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There’s a Reason That Netflix’s Ad Business Has Underwhelmed

Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:

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Oct 23 • 8:52 AM EDT • Business • mikeshields.substack.com
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Dell releases new 16-inch laptop globally with 1,600-nit OLED display and up to 128 GB RAM

Dell is now selling its latest 16-inch laptop globally. Featuring 18-core or 20-core Nvidia RTX Spark N1X chipsets, the XPS 16 Creator Edition also offers up to 128 GB of RAM, a 120 Hz VRR OLED display and a 99 Wh battery.

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Oct 22 • 6:42 PM EDT • Technology • notebookcheck.net
'Heated Rivalry' is coming to Regal, AMC and Cinemark theaters

'Heated Rivalry' — with commentary from Jacob Tierney, the show's creator, writer and director — is coming to theaters for Season 1 screenings.

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Oct 22 • 6:27 PM EDT • Entertainment • latimes.com
Apple Pulls Keynote, Pages and Numbers From App Store

Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. It is not clear if the apps were removed intentionally, or if it is a bug.

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Oct 22 • 2:01 PM EDT • Technology • macrumors.com
Artist of bird at center of Kelly Clarkson feud speaks out

Bliss Kolb, the creator behind the now-$15 million wooden singing bird at the center of Kelly Clarkson's feud with a New York City specialty shop, is speaking out.

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Oct 22 • 10:48 AM EDT • Entertainment • centraloregondaily.com
Chancellor to pitch budget at wealth creators

John Healey is expected to cut red tape requirements, particularly for smaller businesses

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Oct 22 • 4:03 AM EDT • Business • theguardian.com
Man Buys $299K Rolls-Royce for $39K, Fixes It With Cardboard on Drive Home

YouTuber Tyler Hoover, the creator of Hoovies Garage, bought a 2011 Rolls-Royce Ghost for just $39,000, then attempted to drive the aging luxury sedan nearly 1,000 miles from Detroit, Michigan, to his home in Kansas. ... Read more

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Oct 21 • 9:41 PM EDT • Technology • autos.yahoo.com
NBC developing “Coach” reboot with Ty Burrell

“Mr. Throwback” creators Daniel Libman and Matthew Libman are writing the show.

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Oct 21 • 6:19 PM EDT • Entertainment • yahoo.com
Knicks need more creators, not more Jalen Brunson bailouts

Jalen Brunson missed 13 of his 19 shots Tuesday. The Knicks cannot make every bad shooting night a request for […]

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Oct 21 • 3:01 PM EDT • Sports • sports.yahoo.com
'Glee' reboot is officially happening, reportedly with Lea Michele

Disney+ and Hulu have greenlit a reboot of 'Glee.' Co-creator Ryan Murphy previously teased the possibility of the musical dramedy's return.

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Oct 21 • 2:20 PM EDT • Entertainment • latimes.com
THE OPTIX NETWORK ANNOUNCES NOVEMBER 1 LAUNCH, INTRODUCING A NEW DESTINATION FOR ORIGINAL ENTERTAINMENT AND INDEPENDENT STORYTELLING

/PRNewswire/ -- The Optix Network, a new premium streaming platform dedicated to original entertainment, independent storytelling and creator-focused...

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Oct 21 • 12:38 PM EDT • Entertainment • prnewswire.com
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‘You’re no longer an influencer…you’re a cofounder’: MrBeast’s business resembles a Fortune 500 holding company, investor Steven Bartlett says

MrBeast creator Jimmy Donaldson has evolved from uploading Minecraft walkthroughs on YouTube to growing his net worth to an estimated $2.6 billion.

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Oct 21 • 12:31 PM EDT • Business • fortune.com
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YouTube beats out TV as the top source for political news

Six in 10 Americans say they trust independent creators as much as professional journalists, a new survey finds.

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Oct 21 • 12:25 PM EDT • Politics • futurity.org
Target Unwraps the Science of Gift Giving in Holiday Campaign

Created by Mythology and directed by ‘Hacks’ co-creator Lucia Aniello via hungryman, the retailer gives tenure to actor D’Arcy Carden as leader of its ‘Academy of Giftology’, a digital destination beyond its nine bilingual films

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Oct 21 • 12:08 PM EDT • Science • lbbonline.com
Three Six Zero Launches Entertainment & New Media Division Led by Rebecca Dowell

Three Six Zero announced a new Entertainment & New Media division led by Rebecca Dowell, who will represent digital creators and emerging talent including…

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Oct 21 • 10:50 AM EDT • Entertainment • broadwayworld.com
Smash Bros and Kirby creator Masahiro Sakurai says AI usage will lead to unoriginal and “unprofitable” games

Masahiro Sakurai believes AI could contribute to an even bigger flood of games that players simply don't want.

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Oct 21 • 10:50 AM EDT • Technology • pcguide.com
'Glee' reboot coming to Disney+ and Hulu

Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.

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Oct 21 • 8:58 AM EDT • Entertainment • willmarradio.com
Lena Waithe says Hollywood feels like "Walmart"

Actor, writer and producer Lena Waithe is questioning Hollywood's pursuit of mass-market entertainment as consolidation leaves creators with fewer places to sell original projects.

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Oct 20 • 6:22 PM EDT • Entertainment • yahoo.com
Creator Economy Minor Builds the Business Skills Behind the Content

The first academic pathway into the creator economy pairs Newhouse and Whitman expertise to help students master both the creative and business sides of digital content.

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Oct 20 • 4:35 PM EDT • Business • news.syr.edu
COD Black Ops 1 and 2 dev says it’s ‘hard to watch’ the new ports selling well while ‘the actual creators don’t see a dime’

Activision and Microsoft are “printing money off of work completed over a decade ago”…

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Oct 20 • 8:00 AM EDT • Technology • videogameschronicle.com
Kratos Would Have Had a Different Name Were It Not for Relentless Domino's Pizza Jokes, God of War Creator Reveals

God of War's Kratos almost went by a different name, but developers at Santa Monica Studio made too many Domino's pizza jokes.

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Oct 20 • 6:50 AM EDT • Technology • ign.com
Tom Fontana Boards Vatican Series Based on 'Devil's Business' Book

"Oz" creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel "The Devil's Business."

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Oct 20 • 4:00 AM EDT • Entertainment • variety.com
‘Oz’ Creator Tom Fontana to Showrun Vatican Drama Series Based on ‘The Devil’s Business’ Book as Fabel Entertainment Scores Rights (EXCLUSIVE)

“Oz” creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel “The Devil’s Business” after Fabel Entertainment scored book rights. “The ...

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Oct 20 • 4:00 AM EDT • Entertainment • yahoo.com
Tom Fontana Boards Vatican Series Based on 'Devil's Business' Book

"Oz" creator Tom Fontana is set to create and showrun a new Vatican drama series based on Emanuele Midolo’s forthcoming novel "The Devil's Business."

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Oct 20 • 4:00 AM EDT • Business • variety.com
How a fashion creator turned audience demand into a 500+ client styling business

A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.

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Oct 20 • 12:01 AM EDT • Business • digiday.com
Mayim Bialik says it was ‘difficult’ to see Chuck Lorre on ‘Big Bang Theory’ amid Charlie Sheen scandal

‘Big Bang Theory’ star Mayim Bialik is opening up about how ‘difficult’ it was to see series creator Chuck Lorre on the sitcom set amid his falling out with ‘Two and a Half Men’ star Charlie Sheen.

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Oct 19 • 7:58 PM EDT • Entertainment • ew.com
The NU grad solving the “Frizzle problem” for women teaching science

Science With Sophie creator Sophie Shrand, a Northeastern grad, is using comedy to close the gap in women who teach science on screen.

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Oct 19 • 6:17 PM EDT • Science • news.northeastern.edu
Submissions Are Now Open For The Critics Choice Association’s Inaugural Critics Choice Creator Awards

The Critics Choice Association announced today that submissions are now OPEN for the inaugural Critics Choice Creator Awards at creatorsubmissions.criticschoice.com. […]

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Oct 19 • 12:00 PM EDT • Entertainment • criticschoice.com
From Wall Street to Sports and Creators, NAB Show New York 2026 Opens Oct. 21 at Javits Center

Leaders across broadcasting, sports, streaming, technology and the creator economy to convene about the tools shaping the future of media.

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Oct 19 • 10:17 AM EDT • Sports • nabshow.com
Black Travel Summit spotlights Milwaukee’s Black-owned businesses

The Black Travel Summit brought creators to Milwaukee to connect with Black-owned businesses and spotlight Black history and culture across the city.

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Oct 19 • 8:30 AM EDT • Business • spectrumnews1.com
Black Travel Summit spotlights Milwaukee’s Black-owned businesses

The Black Travel Summit brought creators to Milwaukee to connect with Black-owned businesses and spotlight Black history and culture across the city.

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Oct 19 • 8:30 AM EDT • Business • spectrumnews1.com
Why Disney is courting creators to builder a deeper bond with fans

Disney is one of the many entertainment giants already investing big in the creator economy. Here's how it plans to scale its efforts.

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Oct 19 • 6:00 AM EDT • Entertainment • latimes.com
San Francisco techie takes down zombie video game that let players kill homeless people: 'It showed poor judgment'

The creator said that he refunded all advertisers and made a donation to a drug treatment and recovery service equivalent to the revenue generated by the game.

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Oct 18 • 10:15 AM EDT • Technology • hindustantimes.com
Jad Abumrad loves a butterfly knife and a good springy pillow

The Radiolab creator and host of Dolly Parton’s America answers The Verge’s weekend questionnaire.

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Oct 17 • 10:30 AM EDT • Entertainment • theverge.com
Chuck Lorre claims Cybill Shepherd became ‘a different person’ when shooting season 2 of “Cybill”

The future creator of “The Big Bang Theory” writes about his Hollywood career in his new memoir.

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Oct 17 • 9:00 AM EDT • Entertainment • yahoo.com
Star of hit sitcom reacts to creator’s diss about casting her

The star of a CBS sitcom was 'hurt' when the show's creator expressed regrets about casting her

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Oct 17 • 5:05 AM EDT • Entertainment • nj.com
Tenderloin ‘zombie shooter’ game shut down by creator after backlash

The developer of a “zombie shooter” game set in the Tenderloin has shut it down after city officials and other San Francisco residents said it depicted homeless people as monsters to be killed.

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Oct 16 • 9:06 PM EDT • Technology • sfchronicle.com
VRE7 TV, a Red-Carpet Entertainment Network, Opens Casting Call for Fans, Creators and Industry Insiders

The independent network pairs its celebrity interview archive with on-camera takes from fans in the new VRE7 Front Row documentary series.

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Oct 16 • 3:42 PM EDT • Entertainment • einpresswire.com
We have reached a new threshold in genAI gloom, with a game dev cancelling a demo for fear of copycats ripping them off before release

The creators of Drunken Goddess Reflux have cancelled a demo for fear of genAI copycats making a clone before they release the game.

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Oct 16 • 12:50 PM EDT • Technology • rockpapershotgun.com
Cavaliers Star James Harden Ranked 11th-Best 'Creator' in NBA

James Harden is one of the best creators in the NBA.

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Oct 16 • 12:18 PM EDT • Sports • sports.yahoo.com
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices

iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.

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Oct 16 • 11:44 AM EDT • Business • cnbc.com
iPhone co-creator Fadell on Duo: There are both business and entertainment uses for these devices

iPhone co-creator and former Apple executive Tony Fadell joins 'Squawk on the Street' to discuss Apple’s opening of pre-orders for the iPhone Duo, use cases for HomeView, and more.

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Oct 16 • 11:44 AM EDT • Entertainment • cnbc.com
Sony Has Caused 'Friction' Between It and PlayStation Fans Over Disc Mess, Says PS1, PS2, PS3 Creator

Kutaragi understands both sides of the argument

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Oct 16 • 10:00 AM EDT • Technology • pushsquare.com
JesserCo., Culture Genius, Uproxx, Comscore Leaders on Creator Boom

Digital leaders discuss why audiences and brands are flocking to the creator economy in a session from Variety's Entertainment and Technology Summit.

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Oct 16 • 9:15 AM EDT • Entertainment • variety.com
26% of Americans say creator content has influenced their vote

The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page, as creators influence Americans.

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Oct 16 • 7:30 AM EDT • Politics • businessinsider.com
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Is women's health content being 'shadowbanned'?

Creators say women's health content is getting them shadowbanned on social media. So what's really happening?

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Oct 15 • 8:53 PM EDT • Health • bbc.com
Top Agencies and Producers Want Laws Forcing Studios to Devote Half Their Budgets to Indie TV and Movies

The American Entertainment Alliance is pushing for regulation that would help return ownership of series and films back to their creators.

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Oct 15 • 4:00 PM EDT • Entertainment • yahoo.com
13News Now

13News Now (WVEC) is made up of storytellers, innovators, content creators, and idea generators. We stand for passion. Passion for our people, passion in our product, and above all- passion in our community. We value honesty, accuracy, and solutions. We serve as the local ABC affiliate for Hampton Roads. We strive for interaction with our audience and are constantly working on our presentation so that you have the best experience when consuming our products. Whether on air, online, or on the go- we are everywhere you go. Digitally we lead the market by more than a million actions over our nearest competitor. Join the conversation with us, help us tell the Stories of Now. About our parent company TEGNA- TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms.

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Oct 15 • 3:32 PM EDT • Health • youtube.com
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Disney Inks Major Creator Deal With Dude Perfect (Exclusive)

The Texas-based sports creators and the media company have signed a wide-ranging partnership that will span entertainment, sports, consumer products and experiences.

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Oct 15 • 3:00 PM EDT • Entertainment • yahoo.com
13News Now

13News Now (WVEC) is made up of storytellers, innovators, content creators, and idea generators. We stand for passion. Passion for our people, passion in our product, and above all- passion in our community. We value honesty, accuracy, and solutions. We serve as the local ABC affiliate for Hampton Roads. We strive for interaction with our audience and are constantly working on our presentation so that you have the best experience when consuming our products. Whether on air, online, or on the go- we are everywhere you go. Digitally we lead the market by more than a million actions over our nearest competitor. Join the conversation with us, help us tell the Stories of Now. About our parent company TEGNA- TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms.

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Oct 15 • 1:02 PM EDT • Science • youtube.com
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'Arabian Nights' Fantasy Series in the Works From 'Spartacus' Creator

An 'Arabian Nights' epic fantasy series is planning to film in Bahrain in 2027. The project hails from 'Spartacus' creator Steven S. DeKnight.

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Oct 15 • 1:00 PM EDT • Entertainment • variety.com
Two creators went to NYU’s business school, then decided to make a show about the news

"Our videos are what we wish we could consume more of."

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Oct 14 • 3:43 PM EDT • Business • niemanlab.org
YouTube is upending Hollywood — and Alphabet might be the best entertainment bet

The creator economy has turned the entertainment industry on its head this year, with YouTubers now directing box-office hits. Are entertainment giants like Disney (DIS) and Netflix (NFLX) still the stocks to buy? Gerber Kawasaki Wealth & Investment Management CEO Ross Gerber and his expert panel weigh in on the rise of creator-led projects taking hold in the film industry. Today's Market Hang panel consists of Yahoo Finance's Julie Hyman, Business Insider Today executive editor Dan DeFrancesco, Baird investment strategist Ross Mayfield, and SlateStone Wealth partner and chief market strategist Kenny Polcari.

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Oct 14 • 2:22 PM EDT • Entertainment • finance.yahoo.com
Kotaro Uchikoshi establishes new studio CRASH KEYS

Zero Escape and AI: The Somnium Files creator Kotaro Uchikoshi has announced the establishment of CRASH KEYS, a new game studio headquartered in Shibuya, Tokyo, Japan.

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Oct 14 • 12:26 PM EDT • Technology • gematsu.com
MIPCOM Cannes Attendance Dips as AI, Creators and Vertical Dramas Reshape Global Entertainment Market

CANNES, France — Attendance at MIPCOM Cannes was down this year, but the world’s largest international television market is undergoing a transformation that organizers say reflects the dramatic changes sweeping through the global entertainment business. MIPCOM Cannes 2026 drew 10,100 delegates from 104 countries, down from approximately 10,600 attendees from 107 countries last year. The … Continue reading "MIPCOM Cannes Attendance Dips as AI, Creators and Vertical Dramas Reshape Global Entertainment Market"

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Oct 14 • 11:47 AM EDT • Entertainment • mediaplaynews.com
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Banijay And Grupo Podpah Partner On Digital Entertainment

Banijay has partnered with Grupo Podpah, one of Latin America’s biggest creator and digital content outfits.

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Oct 14 • 11:36 AM EDT • Entertainment • deadline.com
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Gran Turismo Spec IV Update Part 1 Arrives Tomorrow: All Confirmed Features & Content

https://www.youtube.com/watch?v=IQjemMrk4Wk It's felt like long wait since series creator Kazunori Yamauchi surprisingly announced the Gran Turismo 7 Spec IV update six weeks back, but the first part of it is now in sight with the update confirmed to arrive tomorrow, Thursday October 15. For

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Oct 14 • 9:37 AM EDT • Technology • gtplanet.net
Garry's Mod Creator Says He's 'Ashamed' And 'Embarrassed' By The Response To His Latest Project: 'I've Let Everybody Down'

s&box is in a bit of a pickle, but Newman has plans to turn the game around

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Oct 14 • 7:37 AM EDT • Technology • kotaku.com
The Business of Taste

The influencer era as we know it is over. In its place is a rising new class of creators deriving authority from credibility over visibility and personal taste over personal style.

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Oct 14 • 4:00 AM EDT • Business • whowhatwear.com
Business Aviation Comes to Life at NBAA-BACE Through the Creator Studio Powered by Signature Aviation

Following its successful 2025 debut, at NBAA-BACE, the Creator Studio, Powered by Signature Aviation, returns as a central hub for storytelling, connection and conversation at the world’s most powerful business aviation event.

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Oct 13 • 12:57 PM EDT • Business • nbaa.org
Apple's Next Launch is Today: 'Welcome Home' in New York

Apple plans to unveil the HomeView, a HomePod mini 2, and an updated Apple TV 4K as part of its "Welcome home" launch today. The devices will likely be unveiled in press releases shared on the Apple Newsroom website at around 9 a.m. Eastern Time today, as that is when Apple's private "Welcome home" experience in New York begins. At the experience, invited reporters and content creators will likely receive hands-on time with the devices.

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Oct 13 • 8:30 AM EDT • Technology • macrumors.com
"Paw Patrol" co-creator offering entrepreneurs $500 for great business idea
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Oct 12 • 6:34 PM EDT • Business • cbsnews.com
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YouTube Overtakes TV as Top Source of Political News, Study Finds

The Center for the Creator Economy’s inaugural industry Flash Report Survey finds six in 10 Americans say they trust independent creators as much as professional journalists.

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Oct 12 • 3:09 PM EDT • Politics • newhouse.syracuse.edu
Apple Plans Two-Day Event to Showcase Trio of New Macs and iPad Mini

Apple is planning to invite content creators to a two-day product showcase in Los Angeles on October 27 and October 28, according to Bloomberg's Mark Gurman. Do not expect a traditional Apple Event with a live-streamed video on either of those days, as Gurman said that these will be "experiences" for content creators, similar to one that Apple is holding in New York this Tuesday, October 13.

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Oct 12 • 12:15 PM EDT • Technology • macrumors.com
Dragon Quest Creator Yuji Horii Thinks AI Is Amazing As He No Longer Needs To Code Or Draw To Make A Game

The director has released his own Claude-driven adventure having spent months praising the technology

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Oct 12 • 11:34 AM EDT • Technology • kotaku.com
Disney creators build original witch world for upcoming film ‘Hexed’

By Danielle Broadway LOS ANGELES, Oct 12 (Reuters) - For director Fawn Veerasunthorn, the upcoming Disney animated fantasy film “Hexed” is a mother-daughter love story that comes with a set

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Oct 12 • 11:23 AM EDT • Entertainment • centraloregondaily.com
Stardew Valley Creator's Next Game Shows New Signs of Life

Still no release date, however

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Oct 12 • 10:40 AM EDT • Technology • polygon.com
"It's Truly Astonishing" - Dragon Quest Creator Yuji Horii Made An AI-Generated Game In 30 Minutes

"I can just give instructions to the AI"

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Oct 12 • 8:00 AM EDT • Technology • nintendolife.com
‘Wildwood’ review: LAIKA weaves its extraordinary animation magic into a dark fairy tale

Think twice about bringing kids to the "Coraline" creators' brutal and spectacular adventure. Adults? Must watch.

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Oct 12 • 7:48 AM EDT • Entertainment • mashable.com
Ron Perlman’s Watrfall Hands Audiences Control Of $275,000 Creator Fund

EXCLUSIVE: Watrfall, the Ron Perlman-backed creator platform, is planning to put the power in the hands of audiences. The company, which we first told you about in August last year, has opened submiss...

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Oct 12 • 7:30 AM EDT • Entertainment • yahoo.com
Linus Torvalds "Did What I Preach", Used AI To Make Code Decipherable & Uncovered More Bugs

After using Claude Code to draft code to help make a fundamental improvement to the Linux kernel, Linux creator Linus Torvalds continued using AI this weekend and talking up its benefits

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Oct 12 • 6:03 AM EDT • Technology • phoronix.com
The latest game from the creator of Dragon Quest was made in ‘about 30 minutes’ with AI

Horii has previously praised AI technology and its use in video games…

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Oct 12 • 5:33 AM EDT • Technology • videogameschronicle.com
Stardew Valley creator's new game, Haunted Chocolatier, is "more of an action RPG" than farming sim

Eric Barone, better known as ConcernedApe, has teased out a little bit more information about the un-dated upcoming game, Haunted Chocolatier.

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Oct 12 • 5:12 AM EDT • Technology • eurogamer.net
Andrew Garfield says OpenAI film 'Artificial' turns lens on creators of 'new world'

LONDON, Oct 11 (Reuters) - Curiosity and fear powered actor Andrew Garfield's performance in Luca Guadagnino's OpenAI movie "Artificial", which premiered at the London Film Festival on Sunday.

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Oct 11 • 9:43 PM EDT • Entertainment • centraloregondaily.com
Linus Torvalds Working On A Hefty Linux Kernel Improvement With Claude Code

Linux creator Linus Torvalds has been known to use AI to help with kernel debugging and outside of the kernel tree has also done some vibe coding with Google's Antigravity

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Oct 11 • 8:16 PM EDT • Technology • phoronix.com
GIA Hong Kong: Inviting the public to discover the science and wonder of natural diamonds

Behind the brilliant sparkle of every natural diamond lies a geological miracle formed deep within the earth over billions of years. To deepen public appreciation for these natural treasures, the Gemological Institute of America (GIA), the world’s leading authority on gemmology and creator of the 4Cs, is highlighting the scientific magic behind diamonds. GIA is helping enthusiasts, consumers, and industry professionals see natural diamonds in a whole new light while empowering the next generation of talent through its comprehensive educational programmes in Hong Kong.

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Oct 11 • 8:00 PM EDT • Science • hashtaglegend.com
Matt Felton, Founder & CEO, Locaition Matters®, creators of Curated™ : I95 Business

By Alex Keown In real estate, it is well known that location matters.

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Oct 11 • 8:00 AM EDT • Business • i95business.com
AI Driving Game Demo Already Putting Developers Into Debt

Hoping to launch next year, Teach My Little Sister How To Drive is prematurely sending its creators into the red over exhaustive token use

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Oct 10 • 3:18 PM EDT • Technology • kotaku.com
Squadron 42 Storms Onto Steam With Surprisingly Low Minimum PC Requirements, but Fans Still Face a Wait Until Q2 2027

Cloud Imperium Games has opened Squadron 42's Steam page and released a new trailer, while some fans and content creators played the game.

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Oct 10 • 1:00 PM EDT • Technology • wccftech.com
'Newlyweds' co-creator Gail Lerner fired as showrunner ahead of premiere

The showrunner and co-creator of "Newlyweds" has been fired two weeks before its premiere.

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Oct 9 • 8:16 PM EDT • Entertainment • centraloregondaily.com
Deep dive
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‘Newlyweds’ showrunner fired before series premiere, calls series ‘the most joyous TV experience of my life’

The co-creator of the new comedy ‘Newlyweds,’ which stars Téa Leoni, Tim Daly, and Jamie Lee Curtis, says she’s been fired ahead of its premiere.

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Oct 9 • 6:27 PM EDT • Entertainment • ew.com
Dr. André Carrington on audiofuturism: the Black history of science fiction radio drama, Oct. 16

“Audiofuturism: Science Fiction Radio Drama and the Black Fantastic Imagination” chronicles the largely understudied history of audio science fiction made for Black creators for Black audiences.

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Oct 9 • 3:59 PM EDT • Science • today.marquette.edu
Silent Hill Creator Keiichiro Toyama’s Bokeh Game Studios Next Project First Info Unearthed

When it comes to horror franchises, Silent Hill is up there as one of the most known and respected. That's why when its creator, Keiichiro Toyama, left Konami to start…

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Oct 9 • 3:33 PM EDT • Technology • mp1st.com
‘Two and a Half Men’ creator claims Melanie Lynskey was ‘terrified’ of Charlie Sheen

‘Two and a Half Men’ creator Chuck Lorre claims in his new memoir that Melanie Lynskey was ‘terrified’ of Charlie Sheen when shooting his final scene on the show.

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Oct 9 • 1:25 PM EDT • Entertainment • ew.com
YouTuber Gets Banned For Hellraiser: Revival Censored Gameplay Video That Still Violated 'Sex And Nudity Policy'

This is why the Cenobites could never be content creators

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Oct 9 • 9:45 AM EDT • Technology • kotaku.com
“The Purge”, “M3GAN”, and more Blumhouse movies to get comic book spinoffs (exclusive)

IDW Dark creators tease what’s to come from this new partnership.

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Oct 9 • 9:45 AM EDT • Entertainment • yahoo.com
YouTube overtakes TV as top source of political news, study finds

The Center for the Creator Economy at Syracuse University—the nation's first academic center dedicated to the advancement of interdisciplinary academics, independent research, policy engagement and support ...

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Oct 9 • 7:40 AM EDT • Politics • phys.org
Dell launches Nvidia RTX Spark laptop with 18-core CPU, 3.2K 120Hz OLED display and 99 Wh battery

Dell has launched its first XPS laptop powered by Nvidia’s RTX Spark platform. The XPS 16 combines an 18-core N1X chip, 5,120 GPU cores, 32 GB of unified memory and a 16-inch 3.2K Tandem OLED touchscreen.

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Oct 8 • 7:58 PM EDT • Technology • notebookcheck.net
Scaring up a new business: these UCI friends are all about the fright

UCI college friends look toward becoming professional creators of horror attractions and themed experiences. This month, they're running The Phantom Tower at Playground Mini Golf in Huntington Beach.

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Oct 8 • 4:58 PM EDT • Business • latimes.com
Chuck Lorre responds to White House telling him to ‘seek psychiatric help’ on season 3 premiere of ‘Georgie & Mandy’

A White House spokesperson told Chuck Lorre to ‘seek psychiatric help’ after the ‘Big Bang Theory’ creator criticized President Trump in a speech — and now, the producer is responding in a new ep of ‘Georgie & Mandy’s First Marriage.’

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Oct 8 • 2:47 PM EDT • Entertainment • ew.com
New ‘Menopause at Work’ project aims to protect midlife women’s health and help them thrive at work | Harvard T.H. Chan School of Public Health

Thanks to a WIN Challenge grant, the Center for Health Communication will help online influencers share evidence-based information about menopause that can prompt employers to provide more support for women workers.

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Oct 8 • 9:18 AM EDT • Health • hsph.harvard.edu
Fox Global Keys on Content Creators, Microdramas With Mipcom Slate

Fox Entertainment Global Keys on Content Creators, Microdramas With Diverse Mipcom Slate.

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Oct 8 • 8:15 AM EDT • Entertainment • variety.com
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Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro

Microsoft today announced launch timing and pricing for the Surface Laptop Ultra that it unveiled earlier this year. The 15-inch Surface Laptop Ultra is priced starting at $2,599, undercutting Apple's $2,999 16-inch MacBook Pro, and it targets the same creator and developer market. Microsoft says it is built for "demanding creative, software development, AI, engineering, and 3D workloads".

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Oct 7 • 8:45 PM EDT • Technology • macrumors.com
Pre Order Minecraft for Nintendo Switch 2

Minecraft for Nintendo Switch™ 2 launches October 27, and pre-orders are available now for the Standard Edition, Deluxe Collection, Ultimate Collection, and physical retail version. All editions include the Super Mario™ Mash-Up Pack with Vibrant Visuals, while the Deluxe and Ultimate Collections pile on even more goodies, including popular add-ons, exclusive Character Creator items, and Minecoins. Already own Minecraft digitally on Nintendo Switch™? A limited-time digital upgrade path lets eligible players pre-order the digital Standard Edition for free in most territories, or upgrade to Deluxe or Ultimate at a discount. So sound the trumpets, gather the puppies, blocks, and treats, and get ready for Minecraft on Nintendo Switch™ 2!

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Oct 7 • 5:00 PM EDT • Technology • minecraft.net
CAPE celebrates 35 years of championing APIs in entertainment

The organization held a gala in Los Angeles honoring creators and entertainers from in front of and behind the camera.

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Oct 7 • 4:48 PM EDT • Entertainment • joysauce.com
'Creator Rally' Aims to 'De-Risk' Politics for Influencers Ahead of Midterms

The goal of the virtual confab: to give creators, both budding and established, a framework for how to talk politics ahead of the midterms.

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Oct 7 • 12:00 PM EDT • Politics • campaignsandelections.com
'Dawson’s Creek' creator Kevin Williamson says star James Van Der Beek ‘started out as a brat’
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Oct 6 • 9:46 AM EDT • Entertainment • yahoo.com
Wealthspire Launches $2.9B Sports and Entertainment Practice

Wealthspire’s new vertical will work with athletes, entertainers and creators, with managing director Frank Marzano leading the practice.

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Oct 6 • 9:14 AM EDT • Entertainment • wealthmanagement.com
NY-KIDDE

Noah Schnacky, country music singer-songwriter and content creator, delivered a special performance honoring the service and sacrifice of the fire service community at Kidde’s Cause For Alarm™ Home Safety Forum

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Oct 6 • 9:05 AM EDT • Entertainment • caledonianrecord.com
Into the Slaughterverse: How ‘Something Is Killing the Children’ cut into film, TV, and books

Into the Slaughterverse! ‘Something Is Killing the Children’ creator James Tynion IV talks expanding his comics into a horror universe with a film, animated TV show, and prequel novel.

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Oct 6 • 9:00 AM EDT • Entertainment • ew.com