap
By Christine Lafferty Colorado is faced with the largest budget deficit in recent memory — calculated to be a $1.5 billion hole according to the state’s Joint Budget Committee. Legislators have been scrambling to address this gap, which signals massive cuts to important state services such as education, climate management, and health care. It’s time for […]
Grasp Hires Chevalier as New Chief Executive
Grasp Technologies has appointed Maria Chevalier as CEO, succeeding Chris Wilson. Chevalier, a former corporate travel buyer, has extensive experience in travel management and previously served on Grasp's board. Her goals include focusing on innovation and client-centric strategies.
Thaddeus Stevens College to launch online small business management program
Thaddeus Stevens College of Technology prides itself on integrating its students into central Pennsylvania trade and technical programs, to the point that many are working for local businesses before they
Exclusive: Manulife Investment Management eyes Cellnex Swiss business, sources say
Spain's Cellnex is in talks to sell its stake in its Swiss unit to Toronto-listed Manulife Financial Corporation's investment management unit, according to two sources with knowledge of the situation.
Data Breaches Announced by DermCare Management; Option Care Health; Aetna
Data breaches have recently been announced by DermCare Management in Florida, Option Care Health in New York, and Aetna in Connecticut. DermCare Data breaches have recently been announced by DermCare Management in Florida, Option Care Health in New York, and Aetna in Connecticut.
9 questions radiology practices should ask when pursuing ‘disruptive innovation’
CHAMPIONSGATE, Fla. Kaihan Krippendorff, MBA, spoke on April 12 during the opening keynote of the Radiology Business Management Association’s annual meeting.
'Air traffic control' for hospital beds? How it works at Brown Health
A 24/7/365 command center operates like air traffic control for Brown Health's six hospitals, monitoring every patient and bed.
BUSINESS MONDAY: Spotlight on Konkapot Tree and Timber in Ashley Falls
The full-service operation provides sustainable forest management, custom sawmilling, lumber production, firewood, and tree services.
Tested: Windows 11 just fixed slow storage management and removed a 30-year FAT32 limit
Windows 11 improves storage performance and removes FAT32 32GB limit. Disk properties now load faster in latest Insider builds.
Google and Samsung are improving Android's most useful feature
Notification management will soon be easier and more powerful
Taco Bell's Golden Bell awards are key to its company growth
Taco Bell's annual management retreat is more than recognition for its top-performing staff — it's a key driver of growth and staff retention.
Chamber of Commerce Presents Achievement Awards
Event also marked 110th of the chamber’s presence in Oswego [caption id=attachment_10469 align=alignright width=450] Abby Waever and Keara Patterson (in the middle) receive the Community Leadership & Legacy Award, presented to The Alberts Group.[/caption] The Greater Oswego-Fulton Chamber of Commerce (GOFCC) on March 4 hosted its 2026 Annual Meeting, presented by Constellation, at the Lake Ontario Event and Conference Center in Oswego. The event’s theme, Rooted in Community. The meeting celebrated the GOFCC’s 110th anniversary in the Oswego community and 10th anniversary of integration with CenterState CEO. The chamber also unveiled a new logo. “I am proud to say the GOFCC has been a force for business success, growth and opportunity, supporting organizations of every size, connecting neighbors and entrepreneurs and ensuring that every voice in Oswego County is heard,” said GOFCC Executive Director Sara Broadwell. The event featured keynote remarks from Novelis’s Kevin Schutt, vice president, manufacturing and production support at Novelis North America. [caption id=attachment_10454 align=alignright width=450] Maria Hudson of Constellation, holding the award, receives the Nancy L. Premo Woman of Distinction Award.[/caption] The GOFCC recognized the following organizations and individuals with achievement awards: • Oswego County Impact & Excellence Award, presented to Oswego County Office of Mobility Management. This award Honors a small business or nonprofit organization that demonstrates outstanding achievement through innovation, growth and measurable positive impact on Oswego County’s economy or quality of life. • Community Leadership & Legacy Award, presented to The Alberts Group. This award recognizes an individual, business or organization whose long-term leadership, investment or philanthropy has significantly advanced the vitality, resilience and future of Oswego County’s communities. • Nancy L. Premo Woman of Distinction Award, presented to Maria Hudson of Constellation. This award honors a woman in business who has made a meaningful impact on her community, inspired others through her leadership, and exemplified the values of service, integrity and empowerment. This award is presented in tribute to the late Nancy Premo, CenterState CEO’s former vice president of Human Resources.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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Viewpoint: FP10 should remain open, excellent and secure
Europe is right to worry about research security. Foreign interference is real. So is the misuse of sensitive knowledge. Universities working in sensitive areas such as AI, quantum, semiconductors and advanced materials cannot afford to ignore the geopolitical environment around them.But Europe is in danger of drawing the wrong conclusion, one that would increase, not reduce, its strategic vulnerabilities.If the EU applies an “EU preference” logic to the next Framework Programme for research and innovation (FP10), it will weaken one of its greatest strategic assets: a research system built on openness, excellence and international collaboration. In the name of security, Europe could end up advancing science more slowly, innovating less effectively and making itself less attractive to global talent and partners in advanced science and technology.That would be a serious mistake.The EU preference included in Article 10 of the proposed European Competitiveness Fund may make sense in some industrial or deployment contexts, but is far harder to justify when applied to collaborative research in advanced science and technology, where excellence and global connectivity are crucial. Research is not procurement. It does not thrive when isolated. It advances through access to the best ideas, the best people, the best facilities and the best data, wherever they are found. This is why FP10 should not simply absorb industrial policy logic by default. Doing so would risk importing instruments that are ill-suited to research and that ultimately increase vulnerability rather than resilience.For universities of science and technology, the issue is especially acute. These institutions sit at the frontier of knowledge and technology creation in the very fields Europe sees as critical for its future competitiveness and resilience. They know better than most that security risks are real. But they also know that openness and security are not opposites. In practice, they have to be made to work together. Research security is not about closing doors. It is about building resilience through collective responsibility, trust, proportionate safeguards and better governance. That is a fundamentally different approach from default restriction.The risks of non-collaborationThe real danger in the current debate is that Europe talks too much about the risks of collaboration and not enough about the risks of non-collaboration. Those risks are strategic too. Cut researchers off from international networks and Europe loses access to knowledge, data, infrastructures and talent. Slow down global collaboration in critical technologies and Europe slows down its own progress on cutting-edge science. Make participation rules unpredictable and Europe weakens its attractiveness to researchers and investors alike.In other words, over-restricting collaboration will create strategic vulnerabilities, particularly in advanced science and technologies.This point is often underestimated in policy discussions that frame openness mainly as a value to be defended. Europe’s scientific strength, technological development and long-term competitiveness depend on remaining connected to the best research ecosystems in the world. For a continent that wants to accelerate deep tech, strengthen industrial capacity and reduce strategic dependencies, weakening the excellence base would be self-defeating. That does not mean ignoring risk. Quite the opposite. Universities are already strengthening due diligence, internal governance, awareness-raising, screening procedures and compliance support. Across Europe, institutions are working to manage risks linked to foreign interference, sanctions, export controls and the misuse of research. The right response is not complacency. It is better risk management. But that means targeted, evidence-based and proportionate measures, not blunt top-down restrictions with wide spillover effects. In the daily reality of universities, openness and restriction often coexist. The real challenge is how to apply safeguards without sliding into securitisation that damages academic freedom, open science and international cooperation. Restrict partners, not nationsMore restrictive treatment of collaborators from European Economic Area members Iceland, Liechtenstein and Norway, or from Switzerland and the UK, is strategically very difficult to justify. These are deeply embedded partners in Europe’s research and innovation ecosystem. Beyond that, Europe should still resist default exclusion and instead rely on case-by-case assessment. The relevant question is not nationality in the abstract. It is the actual risk profile of a collaboration: the institution, the affiliations, the field, the knowledge involved, the intended use and the safeguards available. Screening should focus on institutions and affiliations rather than nationality alone. Related articlesParliament ‘misreads’ link between Horizon Europe and ECF, Commission official saysFrustration grows at governance gap in next Horizon EuropeIf EU preference logic is imported into research without careful calibration, the likely result is a chilling effect. Researchers may step back from legitimate and beneficial collaboration, even where risks are manageable. International partners may see Europe as less predictable. And Europe may end up undermining the very excellence base it needs to compete, scale up and lead in strategic technologies, thereby increasing its dependence on others.FP10 should do the opposite. It should remain open by default, with restrictions used only exceptionally, and then on the basis of clear evidence. It should integrate research security into open science and research integrity frameworks, not set them against each other. And it should recognise that academic freedom, scientific excellence and responsible international collaboration are not obstacles to Europe’s security, they are part of it. Europe needs stronger tools to protect itself. But it also needs the discipline to avoid measures that would weaken it and increase its strategic vulnerabilities in the process. In FP10, that means staying open, excellent and secure.Louise Drogoul is senior advisor for innovation and sustainability at the Cesaer university association.
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