sportsbusinessjournal.com
Oct 12 • 6:10 PM EDT
For Wave Sports & Entertainment, less is more in terms of cutting through the noise
Wave Sports, with around 120 full-time employees, is set up to serve three different groups: the audience (young millennials and Gen Z, in particular); the talent; and the advertisers. Across of its 10 shows, there are now over 1 billion views per month, with 75% of the audience under the age of 35.
https://www.sportsbusinessjournal.com/Articles/2026/10/12/for-wave-sports-entertainment-less-is-more-in-terms-of-cutting-through-the-noise/
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