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Cleveland Guardians' Formula for an ALDS Game 5 Victory
The Cleveland Guardians have a clear blueprint for winning Game 5 of the ALDS against the Chicago White Sox.
Kean ruled out of Como vs. Roma after Italy injury
Italy international Moise Kean will miss Como’s home game against Roma after sustaining an injury while on international duty with the Azzurri.Como striker Kean will miss Sunday’s Serie A game aga...
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan. The UAW generally supports Democrats, but its members are divided over whether Democrats or Republicans better
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
The United Auto Workers tries to reassert political power in Michigan as it faces internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan.
UAW tries to reassert political power in Michigan despite internal divisions
The United Auto Workers is working to regain political influence in closely contested Michigan
Maresca: Man City players can shut out controversy against Liverpool
Enzo Maresca has no concerns about his players' mentality as Manchester City brace themselves for a hostile reception at Liverpool. City travel to Anfield on Sunday for their first match since it was announced the club had been found guilty of breaching the Premier League's financial regulations.
Svilar a major Roma doubt for Como clash
Multiple sources in Italy say Roma goalkeeper Mile Svilar is a major doubt for Sunday’s clash against Como after a finger injury, so Pierluigi Gollini is expected to start.Roma goalkeeper Svilar is ...
Paraguay will not renounce friendship with Israel despite political costs, VP tells 'Post'
DIPLOMATIC AFFAIRS: In an exclusive interview, Paraguay's vice president pledged to preserve his country's alliance with Israel, and expand cooperation against Iranian threats.
About the Tennessee Business Against Tracking initiative
Six Rivers Media talked with Office of Tennessee Secretary of State Tre Hargett's Director of Communications Ben Hill about the Tennessee Business Against Trafficking initiative.
Abbott targets Hinojosa over whether she backs a state income tax
For weeks now he has been pointing to a 2019 vote as evidence that his opponent, Gina Hinojosa, wasn’t against income taxes and “is dangerous for Texas.”
The possibility that Trump will cost the GOP the Senate is coming into focus
President Donald Trump might well have cost Republicans the Senate majority in both 2020 and 2022. It’s likely to happen again.
Big Tech is betting $700 billion on AI. Healthcare will decide whether the bet pays off
Healthcare has something many industries lack: a clear place to put the productivity gains AI creates.
TeraWulf to double data center size near Ashland; Ky. Power to add unit at Big Sandy
TeraWulf Inc. plans to double the capacity of its AI data center at the EastPark industrial park near Ashland a year ahead of schedule, which the two companies say would lead to lower residential electric bills for residential customers. Also, the data center could double in capacity again, TeraWulf says. Kentucky Power says it plans to add a new generating unit at the Big Sandy Power Plant near Louisa, Kentucky, as part of the expansion.
🚨 Breaking: Ratiu ruled out of Rayo-Athletic
Rayo Vallecano head into their match against Athletic Club with a significant late withdrawal. Full-back Andrei Rațiu will not be available for the game.The Romanian international had been playing th...
Tolu Arokodare To Start: Ajax Predicted XI Against NEC Nijmegen
After a lengthy international break, Ajax return to action on Saturday night against NEC Nijmegen.
NI debut 'something I thought had passed'
Northern Ireland's World Cup hopes may have all but come to an end against Portugal, but for Kess Elmore the 4-0 defeat marks the start of a long-awaited international journey.
Crocker sets sights on route back to the top
Lewis Crocker is looking forward and not back at his world title defeat by Liam Paro as he prepares for his return against Owen Cooper in December at Belfast's 02.
With \'Odyssey,\' \'Primetime,\' \'The Drama,\' Robert Pattinson has had a heck of a year [Unscripted]
It's really easy for me to get burnt out on seeing the same few actors time and time again on the big screen.
Scientists planted 40,000 native seedlings in Yosemite's damaged Tuolumne Meadows; three years later, soil organic matter was improving, but the meadow was still losing more carbon than it gained
Scientists who planted 40,000 native sedge seedling to restore the damaged Tuolumne Meadows in California's Yosemite National Park, have found early signs of improvement after. The results, however, also show that restoring the meadow's soil and its ability to store carbon could take several decades.
Arsenal tube station reopens after ‘sinking’ fears
Arsenal tube station has reopened just in time for the Gunners’ game against Leeds United on Saturday afternoon, following concerns that it was sinking.Photo by Julian Finney/Getty ImagesOn Friday a...
Ethan Nwaneri Continues Promising on Loan at Borussia Dortmund
Arsenal loanee, Ethan Nwaneri has continued his encouraging start to life in Dortmund. He started Borussia Dortmund’s first game after the September international break against Werder Bremen in a 2-2 draw, marking three consecutive starts for his club in all competitions.
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
Tottenham to fly to Marbella for team bonding
Tottenham manager Roberto De Zerbi to take his squad to Marbella for team-bonding training camp after clash against Manchester United
Trump awards science medal to Elon Musk, Jensen Huang
US President Donald Trump will award the National Medal of Science to Nvidia CEO Jensen Huang and several other tech leaders, with major figures from the industry set to gather again on October 8, local time. The honors highlight Trump's push to spotlight technology executives as his administration emphasizes US innovation leadership.
Chattanooga businesses seeing resurgence from Walnut Street Bridge reopening
As pedestrians make their way across the Walnut Street Bridge once again, local businesses are experiencing a resurgence in foot traffic.
Steelers’ Aaron Rodgers Predicted to Benefit From Major Colts Weakness
Pittsburgh has struggled to protect Aaron Rodgers, but one ESPN analyst expects a dramatic change against the Colts. The post Steelers’ Aaron Rodgers Predicted to Benefit From Major Colts Weakness appeared first on HEAVY.
When Will Enough Be Enough for Florida State and Norvell?
Florida State’s collapse against Louisville raises more questions about Mike Norvell’s future as the Seminoles face mounting pressure heading into a showdown with Miami.
Marionville Comets get big win in enemy territory
Marionville's Comets SHINED under the Friday night lights against the Diamond Wildcats in a barnburner! FULL HIGHLIGHTS:
Maple Leafs Announce Major Player Absence Ahead of Avalanche Showdown
The Toronto Maple Leafs revealed that forward John Tavares will be unavailable on Saturday as the Maple Leafs gear up to face their toughest test of the season against the Colorado Avalanche.Maple Leafs head coach Jim Hiller told Travelling Reports that Tavares had headed back to Toronto as the Tavares family welcomed their newest son, […] The post Maple Leafs Announce Major Player Absence Ahead of Avalanche Showdown appeared first on HEAVY.
Eagles Face Massive Injury Crisis Heading Into London
The Eagles are losing stars like Saquon Barkley and DeVonta Smith. Read why the depth of the roster will be tested against the Jaguars in London.
Ipswich Town vs Fulham – Predicted lineup and team news
Ipswich Town host Fulham at Portman Road on Saturday seeking a third win of the season against opponents yet to win one. Gary O’Neil’s side are 11th on six points, while Fulham are 19th on two. Ip...
Trump asks Supreme Court to revive his 2016 election lawsuit against Hillary Clinton
President Donald Trump urged the Supreme Court on Friday to wade into his years long legal battle with former Democratic presidential nominee Hillary Clinton and ex-Justice Department officials over the 2016 election, appealing a case that a lower court concluded was “frivolous.”
As Microsoft is cut from green card program, workers have questions
Once again, a Trump administration blow to the H-1B program is rattling the Seattle-area tech workforce. Vice President JD Vance announced Thursday that the Trump administration would suspend Microsoft from
Detroit Red Wings drowned by Seattle Kraken offensive attack
DEtroit Red Wings score: William Wallinder and Michael Brandsegg-Nygaard scored their first NHL goals, but the Kraken pumped in 5 against John Gibson.
Detroit Red Wings drowned by Seattle Kraken offensive attack
DEtroit Red Wings score: William Wallinder and Michael Brandsegg-Nygaard scored their first NHL goals, but the Kraken pumped in 5 against John Gibson.
Trump again says he should have won Nobel Peace Prize
President Donald Trump said the Nobel Peace Prize is “forever discredited” after the 2026 honor was awarded to human rights pioneer Navi Pillay, speaking to supporters at a rally in Syracuse, New York.
Bills Given Edge Over Rams in Expert NFL Game Picks
The Buffalo Bills will look to move to 4-1 on the season against the Rams this week.
Trump takes suit against Hillary Clinton over 2016 election to Supreme Court
Oct 9 (Reuters) - President Donald Trump asked the US Supreme Court on Friday to revive his dismissed lawsuit against his 2016 Democratic rival Hillary Clinton accusing her of conspiring along with fo...
Politics Unplugged Podcast: Debating Prop 144
A first for us – this week’s podcast is a debate on Prop 144, which would change mail-in voting in Arizona. Greg Blackie of the Arizona Free Enterprise Club is for, Randy Keating of “No on Prop 144” is against. Then Dennis and Colin look back at a contentious interview with Congressman Andy Biggs.
Group uses Governor Pillen contract controversy to launch business grant program
As early voting gets underway in Nebraska, a government contract that has dogged Gov. Jim Pillen's administration for months is once again drawing attention in the governor's race.
Bills Likely to Face Aaron Donald on MNF vs Rams
The Buffalo Bills have a tough game this week against the Los Angeles Rams.
3 Keys to the SEC Powerhouse Battle: Alabama vs Georgia
Tuscaloosa braces for a heavyweight collision as Alabama’s relentless pass rush and poised young quarterback face its ultimate litmus test against Georgia’s veteran, championship-caliber roster.
Jakobi Meyers cleared for Week 5
Jakobi Meyers will be playing in Week 5 against the Eagles.
‘Business as usual:’ Deputies bust Holly Hill drug house... again
Exploring the science of keeping your mind sharp as you age
Everyone wants to keep a sharp mind as they age, especially as dementia cases continue to rise. Now, a growing body of evidence suggests almost half of the key risks for cognitive decline can be prevented or delayed. Horizons moderator William Brangham explores the emerging science that can help protect against dementia with Dr. Jonathan Rosand of the Global Brain Care Coalition.
Chargers Injury Report: Quentin Johnston, Derwin Hames OUT vs. Broncos
The Chargers will be without Joe Alt, Derwin James, and Quentin Johnston this week against the Broncos.
Browns' Deshaun Watson gets bad news ahead of Jets showdown
The Cleveland Browns and quarterback Deshaun Watson may have a tougher time against the New York Jets. Here's why.
Chicago Bears-Green Bay Packers: Keys for a Chicago victory
The Bears are favored against their rival team. Our crew has the keys to the game.
Wall Street finishes its record-setting week with gains - The Business Journal Stocks Rise as Wall Street Closes Record-Setting Week Amid Inflation Worries
U.S. stocks gained Friday as the S&P 500, Dow and Nasdaq rose, while higher oil prices, Treasury yields and inflation concerns weighed on investors.
Karl-Anthony Towns sees Knicks lessons in boxing's sweet science
Knicks star Karl-Anthony Towns explains how boxing translates to basketball and why he expects a hungry Canelo Alvarez against Christian M'billi.
Ex-Saints QB Suddenly Released by Eagles
In a successful and well-traveled NFL career, Andy Dalton had a stop with the New Orleans Saints. It wasn’t the most memorable or the longest, but it was substantial time on the field for “The Red Rifle” with the Saints. It came to mind again on Friday, when the Philadelphia Eagles surprisingly released Dalton after […] The post Ex-Saints QB Suddenly Released by Eagles appeared first on HEAVY.
WATCH LIVE: Graham set to debate Senate challengers Andrews, Whitener in South Carolina
South Carolina Republican Sen. Darline Graham will face off in a debate Sunday against Democratic challenger Dr. Annie Andrews and Libertarian candidate Kasie Whitener.
Trump announces diesel deal with Russia in bid to lower prices
The amount is small compared with U.S. demand, but the deal aligns the U.S. with Russia and against Ukraine’s efforts to bomb Russian refineries.
Yankees Must Cut Grisham To Fix 2027 Outfield
The Yankees lost in three games to the Rays. Per Sports Illustrated, re-signing Trent Grisham is a mistake fans cannot afford to see happen again.
Top Dawg Entertainment Wins Appeal Against Doxxing Claims by Sexual Assault Accusers
Top Dawg Entertainment won an appeal dismissing doxxing claims brought by two women who accused the label's executives of ...
Watch: Alperen Sengun posts preseason triple-double against Mavericks
Houston Rockets center Alperen Sengun tallied 16 points, 10 rebounds and 10 assists in 22 minutes against the Dallas Mavericks.
SMU Bowl Projections Raise Questions About Mustangs' Playoff Hopes
SMU football is projected for bowl games against Florida, Arizona and USC, but Kevin Jennings and the Mustangs still have a path toward the ACC title and playoffs.
Rams Reacts: Fans ready to rebound with the team
Fans are believing in the Rams again
Preview | Rapids Return Home for Western Conference Clash with San Jose
The Colorado Rapids (11-13-3, 36 pts., 8th West) return home for a crucial Western Conference matchup against the San Jose Earthquakes (13-8-6, 45 pts., 4th West) on Saturday, October 10. Kickoff at DICK'S Sporting Goods Park is set for 7:30 p.m. MT with coverage available on Apple TV, Altitude Sports
NC State Health Plan sues Atrium to block new pricing program
The NC State Health Plan (SHP) filed a lawsuit against Atrium Health in Wake County Superior Court on Friday to stop the launch of a new program for SHP members on Jan. 1, 2027.
NYC Health + Hospitals/Elmhurst Again Recognized as Center of Excellence by Go2 for Lung Cancer
NYC Health + Hospitals/Elmhurst has been re-designated a Center of Excellence by GO2 for Lung Cancer, recognizing the hospital’s commitment to expanding
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Olympiacos Welcome Internationals Back Ahead of Derby Clash Against Panathinaikos
Olympiacos manager Imanol Alguacil regains a full-strength squad as key stars return from international duty, providing a crucial fitness boost just days before the heated eternal enemies derby against Panathinaikos.
Data center lawsuit alleges Frederick County executive put politics ahead of development
Maryland data center developer filed a lawsuit against Frederick County and County Executive Jessica Fitzwater, alleging Fitzwater unlawfully blocked developmen
Data center lawsuit alleges Frederick County executive put politics ahead of development
Maryland data center developer filed a lawsuit against Frederick County and County Executive Jessica Fitzwater, alleging Fitzwater unlawfully blocked developmen
Bears QB Caleb Williams returns to practice, questionable for Sunday
Bears starting quarterback returned to practice Friday and is questionable for Sunday's game against the Packers.
Duke vs. Georgia Tech: Staff predictions
The Duke Wire staff make their predictions for Duke's matchup against Georgia Tech on Saturday in Atlanta.
‘An attack against sovereign states’: ICC President slams US sanctions
5 Rams to focus on vs. Bills
A week after trying (and failing) to slow the Patriots’ offense, Buffalo heads west to face off against the Rams
Northwestern Wildcats vs. Ball State: 3 Things to Expect
Northwestern looks to keep its offense rolling, build on the excitement at New Ryan Field and deliver another strong defensive performance against Ball State.
EU leads fight against fossil-fuel nations’ push to delay climate science reports
Dispute looms over next review of the latest science on the warming planet as temperatures continue to rise
Taylor Swift, Travis Kelce new neighbors rail against privacy fence
NEW YORK — Taylor Swift and Travis Kelce’s Ohio neighbors aren’t pleased with the privacy measures they’re adopting for their new property, including a security fence and new trees they
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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