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What We Learned About Gophers in Defensive Showdown vs Iowa
Floyd of Rosedale was on the line Saturday, and the Minnesota Gophers needed their defense to carry the load against Iowa.
Young entrepreneurs showcase businesses at Future Makers Youth Market in OKC
Kids in Oklahoma City, from grades 4 through 12, showcased their businesses and learned about entrepreneurship at the Future Makers Youth Market on Saturday.
Detroit Lions Announce Decision on Brian Branch, Cade Mays
The Detroit Lions officially activated Brian Branch and Cade Mays ahead of Sunday's Week 7 showdown against the Green Bay Packers.
Barack Obama to rally for Abdul El-Sayed in Michigan ahead of key US Senate race
The former Democratic president is showing major support in Detroit for the progressive Michigan candidate in final days before US midterm elections
This US House district was once a political battleground. Now it shows why Congress is dysfunctional.
Swing seats, meaning districts that a presidential candidate won by 5 percentage points or fewer in the previous election, are disappearing from the national map.
Jay-Z burnishes his legend at SoFi Stadium
After earlier stadium shows in New York, London and Paris, the 56-year-old rap superstar touched down in Inglewood for a set overflowing with hits.
Netflix’s Leadership Shake Up…Explained
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Well, I had a simple article planned for this week. Called “Whoa, I Missed It!”, I’d take a gander at a few important-but-under-the-radar stories I didn’t cover while I wrote about all things “Skydance. (Formerly known as “the saga of Netflix trying to buy Warner Bros., but not Discovery, then Paramount-Skydance bought all of Warner Bros. Discovery”.) Alas, that article will have to wait. Netflix made news. Ironically, my “Whoa, I Missed It!” article would have mostly been about “content” strategy decisions, which is also what today’s article is about. But instead of the entire industry, this article will only cover Netflix’s decision to upend their film and TV content teams. Just that! So that’s the full topic of the day. I’m going to tackle the issue in the opposite direction of the way “stuff” flows: uphill. We’ll start at film, then move onto TV, and then onto the CEOs themselves, and the strategy questions that still remain. But we start with the numbers driving this. Let’s dive in. Subscribe Most Important Story of the Week - Netflix Upends Their Corporate Hierarchy I’ve got a lot of thoughts, but we’ll start with the most common response to yesterday’s article. Let’s Talk Stock Price More than one person, responding to what I published two days ago, pointed out that, well, actually, the thing driving Netflix’s actions is this: In short, stock price! Even if Netflix isn’t obsessed with their own share price—they probably are, but, for the record, my strategic advice to every CEO is to absolutely ignore stock prices, which will, ironically, probably help the stock price long-term—most everyone thinks they are. By the way, I prefer market capitalization to stock prices, because it’s a more apples-to-apples way to compare companies: But there’s an even better way to look at it, and it kinda casts some doubt on the entire push here: price-to-earnings. I have a long list of articles that I wish I had written, and chief among them is an article titled, “Am I Still a Netflix ‘Bear’?” meaning someone who thinks Netflix’s stock is overvalued. As of last summer, Netflix had solved their biggest problem—which for me (circa 2019) was the lack of free cash flow—but their stock was CRAZY overvalued. That’s this chart here: Why did Netflix’s stock price increase to a price-to-earnings ratio of 50 last summer? What financial metric changed so quickly? Nothing. Given that, historically, mature entertainment companies average 10 to 20, with 16 being the average, that increase made little sense. Netflix’s stock swoon these last eight or so months wasn’t irrational; the stock price rise last year was. So if you want a really hot Netflix take, here it is: Netflix’s stock price has been going down because the financial industry recovered its senses, not because of any strategic mistake. Yes, that would imply that cleaning house may have been a mistake. That’s why the charts yesterday are so important, because they show that Netflix did have a strategic problem (a lack of hits) and that’s what they moved to address. (One could also argue the industry drastically overrated Netflix’s growth prospects, but that’s a financial industry problem, not a Netflix strategy problem per se. Some growth estimates are just crazy. *cough* AI *cough*) Now, the last time Netflix’s stock price crashed—circa 2022—it gave them an opening. I’d argue Netflix insiders knew they needed to expand post-COVID-19 crisis, adding advertising, cracking down on password sharing, and dabbling in sports. But if they had done that when their stock price was high, it would give folks a reason to second guess their strategy. (Arguably, last year, when Netflix pursued the Warner Bros. merger, it gave the industry a chance to review their business.) Instead, after the 2022 fall, they had the opening to make strategic changes. We may see Netflix pivot again following this latest slide. For example, the “binge versus weekly” conversation is alive and well again. Same for expanding into theaters even more. And adding both linear channels and streaming bundles. And maybe more either social, user-generated, vertical, or creator content. But the first shift came with who is making the content calls. A Message from Our Sponsor Last winter Pulp Fiction was on Netflix. For those same 90 days, it was also free, with ads, on Pluto TV and the Roku Channel. That is not a glitch, and it is not rare. The title has run on 20 different US streaming services since 2019, across 80 separate windows, and for more than 600 of those days it sat on a paid subscription service and a free ad-supported one at the same time. Almost nobody can see this, because when a title leaves a service, the record that it was ever there tends to leave with it. Reelgood keeps that record, dated to the day rather than the month: 4MM+ movie, show and episode titles across 300+ services globally, with timestamped arrivals, departures and moves across SVOD, AVOD, TVOD and vMVPD. Licensing teams price against every prior window. Rights teams check what a licensee actually delivered, and when. Pick a title you think you know: data.reelgood.com/title-availability Film - Dan Lin Want to know why I don’t opine on individual film or TV executives, especially new hires? Dan Lin. As I always caution, it’s really, really, really tough to predict which executives will succeed in new roles and which won’t. The successful head of co-production/finance partner, Rideback, Lin was considered for the head of DC Studios job before taking the job as the head of Netflix. By all accounts at the time, this was a smart hire. (That’s my read of the news coverage anyways.) But now that Netflix has fired Dan Lin, we got a slew of news stories about how he was doing a terrible job. In sports media, Bryan Curtis, new Substack writer/podcaster from The Ringer, calls this the “now you tell us” story, when you only hear the bad news after a star athlete leaves a sports team. In this case, now they tell us that Dan Lin was bad with talent after he got kicked out the door. So was Dan Lin a flop? It’s actually tough to say. While film moves faster than TV, even two years isn’t really enough time to evaluate a person’s output. The new head hasn’t really taken control. As Emily Horgan noted, it takes much longer than two years to produce animated films, so yeah, it’s definitely too early to judge in that domain. As for live-action films, I just published an article by Brandon Katz called “Netflix’s Summer of Bummer”, but I’d point out Netflix had a bad summer two years ago too. Arguably, their best summer came from KPop Demon Hunters last year and Happy Gilmore 2, the latter of which I saw credited to Lin. Then, the stories came out that Dan Lin clashed with talent, both Ben Affleck and Greta Gerwig, classic “now they tell us” factoids to explain his firing. This may have been true, but also should have been expected given that he was given the mandate to bring budgets back in check, especially after Rebel Moon. So if he made folks upset, well, that’s what he was hired to do! But also, he was described as “well-liked” at his hiring! In that case, I’m a bit sympathetic to Lin, since he may have been undercut by senior leadership, as often happens. Basically, a CEO hires a subordinate to be their “bad cop” and keep budgets in check, but then when talent complains, the CEO ends up undercutting them. That’s how I think you end up with a Narnia movie as expensive as any of the other flops, along with a film executive the town no longer likes. As a result, I think that Netflix is now executing a classic “hire the opposite” move by hiring Peter Rice. This phrase comes from my experience following football and basketball coaching decisions, where teams generally hire the opposite of who they just had. If you have an offense-minded head coach, hire the defensive guy. Or in college football, if you have a strong recruiter, then you pivot to an “X’s and Os” type of guy. Or in pro basketball, if you have a very analytically minded coach, you hire the player-friendly guy. I see that here. After dropping Scott Stuber—arguably a talent-friendly executive with lax budget control—Netflix hired the business guy to keep costs in check. Now Netflix is pivoting back to Peter Rice and presumably a more talent-friendly regime. (Disney, by the way, has done this twice: hiring business guys to succeed talent-friendly Bob Iger. It didn’t work out last time.) When it comes to Peter Rice…we’ll see! Maybe he works out, but maybe he doesn’t. I’d actually say the biggest problem is that Netflix still hasn’t solved its “IP Problem”, in that they don’t own much IP, so they just have a lower hit rate. The new executive won’t solve that. (Though buying Lionsgate would help.) Share “Content” - Bela Bajaria I almost published yesterday’s article after this column, but ended up flipping the order, because it told the story so well. So if you want the data for why Netflix is looking at TV to fix their problems, it’s in that article, this graph in particular: I know I just wrote that it’s often hard to judge executives, but Bajaria ran TV for six years and film for three and a half more. That’s more than enough to judge hit rates, and Netflix needs more hits. That’s the story. Since 2023, Netflix hasn’t had as many hit shows as it used to, and many of its previous power house TV shows have ended their runs (Stranger Things most of all). Also, many shows from 2020 to 2022 probably pre-dated Bajaria’s tenure. (That said, one thing may have been outside of Bajaria’s control, which I explain below.) Let’s lump some content strategy thoughts about Netflix and TV into one place: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Why I partially blame Squid Game for Netflix’s latest troubles… What is “the football trap”... Why it might not be the TV shows or films’ fault at all… What change I don’t think Netflix will make... How Bela Bajaria evolved Netflix’s TV strategy in smart ways… Whose departure likely submarined Bajaria’s final few years… One sneaky explanation for Netflix’s content struggles... And a whole lot more... ...please subscribe! We can only keep doing this great work with your support.
Show-Me-State Politics: School districts oppose Missouri's new grading system; state auditor's race
KY3's Tyler Wayne and Missouri Capitol Bureau Chief Hannah Falcon look at this week in Show-Me-State politics.
Show-Me-State Politics: School districts oppose Missouri's new grading system; state auditor's race
KY3's Tyler Wayne and Missouri Capitol Bureau Chief Hannah Falcon look at this week in Show-Me-State politics.
Alaska Election Gambit Shows Justice Dept. Has Bowed to Trump’s Demands
With moves in Alaska and California, the department has stepped up interventions in the midterm elections as the president’s instrument of unmediated executive power.
Unleashed Potential: Lantana sisters build growing dog treat business - Cross Timbers Gazette | Southern Denton County | Flower Mound
Alexis and Aubrey Gray are pretty proud of themselves. Over the past five years, the entrepreneurial-minded sisters, who are 15 and 12, respectively, have built a successful business selling homemade dog treats and snuffle mats to neighbors and even a handful of retailers. They’ve been invited to markets and trade shows, caught the attention of […]
ENTERTAINMENT: UALR offers Liszt lecture and piano performance
Experience the magic of art and culture with free events in Little Rock, from stunning piano recitals to immersive dance shows and folklore tales.
Neko Health Turned a Dreaded Blood Test Into an Experience People Want to Repeat
Neko Health shows how a thoughtful, comfortable customer experience can turn a dreaded health screening into a service people want to repeat.
Sebastian County early voting up 21% from 2022 midterm election
Early voting in Sebastian County is more than 21% ahead of the same point in the 2022 midterm election, while Crawford County shows a smaller increase in voter participation. Sebastian...
Power & Politics: Vote 2026 - One-on-one with Republican candidate for U.S. Senate Justin Murphy
Republican candidate for U.S. Senate Justin Murphy joins the show this week.
Connie Britton's New Hulu Thriller 'Phony': Finally a Mystery We Won't Solve Right Away
There are a lot of great TV shows out right now. One of them happens to be the new Hulu show everyone is talking about 'Phony' starring Connie Britton and Sam Nivola. Here, my honest review of 'Phony' on Hulu.
These clever apps show off the iPhone Duo's potential
From retro cassette players and virtual notebooks to flight trackers and even a digital toaster, developers are finding creative ways to take advantage of Apple's first foldable iPhone.
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly. There are many reasons. People have stopped splitting their tickets when voting and now usually support one party in all races. More people now live in areas with similarly-minded voters. The battlefield shrunk further a...
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly. There are many reasons. People have stopped splitting their tickets when voting and now usually support one party in
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
(AP) — In 2022, Democrat Wiley Nickel ran as a moderate and narrowly won North Carolina’s 13th Congressional District by about 9,000 votes. Two years later, the current congressman, Republican Brad Kn...
Swap The Bathtub Curtain: Add Privacy With An Amazon Alternative
Tired of the clingy fabric of shower curtains, but still need a little privacy when you shower? Consider the Frosted Bathtub Shower Door by EGrinbey.
Family health insurance premiums hit $28,000 in 2026 as employee costs spike 9%, KFF report shows
The government is limiting who can get access to health insurance while Americans push for more comprehensive coverage.
Auburn football hosts LSU for a key SEC showdown: Score, live updates, analysis
Follow along for the latest stats, score updates, and analysis as the Auburn Tigers host the No. 17 LSU Tigers in Jordan-Hare Stadium.
American politicians talk about persecuted Christians abroad – but here’s what happens when those Christians migrate to the US
An anthropologist of religion shows how Coptic Christians navigate two competing realities: the narrative of Christian persecution abroad and the suspicion surrounding migrants in the contemporary US.
Is there a new ‘Saturday Night Live’ episode tonight (10/24/26)?
The show is now in its 52nd season.
Tom Arnold defends Roseanne Barr from Chuck Lorre’s claim she ‘hated’ her show’s writers: ‘She only liked the funny ones’
Lorre’s memoir, “Sitcom,” has ignited a firestorm of controversy that shows no signs of slowing down.
Could lowering high blood pressure be as simple as stimulating your ear?
A small device that gently stimulates nerves through the ear could offer a new way to tackle stubborn high blood pressure. In a clinical trial of 63 patients already taking medication, the treatment proved safe, easy to use at home, and well tolerated. Although it did not significantly outperform a placebo overall, patients with more severe hypertension showed promising reductions in blood pressure.
First 17 Minutes of Cliff Booth Sequel Shown Publicly at AFI Fest
Quentin Tarantino ended an AFI Fest Q&A in Los Angeles by screening the first 17 minutes of The Further Mis-Adventures of Cliff Booth.
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly. There are many reasons. People have stopped splitting their tickets when voting and now usually support one party in all races. More people now live in areas with similarly-minded voters. Swing seats have taken a hit sin...
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly.
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly.
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly.
This US House district was once a political battleground. Now it shows why Congress is dysfunctional
The number of politically competitive U.S. House seats is shrinking rapidly.
C.E.O.s Say the A.I. Rollout Is Going Well. Employees Feel Differently.
Surveys show workers and executives have different views on A.I.
A hidden bias in human language challenges 70 years of science
A groundbreaking study challenges 70 years of assumptions about how human language works. By analyzing billions of word uses, scientists discovered that meaning is organized around power, danger, and order rather than emotion alone. Even more surprisingly, human language shows a powerful hidden preference for safety, suggesting that our words may reflect ancient survival instincts.
Country music star accused of satanism rips ‘parasites’ for claims
He is not happy with the claims about the imagery in his show.
UC Faculty Members Present at The New Jersey Science Convention
SCOTCH PLAINS, NJ –- Three Union Catholic science teachers had the opportunity to showcase the school
What will author Jeff Kinney’s Cedar Rapids show be like?
“Readers and families can expect the unexpected,” the “Diary of a Wimpy Kid” author told The Gazette. “This will be nothing like any other event they've been to before.”
Kramaric Sends Leverkusen A Warning Ahead Of Hoffenheim Clash
Andrej Kramaric’s resurgent form threatens Leverkusen’s six-match winning streak as Hoffenheim’s high-octane attack prepares to exploit the champions' resolve in a high-stakes tactical showdown at Sinsheim.
How Vivek Ramaswamy’s Ruthless Ad in Ohio Divided Republicans
The fallout from Vivek Ramaswamy’s brutal spot targeting his Democratic rival in the Ohio governor’s race showed that even in the Trump era, a political attack can be seen as going too far.
What Amy Poehler’s New Series, ‘Dig,’ Gets Right About Archaeology
To get the science right, classical archaeologists, who excavate the world of the ancient Mediterranean, consulted on the show, which also stars Hugh Laurie.
LSU football vs Auburn time, TV channel, score, live updates
LSU football plays Auburn in a pivotal SEC showdown. Follow live score updates, highlights, injury news, key plays and instant analysis.
VIVA Cruises confirms autumn and Christmas entertainment programme
VIVA Cruises has confirmed its autumn and Christmas 2026 onboard entertainment programme. Headline acts include performances from ‘Inspire Extraordinary’ - a live contemporary circus-style show - combining visual performance and acrobatics designed to work within the intimate setting of VIVA’s river ships. The show - which was successfully trialled earlier this year - will perform on 42 selected departures aboard VIVA TWO, VIVA ENJOY, VIVA MOMENTS and VIVA ONE during October and November.
Xbox announces 7 new games coming to Game Pass
The ID@Xbox and IGN Showcase was packed with gameplay reveals, new trailers, and more. On top of that, several new titles were also announced for Game Pass members.
EAST TEXAS POLITICS: State party chairs weigh in as first week of early voting wraps up
Texas Democratic Party Chair Kendall Scudder and Republican Party Chair D’rinda Randall join Blake Holland for this week's show.
Milton vs. Gainesville football: Live updates from 6A showdown
Milton and Gainesville clash in a Georgia Class 6A showdown featuring Tennessee commit Derrick Baker and Clemson commit Kharim Hughley. Follow live.
What to Know About Alaska’s Senate Race
President Trump told the Justice Department to intervene in the race, where polling shows Republicans at risk of losing a seat.
Opinion: When It Comes to Mental Health, 'Awareness' Alone Isn't Enough
"What happens when someone finally listens to the message, asks for help, and the care they need isn’t there? The numbers show just how wide that gap is."
Stephanie March to return as Alexandra Cabot on “SVU ”8 years after last appearance on the show
The former NBC star appeared in 97 episodes as one of the most iconic ADAs in “SVU” history.
Business Park Companies Are Showing up to Support New Albany
Building a community requires more than just housing and roads. It requires a sustainable economic engine that fuels public services, supports public education and elevates the quality of life for every resident. In New Albany, that engine is the New Albany International Business Park.
Hailee Steinfeld releases new song 'Magic' from 'Hexed'
Hailee Steinfeld at the Disney Entertainment Showcase at D23: The Ultimate Disney Fan Event on Aug. 14, 2026, in Anaheim, Calif. (Matt Winkelmeyer/Getty Images for Disney, FILE)
Nature center hosts art show, rangeland science talk
Feather River Land Trust announces two events during October at its Sierra Valley Preserve Nature Center. "The Full Chase of Beauty," an art show with
‘Shazam!’ star Michael Gray dies at 75
NEW YORK — Michael Gray, who starred in the 1970s TV show “Shazam!,” has died. He was 75. The former teen heartthrob died from natural causes last week in California,
4 Key Matchups to Watch in Bengals-Ravens
As division rivals clash for AFC North dominance, elite playmakers like Ja’Marr Chase and Derrick Henry face daunting individual tests that will decide this high-stakes showdown in Baltimore.
The People’s Morning Show brings “Name That Tune” to patients as Pay 4 Play celebrates 20 years
Children’s Miracle Network at Penn State Health Golisano Children’s Hospital celebrated 20 years of Pay 4 Play with a lively Name That Tune game for patients, hosted by Nipsey and Vince of The People’…
REAL BODIES in Las Vegas marks 10 years with local artist showcase
Local artists span painting, sculpture and mixed media to mark a decade on the Las Vegas Strip.
Constance Wu shares new details on “Crazy Rich Asians ”show, confirms she’s read script: ‘It’s really funny’
It’s finally happening!
Constance Wu shares new details on ‘Crazy Rich Asians’ TV show
Constance Wu is sharing new details on the ‘Crazy Rich Asians’ television show, confirming that she’s read a script for it already and ‘it’s really funny.’
At 90, Steve Reich Remains in Good Creative Health
New York, Reich’s hometown, still has a lot of love for him, with a staged show at the Park Avenue Armory and a birthday concert at Carnegie Hall.
PhD Candidate Eva Leth Sørensen Publishes on Greenland’s Predicament in Global Politics at E-IR
PhD Candidate Eva Leth Sørensen has published a new article, titled “Greenland (Still) Between Empires: Continuing Imperial Sovereignty Games” at E-International Relations. Sørensen analyzes the recently renewed trilateral Arctic security agreement among the U.S., Denmark, and Greenland against the backdrop of Greenland's long history of colonization. She shows how continued Danish sovereignty over the island...
“The View” cancels fan-favorite cohost Halloween costumes for 3rd consecutive year
The show’s panelists previously wore elaborate costumes on the air, ranging from full-body “Avatar” makeup to Carl from “Up!”
‘Wednesday’ star who filmed in Mass. says she’s stepping away from TV
After spending much of her life jumping from show to show, the actress says she’s ready for a change.
Check out a batch of sexy new “Rocky Horror Show” cast photos giving absolute pleasure
Don’t get strung out by the way they look.
'Ugly Betty' stars reunite, talk impact of show 20 years later
The stars of 'Ugly Betty' speak with ABC News' Chris Connelly about the impact of the show. (ABC News)
Why Chloe Troast was relieved to be fired from “SNL”
The comedian and actress said she was thankful for the support that she received from her fellow cast members and the show’s writers after being cut.
Prince William reveals favorite TV show during surprise appearance
After a long day of royal duties, Prince William likes to kick back in front of the tube.
‘Gentlemen’ season 3 casting shocker: Major star exits, 2 ‘Lord of the Rings’ stars join for reunion
‘The Gentlemen’ season 3 announcement reveals cast shakeup as Daniel Ings exits show, while Orlando Bloom and Elijah Wood will hold a a ‘Lord of the Rings’ reunion as stars join, without Meghan Markle.
Tejano star Michael Salgado announces return to stage following stroke
The “Cruz de Madera” singer, who fell ill onstage on Oct. 9, will play three shows in the coming week, including one in San Antonio.
AMD FSR 4.1.2 Now Runs On Intel Arc XMX Cores, Delivering Better Image Quality Than XeSS Upscaling With Similar Performance
Modding community brings AMD FSR 4.1.2 to Intel Arc GPUs, showing superior image quality and efficiency with upscaling times as low as 0.59 ms.
Bravo casts controversial “Big Brother ”star Aaryn Williams on Texas-based reality show
The former “Big Brother” star, otherwise known as Aaryn Gries, appeared on season 15 of the CBS series.
Bravo casts controversial ‘Big Brother’ star Aaryn Williams on Texas-based reality show
The new reality show ‘Small Town Trouble: Texas’ is set to follow a group of women living in Boerne, Texas, including controversial ’Big Brother’ alum Aaryn Williams, who was known as Aaryn Gries during season 15 of the CBS show.
Fear and hope in Texas: Paxton vs. Talarico in an expensive U.S. Senate showdown
Winning Texas has been the Democratic Party's white whale for years, the much-hyped attempts repeatedly ending in disappointment.
I Can’t Believe Carrie Is Coming Back for Season 2
Don’t get me wrong, the show is good. But what are we doing here?
Bill Murray pokes his head into stranger’s empty car while teasing his new golf show: ‘Get a load of this’
The eccentric actor lives up to his reputation during a delightful chat.
Oklahoma small businesses using AI see major job growth, US Chamber research finds
New research shows small businesses are more likely to report job growth from AI than job losses.
iPhone Duo Says 'Hello' to You Personally
As expected, the iPhone Duo greets you personally if you purchase it from an Apple Store in the United States. MacRumors contributor Aaron Perris had an in-store pickup reservation for an iPhone Duo at Apple Fifth Avenue in New York today, and the device showed "Hello Aaron" when he turned it on.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
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More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. 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