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Roxie Nafousi’s 5 Biggest Business Lessons From Closing Her Fragrance Brand

The manifestation expert thought her established following and personal development business would provide the foundations for a successful fragrance line. The reality of building a consumer business was far more complicated.

Deep dive
https://www.vogue.com/article/roxie-nafousis-5-biggest-business-lessons-from-closing-her-fragrance-brand