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Hila and Ethan Klein have made content together since 2011. Now she says he cheated for months.
Hila Klein, who started a YouTube channel with her husband in 2011 that now has 5.4 million subscribers, posted a lengthy statement on Instagram about the alleged affair.
Senator says planned Meta commercial terms update could harm US businesses
WASHINGTON, Oct 23 (Reuters) - US Senator Marsha Blackburn, a Tennessee Republican, on Friday raised concerns about Facebook parent Meta Platforms' plan to update its commercial terms, saying it coul...
Constance Wu shares new details on “Crazy Rich Asians ”show, confirms she’s read script: ‘It’s really funny’
It’s finally happening!
Australia’s wish for a kinder, gentler politics seems doomed to disappointment
The attack on independent MP Helen Haines united Australia in grief, but on solutions it remains divided
'Wildwood' review: Laika's stop-motion animation impresses
Two intrepid teens head into the unknown on an absorbing, densely detailed rescue mission — not for the especially young — that stuns at every turn.
Rams Get Long-Awaited Myles Garrett Injury Return Timeline
Los Angeles Rams defensive end Myles Garrett is likely to return to practice from his knee injury before Week 8, per ESPN's Ian Rapoport. The post Rams Get Long-Awaited Myles Garrett Injury Return Timeline appeared first on LA Sports Report.
Ex-Eminem employee pleads guilty to copyright infringement
A former studio engineer for Eminem pleads guilty to a charge of criminal copyright infringement. Prosecutors accuse the man of stealing and selling the rapper's unreleased music.
Ellen Burstyn slams “Exorcist” franchise continuing: ‘It’s enough already’
“Isn’t there enough already of the ‘Exorcist’ thing?”
Danville business owner linked to federal cannabis corruption case involving Virginia state Sen. Louise Lucas
A racketeering and money-laundering conspiracy involving Virginia state Sen. L. Louise Lucas has been linked to a Danville business owner, according to court documents.
Mark Walter borrowed from Chicago firm with investigators circling
Amistad Financial Group, a holding company that counts Magic Johnson as a minority owner, loaned about $1.26 billion to Walter’s companies between March and June of this year.
Eagles opposing player to stop, Week 7 edition
Philadelphia’s defense must find a way to get to the Dallas quarterback.
Ethan Klein says “H3 Podcast” is on ‘indefinite hiatus’ amid allegations he cheated on wife Hila Klein
The “H3 Podcast” crew denounced Ethan and shared they would no longer be working with him.
Panthers Rookie Could Play Major Role vs Buccaneers This Week
The Carolina Panthers may be relying on an unexpected player this week.
Report: Bears Fear Cole Kmet’s Knee Injury Is Season-Ending
A reported knee injury has the Bears bracing to lose their top blocking tight end. #OnePride
Experts Going Against Panthers to Defeat Buccaneers in Week 7
Multiple experts are doubting the Panthers heading into Week 7.
Sierra Canyon’s (CA) Jaxson Davis voted USA TODAY Sports Super 25 Playmaker of the Week
Jaxoson Davis was all over the field in Sierra Canyon's win over Chaminade. That earned him Super 25 Playmaker of the Week honors.
Brewers Place Brandon Woodruff On World Series Roster
The Milwaukee Brewers have placed Brandon Woodruff on the World Series roster
The Science Behind Why We Snore, and a Possible Fix, Revealed in New Study
A landmark 3D airway simulation from Sweden's KTH Royal Institute of Technology reveals that habitual snoring is driven by rhythmic air pressure vibrating the soft palate like a clarinet reed, with ai...
Megan Lawless & Lili Taylor Among Eight New Additions To STX/Aggregate’s ‘PRƎPPY’
EXCLUSIVE: Obsession‘s Megan Lawless and three-time Emmy nominee Lili Taylor (Outer Range) are among new additions to PRƎPPY, the true-crime flick from STX Entertainment and Aggregate Films that we an...
USMNT weekend viewing guide: Fall colors
Follow along with all the action this weekend.
Connor Hellebuyck trade saga finally ends as Jets ship goaltender to Devils
Hellebuyck and the Devils will face the Jets in Winnipeg on Nov. 10.
Decatur Branch NAACP to host political forum
The event invites community members to ask candidates questions and learn more about them.
Brewers get encouraging 80% World Series predictions from ESPN and CBS Sports
These predictions bode well for the Brewers in this World Series matchup.
UW Health hosts 24th annual Fall Cancer Conference
Friday, the Monona Terrace welcomed a record number of attendees to the UW Carbone Center's annual Fall Cancer Conference.
Thermo Fisher Scientific (TMO) Benefits on Broad-Based Recovery Across Life-Science Markets
Broyhill Asset Management, a Charlotte-based firm, issued its third-quarter 2026 investor letter. The letter can be downloaded here. The Broyhill Equity Composite decreased by 0.3% in Q3, underperforming the MSCI All Country World Index, which gained 1.7%. For the first nine months of the year, the Composite returned 1.9%, compared to 13.4% for the Index. The […]
Kings C Sabonis Wants to Be Primary Offensive Initiator
The Sacramento Kings got great return games from Zach LaVine and Domantas Sabonis, which is a great sign of things to come. As the season progresses, Sabonis should be a primary option on the offensive end.
Connor Hellebuyck Traded By Winnipeg Jets in Blockbuster Deal
Connor Hellebuyck has reportedly been traded from the Winnipeg Jets to the New Jersey Devils, ending months of uncertainty surrounding the superstar goalie.
ESPN Floats Vita Vea as a Lions Deadline Sleeper
An ESPN insider floated Vita Vea as a Lions deadline fit. The catch is next year's money. #OnePride
Naomi Girma doubtful for USWNT World Cup qualifying
A continuing issue for Girma and the USWNT
“The View” cancels fan-favorite cohost Halloween costumes for 3rd consecutive year
The show’s panelists previously wore elaborate costumes on the air, ranging from full-body “Avatar” makeup to Carl from “Up!”
Three Rivers Report: Steelers defense pushing for top 5 status
Steelers news, notes, and more from October 23.
Santa Maria high school student, a U.S. citizen, is injured as ICE detains him
The student was walking to school when he was stopped by ICE agents, who badly injured him, school officials said.
Bowl Games Face Uncertain Future With a 24-Team CFP
College football bowl game viewership rose 13% year-over-year in 2025.
The Pants Predicts: Iowa at Minnesota
Our staff is pretty bullish on the Hawkeyes with the pig on the line.
World Series in Milwaukee impacts high school sports, Bucks home opener
High school football and the Milwaukee Bucks are making changes to accommodate the Brewers and sports fans.
Raiders entering a critical 2-game swing
Las Vegas has big opportunity in next 2 weeks
“MobLand” star Mandeep Dhillon teases the ‘mess’ still to come in season 2: ‘God, it’s chaotic’
The actress breaks down Seraphina’s big pitch in the latest episode.
David Montgomery out again
Houston Texans RB David Montgomery (groin) has been ruled out for Week 7.
Revealed: Genoa Rejected Olympiacos Offer for Danish Midfielder
Serie A side Genoa slammed the door on Greek interest after demanding a premium fee, forcing Olympiacos to pivot elsewhere to bolster their midfield ranks.
Brandi Glanville is ‘taking my face off’ to undergo ‘power wash’ under her skin, as health battle continues
The former Bravo star has been chronicling her facial disfigurement since 2023.
Another week, another embarrassing fan-player incident. College football appears to have a problem
SpaceX's Launch Business Wasn't Profitable Last Quarter, but Here's the Hidden Upside
The space segment is doing more for SpaceX than its raw revenue numbers indicate.
Open enrollment begins on state's health insurance marketplace amid affordability challenges
Open enrollment has started for the Massachusetts Health Connector, which offers health insurance coverage for those without employer-based health insurance.
Today in Blue Jays History: Jays Win Second World Series
33 Years Ago Today I vividly remember that moment. Whether the Blue Jays won or lost, I felt confident we’d be okay. With Pat Hentgen lined up to start game 7 after his impressive outing in game 3, there was reassurance. Still, I’m grateful for how it all turned out. Even after countless viewings, Joe […]
Report: Connor Hellebuyck Trade Talks Turn Serious
Elliotte Friedman says a Connor Hellebuyck trade is in the works, and it touches Detroit's goaltending. #RedWings
‘Wednesday’ star who filmed in Mass. says she’s stepping away from TV
After spending much of her life jumping from show to show, the actress says she’s ready for a change.
Aaron Judge's Disconnect With Yankees Grows Amid Latest Report
Apparently, Aaron Judge isn't in agreement with a whole lot the New York Yankees do.
Hornets, Brandon Miller Extension Negotiations Went Down to Final Hour
Brandon Miller and the Charlotte Hornets nearly didn't agree to an extension.
Bulls' Caleb Wilson Earns Praise from Raptors Star Scottie Barnes
The No. 4 overall pick in 2026 had the chance to receive advice from the No. 4 overall pick in 2021.
Reviewing the Most Impactful Penn State Transfer Portal Departures
Penn State experienced a tumultuous 2026 offense. It was a carousel wash of players and coaches shuffling in and out of the Latsch Building, with 40 transfers entering and 47 transfers exiting. At 3-4 overall and 0-4 in Big Ten play, Penn State seems to be on the short end of the transfer portal transactions. …
Chelsea Vs Tottenham Preview
Tottenham travel to Stamford Bridge on Saturday, hoping to build on their first Premier League win of the season against a Chelsea side chasing a third straight win. Monday’s 3–1 win over Coventry offered Roberto De Zerbi some relief after a difficult start.
Check out a batch of sexy new “Rocky Horror Show” cast photos giving absolute pleasure
Don’t get strung out by the way they look.
NFL’s Global Takeover Is Just Beginning
The global slate is likely to swell to 10 games—and beyond.
USA TODAY Sports/AVCA Super 10 girls regional volleyball rankings, late-October
See who sits atop each region in the 2026 USA TODAY Sports/AVCA Super 10 girls volleyball regional rankings.
Why Chloe Troast was relieved to be fired from “SNL”
The comedian and actress said she was thankful for the support that she received from her fellow cast members and the show’s writers after being cut.
Giants Must Attempt to Sign Morejón
Adrian Morejón’s dominant track record at Oracle Park makes him the ideal solution for the San Francisco Giants' crumbling bullpen.
PGA Tour’s Two-Circuit Shift ‘Well Defined,’ Says Joel Dahmen
The top 20 players on the Challenger Series will be promoted.
Raskin happy at Rangers but unsure about January
Belgium midfielder Nicolas Raskin is "really happy" at Rangers but is unsure what might happen in January.
PSG v Lyon moved as Paris prepares for more protests
Paris St-Germain's Ligue 1 match against Lyon at the Parc des Princes is pushed back 24 hours as the French capital prepares for another weekend of protests.
Selig Argues for MLB Salary Cap: ‘You Have to Make Adjustments’
Selig unsuccessfully sought a cap while he was the Brewers owner.
Apple's iPhone Duo hits stores today with limited supplies and long lines
The iPhone Duo goes on sale Friday, but in-store supplies will be limited.
Carney rejects US election interference claims, criticizes Trump's ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U. allegations that Canadian politicians are interfering in next month’s U.
Carney Rejects US Election Interference Claims, Criticizes Trump's Ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U.S. allegations that Canadian politicians are interfering in next month’s U.S. midterm elections, expressing disappointment with Washington’s ambassador over the accusations. Speaking to reporters in Istanbul,
Arsenal fear Saka could be out for two months
Arsenal forward Bukayo Saka could be sidelined for up to eight weeks with the quadriceps injury he suffered against Bayern Munich.
Poll: Low-information voters have turned hardest against Trump and the GOP
In 2024, the voters who knew the least about politics were some of Donald Trump’s strongest supporters. A Data for Progress poll released just before the election found Americans who didn’t consume any news at all said they’d vote for Trump over Kamala Harris by a 20-point margin, 60%1 to 40%. In February, we reported that many of these voters had soured on Trump. Voters who couldn’t name the party in control of Congress moved away from Trump at about twice the rate as high-information voters. But approval isn’t vote choice. With the midterms less than two weeks away, it is worth asking if these voters are turning against the president’s party in federal elections, too. In our October Strength In Numbers/Verasight poll, conducted Oct. 13–19 among 2,028 U.S. adults, we asked respondents two factual questions about politics: which party has the most members in the House, and which has the most members in the Senate. I classified anyone who got at least one of these questions wrong as “low-knowledge.” About 30% of adults miss at least one question, including 25% of 2024 Trump voters, 22% of Harris voters, and more than half of people who didn’t vote in 2024. In this article, I do two things with this data. First, I repeat my February analysis and compare how these two groups feel about Trump’s job as president; then I look at each group’s voting behavior in the upcoming House midterms. Register for free to read the rest of this piece.
Matthew Golden is outpacing other 2025 first round picks
Golden’s redemption tour is well underway.
Bravo casts controversial “Big Brother ”star Aaryn Williams on Texas-based reality show
The former “Big Brother” star, otherwise known as Aaryn Gries, appeared on season 15 of the CBS series.
“Jerry Maguire ”child“ ”star Jonathan Lipnicki says career comments were ‘taken out of context’: ‘It bugged me a bit’
“I’ve never felt sorry for myself,” says the “Primetime” actor.
Our Offense vs. Their Defense: Auburn Tigers
Auburn-s defense is very opportunistic but LSU has a chance to get explosive against them with powerful offense
Colts' Anthony Richardson Busted for Marijuana Possession
Indianapolis Colts quarterback Anthony Richardson Sr. has been charged with misdemeanor marijuana possession.
Meghan Markle reacts to ‘sickening’ child pornography allegations against father: ‘I am deeply distressed’
She called the claims “troubling and disturbing.”
Vikes Views: Who Ya Got? Indianapolis Colts at Minnesota Vikings
The Indianapolis Colts head to US Bank Stadium to face the Minnesota Vikings on Sunday. The Vikings are looking healthy coming off a bye and will be excited to continue their undefeated start. The Colts are coming in a little more beat up and they’re having a rough start to the season. Series Record: 9-18-1 […]
Colts QB Anthony Richardson Sr. reportedly charged with marijuana possession
A bench trial has been scheduled for Jan. 4, 2027.
Bill Murray pokes his head into stranger’s empty car while teasing his new golf show: ‘Get a load of this’
The eccentric actor lives up to his reputation during a delightful chat.
Joe Amabile plans to run the NYC marathon 3 months after brain surgery
The Bachelor Nation star says he “wanted to focus on something positive.”
Pep Chavarria Injury Status for Chelsea vs Tottenham Confirmed
Xabi Alonso has been nursing some injuries since his arrival at Chelsea. The international break provided a good break in play to get a number of his key men back fit including Moises Caicedo, Cole Palmer, and Joao Pedro. The good times only lasted so long as Reece James ended up getting surgery over a …
Hotel builder relies on repeat business, portfolio diversification amid construction slowdown
RD Olson president tells developers looking to build to ‘pull the trigger’
Health spending on Southampton taxis surges by 75%
It comes as the department looks to review spending for off-island hospital treatment.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
Analyst: Rams should trade for Chris Godwin
Chris Godwin trade rumors and other bits of NFL news on a Friday
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Authorities investigating whether first Kenyan and Nigerian Ebola cases crossed paths
Nigeria this week recorded its first case of Ebola in the current outbreak, which has spread from the epicenter in Congo to several other African countries.