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Hurricane Isaias Update
Review the latest update from NBAA Air Traffic Services with operational guidance for Hurricane Isaias. This update includes information from the National Hurricane Center’s Advisory #15, issued at 1300z.
4 candidates for Baton Rouge congressional seat offer their views on Iran war, high prices
4 candidates running for a Baton Rouge-based congressional seat debated the issues Friday night in a TV debate. One candidate skipped the event.
MRN BUSINESS SPOTLIGHT: Dr. Christian Zwick, QMG
It’s Breast Cancer Awareness month and MRN’s Crissie Caccamo talks to Dr. Christian Zwick of Quincy Medical Group talks about breast health and regular checkups. Bank of Springfield brings you Business Spotlight.
Different voices, shared challenges: mental health in athletics | FEATURE
It was a fleeting exchange at a press conference, but it touched on a much wider issue.
Kean ruled out of Como vs. Roma after Italy injury
Italy international Moise Kean will miss Como’s home game against Roma after sustaining an injury while on international duty with the Azzurri.Como striker Kean will miss Sunday’s Serie A game aga...
Mike Ditka’s final chapter raises new questions after years of health battles
Mike Ditka, the legendary NFL coach and Hall of Famer, died at 86 from natural causes after decades of battling heart attacks, a stroke, and other serious health issues.
Juventus and Roma are interested in new Italy star
Issa Doumbia has emerged as a potential transfer target for Juventus after receiving his first call-up to the Italian national team under Roberto Mancini during the September and October international...
Colorado Politics Calendar Oct. 12-18
CoPo’s weekly political calendar will help you find political and public-policy events throughout Colorado. It includes candidate and issue campaign events, public policy meetings, court hearings, state and local party conventions, assemblies, debates, rallies, parades, speaking engagements, traveling dignitary appearances, water meetings, book signings, county commission hearings, city council meetings and more. As a subscriber, […]
Trump fumes at 'stain' on Norway after missing out on Nobel Peace Prize
The president described the decision to award the Nobel Peace Prize to Navi Pillay as "disgraceful and embarrassing" and said he would "not forget."
Warriors Reportedly Missed Out on Preferred Target in 2026 NBA Draft
Who did the Golden State Warriors want in the draft?
Ruling makes Hope Florida an even bigger political issue a month before election
DeSantis’ inner circle and state Democrats are both seizing on the Hope Florida saga.
Ruling makes Hope Florida a bigger political issue a month before election
DeSantis declares victory, but many questions remain.
Ruling makes Hope Florida an even bigger political issue a month before election
TALLAHASSEE — As Gov. Ron DeSantis said during a news conference this week: “When the narratives are set, they’re set.
Andoni Iraola hints at Liverpool striker gamble for Man City
Andoni Iraola has hinted that he may look to Bradley Barcola to act as an auxiliary striker in the absence of Alexander Isak.The Sweden international was missing from the club’s training sessions in...
Intel Corporation $INTC Shares Bought by Wealth Science Advisors LLC
Wealth Science Advisors LLC increased its holdings in shares of Intel Corporation (NASDAQ:INTC - Free Report) by 50.7% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 20,633 shares of the chip maker's sto
Economic Pain and an Unpopular Trump Put G.O.P. on its Heels With Three Weeks to Go
Inflation has hurt Americans at many levels: Farmers, truckers, consumers. It has also expanded the electoral map into what was safely Republican country just a few months ago.
Sarasota County commissioner’s husband paid $42K by lobbyist for developers
The financial relationship between Tallahassee lobbyist and Sarasota County Commissioner raises concerns about potential conflicts of interest under Florida ethics law.
Yankees news: Should Boone Stay or Should Boone Go
Calls for the skipper’s dismissal mount as logistics make it unlikely; Kilby shines in AFL; Goldy’s renaissance
Miss Manners: Mind your own business at the nail salon
Advice from Judith Martin, Nicholas Ivor Martin and Jacobina Martin.
Today's 5️⃣ top stories: Cristiano punished, Atleti-Real Madrid chaos
Before a football-packed Saturday gets underway, here are the five stories you can't miss to start your day... La Rosaleda: "Bryan [Zaragoza], drop dead"📸 Fran Santiago - 2026 Getty ImagesLa Liga f...
World Mental Health Day: let’s talk and listen
World Mental Health Day on October 10 raises awareness around mental health. Find out what the EU is doing to improve our mental well-being.
A personal view: Edie Lambert on early detection of breast cancer (and how to get free screenings)
Marissa Bashore, Health Education Supervisor for the UC Davis Comprehensive Cancer Center, joined California Tonight to talk about free mammograms available this month.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look.
Mission Lotería bets on brick-and-mortar as Latino makers face high costs
Despite both a rise in costs and fears around immigration crackdowns, some Latinos are committing to championing other Latino entrepreneurs by offering access to a storefront.
Latino nonprofits start their own shops to make helping small businesses their business
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería's storefront emits cultural pride everywhere you look. After seven ...
John Turley: Who pays for American politics? (Opinion)
In January 2010, the U.S. Supreme Court issued one of the most consequential and controversial campaign-finance decisions in modern American history. In Citizens United v. Federal Election Commission, the Court
New University of Missouri meat science lab opens, named after former Missouri governor
The new laboratory, named after former Governor Mike Parson, offers new meat science opportunities for students.
Unpermitted tamales, missing sanitizer among Jefferson County health violations
Three Jefferson County food establishments, Sunshine Foodmart #8 in Mulga, Johnny Brusco's NY Style Pizza in Hoover, and Bessemer Academy in Bessemer, scored below 85 in recent health inspections.
Panthers Named Landing Spot For Intriguing Eagles CB
The Carolina Panthers need to address some issues on defense this season.
ESA astronaut Sophie Adenot returns from her first mission to the International Space Station
ESA astronaut Sophie Adenot has arrived back in Europe, landing in Cologne, Germany, following her return to Earth with Crew-12 after 237 days, nearly eight months, aboard the International Space Station for her εpsilon mission.
Trump takes suit against Hillary Clinton over 2016 election to Supreme Court
Oct 9 (Reuters) - President Donald Trump asked the US Supreme Court on Friday to revive his dismissed lawsuit against his 2016 Democratic rival Hillary Clinton accusing her of conspiring along with fo...
Health advisory issued for CJ Strike Reservoir due to algal bloom
The Idaho Department of Health and Welfare (DHW) is issuing a health advisory for CJ Strike Reservoir.
Where Colorado's gubernatorial candidates stand on business issues
The three main gubernatorial candidates discuss economic competitiveness, data centers, affordability, technology regulation and more.
Daytona Beach businesses deal with recurring flooding after recent rain
Recent rain is raising flooding concerns in Daytona Beach, where Fairview Avenue businesses say rising water has become a recurring issue.
Flu numbers low so far but COVID on the rise, Vt. health officials say
Cold and flu season is underway in Vermont, and the state health commissioner said that while flu cases remain low so far, doctors across the state are seeing more cases of another seasonal illness pop up.
Will NH Supreme Court scandal move voters? Democrats bet yes...
The resignation of New Hampshire’s chief justice is becoming a campaign issue, as Democrats press for action and experts question whether voters will make it a ...
Hurricane Isaias Update
Review the latest update from NBAA Air Traffic Services with operational guidance for Hurricane Milton. This update includes information from the National Hurricane Center’s Advisory #13, issued at 2100z.
White Hall senior named Miss Arkansas’ Teen 2026, advocates for student mental health
Missouri Health Care Association’s Golden Age Games return for its 26th year
The three-day event brings together over a dozen assisted and long-term care facilities for some friendly competition.
Dallas Goedert on track to return to lineup
Eagles TE Dallas Goedert set to return after missing two games
Seahawks Injury Issues: Coach Earns Credit For Finding Answers
With key starters sidelined, first-time coordinator Brian Fleury earns praise for stabilizing Seattle’s offense through creative adjustments and steady leadership amidst a wave of early-season roster volatility.
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
El-Sayed talks corporate money, healthcare, artificial intelligence at Lansing town hall
Corporate influence in politics and its ripple effects on issues ranging from data centers to healthcare, was the focus of a town hall Friday in downtown Lansing hosted by Democratic U.S. Senate candidate Abdul El-Sayed, who was joined by End Citizens United President Tiffany Muller.
Trump announces diesel fuel deal with Russia
President Donald Trump said Friday that he and Russian President Vladimir Putin agreed to a deal to supply the United States with Russian diesel fuel. Diesel prices remain a significant issue ahead of the 2026 midterm elections amid the war in Iran. Trump administration officials were previously working on freeing up Russian diesel, which had […]
DeVonta Smith ruled out for Week 5
Eagles WR DeVonta Smith to miss second straight game due to injury
Big Ten commissioner Tony Petitti shuts down expansion rumors
The conference could add two more members under the pending Protect College Sports Act’s 20-school limit.
CFTC Can’t Tell the Difference Between Sports Betting and Derivatives Trading
WASHINGTON, D.C.— Benjamin Schiffrin, Director of Securities Policy for Better Markets, issued the following statement after the Commodity Futures Trading Commission (CFTC) proposed a rule that treats event contracts on sports, elections, and pop culture as financial derivatives and adopted a rule that attempts to distinguish ‘casino-style gambling products’ that it says are not swaps from
Top Dawg Entertainment Wins Appeal Against Doxxing Claims by Sexual Assault Accusers
Top Dawg Entertainment won an appeal dismissing doxxing claims brought by two women who accused the label's executives of ...
Lamar Jackson not available for Week 5
Ravens QB Lamar Jackson missed all three practices this week and has been ruled out
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
New York Plans Stronger Sports Betting Regulation to Curb Gambling Addiction
The New York State Gaming Commission announced plans to require online sportsbooks to beef up user protections. The move follows reporting by ProPublica and others that raised questions about how apps like DraftKings treat problem gamblers.
Reports - Watchdog eyes NIL violations at 5-10 Power 4 schools
The College Sports Commission is looking into possible rules violations at between five and 10 Power 4 schools regarding payments to players, according to multiple reports.
Kyle Monangai ruled out
The Bears running back is going to miss Week 5 after a big Week 4.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Michael Pittman Jr. will not play in Week 5
Steelers WR Michael Pittman Jr. expected to miss first of several games in Week 5
Elite Notre Dame WR commit to miss rest of 2026 season with hand injury
Julius Jones Jr. ends his high school career as St. Thomas Aquinas' all-time leader in receiving yards.
Tackling mental health issues
In a world of chaos and disorder, maintaining your mental health has never been more important.
Business News: Movado Selling Ebel To F.P. Journe And Chanel In Deal Heralding Comeback Of Once Mighty Swiss Brand
Consortium of buyers, including François-Paul Journe and French luxury group Chanel, buys 95% stake in Ebel for $66.5 million.
Googlebook’s app situation is a mess, and not just because things are missing
Having been using a Googlebook for the better part of a week, there are any number of headaches I could...
Evaluating Walt Weiss' First Season As Braves Manager
The first-year manager went 94-68 overall and took Atlanta back to the playoffs.
The ROC Podcast Episode 65: From Business Owner to Second Chance Advocate with Bradley Lum
Public safety is strengthened when the criminal justice system supports accountability, successful reentry, and practical solutions that reduce recidivism. In this episode of The ROC Podcast, Britt Allen sits down with Mississippi State Director Bradley Lum to discuss his path from the administrative side of corrections to criminal justice policy. They explore how his experience
Stanford Scientists Identify Enzyme That May Promote Cartilage Regeneration in Arthritis
Stanford researchers identified an enzyme that may restore cartilage repair signals in arthritic joints, offering a potential drug target backed by mouse and human tissue results.
Poll: Young voters think there is too much money in politics
A new poll out this morning reveals young American voters from all political backgrounds think there is too much money in politics. They also believe rich people and wealthy organizations have more influence on members of Congress than the individuals who vote for them. MS NOW contributor, author and pollster John Della Volpe joins Morning Joe to discuss the findings — along with Jeff Clements, the CEO of American Promise, a nonpartisan group focused on reducing the influence of money in politics, which commissioned the poll.
Missouri business Precison Mazes outlines this year's memorable creations (LISTEN)
Precision Mazes has wrapped up another incredible season, turning agriculture’s fields into works of art that you can literally get lost in. Cameron Conner talks with owner Rob Stouffer about this year’s favorites and what is in store for 2027. Share this:
Craig Melvin reveals reason for recent “Today” absence: ‘I don’t get to miss work a whole lot’
The anchor was in his hometown celebrating a special occasion.
Pokémon Red & Pokémon Blue: Game Boy Jukebox Back in Stock at Pokémon Center
Don’t miss your chance to take a nostalgic musical trip through the Kanto region.
Political Pulse: Frank Kloucek on running for Public Utilities Commission as a Democrat
Former state lawmaker Frank Kloucek is running as a Democrat for the South Dakota Public Utilities Commission, pledging to act as a consumer watchdog.
More Than Crew Room Politics. Our Careers Are on the Line.
This week, former Missouri House Speaker Tim Jones published an opinion piece questioning whose interests the Teamsters are really representing as they continue to push back on the Union Pacific/Norfolk Southern merger. Read on to hear his logic.
Donnie Iris announces retirement from music
In the post, Iris said he decided to retire from music following “recent health issues.”
Voters Aren't Comfortable With the Most Public-Facing Uses of AI In Politics, Poll Finds
A new national survey commissioned by the AAPC Foundation offers some of the clearest feedback yet on campaigns’ growing AI usage.
AI data centers impact public health. Here’s how to report the story
AI data centers consume vast amounts of power and release emissions. Learn how unpermitted generators and permit loopholes threaten public health.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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