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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Ukraine learns to fight without Starlink as Musk plays politics with satellites
Ukraine has changed drones and war-fighting tech to reduce reliance on Starlink.
Senior Health Insurance Program navigators available to help during Medicare open enrollment
Chrissy Childers is the lead navigator for SHIP at Rural Health, Inc. This year, she said she’s reminding people to check their Part D plan, since many plans have changed.
Supreme Court says New Hampshire student IDs can’t be used to vote in November
The high court said a federal judge should not have changed the rules so close to the Nov. 3 election by blocking guidance issued by New Hampshire’ secretary of state.
New owner-operator brings upgrades, more programming to Skate City
"There's nobody else in the country that does what we do when it comes to roller-skating." Take a look at what already has changed and what's ahead from the new owner-operator of Skate City.
Public health programs can ‘rewire’ social networks, Yale study finds
A maternal and child health education program implemented in rural villages in Honduras changed the communities’ social networks in ways that could be harmful or beneficial.
Women who changed science missing from GCSE and A-level courses
Despite social, economic and institutional barriers limiting women’s formal participation in science, they made numerous key breakthroughs.
PSG look to extend Khvicha Kvaratskhelia’s contract, despite ACL injury
Khvicha Kvaratskhelia (25) may have sustained an ACL injury on Tuesday, but that has not changed Paris Saint-Germain’s plans to extend his contract, as per a report from RMC Sport.Kvaratskhelia, a n...
Michigan bet big on EV batteries. Here’s what happened.
Four years after Michigan pledged more than $1 billion in incentives to build an electric vehicle battery industry, the state has clawed back millions of dollars after companies have drastically changed their plans.
Matt McLain Makes Agency Change After Cincinnati Reds Season
Cincinnati Reds infielder Matt McLain has changed agencies.
Midterm Election Update: Medicaid Changes
Major federal changes to Medicaid eligibility and financing from the 2025 reconciliation law are coming, including new work requirements that will affect millions of Medicaid enrollees. KFF’s fact sheet provides an overview of what has changed, what is still ahead, and what the public thinks about Medicaid heading into the midterms.
Abbott plans to spin off nutrition unit that generates $8.5 billion in annual sales
The separation of the maker of Similac and Ensure is expected by the end of 2027 and will leave 2026 guidance unchanged
Overlooked: Black Women’s Heart Health
Rhonda Poe has always held a job. From Church’s Chicken to more than a decade in the jewelry industry to working as a script supervisor in the film industry, her daughter, Lily Poe, describes her as a hardworking and determined woman. That all changed on Super Bowl Sunday, February 9, 2025, in New Orleans. Rhonda...
Haitian migrants changed this town - Trump's deportation drive is reshaping it again
The president thrust Springfield, Ohio, into the spotlight with a false pet-eating claim - years later, it remains at the heart of the immigration debate.
Post-Shanghai ATP Power Rankings: Alexander Zverev Takes Charge
As you already know, this is not the ATP rankings list; rather, these are ATP power rankings that combine 2026 results, recent form, performance against elite opposition, current fitness, and the level each player is realistically capable of producing during the final stretch of the season. The picture has changed considerably since our pre-Wimbledon rankings. …
'We used to go to the climate conferences together. We are not anymore': ESA official Simonetta Cheli tells us how the political landscape for Earth observation is changing
Live Science sat down with the European Space Agency's Simonetta Cheli to discuss the importance of Earth observation, how NASA budget cuts have changed the picture, and how the proliferation of private satellites could hinder our ability to view the planet.
Miley Cyrus' 'Flowers': Easter eggs you may have missed
During her sold-out shows at the Hollywood Bowl in October, Miley Cyrus changed the lyrics of an integral part of her hit song, "Flowers."
What happened to Selena Gomez's voice? The harms of vaping, explained
Selena Gomez says vaping nicotine is what changed her voice. It can cause other serious health effects, too. Here's what to know.
I updated my Galaxy to One UI 9 and immediately changed these 5 settings
Bigger sliders, live network speed, per-app internet blocking, and a fix for car sickness.
The American Forest, Maybe Not-So-Primeval
New Yorker explores how Indigenous peoples changed the landscape before colonists
I drove my daughter 2,000 miles to college. It changed our goodbye.
I drove my daughter from Oregon to Missouri for college. Our cross-country adventure helped me feel ready to say goodbye.
The Real Reason Kane’s Record-Breaking Assist Changed History
Patrick Kane breaks the U.S.-born assist record with a helper on Connor Bedard's goal. Read how this historic moment unfolded in Chicago.
The Oct. 7 attack changed Israel, but not its politics
Israelis head to the ballot box carrying sharply different versions of who is to blame for failing to prevent the Oct. 7 attacks: Netanyahu, or IDF generals and security chiefs.
AMC Movie Trivia App Launch At AMC Stock Has Changed Its Investment Story
AMC Entertainment Holdings has launched AMC Movie Trivia Game Show, a free mobile trivia app created with Hoyt Games and puzzle designer David L. Hoyt, featuring daily movie themed puzzles and AMC Stubs integration. The app shifts part of AMC Entertainment Holdings' customer interaction into mobile gaming and extends the loyalty program into everyday engagement beyond theater visits. The next point of consideration is how AMC Entertainment Holdings' investment narrative might be influenced...
Ben Affleck has no regrets over box office bomb ‘Surviving Christmas’ for this reason
Ben Affleck explained why working with the late James Gandolfini changed his perspective on ‘Surviving Christmas.’
An American pope brings American-style governance to the Vatican, even in a health crisis
VATICAN CITY (AP) — There’s a telling anecdote from St. John Paul II’s pontificate that illustrates how Pope Leo XIV and his American style of governing have changed the Vatican and the way i…
Final plans for Trump’s arch appear to abandon his ‘military complex’ idea
Newly posted documents make no mention of drones, snipers or other military features announced by the president. A White House official disputed that plans had changed.
Business Community Update: Fall 2026 - City of West Chicago, Illinois
The City of West Chicago is pleased to welcome several new businesses to our community, along with businesses that have recently changed ownership, relocated, or expanded their operations. These investments reflect the continued growth and diversity of West Chicago's business community. New Businesses Please join us in welcoming the following businesses to West Chicago: ALM
How Hürzeler’s Tactics Have Changed Brighton in 2026/27
The German tactical mastermind has weaponized relentless high-pressing and clinical efficiency, transforming the Seagulls into a fearless scoring machine that currently rivals Europe’s most elite heavyweights.
What Science Changed Its Mind About in 2026
Even in 2026, the natural world around us is ever-evolving, changing what we think we know about common species.
What Science Changed Its Mind About in 2026
Bats were thought to have fixed, unmoving eyes. Starfish were assumed to feed passively. Queen bumblebees were considered helpless in water. New research in 2026 has quietly dismantled some of science's longest-standing assumptions about the animal kingdom.
How Digital Entertainment Is Changing the Way People Spend Their Free Time
Digital entertainment has changed considerably over the past decade. Watching a game, following a favorite team, playing online games, and keeping up with sports discussions can all happen from the same device. What once required a television, a gaming console, or a trip out of the house can now fit into a few spare minutes […]
Plague is stoppable. The next health threat may not be.
The word plague is scary. Centuries ago, the Black Death killed tens of millions of people and changed the course of history. Plague still kills people around the world, and the word still evokes catastrophe. New fears of plague surfaced on October 2, when a lab worker in Irkutsk, Russia, died of pneumonia. Reports suggested that she may have contracted plague through a laboratory exposure. Understandably, people were alarmed. On October 7, the World Health Organization called for the Russian Federation to be transparent about what it knew. WHO issued an update on October 10. Russian authorities told WHO that testing did not identify plague and that investigations found no laboratory release. WHO said confidence in its risk assessment remained limited and that further clinical, epidemiological, and laboratory information was needed. The cause of the woman’s illness remains unknown, and WHO says a laboratory-associated exposure cannot be excluded. As I explained in a recent interview, this incident is very unlikely to lead to a pandemic. Plague is still active, including in the U.S., which sees a handful of cases each year. But it is a disease we can prevent and treat. Plague doesn’t spread readily, and it responds to antibiotics. The standard response—isolate the patient, trace contacts, and administer antibiotics and monitor for symptoms among contacts for seven days—works. We have even planned for antibiotic-resistant plague. At CDC, we developed a playbook for antibiotic-resistant plague and ran exercises on how to find and stop it. CDC guidance anticipates engineered resistance and recommends two different classes of antibiotics if there’s reason to suspect it. There is no evidence that resistance—or even confirmed plague—is involved in this incident. We have thought through how to address plague, but we’re not ready for the next major health threat that emerges from a lab or from animal spillover to humans. What should concern people is how little stands between the world and the next pathogen to get loose. Since peak COVID, epidemic preparedness has fallen off the political agenda, but the risk is greater than ever. More labs handle dangerous pathogens with more ways to make those pathogens deadlier, and more people live and work in close contact with animals. There are actions we can take now: We need better lab safety in every country. The number of labs that work with dangerous pathogens has increased worldwide over two decades, but there’s no enforceable international standard and no inspection regime; the Biological Weapons Convention, fifty years on, still has no verification mechanism. Labs that study dangerous germs need strong safety systems, training, and oversight. We need to reduce spillover events. Three in four emerging human infections start in animals, and there’s a lot we can do to reduce spillover risk, but the world is doing very little of it. Live-animal markets are one place to act. For instance, closing live-bird markets helped control H7N9 influenza in China. Reducing opportunities for people to encounter infected animals can prevent infections before they become outbreaks. In The Formula for Better Health, which is now out in paperback along with the hardcover, Kindle, and audiobook versions, I argue that labs do too many risky experiments with too many dangerous pathogens in too many institutions, and that every experiment should first answer one basic question: Is the likely benefit greater than the risk? Spillover risk can also be reduced: In the book, I discuss how Brazil cut its deforestation rate by 70% from 2004 to 2012 while increasing agricultural production and reducing risky contact between people and forest animals. We need faster detection and response. Delay costs lives. Strong surveillance, good labs, and trained responders can turn a single case into a small cluster of infections instead of an epidemic. Resolve to Save Lives has worked for nearly a decade to help countries find and stop outbreaks faster. The 7-1-7 target, which Resolve to Save Lives developed with partners in Uganda and elsewhere, provides a clear standard: detect within 7 days, notify within 1 day and complete all essential early response actions within 7 days. In Uganda’s Kasese district, for example, a review of a measles outbreak using 7-1-7 identified shortages of accessible funds, fuel, and vehicles that delayed the response. District leaders established funds they could access quickly. When, a few months later, the Crimean-Congo hemorrhagic fever appeared, the district detected it in three days, notified authorities in one, and mounted an effective response in two. Only one case was confirmed, and the patient survived. Because funds were available before the emergency, authorities were prepared and able to act. This kind of preparation can’t wait until the next crisis begins. Plague is an old disease we that know how to stop. The next threat may be harder to recognize, harder to treat, and easier to spread. Safer labs, less risk of spillover, and faster outbreak detection and response need sustained investment now, while we still have time to prevent the next emergency. Share
Miller-Meeks, Bohannan Congress rematch unfolds amid rocky Iowa economy
Rep. Mariannette Miller-Meeks and Christina Bohannan face a third showdown in Iowa's 1st District. Can a changed political climate alter the result?
"Not Our Business"
Four years after the “chained woman” case, another incident from the same region shows how little has changed for vulnerable women.
How Badly Does Smoking Wreck Your Reproductive Organs? Here’s What the Science Says.
In a 12-week mouse study, cigarette smoke extract altered ovarian gene activity and changed testicular tissue at higher doses.
Scientists discover a plastic-eating “Pac-Man” enzyme with a surprising secret
Scientists have discovered a remarkable “Pac-Man enzyme” that helps bacteria devour certain types of plastic and may offer new hope in the fight against plastic pollution. Researchers found that several biodegradable plastics completely broke down in soil within about a year, while conventional plastic remained largely unchanged.
425 Business-Hosted CEO Roundtable Focuses on 'Mind of the Market'
The main question posed at 425 Business' recent CEO roundtable event was: 'What is the mind of the market, and what has your organization changed this year to keep up?' Here's how the leaders who congregated responded.
‘Close to zero’: 4 AI chiefs say no companies have truly changed in response to AI
At a Fortune event, executives from Accenture, AXA, Mastercard and Mistral AI said the technology isn't the main obstacle to AI payoffs.
Hall Changed NLCS Game 3 and Made Brewers Postseason History
DL Hall stifled the Los Angeles Dodgers for 2.1 scoreless innings, sparking a dramatic comeback that crowned him the Milwaukee Brewers’ all-time leader in postseason wins.
Southgate does not foresee a return to management
Former England manager Gareth Southgate has said he does not foresee a return to coaching after his "desire to be involved in football" has changed.So my sort of desire to be involved in football has changed."
My daughter’s death changed how I understood the nursing shortage
Health systems invest in training, but lose early-career nurses within a few years.
Pelicans banking on better health and a new coaching staff to improve their unchanged core
The Pelicans are essentially running it back with the same core roster that they've had the past two non-playoff seasons, with Zion Williamson as their centerpiece.
She Was in the Best Health of Her Life. Then Came Breast Cancer
At 40, Miami Pilates instructor Monica Larcada was active, health-conscious and feeling better than ever. When she discovered a breast lump, however, she acted immediately. Her diagnosis of invasive ductal carcinoma launched an intensive treatment journey — and changed the way she thinks about health, strength and gratitude.
10 years of Jackson Lab science shows the lifesaving power of genome-matched cancer treatment
These treatments have already changed the lives of Mainers battling the disease. Thankfully, more work lies ahead.
Jim Costa Blasted the Red Wings. Now He’s Applauding.
Jim Costa ripped the Red Wings two weeks ago. The DeBrincat extension changed his mind. #RedWings
How the Zelda Ocarina of Time remake changes the classic game’s script
At the start of the iconic 1998 Nintendo 64 game The Legend of Zelda: The Ocarina of Time, our playable hero Link wakes up in his tree cabin, heads outside and is greeted by his friend Saria. “Yahoo! Hi, Stotil!" she says. In other people’s copies of the games, she might say “Hi, Link!” or “Hi, Brick!” or use whatever other name the player was allowed to input when first launching the game. The more important point is that she starts with a “Yahoo!” In Nintendo’s 2011 remake of Ocarina of Time for the 3DS handheld, Saria greets Link with that same word. But for the 2026 Switch 2 re-remake of Ocarina of Time, out November 5, Saria’s salutation has changed: “Hello, Link!” she exclaims. There’s no “Yahoo” to be heard. Last month, in an official Nintendo video preview, Zelda series producer Eiji Aonuma described the remake as a “faithful interpretation using modern technologies.” Faithful means the gameplay hasn’t changed much. Dungeons, quests, and just generally what you do in the game doesn’t seem to have changed, not based on what Nintendo has shown nor the hour of the game I played in New York City a couple of weeks ago. The graphics have been overhauled. The controls have been tweaked. Players can now manually control the camera and make Link jump with the press of a button, both notable differences from the original 1998 design. But Link’s journey appears to take the same path, with the same obstacles in its way. The remake’s biggest alteration to Ocarina of Time that I’ve spotted so far just might be the script. About the game’s story, Aonuma said in September, “We’ve added quite a lot of new dialogue for the characters, so that their personalities shine even more.” Earlier this month, I played a chunk of the Ocarina of Time remake at a Nintendo showcase. In the game’s earliest moments, I made a point of talking to characters and recording what they said. I found the script to be more colorful, more natural in its phrasing, more careful to establish its characters, and certainly more wordy even with the removal of that one “Yahoo!”. I’ve got some very early-game examples, so you can judge the new writing for yourself.
We moved to an Italian village: Challenges, not like visiting
About three years ago, I moved to a small Italian village. I've lost some conveniences, but I've come to appreciate how my lifestyle has changed.
U.S. Sen. Jeff Merkley was headed for retirement. President Trump’s actions changed his mind
Sen. Jeff Merkley, who turns 70 this month, is seeking re-election to a Congress fraught by turmoil and political gridlock.
Six Flags Stock After Fatal Roller Coaster Accident Has The Bull Case Changed?
Six Flags Entertainment reported that a man died and several guests were injured after falling from the Goliath roller coaster at Six Flags Over Georgia on October 12, 2026, and stated that the park is cooperating fully with local authorities. The incident adds fresh scrutiny to Six Flags Entertainment's ride safety practices and could affect operating costs, legal exposure, and capital priorities related to park maintenance and attraction upgrades. This article now examines how Six Flags...
SPECIAL REPORT: Tough Business
A string of vacant restaurant buildings shows that many restaurants in the region are struggling — and several are closing By Stefan Yablonski [caption id=attachment_11132 align=alignright width=401] Smokey Bones Bar & Fire Grill on Route 31 in Clay closed its doors in April. It had been in operation since at least 2008.[/caption] By their nature, most restaurants have a limited life. An astonishing 60% go out of business within three years of opening, largely due to fundamental flaws in the planning of the operation. But even restaurants that experience years of success almost always face eventual closure. The restaurant business is very hard and because of both personal factors and external factors beyond anyone’s control, restaurants don’t last forever. For many restaurants, age is a big factor, according to Kenneth Walsleben, professor of practice, entrepreneurship and emerging enterprises at Syracuse University. “The owners have been at it for 20 or 25 years, if not longer, they want some time to themselves,” he said. Such was the case for Jocko’s Famous Ritz Diner in Oswego. Jocko Reitz bought the building in the late 1970s from Robert Shapiro. However, when he stepped away from the business, it eventually closed. [caption id=attachment_11142 align=alignright width=402] For nearly 80 years, Vona’s Restaurant passed through three generations of family in Oswego. It closed its doors on Dec. 31, 2025.[/caption] For nearly 80 years, Vona’s passed through three generations of family in Oswego. Vona’s Restaurant officially closed its doors on Dec. 31, 2025, when no family member wanted to take over. It is on the market. The Ruby Tuesday in Oswego operated for about two decades before permanently closing in April 2026. The restaurant faced multiple temporary health department closures in 2024 and 2025 due to persistent fruit fly and foundation pest issues. Management posted a final closure notice on the doors in mid-April 2026 and the building was put up for sale. The same pattern has been happening in Onondaga County. The big building once used by Smokey Bones Bar & Fire Grill on Route 31 in Clay remains empty, more than six months after the restaurant closed its doors in April. It had been in operation since at least 2008. [caption id=attachment_11130 align=alignright width=401] Ruby Tuesday in Oswego operated for about two decades before permanently closing in April 2026.[/caption] Just down the road from Smokey Bones, the popular Outback Steakhouse closed in August 2024. Another restaurant took its place, La Cocina Mexican Restaurant, but it closed shortly after. The building sits empty. Other very popular restaurants in the northern suburbs of Syracuse have recently closed. Among them, Fireside by the River in Baldwinsville and Primo Nestico’s Bistro Bar in North Syracuse. “I haven’t really paid attention to the Syracuse area. There has always been some turnover, but there probably has never been a tougher time to be a restauranter than now. It’s just brutal,” Walsleben said. In the first year, roughly 20% to 25% of restaurants close or change hands, according to the National Restaurant Association. [caption id=attachment_11122 align=alignright width=401] Outback Steakhouse closed in August 2024. Another restaurant took its place, La Cocina Mexican Restaurant, but it closed shortly after. The building sits empty.[/caption] “Depending on what statistics you look at, you’ll find that any business has a high mortality rate in the first year. That is just the nature of entrepreneurship,” Walsleben said. “There are certain ones that are getting hit hard while others are more fruitful. “And when you look at the restaurant industry you have to factor in labor which is a large part — typically a third of your expenses — and those costs are going up. And there is always turnover which means investing money to train people. Then you’ve got food costs, which is also a third of the typical restaurant budget. Since the pandemic labor has gone up 41%, food costs have gone up 35%. That’s a big tight squeeze righty there. That’s two-thirds of your budget that has gone up 35% to 40% in the last few years. And then the only way you can make that work is to raise the prices.” The National Restaurant Association reports menu prices are up 36% since February of 2020. In a survey released by the association, more than eight in 10 restaurant owners reported that their food, beverage and labor costs are now higher than before the pandemic. You have to deal with the reality of are the customers willing to pay for that? Walsleben added. Restaurants historically have very thin margins; their profit margin is about 5%. “You have a third that goes into food, a third that goes into labor and about 28%, 29% that goes into everything else — overhead, insurance etc. So that brings you down to your 5% leftover,” he said. “Everything is going up. Customer expectations are going up and people aren’t going to spend that much more. So, you have a tight squeeze here,” Walsleben continued. “Restaurants who use delivery apps, they pay a fee to those guys. Those guys don’t work for free. So, you can kind of see where the squeeze comes from.” Stuck in the middle There are pockets of opportunity; the two extremes of the market can make a profit. But the middle gets squeezed out. “If you are a low-end fast-food kind of place, there is room for that. People have changed their budgets. They are still going out, but they are not spending more,” according to Walsleben. “The high end remains positive. If you have a restaurant that brings a specific experience … a great food product or you are catering to high end customers who aren’t so budget conscious, those patrons are going to expect a high-end experience. They expect excellent food every time. They are expecting excellent service. If you can meet those expectations there is room for you at the top. It’s just the guys in the middle are getting the squeeze from both ends. Tough competition, customer expectations, costs are up. Menu items, you can’t raise the prices as much as you need to. That is why you are seeing a lot of restaurants baling out.” The ones that can adapt quickly are the ones who are doing OK. “Success is heavily dependent on the strength of a restaurant’s concept development and the planning of its execution. Eventually things aren’t always new. Things change. So, if you are in the restaurant business you have got to change your menu — keep things new, fresh and update your meals. It is very fickle industry. One year carbs are out, the next year berries are out. Everybody’s diet changes — constantly chasing the latest phase. You have got to adjust your menu and move with those modifications. If you have a static menu that you have used the last couple years that hasn’t changed except for the pricing, you’ve got a problem,” he said. A lot of times these buildings are singular purpose, he added. “You have a commercially viable kitchen and you got a seating area. There is not a lot of other businesses that cater to that type of a layout. So, it’s pretty common to see another restaurant slide in,” he said. One of the things a banker learns early on is you don’t lend money to restaurants … because they fail so quickly. It is very hard to predict who the winners will be. So, if you are a restaurant in addition to all the other challenges, it is very difficult to get loans, according to Walsleben. “You might work really well in the kitchen. But that doesn’t mean you are a great businessperson,” he said. “Restaurants can fail because the owner didn’t know how to manage things properly. There are a lot of challenges. “There is opportunity at the high end and the low end. But in the middle, that’s the death valley. There are just so many things working against you. You really need to have something that will pull people in and continue to pull people in because you to constantly have to change. Think about a theme and a product that is unique to the area people don’t travel that far these days you have to be able to deliver it in an innovative fashion and keep updating to keep people coming in the door.” Out of Business? How Fast? Do nine out of 10 restaurants fail in their first year, as commonly claimed? No. Survival analysis of 1.9 million longitudinal microdata for 81,000 full-service restaurants in a 20-year U.S. Bureau of Labor Statistics non public census of business establishments in the western US shows that only 17% of independently owned full-service restaurant startups failed in their first year, compared with 19% for all other service-providing startups, according to ResearchGate. The median lifespan of restaurants is about 4.5 years, slightly longer than that of other service businesses (4.25 years). However, the median lifespan of a restaurant startup with 5 or fewer employees is 3.75 years, slightly shorter than that of other service businesses of the same startup size (4.0 years). What Makes a Restaurant Successful? Opening and maintaining a successful restaurant is not as easy as creating a great menu and serving excellent food. It takes more than that, according to local restaurant owners who have been in business for decades in the region. They all agree that there are some guidelines to running a successful restaurant. • Quality food: Successful restaurants know exactly what they serve and who they serve it to. Delivering the same great taste every single time builds loyal customers. • Smooth operations: Friendly greetings and attentive staff make guests feel welcome from the moment they walk in. Hiring staff for personality and training for skill ensures reliable, caring service. • Smart marketing: Exceptional food and experiences naturally get people talking and sharing online. Word of mouth can help entice customers. Consistent social media and targeted advertising brings in new and repeat guests also. The menu is what keeps patrons coming back to Mimi’s Diner in Fulton, located at 201 N. Second St. “We locally source our produce and our meats. Our chicken and biscuits is a popular, popular special,” said Richard Tagliareni, the third-generation owner and general manager. “It’s all homemade. We have consistently served quality food.” His grandfather started the business more than 55 years ago. Mimi’s is engrained in the community. They cater to the community and are very involved in everything from the schools to local events. The first Mimi’s Drive-In opened in Mexico. Then a second in Oswego and then Fulton. Fulton’s Mimi’s is the only one left. “The last couple of weeks have been kind of slower than normal. October is usually a busier month for us People will start coming back around again. Also, the price of gas is affecting some things,” Tagliareni added. “We try to keep our prices in line. You go out to eat, you’re going to spend about a hundred bucks or so for two people for dinner. You come here to Mimi’s you are probably for two people for dinner it’s between $50 and $60. We are trying to keep our prices in line. We did have to increase our prices a little bit but things are looking OK.” For the Press Box, 29 E. First St., Oswego, it’s also about great food and a family atmosphere. “Our sports bar and restaurant was established in 1984,” said Alison Canale Scanlon, manager. “I think putting the time into everything makes a big difference and treating people like family when they walk into your restaurant. That’s how we have always operated since 1984.” “It’s the family oriented aspect,” she added. “Consistency, quality and presentation of our food — that’s the secret to a successful restaurant. We try to be very consistent with it. We treat people like family when they come in; because we know how we want to be treated when we go to a restaurant. We treat people the same or better.”
Rams’ Alaric Jackson suspended 2 games for striking Bills LB Bradley Chubb
Jackson struck Chubb after the two exchanged words following the Bills’ 37-34 overtime victory over the Rams at SoFi Stadium.
How remote work changed American life: Birth rates, labor, and AI
Six years after the pandemic, remote work isn't dead. Research links working from home to more births, increased employment, and faster AI adoption.
‘It all started in ‘Smallville”: Tom Welling and Michael Rosenbaum reflect on 25 years of the superhero series
Twenty-five years ago, superhero television changed when "Smallville" aired its first episode on October 16, 2001. It launched cinematic superhero television
Cook moves three red-state governor’s races toward Democrats
Cook Political Report changed Alaska's governor race rating from toss up to lean Democrat; and Nebraska, Vermont and Oklahoma governor's races from solid Republican to likely Republican.
'Nothing's Changed' Between San Antonio Spurs and De'Aaron Fox
De'Aaron Fox is yet to play in the preseason, with Dylan Harper taking over as the starting point guard in his absence, but the San Antonio Spurs aren't holding that against him.
Dan Houser Reveals How 9/11 Changed GTA Forever
25 years later, Dan Houser recalls how GTA’s iconic cover art style only exists because of 9/11.
How American politics has changed under Trump
An increasingly unpopular president has tried to change the rules for American democracy.
Oregon joins CFP, Oregon tumbles in college football bowl projections after Week 6
Surprises in Week 6 have changed the College Football Playoff picture in this week's bowl projections forecasting the postseason games.
Hurricane Isaias reshuffles area football, volleyball schedules
See which high school football games were rescheduled and how volleyball district tournaments changed after Hurricane Isaias.
The CEO of Midi Health walks all day and eats ice cream every night
Midi Health CEO Joanna Strober had a health scare at 44 that changed her approach to aging. Now 58, her daily routine involves walking and prevention.
Junior Caminero Injury Update Isn’t Good News for Rays
There’s one player the Tampa Bay Rays can’t afford to lose in any circumstance: Junior Caminero. And in the top of the ninth inning of Game 1 of the ALCS, Caminero ran into his teammate Jonny Deluca chasing a foul ball. He was injured, and the whole complexion of the series may have changed. Caminero […] The post Junior Caminero Injury Update Isn’t Good News for Rays appeared first on HEAVY.
Access to Genius: 10 Scientists and Thinkers Who Changed What We Know
5 WOMEN Five voices across science and scholarship 5 MEN Five more stories across discovery and innovation 10 FOR OCTOBER Ten people across a two-part October feature October is National Disability Awareness Month, an annual observance recognizing the contributions of people with disabilities to workplaces and communities. The 2026 theme, “Celebrating Value and Talent,”...
How Fabian Hurzeler Has Changed Maxim De Cuyper At Brighton
The Belgian defender has evolved into a clinical goalscorer, swapping traditional fullback duties for a lethal role ghosting into the box within Hürzeler’s fluid, attacking system.
Kelly Clarkson’s ‘Pretty Woman’ Complaint Put a Small Business on Blast. Then the Story Changed
The singer's negative experience at a small business went viral. Now, experts are criticizing how it all unfolded on social media.
While the roster has changed considerably, I think it …
While the roster has changed considerably, I think it …
I’ve Been Estranged From My Mother for Years. One Screenshot From a Total Stranger Changed Everything.
I'm not one to keep tabs on my mother. But once I saw the stranger's message, I immediately started scrolling.
Broncos Take a Step Sideways After Play-Calling Controversy
The Denver Broncos changed play-callers, but most of the offensive results were similar.
Commentary: Debates have changed the course of U.S. history. They could change Tennessee’s.
The Tennessee Press Association will hold a gubernatorial debate with Democrat Jerri Green and two independent candidates.
KVC Kansas works to protect foster youth mental health
When children enter the foster care system, their lives are uprooted and changed, which can lead to a mental health crisis or suicide.
KVC Kansas works to protect foster youth mental health
When children enter the foster care system, their lives are uprooted and changed, which can lead to a mental health crisis or suicide.
What is driving Ohio voters in 2026?
Ohio was once one of the nation's most closely watched political battlegrounds. A UC political scientist and voting advocate explain how the state has changed and what could shape voters in 2026.
Amazon's $7 billion Decart talks echo a deal that changed its cloud business
Amazon's 2015 acquisition of Israeli chipmaker Annapurna Labs helped lay the foundations for its in-house silicon business. Now, the tech giant is reportedly pursuing Decart, an Israeli AI startup whose technology can help AI models run more efficiently on chips, including Amazon's own Trainium processors.
Fabregas: “This was our best performance since I’m here.”
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Chicago Bulls Flash Promise Before Momentum Shifts Vs. Nuggets
A hot-shooting first half and a breakout bench performance gave Chicago a spark Sunday, but a pivotal third-quarter swing changed the story against Denver.
Jameson Williams Ends Drought With a Career First
Jameson Williams had gone four games without a touchdown. Sunday in Arizona changed that. #Lions
The original Apple TV 4K from 2017 is now officially "vintage"
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Opinion: Kansas may surprise the nation and elect a Democrat to the US Senate. MAGA politics reshaped state.
Opinion from H. Edward Flentje: In 1932, Kansas voters elected Democrat George McGill to the U.S Senate. In the 32 senate elections since then, voters have consistently elected Republicans to represent them.This historic streak makes Democrat Adam Hamilton’s bid to prevail in his challenge to the reelection of U.S. Senator Roger Marshall an uphill climb. However, Marshall’s embrace of MAGA politics has changed the dynamics of the race and given Hamilton a credible shot at a dramatic upset.
Native Chattanoogan Dr. Darria will bring expert health advice to readers in column
Shortly after ownership of the Times Free Press changed hands, new owner Craig Fuller made it clear the pages within each section would reflect a rededication to local news coverage.
Two former starters remain out for Purdue football vs Minnesota
Not much has changed on Purdue football's injury report. It's still missing a full time starting lineman from last season and a key defensive back.
The Daily Mauling: 10/10/26
Links! The time for tonight’s game has changed to 7pm to beat the storms headed to the southwest This SI article says weather may still be a factor in the game Kansas basketball players give their thoughts on the return of Tre White and Melvin Council, Jr Hall of Famer Mike Ditka died Friday at […]
Bryce Young Jumps 12 Spots In NFL QB Rankings
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Rangers star carried off ice after scary injury
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Casino UK: How Online Gaming Became Part of Britain’s Entertainment Mainstream
The UK has always had a particular relationship with gambling. From the betting shops that became fixtures of every British high street to bingo halls that served as social hubs for working communities, wagering on outcomes has been woven into British leisure culture for generations. What changed in the past decade was not the appetite,
What sharks would Odysseus have encountered during his journey?
A face. A fleet. A war. A man. And some sharks! Here’s a look at what sharks are found in Greek waters, and how things have changed over the centuries. People have been talking about sharks i…
Sparks fly as Abdul El-Sayed and Mike Rogers face off in first Michigan Senate debate
While facing questions about gas prices, the war in Iran and tariffs, the candidates frequently exchanged insults amid a high-stakes campaign.
The midterm maps changed–so could Black political power
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‘Breathtaking,’ ‘Devastating’: Mathematics Reels After New OpenAI Release
Hundreds of new A.I.-generated findings moved the frontiers of higher math in a single day — dispelling any doubt that the field is forever changed.
Open science is compatible with research security, says Canada’s chief science advisor
Open science is “not incompatible” with research security and science leaders and policymakers should “demystify” the false dichotomy between the two, according to Mona Nemer, Canada’s chief science advisor. More than a decade ago, EU policymakers were promoting open science, open innovation and open collaboration across the world. It was a political movement that aimed to make scientific research, data, software, publications and methodologies transparent, accessible and reusable for everyone.But that rhetoric has changed over the past few years. After Russia invaded Ukraine in 2022 and Donald Trump came back to power in 2025, international partnerships have become more pragmatic. Countries are trying to implement protectionist policies and governments are increasingly worried about technology espionage. According to Nemer, science can remain open if the sector can come up with improved security protocols that would protect research data from undue manipulation by foreign actors. “If anybody can fiddle with the with the data, then [open science] is actually quite dangerous and quite useless,” she told Science|Business. Universities and research institutions are increasingly vulnerable to attempted espionage and other types of foreign interference. In September, the UK’s domestic counter-intelligence service MI5 issued a security warning against collaborations with the China General Technology Research Institute. And earlier this year, Germany’s Helmholtz Center for Information Security was criticised by federal research minister Dorothee Bär, who told a parliamentary hearing that “existing rules and systems” at the institute “were not suitable” for preventing leaks to China. According to Nemer, universities and research institutions should perhaps follow the example of the private sector, as companies have been able to safeguard their research while still publishing results. “I think that there is a level of research security hygiene that researchers and institutions need to just adopt,” she said. “You don't have to tell Sanofi or IBM how to safeguard their research, which they end up publishing anyway.”While certain areas of research will not be open for collaboration with certain partners, in other areas cooperation is necessary even with researchers based in adversarial countries. “I stress this because politics change,” she said. “Science and politics don't make for good fellows, and whether we like it or not, politics will influence certain things.”Researchers will play an important role in “protecting the integrity of science,” said Nemer. “I think that it's time that there's a commitment to a certain scientific compact, so that citizens don't think that science is actually an open door for espionage and for anti-nationalism.”New partnershipsNemer spoke with Science|Business on the margins of the Hamburg Science Summit on September 17, the day when Canadian Prime Minister Mark Carney called for increased cooperation with the EU, including in science and technology. Canada is looking to strengthen ties with partners in other corners of the world, after the Trump administration threatened to put tariffs on Canadian goods and services and even openly suggested Canada could become the 51st state. In parallel, the US government has indicated it wants to retreat from international science projects, including US collaboration with Europe’s CERN particle accelerator and other big science labs.Related articlesThe stats we need to better understand R&DCanada looks to deepen research and education links with the EUCan researchers trust that AI models won’t leak their ideas?Nemer said the US is still a science “powerhouse,” but Canada and Europe will have to work closely together on global challenges. “It’s important for both [sides], but I think it's also important for the rest of the world, because the cut in funding for development, in health, in regions like Africa and other places, have dramatic effects.” The Trump administration is also planning a review of the Nelson memo, a Biden-era document that mandated that results of federally funded research would be openly available. With that idea being called into question, Nemer said it could be “very disruptive” to scientific collaborations and could jeopardise research on climate change, the Arctic and global health. “When your collaborator suddenly tells you I'm not going to share the data with you as a researcher, if this happens, I think it's very worrisome,” she said. “I'm certainly hoping that a lot of the Canadian institutions, funders, researchers, have started looking at joining forces on databases and using more European research infrastructures,” Nemer added.
At 81, he’s the most-cited nutrition expert. Here’s what he eats in a day.
Walter Willett’s research has changed the way Americans eat, revealing how diet and other lifestyle choices can shape your risk of chronic illnesses.
After October 7: new faces, changing maps
Al Majalla examines this changed landscape—from Israel's domestic political scene to its external ambitions, where it occupies large swathes of new territory in the West Bank, Lebanon and Syria
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.
Trump’s Texas two-step: From the Politics Desk
Plus, what has and hasn’t changed three years after the Oct. 7 attack.
Oct. 7 reshaped Israel. Three years on, its political map remains largely unchanged.
As Israelis head to the polls, analysts say Oct. 7 and the war that followed have hardened existing political divisions rather than fundamentally changing them.
The Politics of Sustainability Have Changed. The Business Case Hasn’t.
Corporate sustainability may have fallen out of favor in some executive and political circles, but the business case remains strong: Companies continue to invest because sustainability initiatives can deliver measurable gains in profitability, resilience, and growth. Drawing on research from NYU Stern’s Center for Sustainable Business and other recent studies, the article shows how four areas in particular—circularity, decarbonization, sustainable sourcing, and employee well-being—can lower costs, reduce risk, strengthen supply chains, improve productivity, and create new revenue opportunities. Examples from industries including automotive, healthcare, apparel, energy, consumer goods, and manufacturing illustrate how companies are capturing value through resource reuse, energy efficiency, resilient sourcing strategies, and investments in frontline workers. While the language of ESG may be losing momentum, the underlying business fundamentals have not changed: organizations that systematically address material environmental and social challenges, quantify the financial impact of their efforts, and embed sustainability into core decision-making are better positioned to improve operational performance and create long-term enterprise value.