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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Samsung confirms a list of Galaxy phones and tablets getting Android 17 updates
Samsung has confirmed a list of Galaxy devices that are set to get its Android 17-based One UI 9 update...
It's official: Samsung's next foldable phone is coming soon
Samsung has already launched three foldable phones in 2026, but the company has confirmed that one more device is coming next week.
Withings and Function Integrate Connected Health Data with Comprehensive Lab Testing
Withings and Function have announced a partnership integrating connected health device measurements with comprehensive laboratory testing, enabling users to access daily biometric data and clinical results through both companies’ digital platforms. The integration aims to provide a more continuous view of individual health by combining routine measurements with periodic laboratory assessments.Under the agreement, Function members can synchronize data from Withings devices directly into the Function app, including body com...
This New Device ‘Bricks’ Your Phone When You Enter Your Bedroom
If you struggle with doomscrolling when you should be sleeping, this new Brick could help.
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Apple is preparing what appear to be giant iPhone Duo displays outside its Fifth Avenue store in New York ahead of the device's launch on Friday, October 23. Photos from users on X show the structures on the plaza beside the glass cube. Their designs are hidden by wrapping and black covers, so it remains unclear exactly how Apple will present the device. October 21, 2026 The outdoor installations accompany a substantial retail push inside the store.
Abbott to separate nutrition business after $385 million settlement tied to formula recall
Abbott, a local medical device and baby formula manufacturer, is planning to separate its nutrition business.
Does the iPhone Duo Run Hot? Here's What Reviews Found
Multiple iPhone Duo reviews covered the device's thermal properties, and reviewer opinions varied. Some found that it was just warm, while others thought it was running too hot at times. Joanna Stern said the back of the device got warm when using FaceTime and taking photos. She had to end a FaceTime call during testing because it got too hot. "Yeah, I'm gonna burn my hand off," she said. "This thing is getting really warm".
iPhone Duo to offer Edge Light, Smart Take, horizontal Reachability, more
Apple's iPhone Duo is almost like a standard iPhone and an iPad mini in one device, but it turns out the foldable supports features previously exclusive to the Mac.
I On Politics
HUNDREDS ATTEND ADDABBO’S AUTUMN E-WASTE EVENT: State Senator Joseph P. Addabbo, Jr. hosted his free bi-annual electronic waste recycling event on October 4, 2026, at the Forest Park Bandshell Parking Lot. The Lower East Side Ecology Center collected electronic waste including new, outdated, and broken devices. A partnership with PaintCare allowed Addabbo’s Office to
Hurricanes pose long-term health risks for vulnerable older adults
New research in the Journal of the American Geriatrics Society indicates that older adults who rely on electricity-dependent medical devices-such as ventilators, respirators, and dialysis machines-may face substantial health risks during and after hurricanes, especially in communities experiencing severe flooding.
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
In a statement shared with MacRumors today, an Apple spokesperson said there will be "limited" availability of the iPhone Duo for walk-in customers at Apple Stores when the device launches this Friday, October 23. Apple's full statement: On Friday morning, our teams look forward to welcoming customers at Apple Stores to experience iPhone Duo and the incredible iPhone line-up for themselves.
Abbott to spin out Nutrition business, cuts guidance
Abbott reported mixed Q3 results, cut its guidance and joined the trend of medtech conglomerates spinning out businesses to focus.
Abbott Plans to Separate Nutrition Business Into Publicly Traded Company by End of 2027
Abbott Laboratories (NYSE:ABT) has announced plans to spin off its Nutrition division into a separate publicly traded company, with the transaction expected to be completed by the end of 2027, subject to regulatory and corporate approvals. The proposed separation would create an independent business focused on nutritional products while allowing Abbott to concentrate on its medical devices, diagnostics and established pharmaceuticals operations.
Handy Youth Develop Smart Fidget Device to Support Mental Health Awareness, Win National Innovation Award - Florida Hospital News and Healthcare Report
Handy Fidgibeat team South Florida teens develop Fidgibeat, a prototype that combines fidgeting with real-time heart rate and usage tracking to help inform conversations about stress and emotional well-being October […]
First iPhone Duo unboxing videos surface ahead of official reviews
A series of iPhone Duo unboxing videos are now on YouTube, showing how the device ships in its open configuration, and how the display crease is practically invisible.
How Investors May Respond To PENN Entertainment (PENN) Massachusetts Slot Debate
PENN Entertainment has opposed proposed legislation in Massachusetts that would permit historical horse racing devices that function like slot machines. The company argues these terminals could shift up to US$216 million in annual gaming revenue and affect an estimated 1,074 casino jobs across the state. The company has recently reported earnings that exceeded consensus estimates, with an average surprise of 72.86% over the last two quarters. This highlights an operating profile where...
From Our Partners: The Hidden Devices Putting Your Small Business at Risk
During Small Business Month 2026 alone, Comcast Business detected and blocked 230 cyber threats targeting small businesses per second. That finding carries added weight across the Eastside.
Here’s everything new in Android 17 QPR3 Beta 2 [Gallery]
Google today rolled out Android 17 QPR3 Beta 2 with a number of fixes for Pixel devices.
Android 17 QPR3 Beta 2 Released for Pixel Phones
Google released Android 17 QPR3 Beta 2 to all of its still-supported Pixel devices today. If you own a Pixel 6a up through the new Pixel 11 series, you can get an update with fresh software. This latest update has at least 20 fixes and improvements, which is welcome to see. The first QPR3 Beta...
Android 17 QPR3 Beta 2 for Pixel rolling out with 21 fixes
The Android 17 QPR3 preview ahead of the March 2027 launch continues today with Beta 2 for Google Pixel devices....
iPad Mini 8 Expected Next Week With These 10 New Features
Apple reportedly plans to unveil an iPad mini 8 with an OLED display next week, with those invited to Apple's Los Angeles experience on Wednesday, October 28 expected to receive hands-on time with the device, alongside MacBook Pro models with touch-enabled OLED displays, a 14-inch MacBook Pro with an M6 chip, and an iMac with an M6 chip.
ChatGPT now lets you lock your chats
The company says the feature is designed for situations where users might be discussing something personal or planning a surprise and want to keep those conversations private when handing their device to friends or family to show them something in another chat.
Amazon Prime comes with an Alexa upgrade you should know about
Alexa+ is now free for all Amazon Prime members, and they can access the upgrade via their Echo Show and Dot devices, their tablets, the app and on the web.
I’ve used the Pixel 11 Pro XL and iPhone 18 Pro Max, and Apple’s ecosystem isn’t enough anymore
I've used iPhones for almost two decades, and much of what made Apple's devices an easy choice has eroded.
Bristol breakthrough could transform science for blind people
A Bristol-made device displays complex data in braille, helping blind people study and work in STEM.
Novant Health to host drive-thru medicine take-back
Residents can drop off unused medications, syringes and vaping devices for free Saturday at Novant Health’s drive-thru collection event.
Apple rolling out RC for iPadOS 27.2, watchOS 27.2, and more
Apple is rolling out RC (release candidate) versions of iPadOS 27.2, watchOS 27.2, and more. Here’s what that means. iPadOS...
Dizzying lineup of Galaxy Z Fold 9 devices leaks, including the Galaxy Z ‘Slide’
The Galaxy Z Fold 9 lineup looks complicated. Not only does Samsung reportedly plan to add another Fold model, but...
Novant Health to host drive-thru medicine take-back
Residents can drop off unused medications, syringes and vaping devices for free Saturday at Novant Health’s drive-thru collection event.
Nobody should buy the $299 Apple TV 4K, but it could have been worse
My colleague Zac Hall described HomeView as one of the best ways to spend $299 on an Apple device and...
Advance Could Lead to Bigger, More Reliable Quantum Computers, University of Edinburgh Scientists Say
Researchers developed an algorithm that allows standard computers to simulate photonic quantum devices.
Apple Expected to Release New Products on Next Four Fridays
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new products for the next four Fridays, with the other dates already announced.
Apple Reveals iPhone Duo's Battery Capacity
Apple on Friday published an EU energy label for the iPhone Duo that reveals the device has a total battery capacity of 4,883 mAh. The document appears to confirm a previous leak that showed the iPhone Duo has 2,962 mAh and 1,921 mAh battery cells totaling 4,883 mAh. iPhone Duo is an eSIM-only device, so this battery capacity figure should apply worldwide, as there is no version of the device with a physical SIM card tray that would have a slightly smaller battery.
Google debuts $180 Fitbit Edge tracker in continued health push
The new device gives Google another way to promote its redesigned health app, which debuted in May and replaced the old Fitbit user experience.
Google debuts $180 Fitbit Edge tracker in continued health push
The new device gives Google another way to promote its redesigned health app, which debuted in May and replaced the old Fitbit user experience.
Always on, always listening: New AI devices are pushing legal limits and could put users in jeopardy
AI always-listening wearables from Apple, Amazon, Meta and other startups are getting creative with privacy rules and fueling concerns about covert recordings.
Castill Health Announces Plans for Philippines Digital Healthcare Launch, Supported by Craig Astill and Caason Group
Singapore, Singapore--(Newsfile Corp. - October 17, 2026) - Singapore-based digital healthcare venture Castill Health has announced plans for its first market rollout in the Philippines, targeted for later in 2026.The company is developing a digital healthcare platform intended to connect wearable health monitoring devices, personal health information and access to participating medical professionals.Australian entrepreneur Craig Astill alongside Caason Group and Castill Family Office, is...
Nvidia vs. AMD: Which AI Business Has More Room for Margins to Fall?
What separates earnings resilience between NVIDIA Corporation (NASDAQ:NVDA) and Advanced Micro Devices, Inc. (NASDAQ:AMD)? Both sell AI compute, but a dollar of lost margin has a very different effect on their current profits. The stocks rank first and fifth in our 10 Best AI Infrastructure Stocks to Buy for the Long Term, respectively. See which […]
Nvidia vs. AMD: Which Business Is More Exposed to a Data-Center Slowdown?
NVIDIA Corporation (NASDAQ:NVDA) depends far more heavily on data centers than Advanced Micro Devices, Inc. (NASDAQ:AMD). That makes AMD more diversified by reported sales, although diversification alone cannot establish which stock is safer. The two AI stocks made it to our list of Best AI Infrastructure Stocks to Buy for the Long Term, but their revenue […]
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in expecting to buy the device, warning that they will be disappointed.
Verizon Will Charge You $10 A Month For iPhone Handoff
iPhone Handoff, which lets you share the same number on two devices, will cost you $10 a month on Verizon.
Android 17 QPR2 Beta 7.1 rolling out for Pixel
Google is rolling out Android 17 QPR2 Beta 7.1 today a week after the last preview for Pixel devices. This small update...
Apple's $79 iPhone Duo Case Sticks On With Adhesive
Apple's iPhone Duo Case uses adhesive to attach to the device, according to people who have picked one up. The case comes in two pieces and uses adhesive strips along the inside edges to attach securely to an iPhone Duo. An included insert instructs users to peel off the adhesive's protective film, put each half on the Duo, and then press down to make sure it's well-adhered. The iPhone Duo Case is made from polycarbonate and comes in Sand and Navy Blue.
Why Apple is finally making its own smart home devices
The Home Collection might not be for you
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
Daring Fireball's John Gruber shared his first impressions of the new Apple TV 4K and HomePod mini 2 this week, and he concluded that the price increases the devices received are "much more striking" than any of the new features introduced. Prior to receiving price increases in late June, the previous Apple TV 4K started at $129 in the U.S., while the previous HomePod mini was priced at $99.
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices
iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices
iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.
How Digital Entertainment Is Changing the Way People Spend Their Free Time
Digital entertainment has changed considerably over the past decade. Watching a game, following a favorite team, playing online games, and keeping up with sports discussions can all happen from the same device. What once required a television, a gaming console, or a trip out of the house can now fit into a few spare minutes […]
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Pre-orders are now live on Apple's newest devices, including the HomeView and Apple TV 4K, and Amazon has the first-ever discounts on these devices. We're also tracking great deals on MacBook Pro, Mac mini, and Apple Watch SE 3 in this week's best Apple deals. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Amazon cuts 2026 Apple TV 4K, HomeView prices with preorder deals
Amazon has issued 2026 Apple TV 4K and HomeView discounts today, despite the devices being announced mere days ago.
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
iPhone Duo pre-orders began today in the U.S. and many other countries. If you have yet to place a pre-order on Apple's online store, however, wait times are longer now. The first customers who pre-ordered right when pre-orders began at 5 a.m. Pacific Time today will have their devices delivered on Friday, October 23. By just 5:20 a.m. Pacific Time though, select configurations on Apple's online store in the U.S. are now showing delivery estimates into late December for new orders.
MORNING BUSINESS REPORT: Amazon listening device, foldable iPhone, Anthropic revenue
New AI listening devices from Amazon, preorders for the foldable iPhone, and Anthropic revenue. Here's the Morning Business Report for Oct. 16.
Oops, Apple's Website Just Hinted at iPad Mini 8
Apple has an unreleased iPad mini Smart Folio listed on its French regulatory website, hinting that a new iPad mini is coming. The case's A3632 model number doesn't match current or past iPad mini cases. Apple appears to have added the case to its website recently, and it's listed alongside iPhone 18 Pro accessories added in September. The listing doesn't include any iPad mini specs, but it does suggest design changes to the device it's meant for.
INTERPOL and WHO sign agreement to strengthen global health and security protection
INTERPOL and the World Health Organization (WHO) have signed a cooperation agreement aimed at tackling some of the most pressing threats at the intersection of public health and security.
Amazon devices chief Panos Panay sees a future where AI devices replace the need to use apps
Speaking at TechCrunch Disrupt, Amazon devices chief Panos Panay described a future where ambient AI devices work in the background, anticipating users' needs instead of waiting for commands.
Amazon launches new "personal AI" devices that can listen to your conversations and take notes
The products include a silicone wristband that can be clipped to clothing and a device that magnetically attaches to the back of a phone.
Samsung just released Android 17 updates for Galaxy S23 and several more devices
Samsung’s Android 17-based One UI 9 update continues to pick up steam, with several more Galaxy devices joining the fray....
Amazon launches new Bee 'personal AI' devices that listen to conversations
The $75 Bee Frontier is an upgraded version of Amazon's wearable bracelet, while the $100 Bee Eclipse attaches to a user's smartphone.
Amazon's Bee launches two new personal AI devices, starting at $75
Amazon-owned Bee has launched its first new AI devices since its acquisition, including an updated wearable and a credit-card-sized recorder that attaches to smartphones. The devices can summarize conversations, create to-do lists, and integrate with Alexa and Amazon shopping, with prices starting at $74.99.
AI Controls IPhone Via ESP32
Do you want to get an AI agent to do something to an iPhone? You could try and jailbreak the device and do some heavy software hacking, or… you could grab a microcontroller off the shelf and …
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
The iPhone Duo unsurprisingly offers performance similar to the iPhone 18 Pro, according to an early iPhone Duo benchmark shared on Geekbench 7. Both devices are equipped with Apple's 2nm A20 Pro chip with a 6-core CPU and a 7-core GPU. The benchmarked iPhone Duo (iPhone19,4) is running iOS 27.1, as expected, and it had a single-core score of 3986 and a multi-core score of 11067. That's in line with multiple benchmarks collected from iPhone 18 Pro and iPhone 18 Pro Max models.
Tiny platform creates and directs microbubbles on demand
Set within a 3-millimeter area on a chip, the new device produces hydrogen gas bubbles on a grid of electrodes, then powers the bubbles up with acoustic energy through ultrasound.
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
Apple's tech specs page for its all-new HomeView smart home hub contains a list of all of the built-in Apple apps available on the device. While it has no App Store, the HomeView can also display some CarPlay-enabled audio and video apps from a paired iPhone. This includes Audiobooks, Apple Music Classical, Apple News, and Apple TV, along with third-party apps such as Spotify, according to WIRED.
With AI platform, patients could chat with medical devices to improve health
A new platform could enable people to communicate with their medical devices through an app on their phones.
The eyes have it: Reform politician’s ‘smart glasses’ prompt calls for ban in Westminster
Jason O’Connell’s suspected use of the specs to aid his speech in the Senedd reignites debate over the AI-enabled devices
Google’s new ‘Shop devices’ tab sells Pixel and Samsung Galaxy devices side by side
Google has launched a new “Shop devices” portal that lets interested buyers pick up a Samsung Galaxy smartphone from the...
BUSINESS UPDATE: Attracting World-Renowned Piercing Educators to Oswego
Growing number of renowed piercers are coming to Oswego to share knowledge at newly opened Aqua Spa Float Center piercing suite Submited by Aqua Spa Float Center & Wellness Boutique [caption id=attachment_11066 align=alignright width=450] Recent opening of Aqua Spa Float Center piercing suite.[/caption] Professional piercers and educators from countries including France, Scotland and India have come to Oswego’s Aqua Spa Float Center & Wellness Boutique to share their knowledge In the past year and a half, the Port City has become a destination for some of the industry’s most respected educators through the efforts of the Aqua Spa Float Center & Wellness Boutique. Beginning in January of 2025, Aqua Spa Float Center envisioned a new version of body piercing, one where elegance, safety and personal expression could converge. According to the Aqua Spa, piercing is no longer just a trend — it’s a refined form of personal identity, luxury styling and self-investment. It’s not only about the jewelry — it’s about the entire experience. The team welcomed first guest piercer Ruben Triguero, a senior French piercer, piercing stylist and international educator, who has over two decades of experience and has worked in some of the world’s best studios, including Paris, Rome, New York, Miami, Los Angeles and Dubai. In those studios, he offered his expertise and refined styling skills. Triguero is a prominent figure and leader in the piercing community and shares his knowledge with piercers teaching classes for the industry’s most prestigious organizations, including Latinoamérica Body Piercing Association (LBP) and Association of Professional Piercers (APP). He is currently the senior international instructor of the APP. Triguero has a passion for creating stunning, personalized piercings for clients around the world. Education and Mentorship Following a year of success and popularity, Aqua Spa Float Center hosted the grand opening of its private dedicated piercing suite in March. Aqua Spa Float Center & Wellness celebrated this next chapter with a grand opening and ribbon-cutting ceremony attended by the Oswego Mayor Robert Corradino, members of the Greater Oswego-Fulton Chamber of Commerce, local business owners and community members. The educational focus, aligned with Aqua Spa Float Center’s vision and mission, had already begun expanding beyond clients. Aqua Spa has hosted multiple workshops and continuing education opportunities for professional piercers, inviting studios from across the region to gain hands-on experience from internationally recognized instructors without the expense of traveling to national or international conferences. These educational events have welcomed nationally and internationally recognized professional piercers and educators from countries including France, Scotland, India, and throughout the United States. Aqua Spa also continues to collaborate with talented regional and local professionals, creating opportunities for education and mentorship that benefit both industry peers and clients throughout Central New York. Aqua Spa Float Center & Wellness Boutique owners — Tammy Wilkinson and Terry LeRoi — have been deeply rooted in the piercing industry with over 30 years in business as LeRoi Fine Body Jewellery. Combining that experience with holistic wellness, self-care and self-expression is the new concept with the client Luxe Piercing Experience at the Aqua Spa Float Center. “At LeRoi Fine Body Jewellery and Aqua Spa Float Center, we’ve been fortunate to work with many of the world’s most respected piercers through our involvement with the Association of Professional Piercers and by attending conferences across North America and Europe,” said LeRoi, founder of LeRoi Fine Body Jewellery and co-owner of Aqua Spa Float Center & Wellness Boutique. “Those experiences have shown us that education is what drives our industry forward. “Not every piercer or studio can travel to major conferences like the APP Conference in Las Vegas or APP Benelux in the Netherlands, so we’re committed to bringing that level of education here. Hosting internationally respected educators like Jef Saunders allows our clients to experience the highest standards of professional piercing while giving piercers throughout the Northeast the opportunity to learn from some of the very best in the profession. That’s something we’re incredibly proud to offer our community.” When asked about the client experience, Wilkinson explained that education is at the heart of every appointment as well. “Our vision is to nurture and enhance wellness, balance and harmony through a multi-modality-centered facility, and we aspire to empower sustained, positive change, well-being and self-awareness; and educate to the benefits of natural health, holistic wellness and life balance,” Wilkison explains. “Piercing is no different. The piercing experience feels just as peaceful and rejuvenating as any other spa services. From the moment our clients arrive, they are in the very best hands with our kind and professional Wellness Ambassadors and experienced APP guest piercers.” Wilkinson also explained that piercing clients receive stellar care: every Luxe Piercing appointment includes a one-on-one private piercing in Aqua Spa’s dedicated piercing suite, their choice of custom jewellery by LeRoi Fine Body Jewellery, thorough after-care instructions and complementary check-up appointment, complementary whole-body red light therapy session in the Class II NovoTHOR medical device to promote healing, and access to many rejuvenating spa services. Piercing clients get 15% off during any event. According to Wilkinson, “Health and safety are always our highest priority when you come in for a piercing or jewelry installation. Before each appointment, all tools and jewelry are sterilized in a Statim autoclave, and every surface in the piercing room is carefully disinfected. During the procedure, your piercer will wear a mask and change gloves as needed to maintain a sterile environment. Once your piercing is complete, your piercer will go over detailed aftercare instructions with you. Following these steps is crucial to ensure proper healing before you leave our sanctuary.” As a part of the experience, guest piercers include a thorough anatomy review of the client’s desired piercing to ensure the new addition will work in harmony with the existing. “Our clients are enjoying building and creating ear curations with these international professionals. It’s a unique styling event and a chance to highlight self-expression,” Wilkinson said. Clients and piercers throughout the region are flocking to this piercing destination in Upstate New York. The Luxe Piercing Experience has welcomed clients and piercers alike from around the globe. Owners Wilkinson and LeRoi hope to continue the momentum with more educational seminars with industry experts to be a hub of knowledge and expertise. They hope to establish LeRoi Fine Body Jewellery and Aqua Spa Float Center as legacy businesses known for their lasting, positive impact on the piercing and holistic wellness industries.
Google is selling Pixel and Samsung phones inside the Play Store
Google has added a “Shop devices” option in the Play Store that lists Pixel and Samsung hardware and links straight to the Google Store.
Saudi national accused of planting recording device in OpenAI executive conference room
Federal prosecutors allege the device was planted in a conference room used for confidential discussions about OpenAI's proprietary research, product plans and business opportunities.
Welcome Home: Everything Apple Announced on October 13
Apple didn't hold an event today, but it did refresh its lineup of smart home products with the Apple HomeView, HomePod mini 2, and fourth-generation Apple TV 4K. The $299 HomeView is an all-new device that serves as a central home hub, offering apps, widgets, and personalized content for up to six people. The $299 Apple TV 4K now has microphones for Siri, more internal storage, a faster A19 chip, and Wi-Fi 7, while the $149 HomePod mini has a faster chip and new colors.
OpenAI says 'hidden' recording device was planted in office
OpenAI said a "sophisticated recording device" was found in one of its offices and that the company's own models identified the person who planted it.
Microsoft: Windows 11 24H2 Home and Pro reached end of support
Microsoft announced today that devices running Windows 11 24H2 Home and Pro editions have reached the end of support and will no longer receive monthly security and non-security preview updates.
'GTA 6' Cyberleek release updates: What leaked, what's next
Maybe don't watch these videos on your work device.
Apple unveils new smart home devices that showcase upgraded Siri AI
New products from Apple include the HomeView, an iPad-like device that acts as a hub for other smart home gadgets
Using Policy to Promote Healthy Tech Habits for Youth
Learn how jurisdictions are using policy to regulate screen time in school and social media protections for teens and children in this Health Policy Update.
Apple's new smart home line-up includes a smart lock, thermostat and video doorbells
The new devices work with HomeView, the company's new smart home hub which can be used to control accessories and interact with apps.
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More
Apple today debuted the "Apple Home Collection," an accessory lineup it developed with LG Electronics and Schneider Electric. The collection includes cameras, thermostats, temperature sensors, and a door lock. All of the home devices are designed to work with the HomeView, Apple's new home hub. Apple says each one is made from premium materials with a minimal aesthetic.
egnite's Call for Science Study on M-TEER Device Durability and Long-Term Patient Outcomes to be Featured at TCT 2026
/PRNewswire/ -- egnite, Inc., a cardiovascular intelligence company that helps clinicians identify and manage patients with untreated heart disease, today...
egnite's Call for Science Study on M-TEER Device Durability and Long-Term Patient Outcomes to be Featured at TCT 2026
egnite, Inc., a cardiovascular intelligence company that helps clinicians identify and manage patients with untreated heart disease, today announced that Dr. John T. Saxon, Director of the Advanced Cardiac Valve Center at University of Virginia (UVA) Health, has been selected as the winner of its inaugural Call for Science grant program. His study, Long-Term Durability After Successful M-TEER: Insights from a Large, Real-World Imaging Database, will be presented as Featured Clinical Research at
Apple enters new product category with HomeView device
If the HomeView takes off, Apple will have tightened its grip on its ecosystem, making it harder to move to a rival like Google or Amazon.
Updated HomePod mini 2 comes with new colors and surround sound option
Apple has unveiled its first-ever update to the HomePod mini, concentrating on how it can be part of a smart home setup alongside devices like the Apple TV 4K.
Apple Debuts The Apple Home Collection Of Smart Devices, Including Cameras, Thermostats And Door Locks
Apple collaborated with LG and Schneider Electric on products that work with its HomeView display.
J&J Slumps As Middle East Conflict Hampers Medtech Sales
Johnson & Johnson stock fell early Tuesday as the conflict in the Middle East weighted on medical device sales.
Apple's Next Launch is Today: 'Welcome Home' in New York
Apple plans to unveil the HomeView, a HomePod mini 2, and an updated Apple TV 4K as part of its "Welcome home" launch today. The devices will likely be unveiled in press releases shared on the Apple Newsroom website at around 9 a.m. Eastern Time today, as that is when Apple's private "Welcome home" experience in New York begins. At the experience, invited reporters and content creators will likely receive hands-on time with the devices.
The iPhone Duo’s cooling system hides a clever trick inside its hinge
While a folding iPhone posed a new challenge for Apple’s thermal engineering team, they came up with a creative way to leverage the device’s hinge to their advantage.
Smart home device use influences older adults’ mental health through social interaction and digital benefits
Scientific Reports - Smart home device use influences older adults’ mental health through social interaction and digital benefits
A recent Samsung change leaves some Galaxy phones stuck after updating
A One UI 9 post-update "access denied" error is preventing some Samsung Galaxy devices from reaching the home screen.
No Man's Sky is somehow coming to mobile, and Hello Games says it's partly thanks to Light No Fire
No Man's Sky is coming to iPhone and iPad devices with every single update, and "some of those changes have come from Light No Fire."
Novel material’s magnetism could improve electronics’ speed, efficiency
A material thinner than a human hair may foster faster computing devices that demand less energy and store more data, according to a multi-institutional team led by researchers in the Penn State College of Earth and Mineral Sciences.
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
Apple's "Welcome Home" product launch is happening tomorrow. As the name suggests, Apple is going to debut new home accessories, including the long-rumored home hub. Below, we've listed all the rumors we know about the three devices Apple is set to introduce. HomeView Apple's home hub, which will be called HomeView, is a multi-function device designed for all of a home's occupants. It's built around Siri AI, and will have an A18 chip and 8GB of RAM.
Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions
Google on Monday its debuted its second Fitbit tracker of the year, the Fitbit Edge, which sits between the screenless health tracker Fitbit Air and the more advanced Pixel Watch. | The new device also builds on Google’s health tracking ambitions by combining advanced health sensors with AI-powered insights designed to identify changes in a user’s health and translate those signals into personalized guidance.
Steris to acquire Pittsburgh-area medical device maker for $2.1 billion
The Xodus Medical acquisition would add a growing surgical safety business to Steris' portfolio, with the deal expected to close by the end of the year.
Google invests in Flo and plans women’s health wearables
Google has invested in period tracker Flo. Flo data will sync with Google Health from early 2027, and the pair will build co-branded devices.
Microsoft Is Taking AI Beyond the Data Center, But Its Surface Business Is Just a Small Piece of the Pie
The tech giant's latest Nvidia-powered Surface devices add another dimension to its growth strategy as shares trade near all-time highs.
Microsoft Is Taking AI Beyond the Data Center, But Its Surface Business Is Just a Small Piece of the Pie
The tech giant's latest Nvidia-powered Surface devices add another dimension to its growth strategy as shares trade near all-time highs.
Microsoft Is Taking AI Beyond the Data Center, But Its Surface Business Is Just a Small Piece of the Pie
The tech giant's latest Nvidia-powered Surface devices add another dimension to its growth strategy as shares trade near all-time highs.
New Apple TV 4K and HomePod Mini to Ship on October 30
The new upcoming Apple TV 4K and HomePod mini models will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "Homeview" – the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing.
What is the oldest Samsung device that still gets software updates in 2026?
Knowing how long your phone will get updates is important for deciding when to upgrade.