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Trump SBA to Extend Comment Period After Ranking Member Markey Leads Effort to Rescind SBA Policy that Reclassifies Billion-Dollar Businesses as “Small Businesses”
Trump admin policy would reclassify 114,000 larger businesses as “small” to access small business resources and win federal contracts meant for small businesses Letter (PDF) (Washington, September 23) – This week, the Small Business Administration (SBA) announced its plans to extend the deadline to submit comments on its controversial proposed rule regarding small business size standards until November 20. The Trump SBA’s announcement came shortly after Ranking Member Edward J. Markey (D-Mass.), alongside 12 of his Senate colleagues, sent a letter to Administrator Kelly Loeffler demanding that the Trump SBA rescind a harmful policy that would dramatically redefine what a small business is. The Administration’s proposed policy would change the small business size standard to designate 114,000 larger companies some with annual revenue above $1 billion—as small businesses, giving these businesses access to small business resources and federal contracts typically set aside for actual small businesses. In the letter, Ranking Member Markey and the lawmakers emphasized that small businesses will be shut out of the federal contracting space as government agencies award contracts to larger businesses, causing small businesses to lose revenue, lay off workers, or close their businesses entirely. “For more than 70 years, SBA’s mission has been clear: promote and protect the interests and viability of small businesses. By proceeding with this proposed methodology and rule, SBA moves further away from its mission of facilitating healthy small business participation in the U.S. economy. We urge SBA to rescind these proposals, meet in earnest with small businesses across the country, and discuss the proposal and methodology with congressional committees of jurisdiction. SBA must be committed to developing measured increases to the size standards that do not reward large, billion-dollar companies but instead helps our small businesses survive, grow, and thrive.” The lawmakers highlighted the following points in their letter: Under the Trump SBA’s new size standards, the highest receipts-based standard would exceed $1 billion in annual revenue—more than 20 times the current $47 million maximum—and the highest employee-based standard would reach 3,600 employees—more than twice the current 1,500 employee maximum. Specific increases include an increase in size of nearly 492% for banks, 1,500% for law firms, and more than 2,051% for private equity firms. Of the 114,000 businesses that would be newly classified as small, more than 37,000 of these businesses have collectively won more than 100,000 federal contracts worth approximately $71 billion in Fiscal Year 2025 alone without a small business designation. If SBA included the awards won by these 37,000 businesses in its Fiscal Year 2025 analysis, small business contracts would have accounted for 38% of all federal contracts, instead of the 27% that SBA announced this summer. The letter was co-signed by Senators Mazie Hirono (D-Hawaii), Angela Alsobrooks (D-Md.), Richard Blumenthal (D-Conn.), Christopher Coons (D-Dela.), Elissa Slotkin (D-Mich.), Chris Van Hollen (D-Md.), Jacky Rosen (D-Nev.), Elizabeth Warren (D-Mass.), Tim Kaine (D-Va.), Brian Schatz (D-Hawaii), Mark Warner (D-Va.), and Ruben Gallego (D-Ariz.). Ranking Member Markey is fighting to protect small businesses in Massachusetts and across the country from the Trump SBA’s harmful policies that put big businesses and billionaires over American small businesses, workers, and families. In August, Ranking Member Markey slammed the Trump SBA’s proposal to overhaul its small business size standards to benefit big businesses over small businesses. In July, Ranking Member Markey and House Small Business Committee Ranking Member Nydia M. Velázquez (D-NY-7) introduced a Congressional Review Act (CRA) resolution to rescind the Trump administration’s policy that bans green card holders from accessing essential Small Business Administration (SBA) loans to start and grow their businesses. Also in July, Ranking Member Markey and Senator Hirono submitted a comment letter to the Small Business Administration (SBA) opposing a proposed rule change by Trump’s SBA to the 8(a) Business Development Program that would harm underserved small business owners and entrepreneurs. In June, Ranking Member Markey released a new report highlighting Trump’s drastic reduction in federal contracting dollars awarded to American small businesses. ###
NRF: 2026 Halloween spending expected to rise 3.82%
Despite higher gasoline prices, consumers are expected to spend $13.5 billion on Halloween-related items, up 3.82%, according to the National Retail Federation’s annual survey report. The percentage gain is not...
Franciscan Health expert shares key health and recovery tips for student-athletes
How athletes can stay healthy as summer transitions to fall
Melania Trump’s Busy Schedule: A New Show, a Foster-Care Bill and Reading Executive Orders
In a burst of activity this week, the enigmatic first lady told Americans what she has been up to after a quiet summer. Her activities have included filming a new documentary series about her life.
Oracle and Buck Institute for Research on Aging Advance Federal Aging Research Initiative
ORLANDO, Fla., Sept. 23, 2026 — Oracle Health and Life Sciences Summit — Oracle and the Buck Institute for Research on Aging are collaborating to advance intelligence into age-related disease and support discoveries that can extend the healthy years of life. Buck will leverage Oracle Life Sciences Data Intelligence, which encompasses 122 million+ de-identified longitudinal […]
Andoni Iraola's top target makes so much sense for Liverpool
Liverpool may have welcomed four new players through the Anfield doors over the summer but, there are still a couple of areas among their ranks that need upgrading. Their midfield is probably their wo...
YouTube is leaning into the micro-drama craze with new features
YouTube rolled out a few features to promote micro-drama watching and shared data showing their consumption is soaring on the platform.
Snap Specs Hands-On: Minimum Viable Consumer True AR Glasses
Snap Specs is optically rough, but with impressive tracking just about passes the minimum bar for first-generation true AR glasses.
Trump Invites Putin to Attend Group of 20 Summit in Miami
Many leaders are unlikely to welcome the Russian leader’s presence at the event because of his country’s war against Ukraine.
Inside John Summit’s massive Experts Only Festival takeover at Randall’s Island
John Summit came back for year two of Experts Only Festival this weekend, taking over Randall’s Island for two days of dance music, packed crowds and
Serious business resumes for Wales boss Bellamy
With the Burnley interest firmly behind him, Craig Bellamy is focused on leading Wales in the Nations League, starting against Portugal in Lisbon.
Employer health costs are set to jump the most since 2003—and even health care workers are struggling to afford care
Nurses, doctors and medical practices are making difficult tradeoffs as premiums rise and health benefits consume more of household budgets.
Harry Kane announces he's "fairly close" to extending Bayern contract
Bayern Munich star Harry Kane is closing in on a contract extension that would keep him at the club beyond the summer of 2027.The 33-year-old told The Independent on Wednesday that talks over an exten...
Bar Harbor businesses report another strong summer tourist season in 2026
“Anecdotally, I've heard that this year has been pretty comparable to last year,” said Bar Harbor Chamber of Commerce Director Everal Eaton. “The unique positioning of holidays, with the Fourth
‘I just assume someone is being greedy’: Double Fine’s Tim Schafer says he doesn’t know why the industry isn’t recovering
He also says Double Fine’s survival is “worth fighting for” following its split from Xbox…
Varfolomeev extends Lincoln stay until 2030
Lincoln City midfielder Ivan Varfolomeev signs a one-year contract extension to remain with the Championship club until the summer of 2030.
A holiday circus show opens an Oklahoma amphitheater, which includes a club built in partnership with Troy Aikman.
The preview uses a nearly 5,000-seat theater setup; full 12,500-seat capacity is anticipated for summer 2027. Tickets go on sale in coming weeks.
Missouri Consumers Could See Health Insurance Premiums Rise by as Much As 26% In 2027
Missourians who buy their own health insurance and many people covered through small-business plans could see premiums increase between 10% and 26% in 2027. Preliminary rate filings submitted to the Missouri Department of Commerce and Insurance show higher costs may be on the way for consumers. Missouri Department of Commerce and Insurance Director Angie Nelson […]
Class is back in session at Robbins Science Center
Since the school bus crash at Robbins Science Center on June 2, facilities have worked over the summer to repair the damage. “The building had substantial water damage after the bus hit a sprinkler pipe and set off the sprinkler system. It took several weeks to dry out the building so reconstruction could begin. Crews...
Breaking | Bessent and He meet again for ‘some unfinished business’ as Xi summit nears
US Treasury Secretary and Chinese Vice Premier held an unscheduled meeting in Washington on Wednesday following Sunday’s trade talks.
Banks Do Not Owe a Duty of Care to Non-customers in Business Email Compromise and Wire Fraud Cases
Business email compromise (BEC) and other third-party fraud inducing funds transfers have generated a wave of litigation against banks: not just those
Chamber to host first business summit next month
Among the challenges of running a small business is finding time to advertise amid all the other work required for daily operations. That will be the subject of the first Clear Lake Chamber of Commerce marketing summit. The North Iowa Marketing Summit will be held from 9 a.m. to 4 p.m. Oct. 13 in the
Summer signings assessed & why Town fans can have hope
Heading into the international break, Ipswich Town have double the amount of points at this stage of the season compared with their previous Premier League campaign. Bear in mind as well that they've played four teams who are featuring in Europe this season. Saturday at Hill Dickinson Stadium - against a team with just their domestic fixtures to worry about - was particularly frustrating, as Gary O'Neil's side didn't deserve to come away with nothing.
How do you feel about Everton's start to the season?
As we enter the season's first international break, we want to hear your thoughts on the opening five games of the Premier League. After an underwhelming summer transfer window, perhaps some fans will still be restless with the club's hierarchy. On the pitch though, David Moyes has made the most of his squad as the Toffees have made a strong start to the season.
How do you feel about Palace's start to the season?
As we enter the season's first international break, we want to hear your thoughts on the opening five games of the Premier League. It has been a mixed start to life under Pierre Sage after a summer of change at Crystal Palace. Sage replaced arguably the Eagles' greatest manager in Oliver Glasner and saw some key players leave and others become unsettled.
Prada puts skirts center stage at Milan Fashion Week
Prada's Spring Summer 2027 collection focuses on skirts, offering a fresh take on feminine beauty | WBBM Newsradio 780 AM & 105.9 FM
Pageantry for Trump-Xi summit will mask feud over AI race
Donald Trump welcomes Xi Jinping to Washington for a state visit focused more on pageantry than policy, with low expectations for breakthroughs on long-standing feuds between the world’s biggest economies.
Disney moves consumer products to entertainment division
Cathleen Taff and Lisa Baldzicki take on new roles
Disney moves consumer products from experiences to entertainment division
Cathleen Taff and Lisa Baldzicki take on new roles
Alec Burleson’s Gold Glove Case
When you think of Alec Burleson, you think of his power. His 23 home runs and 111 RBI have helped the St. Louis Cardinals exceed expectations this season. In fact, he currently leads MLB in RBI. Burleson's offensive resume already includes a Silver Slugger, earning it last year as a utility player. He is a …
How Is Carnival Corporation Stock Performance Compared to Other Leisure and Entertainment Stocks
Carnival Corporation has significantly lagged its peers over the past year, even as Wall Street analysts remain strongly optimistic about the company’s future prospects.
Americans are drinking less since the pandemic began, but one group bucks the trend
Studies previously found alcohol consumption and deaths surged during the pandemic as Americans grappled with stress and isolation.
'De Zerbi is in an impossible position'
Tottenham's Roberto de Zerbi as well as Xabi Alonso of Chelsea are in an "impossible position" this season, believes The Observer's Rory Smith. The managers took charge of their clubs in the spring and oversaw a lot of activity in the transfer window, with Chelsea and Spurs ending the summer as the second and third highest spenders respectively. Smith says the changes to their squads is why De Zerbi and Alonso need time to build coherence in their sides.
Federal health care subsidies devour the budget and kill patient satisfaction
A recent report finds that health care now consumes almost one of every three dollars the federal government spends, with more to come.
This week in Santa Cruz County business: Summit on economic opportunities for local arts; Verve workers reach tentative contract; voting underway for Lookout List
A Monterey Bay Economic Partnership summit focused on improving the economic health and quality of life of Santa Cruz, San Benito and Monterey counties, a union deal for local Verve Coffee Roasters employees and how to show your favorite local businesses some love – it's all part of Jessica M. Pasko's weekly column.
Ibragimov flourishing after senior Russia call-up
Young striker Amir Ibragimov is benefitting from his first taste of senior international football last summer, according to Manchester United's Under-21 coach Adam Lawrence. Although he has been left out of the expanded 38-man squad for the forthcoming matches against Iran, Namibia and Nigeria, Ibragimov has caught the eye at youth level for United. Ibragimov had previously been thought of as a number 10, but that was the position JJ Gabriel slotted into at Under-18 level last season.
Sean Steur Explains Why He Left Ajax For Newcastle United
Sean Steur has explained why he decided to leave Ajax for Newcastle United in the summer.
Opinion: The consumate Atlantan is leaving the city for good
Cathy Woolard, former Atlanta City Council president, has relocated to North Carolina because of Atlanta's traffic, taxes and affordability. "I never thought I'd leave."
Feyi-Waboso could be star at World Cup
Immanuel Feyi-Waboso could be one of England's stars at next summer's World Cup if he can keep fit this season, says Exeter boss Rob Baxter.
The Federal Agency That’s Supposed to Protect Consumers Just Made Another Business-Friendly Move
Debt collection. Credit reporting. Payday loans. Consumer complaints to a federal database used to help reveal issues and bring accountability. Then the Consumer Financial Protection Bureau stopped publishing the narratives.
Will P&G’s (PG) New Science-Led Head & Shoulders and Oral-B iO Push Change Its Narrative?
In recent months, Procter & Gamble has rolled out new Head & Shoulders formulations featuring the HydraZinc Complex and expanded its Oral-B iO line, emphasizing clinically tested scalp and oral care technologies now available across multiple product collections in the U.S. market. These launches highlight how Procter & Gamble is leaning on science-led product innovation to reinforce its brands and support its broader shift from pricing-driven growth toward offering more tangible consumer...
Klopp lays down new rules for Germany stars
Having taken over as Germany coach over the summer, Jürgen Klopp has introduced a number of new rules that differ from those under his predecessor, Julian Nagelsmann, according to Sport Bild.Under Na...
Brave of Lampard to start Thomas-Asante
Former Coventry City goalkeeper Steve Ogrizovic says it was "brave" to play Brandon Thomas-Asante as the number nine on Saturday against Nottingham Forest - but it was a decision that paid off for manager Frank Lampard. Ghana striker Thomas-Asante got the nod ahead of Ellis Simms and summer signing Sidiki Cherif as Lampard opted to shake-up his attacking line-up. Thomas-Asante was supported by wingers Ephron Mason-Clark and Jack Rudoni, with the trio's regular interchanging of positions leaving Forest players wondering who to mark.
Trump's diesel export dilemma
Soaring fuel costs are increasing pressure on US President Donald Trump to curb diesel exports ahead of November's midterm elections. But what may seem like an easy fix could unleash a chain reaction that ultimately leaves American consumers and the global economy worse off.
The calendar says it’s 2026, so why does it suddenly feel like 2028?
Summer’s swampy heat released its grip on Washington Tuesday as if someone had flipped a switch.
A record-breaking Bianconeri summer: thousands of youngsters involved worldwide
Bianconeri emotions, training sessions, smiles, football and outstanding locations around the world. The Juventus summer of 2026 provided unforgettable experiences for more than 6,000 young football e...
Why scientists still cannot say how much plastic infants are actually consuming
A systematic review of 22 primary studies and four reviews found plastic-derived contaminants across infant foods and feeding equipment, but major differences in sampling, analytical methods, and quality control made exposure estimates difficult to compare. The authors found substantial evidence gaps for nanoplastics and oligomers and concluded that better-standardized exposure assessment is needed before infant health risks can be reliably evaluated.
Chief Counsel told staff early not to use Signal
The influencer issue this summer left the group chat.
Conn Smythe Winner Jonathan Marchessault Poised for Bounce Back Season
After one of his worst seasons in the NHL, Nashville Predators forward Jonathan Marchessault is ready to bounce back in 2026-27. The 2023 Conn Smythe winner was a shell of himself last year as the Predators failed to make the postseason for the second year in a row. Nashville made several moves this summer. One […] The post Conn Smythe Winner Jonathan Marchessault Poised for Bounce Back Season appeared first on HEAVY.
Quechan filmmaker explores Native sciences in PBS 'NOVA' episode
The PBS science series "NOVA" will explore Indigenous sciences and how traditional ecological knowledge has nurtured biomes and ecosystems, developed navigation systems using the stars and seas and domesticated foods now consumed worldwide in a new episode featuring Navajo hogan builders and created by a Quechan filmmaker.
Green policies just good politics, says UK minister
Transitioning to a low-carbon economy isn't just vital for the planet's future -- it's also good politics, according to Britain's climate minister, who argues the country's record-hot summer has galvanized public opinion like never before. Katie White, a member of the ruling Labour government, said the UK's right-wing parties had…
Third-generation CEO Andy Heily shifts Krusteaz’s focus as consumer tastes change
Andy Heily, third-generation CEO of Krusteaz Co., discusses leading the Tukwila food manufacturer and balancing family business with personal passions.
Day-into-night music, entertainment. Popular Turlock eatery to mark summer’s end
It’s a family friendly celebration with no cover charge.
Disney’s Cathleen Taff Expands To Entertainment Studios & Consumer Products President
Disney has set Cathleen Taff as president of its newly combined Disney Entertainment – Studios and Consumer Products team.
Major name in US politics coming to Utah
Former House Speaker Paul Ryan was announced as the keynote speaker for the 2027 Utah Economic Outlook and Public Policy Summit
Hims & Hers Health, Inc. (HIMS) Investors: November 2, 2026, Filing Deadline in Securities Fraud Class Action - Contact Kessler Topaz Meltzer & Check, LLP
Did you buy HIMS securities between August 4, 2025 and July 29, 2026? Affected HIMS Investor Summary Who: Hims & Hers Health, Inc. (NYSE: HIMS) What:...
State health officials confirm new measles case in Chippewa County
State health officials have confirmed a new case of measles in Chippewa County, marking the latest infection in Wisconsin since late summer.
Disney Promotes Cathleen Taff and Lisa Baldzicki in Consumer Products Shakeup
Disney restructured its Disney Consumer Products team, looping the division into the Disney Entertainment umbrella.
Disney: Cathleen Taff Set as Studios, Consumer Products President
Disney has set Cathleen Taff as president of its newly combined Disney Entertainment - Studios and Consumer Products team.
Disney Promotes Cathleen Taff and Lisa Baldzicki in Consumer Products Shakeup
Disney restructured its Disney Consumer Products team, looping the division into the Disney Entertainment umbrella.
Consumer Reports: Should you trust AI with your health questions?
More people are turning to ChatGPT and other AI tools for health questions. The answers are fast, and they often sound reassuring and trustworthy, but, as Consumer Reports says, they aren’t always accurate.
Mike Babcock Already Holding Oilers’ Feet to the Fire
The Edmonton Oilers made a controversial decision during the summer upon the terminations of head coach Kris Knoblauch and assistant coach Mark Stuart.In Knoblauch’s place, GM Stan Bowman hired Mike Babcock, who had most recently been with the Columbus Blue Jackets in 2023 but resigned before having ever coached a game with the club due […] The post Mike Babcock Already Holding Oilers’ Feet to the Fire appeared first on HEAVY.
Armand Hammer's private art collection arrives at Sotheby's L.A.
Hammer Museum founder Armand Hammer's private art collection will go up for auction after a preview exhibition at Sotheby's L.A. Works include Mary Cassatt's "Summertime" and Edgar Degas' "Trois danseuses."
Graham says getting first Scotland call-up was 'surreal'
Luke Graham says getting his first call-up to the Scotland squad was "pretty surreal". The 22-year-old defender has impressed since making the summer switch to Stoke City, playing eight games so far in the Championship. Sebastien Pocognoli included the former Dundee defender in his first Scotland squad - a pleasant surprise for the Graham family.
Sanford leader joins Newsweek AI Health Summit
Chief Transformation Officer Tommy Ibrahim will share Sanford's AI strategy during a panel discussion with national healthcare leaders.
Forbes’ 2026 Future Of Work Summit Will Convene World-Class Business Leaders, Talent Executives And C-Suite HR Professionals To Discuss Building A Human Economy And Succeeding In The Next Era Of Work
Forbes today announced its 2026 Forbes Future of Work Summit, taking place on October 6, 2026, in New York City
Health Union and DTC Perspectives Announce Executive Rare Disease Marketing Summit
/PRNewswire/ -- Health Union, the leader in online health communities, and DTC Perspectives, the premier conference and publishing company for consumer health...
Is AMC Entertainment (AMC) Outperforming Other Consumer Discretionary Stocks This Year?
Here is how AMC Entertainment (AMC) and Hugo Boss (BOSSY) have performed compared to their sector so far this year.
DOVBYK BACK TO TRAINING
Training resumed at Casteldebole as the Rossoneri began a three-week break from league action due to the international fixtures. The squad underwent a series of individual fitness tests, followed by t...
Club director denies ripping Arsenal off for summer signing
Hamburger SV sporting director Claus Costa has denied ripping Arsenal off for Fabio Vieira, but he conceded that HSV are very happy with the deal they agreed.Photo by Stuart Franklin/Getty ImagesHambu...
Teal Health raises $22M ahead of expected surge in demand with new coverage mandate
Teal Health, maker of an FDA-approved at-home cervical cancer screening device, has raised $22 million in a Series A funding round. | Starting in 2027, most health plans are required to cover the cost of self-collected tests with no cost to consumers, including follow-up tests. Teal is working to coordinate billing with major commercial payers ahead of that deadline.
Coffee doesn’t have to keep you awake to disrupt your sleep
Caffeine may make sleep less restorative even when you fall asleep normally and stay in bed for eight hours, with EEG recordings revealing fewer of the slow brain waves associated with deep sleep. Individual sensitivity varies dramatically, meaning even caffeine consumed earlier in the day could affect nighttime recovery for some people.
Humpback whale mother may have mourned her dead calf for days
Researchers observed a humpback whale mother staying beside her presumed stillborn calf for hours and possibly days off Australia’s Gold Coast. She maintained eye contact and remained close to the calf in behavior resembling caregiving and nurturing. Scientists say the rare observation may provide new insight into grief, maternal attachment, and emotional complexity in humpback whales.
Inter Not Getting Much Contribution from EPL Signings
Inter based their summer strategy on bringing in players from the Premier League to try to get closer to those powerhouses in Europe, but the early returns have been paltry at best. Only Curtis Jones ...
Wave Life Sciences Appoints Monika Vnuk as Chief Business Officer
Wave Life Sciences appoints Monika Vnuk, MD, as Chief Business Officer to lead business and corporate development efforts.Quiver AI SummaryWave Life Sciences Ltd. announced the appointment of Dr. Monika Vnuk as Chief Business Officer, bringing extensive experience from her previous roles at Sanofi, Blackstone, and Pfizer. In her new role, Dr. Vnuk will oversee business and corporate development, as well as alliance management, aimed at advancing
HealtHIE Nevada and b.well Connected Health Launch HealthRecords Nevada to Bring Statewide Health Information Directly to Consumers
/PRNewswire/ -- HealtHIE Nevada, Nevada's statewide nonprofit health information exchange and trusted infrastructure for secure health data exchange, and...
Summer spending put Alonso in 'impossible position'
Chelsea's Xabi Alonso as well as Roberto de Zerbi of Tottenham are in an "impossible position" this season, believes The Observer's Rory Smith. The managers took charge of their clubs in the spring and oversaw a lot of activity in the transfer window, with Chelsea and Spurs ending the summer as the second and third-highest spenders respectively. Smith says the changes to their squads is why Alonso and De Zerbi need time to build coherence in their sides.
Saudi Arabia restarts East-West oil pipeline, to resume exports from Yanbu, sources say
Saudi Arabia has restarted operations at its East-West Pipeline and could resume exports from the Red Sea port of Yanbu later on Tuesday, three sources briefed on the matter said.
Is Roberto De Zerbi Misusing Mateus Fernandes For Tottenham?
Mateus Fernandes has struggled to make an impact for Tottenham Hotspur since joining from West Ham in the summer.
How lip-syncing to AI let Forced Entertainment ‘play the game of theatre’
Today we have a fascinating piece by long-time Forced Entertainment fan Ben Kulvichit, speaking to Tim Etchells about their latest show Cold Sweat, how they are integrating lip-sync and AI voices into their work, the question of ‘authenticity’ on stage, and how lip-sync has even opened the door for them to make “something a little bit like drama”. This piece is a paid partnership with the Southbank Centre, where you can see Cold Sweat next month – we’re very grateful to the Southbank Centre for their ongoing support for Exeunt. Holly Williams ‘It was immediately interesting and uncanny’ **By Ben Kulvichit** “Is the microphone on?” So goes one of the opening lines of Signal to Noise, delivered by a human performer lip-syncing to an AI-generated voice. The voice is American, cheery but sluggish, slowed down into a gelatinous drawl. It repeats ad infinitum in a farce of stuckness; an answer never materialises. I find myself asking the same question as I hop on a Google Meet call with Tim Etchells, the artistic director of Forced Entertainment. We spend five or ten minutes frowning at each other, muting and unmuting, me gesticulating in semaphore into my webcam, checking if I am coming through now, restarting the laptop. To Etchells, I appear exaggeratedly mouthing words, my voice missing. In this gloopy purgatory of broken communication, life imitates art imitates life imitates art. We try a Zoom instead. Forced Entertainment, the pioneering British theatre company who have been at the avant-garde of performance since the 1980s, turned an interesting artistic corner with Signal to Noise, created on the occasion of their 40th anniversary. The whole performance employed this lip-sync technique to AI voices; on the face of it a left-field move from a company whose identity has long been grounded in the earthy, immediate presences of its performers and its unassuming, low-tech approach to theatricality. The technique, however, turned out to provide the company with a “rich new seam” of artistic enquiry, and has now spawned a trilogy of works. The second instalment, Cold Sweat, plays at Sheffield Theatres, Southbank Centre, and Lancaster Arts in October, while the third part, Everything Must Go, has been touring in Europe and is slated to come to the UK in 2027. As is often the case with Forced Entertainment shows, the main conceit for this work didn’t arrive until quite late. They were “four or five weeks into rehearsals for Signal to Noise,” Etchells recalls, and getting nowhere. Away from rehearsals, he had been playing around with feeding “weird texts” to AI voices to see how they would cope with them – “basically for my own amusement” – and was compelled by the uniformly “serviceable, benign, good-natured” tone they would read in, no matter how poetic, fractured or experimental the writing. On a hunch, he brought some examples into rehearsals and the performers gave lip-syncing a go. “It was immediately interesting and uncanny,” he recalls, with the performers having to deal in the moment with the problem of mapping themselves onto another artificial ‘performer,’ which itself was dealing with the problem of a very human text. “Almost all the writing for these projects would be useless to us unless it was done in this way,” says Etchells. “We wouldn’t know what to do with it. It’s too poetic. It’s too fictional. It’s too tangled.” But exploring lip-syncing along to the text has opened “an enormous reservoir of ways of thinking about writing and performing.” Subscribe to Exeunt, and get two in-depth pieces on theatre a week, direct to your inbox Subscribe Forced Entertainment have long been sifting through the detritus of popular culture, from daytime TV to end-of-the-pier vaudeville, magic acts and clown shows, to find frameworks for their own unusual entertainments. Lip-syncing, then, makes sense for them to experiment with. As a mode of performance, it’s wired into popular consciousness through pop stars trying to convince stadium audiences of their liveness, or those same voices as channeled through the made-up lips of contestants on RuPaul’s Drag Race, or movie dialogue spreading virally through the host bodies of TikTok users. For Etchells, lip-syncing is often about “approaching real voices and trying to take on their aura,” subsuming that original human presence into yours. “There’s a very basic, elemental sort of theatre magic to it, produced in this very easy way.” This broad approach resonates with instances of lip-syncing within contemporary performance, too. In works like Re-Member Me and Showmanism, performance artist Dickie Beau acts as a kind of spirit medium for archival recordings (this process of re-membering – as in, giving corporeal form to voices – relies on his masterfully precise actor’s technique), while Frankie Thompson is similarly possessed by a host of characters ranging from a nine-year-old Jacob Rees-Mogg to Cliff Richards, all of whom she finds compellingly nauseating, in the exorcism ritual that is her latest show, Horrible Things. What’s different about Forced Entertainment’s use of lip-syncing is that here, there is no original presence to be channeled. The performers are instead taking on what Etchells describes as “the voices of nobody,” or rather the “phantasmic, aggregated echoes” of the many many voices on whose data the AI has been trained, and which are now conjuring into existence words they never actually said. There is a sort of mournful, empty quality to these voices, having “washed up” far away from the people they originally belonged to, to find themselves in stranger’s mouths listing objects, wondering if anyone can hear them and glitching in interminable loops. There is a cold, sad anonymity to it all. Etchells remarks that occasionally the software company he used has notified him that particular people are withdrawing their voices from the platform, instructing him to cease use of those voices. Using these technologies in performance certainly brings up ethical questions around digital rights, consent, identity and ownership, although in the grand scheme of things, Etchells is fairly blasé about it: of all the purposes someone’s voice might be put to without their knowledge, “an avant-garde performance is probably the least of their worries.” [ ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) [ Frankie Thompson: How I manage my own ‘horrible things’ at the Edinburgh Fringe ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) Exeunt · Aug 25 [ Read full story ](https://exeuntmagazine.substack.com/p/frankie-thompson-horrible-things-essay-mental-health-compulsive-behaviours-pleasance-courtyard-soho-theatre) For the performers, though, lip-syncing to these strange, artificial voices is an odd task, requiring them to bend their live, human presence into the shapes produced by machines. Politically, it mirrors processes that are already at play in the continued computational automation of human life. Etchells brings up James Bridle’s writings on new technologies as a reference point: one example Bridle gives is of “chaotic storage”, a logistics technique employed by Amazon fulfilment centres whereby items are stored not according to traditional methods of categorisation or alphabetisation, but in a way that an algorithm determines to produce the most efficient routes for ‘picking’ based on customer purchase patterns. This appears completely random and incomprehensible to humans, with paddling pools sitting next to USB sticks sitting next to blowtorches, and so for the warehouse workers, the process of picking items becomes completely reliant on technology which tells them where to go. Our world is increasingly being designed not with humans in mind, but rather machines. As Etchells puts it, “technology malforms the space, and then you end up having to live in it.” Initially, Forced Entertainment tried their best to live in the world of machines: “I was in the it’s-got-to-be-perfect school of lip-sync,” says Etchells. But with their aesthetic being so tied to the failing act, the slipping mask, the shoddy costume, “it’s no surprise really that that didn’t last.” Instead, the performers got to enjoy being late for a line, or playing games with each other, “stealing” each other’s voices. Etchells compares it to the principles of ventriloquism, in which a free-floating voice unattached to a body is fundamentally discomforting and “sort of traumatic”. That discomfort is equally as alluring to Forced Entertainment as the satisfaction of precision, the pretence of authenticity only interesting if shown to be a pretence. Lip-sync has also opened up new avenues for the company. Having been allergic all their lives to Plays-with-a-capital-P, with Cold Sweat Forced Entertainment find themselves approaching something a little bit like drama. Rather than the presentational arena of Signal to Noise’s open white stage, Cold Sweat places us more decisively in a “fictional locale”: what appears to be “the aftermath of some disastrous party or backyard drinking binge” where three figures – family members, or neighbours, perhaps – are the last ones standing. “It’s all quite acrimonious and accusatory, everyone’s talking over each other.” For Etchells, this more fictional mode is “a door that we’ve never been able to open. We’ve just never really gone there.” Perhaps it is the technique of lip-syncing, an extra buffer of mediation, that allows them to venture away from the here-and-now without feeling that they have to commit to the “psychological claptrap” that comes along with acting; to be able to “play the game of theatre, without getting one’s hands too dirty.” As I wonder how else the impulses behind Forced Entertainment’s work have changed over time, it occurs to me that over the last ten years of new creations, with the exception of If All Else Fails, the company’s performers haven’t ever spoken on stage: there were two shows without any language at all, Out of Order and Under Bright Light, and then this trilogy of lip-sync works. Etchells agrees it’s a shift away from earlier productions, that were so often about “the actual voices of the performers and their actual presences. We had a lot of money, in some ways, on an authentic approach to what it might mean to speak on the stage.” But this sense of authentic presence itself had a fakeness to it; these days, Etchells can’t stand that mode of being onstage where performers “are here to be cheeky and witty versions of themselves. I don’t want to be charmed.” Pulling back into a more anonymous space has resulted in works that feel slightly sharper-edged, more brutal in a way. “All of these shows are post-Brexit, post-Trump, post-truth, post-everything,” Etchells notes. Speech, charisma, authenticity – these things feel politically loaded, and perhaps warmth and openness just don’t feel like the right tools to reflect the world we’re living in. “It feels like the space is closing down, and we’re trying to deal with the fact that the system, the structure that you’re in, is more oppressive and more powerful. It probably always was, but I think we’re just more tuned to it now.” Yet even without their voices, the performers’ distinctive presences – ones that many audiences have followed around for years, if not decades – still, inevitably, shine through as they physically navigate whatever unending task the system of the piece has set for them. They’re still trying to keep up with the onslaught of text, still running about, changing costumes, moving stuff around. The human is always stuck in the teeth of the machine, jamming the smooth, frictionless cheeriness of the not-real, gesticulating silently, trying desperately to communicate. Cold Sweat is at Sheffield Theatres, 2 to 3 October; Southbank Centre, London, 9 to 10 October; Lancaster Arts, 14 October [ ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) [ Exeunt recommends... the best autumn theatre ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) Exeunt · Sep 16 [ Read full story ](https://exeuntmagazine.substack.com/p/exeunt-recommends-the-best-autumn-theatre-2026-lives-of-others-standard-of-living-our-friends-in-the-north-lanny-) This piece was paid for by the Southbank Centre. Such support helps Exeunt to keep publishing the most interesting writing, about the most exciting theatre. Interested in partnering with Exeunt? Visit our Advertise with Exeunt page, where you can get more information, download an advertising pack, and find our contact details.
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